Mehrdokht Amini has worked on many books for children. One of her latest picture book “Golden Domes And Silver Lanterns” in collaboration with” Hena Khan” has been highly praised and has been selected in the 2013 ALSC notable children’s booklist, which is a list of best of best in children’s book.
She lives in Surrey, England.
Below are her clients:
The British Museum Press,
Houghton Mifflin Harcourt
Here is Mehrdokht explaining her process:
This is the step-by-step process of one of the illustrations of the book that I have written myself. At the moment I am working on some samples of this book to take to the publishers. The book is called “The day I met Poppito.”
In this image, the main character of the book has come down for breakfast and sees that his parents are very annoyed by this news that a family of hippos have moved in next door to them. The mother is particularly not happy with the situation.
I start the project by first sketching the overall composition that I have in mind and a bit of character designing.
Gradually I delve into more details of the image .The character facial expressions are especially very important to convey the massage of the picture.
I scan all the sketches and save the files in tiff format to make sure all the details are kept as accurately as possible for next stages. Then I start to take photos for my image based on the composition. I might not use all the photos I take but at this stage I try to gather whatever material I think might come in handy in later stages of the work.
I might need the texture of a plastered wall.
Or details of a room because it is an indoor image.
After the sketches are finished and I am done with taking photos. I start working on the background of the image.
I brush the surface of a watercolor paper with GOLDEN Molding Pastes a few times on intervals to get the desired texture and then I color the surface with Acrylics in layers. I put one layer of color, wait for it to get dry then repaint it again with another color. That’s because sometimes I scratch the surface to get to the layers underneath and have a more interesting surface.
I take then everything to Photoshop. Here the floor needs to be change so I make another surface for it.
I then fit it into its place in Photoshop in a separate layer. In the “Hue/Saturation” I bring down the saturation of the floor layer to zero and finally put it in the “soft light” mode so the layer beneath could be seen through.
There I arrange the sketches on the background in a different layer and change their mode on “intensity” to be able see through them. Then I start painting on them with the brush tool.
Using my photos I work a bit more on the texture of the wall and the staircase.
I feet the table perspective doesn’t really work this way so I change it too.
Eventually this is how the picture looks like when finished.
How long have you been illustrating?
I went to Secondary School of Creative Arts in Iran and I remember once a teacher asked us to choose a story and make illustrations based on that. I chose “The Red Shoes” by Hans Christian Anderson and it was the first time I tried to illustrate a book. I enjoyed the process so much that I decided then that I wanted to continue my career in that direction. What I enjoyed most and continue to take pleasure in was that for a short time it gives me the opportunity to live in an imaginary world and create my own characters and scenes and share them with others.
I see you attended Alzahra University in Tehran. How did you decide to study Graphic Design there?
After getting my Secondary school certificate in Art it was a natural thing for me to continue my higher education in the creative field. As there was no BA course available in illustration I decided to study in Graphic design. At the time it wasn’t a very well known subject to study in Iran and studying art was considered by many parents as something for the students who couldn’t do very well in scientific subjects. So I guess it was a brave act for my parents to go along with my desire to become an artist.
What were you favorite classes?
I enjoyed life-drawing classes partly because we used to laugh a lot during that course. The thing is, in Iran a lot of restrictions are imposed on art students. As ridiculous as it might sound, in life drawing classes no nudity was allowed. So we had to sketch the models all dressed up. We had to guess what was under the folds of clothes and so occasionally our sketches looked ridiculous. I also enjoyed photography courses. It was the pre -digital era and we had to develop and print our photos in the dark room. I loved the dark room anticipation of seeing the result of the work appearing gradually on the paper and the various techniques we could do with the developing materials on the photo papers.
Now that you live in the UK, do you think the Universities are different than the ones in Tehran?
They are totally different. Here the art students have the freedom of expressing their feeling with no boundaries whatsoever. It is an essential ingredient for an artist which some might take it for granted. Over there, there are many taboos and lines that could not be crossed.
Did you immediately decide you wanted to get your MA in Art Research or did you get a job right out of college?
