The GennY Award honors brands and companies that use new and innovative techniques to reach Millennials. Each of the campaigns highlighted below is a finalist for the 2011 Award, demonstrating the brands’ and companies’ deep knowledge of what... Read the rest of this post
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By: Anastasia Goodstein,
on 6/16/2011
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: MTV, Youth Marketing, mountain dew, that's not cool, a thin line, 2011 Youth & Family Mega Marketing Mashup, dewmocracy, futures without violence, Add a tag
By: Anastasia Goodstein,
on 2/4/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: nfl, cherub, percy jackson, mysterious benedict society, Ypulse Essentials, American Apparel, nick cannon, loopt, that's not cool, doodle 4 google haiti, Add a tag
By: Anastasia Goodstein,
on 9/17/2009
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: facebook, second life, puma, selena gomez, glee, Ypulse Essentials, Abercrombie & Fitch, that's not cool, pbr, borden milk, it's always sunny in philadelphia, los premios Mtv latin america, meet the freshers, pause, purdue university, warren the ape, Add a tag
By: Anastasia Goodstein,
on 5/19/2009
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: starbucks, Disney, MTV, scholastic, FOX, new moon, Ypulse Essentials, 16 and pregnant, that's not cool, triple point pr, Add a tag
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By: Anastasia Goodstein,
on 6/16/2011
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: MTV, Youth Marketing, mountain dew, that's not cool, a thin line, 2011 Youth & Family Mega Marketing Mashup, dewmocracy, futures without violence, Add a tag
By: Anastasia Goodstein,
on 2/4/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: nfl, cherub, percy jackson, mysterious benedict society, Ypulse Essentials, American Apparel, nick cannon, loopt, that's not cool, doodle 4 google haiti, Add a tag
British YA spy series 'Cherub' (comes to the big screen. Also in anticipation of the release next week — an update on all things "Percy Jackson." And in case you missed it: another whitewashing episode sparked by the illustrated "Mysterious... Read the rest of this post
By: Anastasia Goodstein,
on 9/17/2009
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: facebook, second life, puma, selena gomez, glee, Ypulse Essentials, Abercrombie & Fitch, that's not cool, pbr, borden milk, it's always sunny in philadelphia, los premios Mtv latin america, meet the freshers, pause, purdue university, warren the ape, Add a tag
Borden Milk books Selena Gomez (for a birthday bash celebrating 70 years of mascot Elsie the Cow and Selena's record launch. Plus PBR sales spike with younger drinkers as the "ironic downscale chic" choice) (MediaPost, reg. required) (Ad Age, reg.... Read the rest of this post
By: Anastasia Goodstein,
on 5/19/2009
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: starbucks, Disney, MTV, scholastic, FOX, new moon, Ypulse Essentials, 16 and pregnant, that's not cool, triple point pr, Add a tag
Coffee talk (Starbucks' new campaign recruits the next generation of coffee drinkers to tell their stories online. Also, with the help of animation site Aniboom Fox crowdsources its next cartoon) (New York Times, reg. required) (TechCrunch)
- That's... Read the rest of this post