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The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but... Read the rest of this post

The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but... Read the rest of this post

Are you a Gleek? A Directioner? A Lovatic? A Belieber? There are hoards of teen tribes roaming the Internet and meeting up at pop culture events. Nowadays, every teen icon has its own posse that has often mobilized independent of the artist — and... Read the rest of this post

Today’s post comes to us from Bryan Spencer, a Youth Advisory Board member living and working in China. Having recently graduated college, he’s pursuing his passion of youth marketing abroad, which means he’s paying close attention... Read the rest of this post

The GennY Award recognizes best practices of those who have applied new and innovative techniques to connect and communicate with youth. The 2012 award will be given to one exceptional marketing campaign at the Millennial Mega Mashup next week, but... Read the rest of this post

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d like... Read the rest of this post

In the past week, the media has been captivated by a study on Millennials by San Diego State University’s Jean Twenge, published in the Journal of Personality and Social Psychology. Twenge has conducted research among students for the past few... Read the rest of this post

We’ve been seeing plenty of headlines this week about how Millennials don’t like cars and don’t want to drive. The auto industry is sweating because Millennials aren’t buying cars at the same rate that Boomers did in their youth, citing... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

The theme for this year’s TEDxTeen event was “The Wisdom Of Not Knowing,” a concept that resonates with Millennials because they’re currently trying to figure out their futures in a time of great uncertainty. Each of this year’s... Read the rest of this post

We chatted with Naomi Hirabayashi and Chloe Lee at DoSomething about their new anti-bullying effort — a bullying census on Facebook tied with the release of the documentary “Bully.” They’re hoping not only to get an accurate picture of... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

Youth culture has had a soft spot for metal spikes and a tough image for decades. As the style has become popular again in recent years, Millennials are putting their own spin on it. Sure, spikes and studs signify a badass attitude in general, but... Read the rest of this post

We checked in with Mary Bergstrom, author of the new book “All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth,” which is the first to focus on this powerful demographic. As she puts it, “born under the... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

Katniss. Barbie. Those two names couldn’t summon more disparate images. Katniss — the main character from “The Hunger Games,” if you’ve been living under a rock — is a badass warrior who could care less about her appearance and just... Read the rest of this post

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d like... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

Today we’re checking in with A Thin Line, MTV’s campaign against digital abuse and winner of Ypulse’s 2011 GennY Award, which recognizes best practices and new techniques in youth marketing campaigns. A Thin Line hasn’t stopped innovating in... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

We recently chatted with Dave Deluca about his new role as Head of Campaigns for DoSomething, how to motivate teens to get involved, keep campaigns fun, and how organizations can spark the interest of teens. Among his key goals are listening to... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post