How to use this Page

College students are brimming with self-confidence (according to a new AP study that has some researchers worried Millennials are actually over-confident. But for a generation that has grown up being told that anything is possible and given the full... Read the rest of this post

The Facebook ‘Like’ button (is a year old today, and in honor of it’s birthday, Facebook released some stats about its success, including that more than 2.5 million websites integrate with the social net via the like button.... Read the rest of this post

American Apparel is facing impending doom — it must secure additional funding by April 30 to avoid filing for bankruptcy. While the company clamors for an investor to save it, where will its hip teen and college student shoppers go to get their... Read the rest of this post

Apple is aiming to hook (iPad users while they’re young, with a new deal to sell the device at Toys ‘R’ Us stores) (Fast Company) - Tween social net Imbee (offers unlimited streaming radio, serving up acts including Black Eyed... Read the rest of this post

MTV unveils (a slate of new scripted and unscripted shows at its upfront today, announcing a new "Teen Wolf" series and confirming rumors that "Beavis and Butthead" will return to the channel. Viacom and Hulu announced a partnership that will bring... Read the rest of this post

This morning, we collectively winced as the NSFW images  from a new American Apparel campaign made their way around the web. The pencil drawings, recruited from erotic artist Boris Lopez, depict girls of “indeterminate” age seductively taking... Read the rest of this post

Cartoon Network Upfront (the lowdown on all the returning and new shows… including award show "Cartoon Network's Hall of Game," a "Looney Tunes" revival along with a stronger focus on primetime) (Animation Insider) (Reuters) - Teens + Mobile +... Read the rest of this post

Reminder! Applications for the inaugural GennY Award are due this Wednesday. Winner gets to present their case study on the main stage at this year's Youth Marketing Mashup. Also, "early adopter rates" end this Friday so register and save... Read the rest of this post

Oscars add youthful touches (but don't quite up the awards' hip quotient. Sparxoo also commented on the Gen Y appeal of presenter picks, including host Alec Baldwin of cult fave "30 Rock." And a very strong response to the John Hughes... Read the rest of this post

British YA spy series 'Cherub' (comes to the big screen. Also in anticipation of the release next week — an update on all things "Percy Jackson." And in case you missed it: another whitewashing episode sparked by the illustrated "Mysterious... Read the rest of this post

NASCAR and Transformers (drive online conversation about Chevrolet and Dodge and the Ford Fiesta Movement earns good social media mileage as it nears the end of its six month campaign. Meanwhile a study on auto-related commentary online reflects a... Read the rest of this post

North Face becomes 'butt' of the joke (in a teen's parody apparel line. Now the brand is suing for trademark infringement. Plus American Apparel lay offs affect more than a quarter of its factory work force) (ABC News) (WSJ) - Cyberbullying... Read the rest of this post

Borders Ink displays (a closer look at the chain's soon-to-debut young adult section which will include toys, games and teaching zones. Reg. required for larger images) (In Store Marketer) - Pirate Party (a pro-filesharing political group targets... Read the rest of this post

Guitar Hero Worship (the far reaching impact of the groundbreaking video game. Plus, Ridemakerz the car customization and racing world for tween boys goes live. And, in case you missed it Girl Wars, like Mob Wars but with frilly accessories,... Read the rest of this post