I was still in college when I got my first commission to illustrate a book. It took me some years to go back to university to get my MA and the reason I chose Art research was because I felt a lack of enough theoretical knowledge in myself.
What types of things do you study when you go for a degree in Art Research?
I am not sure weather such a course is available here in MA degree or not. But over there it ranges from history and philosophy of art to critical thinking in art.
What was your most interest class while going for your MA?
For me it was a course during which we did lots of discussions on contemporary theories of art. We worked mostly on “A reader’s guide to contemporary literary theory” by Raman Seldon and Peter Widdowson. There I learned for the first time about the developments of modern art theories; A fascinating subject that change my point of view not only on art but also on life itself.
Did the School help you get work?
No, Unfortunately in Iran schools don’t feel any obligation to find work for the students.
Do you feel the classes you took in college have influenced you style?
No, I don’t think so. They help me a lot in term of having a better critical mind as an artist and choosing my path. But thankfully the professors didn’t try to influence our style. I think it is a catastrophe when the art teachers try to impose their ideas on students. They should probably just show the ways and let them decide.
What type of work did you do right after you graduated?
Apart from illustrating books I did occasional designing jobs here and there but I have always been freelance.
What was the first art related work that you were paid?
The book that I did for “Khane Adabiat” publication during my BA was my first paid job.
Do you have an agent or artist rep.? If so, who are you with? When did you join them and how did the two of you connect? If not, would you like to find representation?
Yes, I decided to find an agent for myself last year because I am not that good at representing myself.
At the moment I am working with “The Illustrators Agency“(www.theillustratorsagency.com) based in Australia. So far we have been connected only through emails. They have managed to find me two book commissions so far from “Cengage Learning” which is a global educational publisher and I am very happy to be able to work with them.
When and what was the first children’s book that you illustrated?
There is a very famous Iranian poet called “Ahmad Shamlou” who sadly passed away a few years ago. He has a few long poems, which in form are quite rhythmic and seem to be written for children but their contents occasionally have some political connotations.
One day when I was still studying for my BA I decided to work on one of these poems and as it was not very long for a whole book, I came up with this idea to illustrate it in a new format. Something like a big three folded brochure. It worked and subsequently I worked on other poems of the same writer and some other famous contemporary poets in the same format.
How did that contract come about?
I didn’t have any particular publishing house in mind at that time. The only thing I knew was that most of the publishing houses were clustered around a few avenues around Tehran University. So when I finished the draft of the work, I took in my portfolio case and started searching around in that area for a children’s book publisher. By chance I came to Khane Adabiat and the editor of the time liked the idea very much. Every thing started from there.
Do you consider that book to be your first big success?
I do. It was vey successful and after more than fifteen years copies of it is still selling in Iran. But it is greatly due to the fact that the poet is very famous in Iran and these series of his work were only published in collections and not individually -illustrated format. The new format of the book also made it stand out in the shelves of the bookshops. But if I could illustrate them again I would totally change the illustrations!
It looks like you did a large amount of books with Khane Adabiat Publications. Are they the big publishing house in Tehran?
At that time they weren’t huge but after some years they made a good name for themselves in children’s publishing industry in Iran.
Have you tried to write and illustrate a children’s book, yet?
This is my ultimate goal to be able to illustrate my own stories.
What made you move to the UK?
I guess it was destiny that brought me here!
After ten years of publishing with Khane Adabiat Publications, you get to do a picture book with a publisher in Poland and Harcourt in the US. How did those two books contract come about?
I came to live in UK ten years ago and at first I didn’t know how to continue my career here as an freelance illustrator so I decided to learn Photoshop and Corel draw and try to find a job as a Graphic designer. It took me 6 months to learn these two software and during the process of learning them I discover how powerful they could be as a tool for making illustrations. Eventually I did a few digital pieces and decided to have a website to showcase them. These were the ones, which gained me these two commissions.
What was it like to illustrate a picture book for the British Museum in the UK? Did they have an editor or art director?
It was a great honor for me to work with the British museum. Apparently Helen East, the author of the book “How the Olympic came to be”, had spotted my website and recommended me as the illustrator for her upcoming book with The British museum. We had a few meetings with the editor of the time and discussed the sketches together. It was a really enjoying experience.
