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Viewing Blog: Ypulse, Most Recent at Top
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Ypulse provides daily news & commentary about Generation Y for media and marketing professionals.
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1. Ypulse Essentials: Naming The Next Generation, Millennials Rely On Their Parents Financially, Pepsi Gets Down With Michael Jackson

Gen Z? iGeneration? The Homeland Generation? There’s much debate about what the next generation should be called (but one thing’s for sure: they need a name soon! There’s a push to classify those younger than Millennials with a name that... Read the rest of this post

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2. Meet The GennY Finalist: Part 3

The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but... Read the rest of this post

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3. Youth Media & Marketing Jobs: MTV, HarperCollins Children’s Books, Cambio

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for... Read the rest of this post

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4. Ypulse Essentials: Teens And Video Chat, Bieber’s ‘Boyfriend’ Video Premieres Tonight, Advertising On Draw Something

We shouldn’t be surprised that 37% of teens video chat (with friends and family using Skype, iChat, and Googletalk, according to a new study. It seems like a lot of kids using the Jetson-age technology, but it makes sense with the ubiquity of... Read the rest of this post

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5. Meet The GennY 2012 Finalists: Part 2

The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but... Read the rest of this post

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6. Ypulse Essentials: New Online Style Series, Millennials And Newspapers, Target Drops Kindle

Nina Garcia — of Marie Claire and “Project Runway” fame — is getting her own video series on AOL where she’ll advise women on how to add a little “swag, thrill, and mojo” to their look. Big names in fashion... Read the rest of this post

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7. Monthly Events Roundup: Millennial Mega Mashup, Mashable Connect, Streaming Media East

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d like... Read the rest of this post

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8. Ypulse Essentials: Using Video Games To Millennialize Education, MTV Movie Award Noms, Is ‘Hipster Racism’ For Real?

A new magnet school opening its doors this fall plans to prepare students for the job market (by giving them the ultimate tech education. Students at Florida’s iTech Academy may be studying video gaming, but they’re learning science,... Read the rest of this post

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9. Meet The 2012 GennY Award Finalists: Part 1

The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but... Read the rest of this post

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10. Ypulse Essentials: Millennials Are Major Impulse Shoppers, E! Gets A ‘Pop Of Culture,’ 60% Of Parents Snoop On Their Teens’ Facebook Accounts

Millennials are more likely than any other generation to make impulse purchases (despite the fact that so many are unemployed and bogged down with student debt. They usually make unplanned purchases when they see a sale or promotion, yet this may be... Read the rest of this post

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11. Profile Of A Chinese Millennial: “Willing Jone”

Today’s post comes to us from Bryan Spencer, a Youth Advisory Board member living and working in China. Having recently graduated college, he’s pursuing his passion of youth marketing abroad, which means he’s paying close attention... Read the rest of this post

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12. Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

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13. Ypulse Essentials: DoSomething Discovers That Texts Save Lives, Kraft Thanks Faceook Fans Via Song, TV Upfront Announcements

DoSomething.org has learned that using text messaging (is not only better at engaging teens than email — texting gets a 100% open rate! — it also leads to a dialogue. Sometimes, however, that takes an unexpected twist with teens texting to ask... Read the rest of this post

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14. Youth Media & Marketing Jobs: Houghton Mifflin Harcourt, Sephora, Teach For America

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for... Read the rest of this post

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15. Ypulse Essentials: Millennializing Careers, TED-Ed Videos For Schools, Why Electronic Dance Music Is Hot

MTV Sticky takes a look at Millennials in the working world (including their attitudes towards mentors, trying and failing, and loving their jobs. Speaking of jobs, NYC Uncubed isn’t your typical career fair. There’s cocktails, a casual... Read the rest of this post

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16. Toy Trends Inspired By Pop Culture, Technology, And Social Causes

We were at the Time To Play toy showcase yesterday to keep an eye on the trends coming this spring and summer — and to have a little fun letting our inner child come out to play. As usual, toy makers are putting out toys that are travel-friendly... Read the rest of this post

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17. Ypulse Essentials: The Next Generation Of Spenders, Fallon And Obama ‘Slow Jam’ The News, One Direction In Doll Form

Millennials have a major fear of commitment (not only when it comes to putting off marriage but also when it comes to shopping and spending habits. They avoid situations in which they get tied down with a contract, having a negative impact on... Read the rest of this post

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18. Teen Tribes: Fan Clubs Take On New Meaning

Are you a Gleek? A Directioner? A Lovatic? A Belieber? There are hoards of teen tribes roaming the Internet and meeting up at pop culture events. Nowadays, every teen icon has its own posse that has often mobilized independent of the artist — and... Read the rest of this post

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19. Youth Media & Marketing Jobs: McDonald’s, Pandora, Movember

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for... Read the rest of this post

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20. Ypulse Essentials: Millennializing Retail, Gen Y Ambitions, Hulu Plans More Original Content

Millennials have an enormous influence on the retail industry and because of that, stores are implementing omni-channel offerings (to capture Gen Y’s attention as they shop. Macy’s will soon have virtual mannequins, digital aisles, and cloud... Read the rest of this post

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21. Youth Media And Marketing Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

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22. Ypulse Essentials: Concerts Change For The iPod Generation, Millennials & Unemployment, Gen Y Seeks Value

Concerts are becoming more Millennialized (as young people seek to have memorable, interactive experiences, more so than ever before. The Roots’ drummer Questlove reflected this idea, which he refers to as “Shuffle Culture,” at a concert he... Read the rest of this post

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23. HBO’s ‘Girls’ — Why We Have A Love/Hate Relationship With The Show

If you haven’t heard about HBO’s new show, “Girls,” directed by and starring Lena Dunham, you’ve probably been living under a rock for the past few weeks. It’s been years since we’ve seen so much virtual ink spilled over a television... Read the rest of this post

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24. A Millennial’s Exploration Of Why Diets Have Trends

Today’s post comes to us from Camilla, a Youth Advisory Board member who has noticed that Millennials are very into self-improvement, sometimes taking it too far. That’s the case with dieting as they try one fad after another, aiming to... Read the rest of this post

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25. Ypulse Essentials: Fantasy Election ’12, Top Teen Fan Clubs, Tech Transforms Retail

MTV is gamifying the 2012 elections with “Fantasy Election ’12″ (as part of its “Power of 12″ election initiative. The fantasy game uses the same principals as fantasy sports, teaming with partners to pipe in points for... Read the rest of this post

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