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Plenty of shoppers stalk the Gilt Groupe website (to get the best deals, and now the company’s children’s division is encouraging shoppers to do the same on its Facebook page, where it will offer exclusive products and deals. First up?... Read the rest of this post

Apple is aiming to hook (iPad users while they’re young, with a new deal to sell the device at Toys ‘R’ Us stores) (Fast Company) - Tween social net Imbee (offers unlimited streaming radio, serving up acts including Black Eyed... Read the rest of this post

Togetherville is now (part of the House of Mouse; Disney snagged the tween social networking site for an undisclosed sum. In other social networking news, "American Idol" is incorporating voting via Facebook; not to be outdone, Simon Cowell's "X... Read the rest of this post

Today we finish off our Ypulse Youth Advisory Board series on "Digital Identities" with YAB member Julia Tanenbaum who relates her own wired childhood to the growing number of virtual worlds and social networks hoping to hook kids and tweens... Read the rest of this post

Stardoll relaunches Piczo (as a blogging network with an emphasis on fashion/entertainment with a focus on young women ages 14-24. Plus teen site Suddenly Darling also just launched in the popular teen fashionista space. And Piper Jaffray says teen... Read the rest of this post

I haven't had time to plow through our live blogs or read everyone's Tweets, but I thought I would attempt to summarize three themes I heard at this year's Ypulse Youth Marketing Mashup event come up repeatedly. The old way of slicing the youth... Read the rest of this post

Today we present the first of what we hope will be an ongoing series of Ypulse case studies that examine new and noteworthy youth-targeted campaigns. For our inaugural case, we dive into the timely topic of virtual worlds and real retail by... Read the rest of this post

Bittersweet news for Twihards (Bella and Edward dolls are on their way, but won't be out until spring 2009. Also Entertainment Weekly asks whether a male director could fill Catherine Hardwicke's shoes for the sequel? - Britney's comeback is... Read the rest of this post

6 days until the Ypulse Youth Marketing Mashup East. I just found out we will be recording audio of the event! Of course it's not the same as being there in person… 'Twilight' moms (studio is tapping mothers to spread the word about the... Read the rest of this post

8 days and counting until the Ypulse Youth Marketing Mashup East.… 'Melrose Place' is coming baaack (to The CW. And from the department of remakes that make me sad: Zac Efron will dance his way through the new "Footloose.")... Read the rest of this post