How did that come about?
It was a year before the London Olympics and the book was the story of Olympics through Greeks myths and legends. I was supposed to get inspiration from the objects of British museum related to the story for my pictures. It was really fun because it gave me the opportunity to study the classical period of Greek art and learn more about Greek mythology. I particularly fell in love with their ancient potteries and all the delicate silhouettes painted on them, each telling different stories about Greek heroes and villains.
How did you hook up with Chronicle Books to illustrate GOLDEN DOMES AND SILVER LANTERNS?
They had found me through childrensillustrators.com and contacted me to see whether I was interested to work on the “Golden domes and silver lanterns”.
How did you connect with them?
Our contact was only through emails, which at the beginning created a bit of problem. We didn’t have the chance to discuss the pictures face to face and as a result my first round of sketches was almost completely rejected. I had imagined the settings to be depicted in an ancient time, whereas the editors and writer had a clear objective to have the story portrayed in a contemporary atmosphere.
I had to redo the sketches but I think eventually we were all happy with the final result.
Do you feel living in the UK has broaden your career as an illustrator?
Living here has lifted many obstacles in my career. I have more access to different sources of inspiration and could keep myself up to date. In Iran many Internet sites are blocked and young artist have limited way of displaying their work or connecting with the rest of the world.
What illustrating contract do feel really pushed you down the road to a successful career?
It is not one contract that helped me in my career but the whole portfolio of my work. Each piece has it’s own importance and has pushed me a bit forward. I am not completely satisfied with my early pieces and wish I had a chance redo them again but each had its own importance in my career.
Have you done illustrations for any children’s magazines?
When I was still in the university one of the teachers who was running a magazine for children asked me to do some illustrations for her but after that I didn’t have the chance to work for a children’s magazine any more.
What materials do you use to paint your color illustrations?
I usually make a background with the help of GOLDEN Molding Pastes and acrylics or whatever medium I think is appropriate. Sometimes I paint straight on this background or use other surfaces for different part of the illustration, then I scan all the materials and take everything to Photoshop and continue to work on the image from there.
What types of things do you do to find illustration work?
For some years now I have been subscribed to childrensillustrators.com and had some commissions coming from that site. Occasionally I send samples of my works to the publishers who accept unsolicited materials. Social medias is a powerful tool for getting noticed too but it is very time consuming and needs lots of dedication. Right now I am hoping that my agent will find me work so I could have more time for the creative side of work.
What is the one thing in your studio that you could not live without?
It is my digital pen.
Do you try to spend a specific amount of time working on your craft?
Not really. When I start to work on a piece I lose the track of time.
Do you take pictures or do any types of research before you start a project?
Yes, I do take pictures all the time and with the help of Photoshop might use them in my illustrations too.
The research phase is the first and one of the most important parts of the work for me. It helps me to have a more accurate picture of story in my mind. For example I had a commission few years ago to do a few pieces based on a short story that was related to Hispanic culture. I had to do a long research through photos, their art, history etc… to familiarize myself with the setting in that story.
Do you think the Internet has opened doors for you?
Most definitely. All my commissions are coming from the Internet. But the truth is that as much as Internet had made the life easier for illustrators, in my opinion, it has created the problems of its own.
The industry is really tough and the competition for getting a commission is really high.
Occasionally I am approached by clients who ask for a great amount of work in exchange for a ridiculously low fee. I usually say no because thankfully I’ve got other means to support myself, but I am sure there are illustrators in countries hit by economy crisis who might be happy to work with that amount of money. There are also graduate students who are willing to work for low fees just to have a published piece of work in their portfolio. So I guess it has created a bit of financial instability for illustrators too.
Do you use Photoshop or Corel Painter with your illustrations?
Yes, I work with Photoshop all the time but I try to use it carefully. The problem with digital work is that if you limit yourself to just drawing with a digital pen and nothing more, the end product would be something bland with no spontaneity in it. In manual works you often make mistakes, an unintentional drop of ink on the surface or a wrong stroke of the brush etc… that make the work even more interesting. So I try to have a mixture of manual and digital techniques in my works.
Do you own or have you used a Graphic Drawing Tablet in your illustrating?
Yes, it is many years now that I have one and I think it is one of the best tools that I have bought for myself so far.
Do you have any career dreams that you want to fulfill?
I wish that one day I get the chance to illustrate a collection of the “One thousand and one night”.
Many artists have tried it so far, among the best in my opinion is the one by Edmund Dulac but I think it still has a great potential for exploration and hope that one day the opportunity rises for me to do it too.
What are you working on now?
At the moment I’m working on a story that I have written myself called “The day I met Popito” I have finished the first draft of the story and I am working on some samples to take to publishers now. The story is about a family who one day finds out that a family of hippos has moved next door to them. They are not happy about having hippos as their neighbors at all but in time they learn to know and appreciate each other more.
I think the message in the story is probably appropriate for our time. More and more people come across a situation where they have to co-exist with people who might be different from them. Different in color of skin, nationality, religion etc… we have to find a way to harmoniously live together and accept our differences.
Do you have any material type tips you can share with us? Example: Paint or paper that you love – the best place to buy – a new product that you’ve tried – A how to tip, etc.
Recently I have bought this gadget from Wacom called “Inkling digital sketch pen”. While you sketch on paper with a ballpoint pen provided, it captures your sketches digitally and then you can transfer the files to your computer with a USB connection. It lacks a bit of smoothness and occasionally misses the lines if you don’t press your pen hard enough on paper but I found it a very interesting device to have for sketching digitally.
Any words of wisdom on how to become a successful writer or illustrator?
Once, one my college professors gave me a good piece of advice, which I still remember. She said” if you try, all your life, to perfectly imitate someone else’s work or style you might end up becoming very good in it but your work has really no artistic value and doesn’t take you anywhere Eventually you would be just a good imitator. But if you try to draw one straight line, it belongs to you and it has some originality of its own.”
Thank you Mehrdokht for taking the time to share your process and journey with us. We look forward to hearing about all your future successes.
To see more of Mehrdokht’s illustrations visit her at:
Please take a minute to leave a comment for Mehrdokht, I know she would love to heard from you and I always appreciate it. Thanks!
Filed under: authors and illustrators
, Illustrator's Saturday
, picture books
Tagged: Alzahra University in Tehran
, Golden Domes And Silver Lanterns
, Graphic Design
, Mehrdokht Amini
Ok, I’ll save you the spiel about how deeply I’ve fallen in love with typography and lettering, as that should be fairly obvious by now. Drew Melton‘s work essentially speaks for itself. His deeply expressive fonts and lettering demonstrate the importance of hand-drawing into the design process. Even in the sharpest, finalized versions of his work, you’ll a spontaneity that’s unmistakably fun and energetic.
Drew is an L.A.-based graphic designer and typographer who’s worked with clients like McCann, Nike, Saatchi & Saatchi, and Penguin Books. He’s had quite the interesting journey to success in the lettering realm, some of which is marked by serious self-reflection and the ability to remain humble.
One of the things that hurled him into the design spotlight was his Phraseology project, started with a few other designers and developers in 2011. Very similar to Erik Marinovich’sFriends of Type blog, Phraseology offers the public a chance to submit any word or phrase to be designed by members of the team. Soon enough, Drew was being commissioned for some big-time typography work by notable clients.
Unfortunately, with that exciting attention also came some consequences. As much as I admire Drew’s hand at lettering, I might be even more enamored with his grace and honesty about his past mistakes.
In January 2013, Drew bravely posted a public apology on his blog to several typographic designers, including Jessica Hische, Jon Contino, Dana Tanamachi, and Darren Booth, for drawing inspiration from their styles in ways that were not entirely “okay.” He spoke openly about his guilt and sadness at realizing that his creative process had been built too closely upon the examples of his heroes, and that his heroes were now upset with him.
The topic of creative originality is probably one of the most sensitive. It’s something that is constantly under debate and argued by strong opinions. I’m a strong believer that nothing is purely unique, especially in this day and age. It’s the nature of craft and evolution to build upon an existing idea. But in an age when visual information is so widely accessible, when an illustrator or designer can essentially educate themselves by opening their web browser–it’s up to the creative to draw the line between inspiration and imitation.
It’s a testament to Drew’s work ethic and passion for the art of typography that he was still able to gain success after this admission. Even while he struggled to define his style in the beginnings of his career, it’s clear that he’s succeeded.
Drew is now focusing on font development in addition to personal design and typography. Some of my favorite fonts of his are Lastra, Handsome, and Magnifique.
I highly recommend Drew’s interview with the Australian Graphic Supply Company (a previous Art Crush feature), as well as his feature (along with this wife, stylist and co-creative Kelsey Zahn) on Rverie. Follow along with Drew here:
Website Blog Twitter Dribbble
It’s been a busy few weeks around here. I’m still trying to figure out where the summer part of summer is!
It’s all been fantastic things.
I taught a Photoshop and Graphic Design to kids in a Summer Session up at my school, and it was so much fun. Exhausting and crazy-making, but it was awesome to spend a couple weeks with kids who were creative, fearless, and super engaged.
That graphic at the top?
A fifth grader’s. She’d opened Photoshop for the first time in her life about twenty minutes earlier. We studied Brian Won’s work (and his process post here!) for texture and shape, and I made them this guy as an example. He’s kinda cute, right?If you don’t know who these guys are, you’ve got to check out a student film (I think?) of Jon Klassen’s, An Eye for an Annai. The kid who made this said it if it had been a book it would be her very favorite of all time.
(My students dropping hyperbole on the glory of stories?! Are you shocked?!)
And for those story-crazed students and their story-crazed librarian, a huge expansion is in the works. I’ve always had the greatest job in the school, but now I’m going to have the most gorgeous spot in which to do it. Lucky.And ALA!
A few weeks ago, one of the highlights of my weekend was meeting my editor. Cause this book I wrote is happening, and I’m still pinching myself to make sure this is real life. Taylor is the most kismet-y match for this book, and I can’t wait to bring this thing into the world with her. SUPER SQUEAL. I know.
And then somewhere along the way this blog picked up over 10,000 followers. Ten thousand! That’s a huge, humbling number, and I’m so so grateful for each of you.
So I looked up my top ten posts, and I’d like to give away these ten books. You made them popular, so perhaps you’d like one of your own?!
Bruno Munari’s ABC
I Want My Hat Back
Flora and the Flamingo
The Lion and the Mouse
The Man Who Walked Between the Towers
Iggy Peck, Architect
Ganesha’s Sweet Tooth
Hello, Mr. HulotAlso, I’m going to buy these books at Once Upon a Time in Montrose, CA. I love that bookstore anyway, but when they tweet you things like this:
… I’d pretty much like to buy one of everything from them forever and ever.
All you have to do is leave a comment here by Monday, July 28th at midnight PST. And if you tweet this link so more people can play, I’ll give you an extra entry.
To books, to art, and to making lots more!
(Note: I can only open this giveaway to the US and Canada, so if you are farther flung than that, I send my love to you anyway! Thank you so much for spending time here with me.)
PS: If you’re commenting for the first time, I’ll manually approve it. Don’t panic if it doesn’t show up right away. Thank you!
Tagged: brian won
, graphic design
, jon klassen
There was some interest in a previous blog I wrote on creating the book cover for Melissa Kline's young adult sci-fi novel, My Beginning. So, I decided to repost this article, which originally appeared on Lucky Press's blog.
* * *
I love creating illustrations for book covers, but there are some interesting common moments that happen in nearly every case. First, I have a vague idea of what the cover might look like. This idea germinates with the input of the publisher and author (In this case, Lucky Press is the publisher, so I wore two hats, publisher and designer. Cynthia Neale's input regarding historical costume and Norah's personality was vital.)
Second, I am sure that implementing that vision will be too difficult for me to accomplish. Three, I figure out (well, okay, I wake up one morning and have a good guess) how I might be able to create the cover. Four, I begin the process and worry again that it's not what I want it to be. Five, everything clicks and I finish it (which usually coincides with arrival of deadline).
1. You can read a synopsis of Norah at this link
, but basically it is about an Irish immigrant, Norah McCabe, whose family lives in Five Points in New York City in the second half of the 1800s. Norah is in her early twenties, strong-minded and creative. She owns her own used-clothing shop, and takes cast-offs from wealthy women and resells them. She also dreams of being a journalist -- there is no stopping Norah from reaching her dreams.
We wanted a cover that would capture Norah's strength, her love of fine clothes, and the "feeling" of that period in NYC's history. I asked the author, Cynthia Neale, to send me any documentation she might have on dresses Norah might have worn (though Norah is a fictional character, accurate historical details were most important to the author as she wrote her book). Cynthia sent me a book of historical costumes, noting the images correlating to Norah's generation; I also found some costume images, from museums, online (see photo at left).
2. In the meantime, I also looked at photographs available from stock photo agencies. There was one photo that I liked very much, but the woman's face was not right for Norah. I also looked at images of women in period costumes, but they all looked very posed. Here are some images we came across (available from Superstock Images):
0 Comments on Birth of a Book Cover: Norah as of 1/1/1900
Name: Animation Creator
Platform: iOS 3.0 and later iPhone, iPod Touch, and iPad
Cost: $ .99
Animation Creator is perfect for teens who like to draw and are into graphic design. I know teens at my Library who read Manga and watch anime; most every library has these teen patrons. From time to time they can be found sketching out drawings on the sides of binders and notebooks rendering their favorite characters in some crazy action pose. This app is also equally appealing to anyone who enjoys illustrating their own comics or zines.
The app is very sleek and easy to use. Many apps require a one-time tutorial that I never follow unless I really get stuck. The teens I know are not going to sit there waiting patiently as an app shows them how to use it. They want to dive right in and experience it themselves! After all, if they can’t figure it out on their own they won’t be interested long enough to learn how to use it anyway. However, if you do need some extra help, there is a nifty demonstration you can follow.
So here is what you need to know: when you first launch the app, you will see a gray background with a simple animation of a walking stick figure. This is the demonstration animation. Feel free to watch it to get a feel for how your animation will eventually come to life. If you are ready to start, click on the “add” button in the top right hand corner to get started on your first graphic. A drop-down menu will appear; select “edit.” Now you may create your first graphic. You are able to create a series of images or however many you see fit. In a way, it is similar to making a flip book. Once you have finished your first image layer, you can now hit the arrow on the bottom right that looks like this (>). Clicking the “add” button again will bring you to your next layer, where you can still see a faint image of your first drawing so that you can then trace or adjust the second graphic for mobility. This ability to see the previous layer is referred to as “onion skinning”.
Once you are satisfied with your drawings, it is time to animate! By selecting the “play” button, the screen flips over and up pops a tool bar where you can adjust the speed of the animations as well as the option to loop the animation to play over and over. In the drawing toolbar, you will find other options such as brush thickness, color changes, tool types, and uploading audio and photos.
The simplicity of the app initially appealed to me, but once I saw its potential I quickly realized the app could be so much more with just a few tweaks. Perhaps in a future upgrade, we will see some more depth with possible 3D capabilities. As a teen librarian, I look forward to incorporating it into a teen program in the near future.
Happy 2012! I began the new year working on a poster for Virago Theatre Company’s upcoming production, A Taste of Honey.
According to Virago Theatre: A sensation in the late fifties and early sixties with its bold racial and sexual themes, and boasting huge successes in London, Paris and on Broadway, Delaney’s script is considered a masterpiece of character driven black comedy. A Taste of Honey is directed by Virago Artistic Director Laura Lundy-Paine and performed in San Francisco’s intimate Thick House Theater.
About the artwork and design: A combination of brush pen illustration and digitally altered photographs–a stained paper bag and the face of woman on a 1950s advertisement–coupled with clean, modernistic design atop beautifully chaotic “grime.” In short: A mixed “mess.”
Henri’s Walk To Paris, by Leonore Klein and illustrated by Saul Bass. I first mentioned this here several months back, and it’s now available. First published in 1962, this was Bass’s only children’s book that he illustrated. I’ve written up a review on my blog, if you’re curious.
The colors and spreads look amazing. Universe has done a great job in ensuring that the printing match the original edition, which, if you can believe it, was released exactly 50 years ago. (Universe also reissue M. Sasek’s This Is… Series.) Well worth the wait.
While working on my interview with Molly Leach about her jacket and interior design for the 50th anniversary edition of A Wrinkle in Time, I was reminded of all the terms that have alternate meanings outside the world of print design and production. Here’s a vocabulary quiz, but see how many you can answer without using a search engine. Most people in the book world should know at least a couple of these.
Give us your answers in the comments.
- Hot spot
- Kiss die cut
- Butt fit
A semester has just ended. Although there are always things that can be better it was a good semester. I had a discussion at lunch with Brian Memmott, a faculty colleague, about typography. My mantra for this semester has been, “Invite the reader into the content.” In the past my typographic mantra has been “You need to learn to see.” I still believe that students of typography need to “learn to see” but the statement itself is abstract and difficult for students to grab ahold of. All of them can get ahold of what attracts their attention and invites them to come in for a visit.
Invite readers to come in for a visit.
While the students are still in the beginning stages of learning about type, I am hopeful that observing typography from this new vantage point will invite and encourage them to learn to clearly communicate the content as they are learning to see.
Today, I am the guest of Karen S. Elliott, The Word Shark, at her blog for writers and readers. I discuss my path to becoming a book designer and illustrator and list out the steps involved in creating illustrations for an author and/or publisher.
Here is the link:
Have a great weekend,
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, Art & Architecture
, Arts & Leisure
, Editor's Picks
, Design Histories of the Olympic Games
, graphic design
, Jilly Traganou
, Journal of Design History
, london 2012
, Olympic Games
, Pierre De Couberti
, Summer Olympics
, Wolff Olins
, Add a tag
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By Jilly Traganou
After attending the “Because” event at the Wolff Olins office on July 4th, I was once again reminded of the big disconnect that lies between designers and their public. Wolff Olins is the firm that designed the London 2012 brand, a multifaceted design campaign that included much more than the London 2012 logo. Readers may remember the numerous complaints that the logo generated. As my research revealed, this was caused partly due to International Olympic Committee (IOC)’s restrictions and the corporate unwillingness to allow for the full application of what might be seen as a “no logo” campaign.
Wolff Olins proposed an open-source framework that would integrate the public by providing a design language that could be shaped into new forms and messages. The designers’ intention was to “hand over some tools that would allow people to make everything they wanted.” Design would be “off the podium, onto the streets.” But neither the public nor the broader designers’ community were ready to accept that the Wolff Olins team showed no compliance to the usual set of corporate instruction and that what they were trying to achieve lied beyond the creation of beautiful forms.
London 2012 event. Photo by Gary Etchell. Used with permission. All rights reserved. http://www.flickr.com/photos/gary8345/557769058/
The designers’ goal was to evoke an effect similar to that of the Mexico 1968 design: a visual language designed by Lance Wyman that was not only appropriated by the counter-Olympic movement, but also marked future visual languages developed by local designers in Mexico. In a way, Wolff Olins’ design succeeded in its adaptability, even though its multiple viral deconstructed versions that appeared on the streets and online were meant to primarily express conspiracy and protest, or even a disdain for the very visual language that the designers provided (and which these “dissidents” are now using).
But why would designers today strive for openness and participation? And why should IOC, London Organising Committee of the Olympic and Paralympic Games (LOCOG), or the general public be indifferent or even hostile to these intentions? After all, are there any designs that would meet the aspirations of all stakeholders: Olympic organizers, designers, and their multiple publics? The Olympics, as indeed most public events, are complex platforms that bring to the surface deep social conflicts and generate heated debates about the notion of public good. The new temporary or permanent configurations that are designed for the Olympics express these tensions and often become the targets of opposing voices.
Everyone today recognizes that the modern Olympics only partly concern sports. Few, though, are aware of the multiplicity of the design engagements that are mobilized for their realization. Being characterized as something between urban festivals and quasi-religious events, the Olympics have a strong ceremonial character that design generates. Hundreds of designers are mobilized to create a series of objects (logos, posters, uniforms, mascots, souvenirs) that are indispensable for the Olympic ensemble. This may seem to some a contemporary distortion to the original 19th century idea of the modern Olympics’ founder, Pierre De Coubertin, but Coubertin was keenly aware of the importance of design for the identity of the Games. He designed what has been credited as the most recognizable logo in the word, the Olympic rings, and spent considerable energy in prescribing the ceremonial characteristics of the event, with writings on subjects that ranged from attention to lighting and decoration, to specifications on the architecture of the venues.
Photograph in newspaper (unspecified) of Richard Beck working on the design for the Olympic poster. This proto-version differs from the final design, particularly in its typography. Collection: Powerhouse Museum, Sydney, 92/1256–1/4. Used with permission.
The design for the Olympics has been an overlooked subject in the fields of design history and Olympic studies alike. Olympic design’s role as an instrument of modernity becomes obvious, for instance, in the way British athletes’ uniforms
were designed for the early Opening Ceremonies, expressing but also helping to shape the identity of modern Britain. The Melbourne 1956 poster designer, Richard Beck, abandoned the neoclassical body
of the male athlete that characterized earlier Olympic posters for a non-figurative composition along the tenets of modern design.
As it has become only too obvious with the current case of London, in late modernity the Olympics are also an opportunity for new infrastructure projects and major real estate enterprise, which leave a debatable legacy to the host-city. Planners, architects, and urbanists play a major role in this process, as well as those who sponsor, lease, or invest in the projects in the longue durée of the post-Olympic era. The design for the Mexico 1968 Olympics had significant ideological implications for the social segregation that marked the future of Mexico City. The architecture of the Athens 2004 Olympics is emblematic of ‘instant monumentality’ and a lack of legacy planning that has characterized many modern Olympics.
At the same time, the high visibility, budget, and scale of the Olympics have provided designers with opportunities to realize ambitions that are not possible through ordinary projects, and to envision ideas that are often too advanced for their times. Katsumi Masaru for instance insisted in compiling a design manual for the Tokyo 1964 Olympic Games (a set of prescriptions that would secure the unified application of the graphics, and thus a cohesive Olympic image), even though he knew too well that it could hardly be applied in the Tokyo Olympics per se. Indeed it was completed just before the start of the Games leaving nevertheless an important legacy for all forthcoming Olympics for which a design manual became a staple. Should we similarly expect that the “no logo” idea of the London 2012, with its openness and lack of corporate compliance, is signaling a new paradigm shift?
Jilly Traganou is Associate Professor in Spatial Design Studies at the School of Art and Design History and Theory, at Parsons The New School for Design in New York. She has published widely in academic journals, has authored The Tokaido Road: Traveling and Representation in Edo and Meiji Japan (Routledge, 2003) and co-edited Travel, Space, Architecture (Ashgate, 2009). She is currently working on a new book Designing the Olympics: (post-) National Identity in the Age of Globalization. Traganou has recently edited a special issue titled “Design Histories of the Olympic Games” for the Journal of Design History, where she also serves as Reviews Editor.
The new issue of the Journal of Design History titled “Design Histories of the Olympic Games” introduces the Olympics as a multifaceted design operation that generates diverse, often conflicting, agendas. Who creates the rhetorical framework of the Olympics, and how is this expressed or reshaped by design? What kind of ambitions do designers realize through their engagement with the Olympics? What overall purposes do the Olympics and their designs serve? ‘The Design Histories of the Olympic Games’ brings together writings by a new generation of scholars that cross the boundaries between traditional disciplines and domains of knowledge. Some of the articles look at the role of Olympic design (fashion design and graphic design) in representing national identity. Other articles look at the interconnected area of architecture, urbanism and infrastructure and the permanent legacy that these leave to the host city. You can view more on the Journal of Design History’s Design Histories of the Olympic Games Pinterest board too.
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