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Viewing: Blog Posts Tagged with: Ypulse Essentials, Most Recent at Top [Help]
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1. Ypulse Essentials: Naming The Next Generation, Millennials Rely On Their Parents Financially, Pepsi Gets Down With Michael Jackson

Gen Z? iGeneration? The Homeland Generation? There’s much debate about what the next generation should be called (but one thing’s for sure: they need a name soon! There’s a push to classify those younger than Millennials with a name that... Read the rest of this post

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2. Ypulse Essentials: Teens And Video Chat, Bieber’s ‘Boyfriend’ Video Premieres Tonight, Advertising On Draw Something

We shouldn’t be surprised that 37% of teens video chat (with friends and family using Skype, iChat, and Googletalk, according to a new study. It seems like a lot of kids using the Jetson-age technology, but it makes sense with the ubiquity of... Read the rest of this post

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3. Ypulse Essentials: New Online Style Series, Millennials And Newspapers, Target Drops Kindle

Nina Garcia — of Marie Claire and “Project Runway” fame — is getting her own video series on AOL where she’ll advise women on how to add a little “swag, thrill, and mojo” to their look. Big names in fashion... Read the rest of this post

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4. Ypulse Essentials: Using Video Games To Millennialize Education, MTV Movie Award Noms, Is ‘Hipster Racism’ For Real?

A new magnet school opening its doors this fall plans to prepare students for the job market (by giving them the ultimate tech education. Students at Florida’s iTech Academy may be studying video gaming, but they’re learning science,... Read the rest of this post

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5. Ypulse Essentials: Millennials Are Major Impulse Shoppers, E! Gets A ‘Pop Of Culture,’ 60% Of Parents Snoop On Their Teens’ Facebook Accounts

Millennials are more likely than any other generation to make impulse purchases (despite the fact that so many are unemployed and bogged down with student debt. They usually make unplanned purchases when they see a sale or promotion, yet this may be... Read the rest of this post

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6. Ypulse Essentials: DoSomething Discovers That Texts Save Lives, Kraft Thanks Faceook Fans Via Song, TV Upfront Announcements

DoSomething.org has learned that using text messaging (is not only better at engaging teens than email — texting gets a 100% open rate! — it also leads to a dialogue. Sometimes, however, that takes an unexpected twist with teens texting to ask... Read the rest of this post

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7. Ypulse Essentials: Fantasy Election ’12, Top Teen Fan Clubs, Tech Transforms Retail

MTV is gamifying the 2012 elections with “Fantasy Election ’12″ (as part of its “Power of 12″ election initiative. The fantasy game uses the same principals as fantasy sports, teaming with partners to pipe in points for... Read the rest of this post

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8. Ypulse Essentials: Concerts Change For The iPod Generation, Millennials & Unemployment, Gen Y Seeks Value

Concerts are becoming more Millennialized (as young people seek to have memorable, interactive experiences, more so than ever before. The Roots’ drummer Questlove reflected this idea, which he refers to as “Shuffle Culture,” at a concert he... Read the rest of this post

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9. Ypulse Essentials: Millennializing Retail, Gen Y Ambitions, Hulu Plans More Original Content

Millennials have an enormous influence on the retail industry and because of that, stores are implementing omni-channel offerings (to capture Gen Y’s attention as they shop. Macy’s will soon have virtual mannequins, digital aisles, and cloud... Read the rest of this post

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10. Ypulse Essentials: Tumblr Tries Ads, ‘Sh*t Girls Say’ Gets Book Deal, Elle‘s Facebook Commerce App

Tumblr is testing the waters of paid advertising (according to CEO David Karp. The site had been strictly opposed to advertising in the past, but it’s turning its dashboard Radar feature — which was previously a curated space to highlight... Read the rest of this post

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11. Ypulse Essentials: Olympics Live-Streamed From London, Digital Divide Widens, How Brands Can Use Tumblr

NBC is going to stream every single Olympic event live (and most events will also go into an online video archive. The Olympics are always popular programming for kids who love to cheer on their country and see the pageantry of the games, and for... Read the rest of this post

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12. Ypulse Essentials: Social Media Meets TV, Stitchtagram Takes Online Memories Offline, Kids Have High Expectations For Digital Books

Millennials are the TV viewers most likely to use social media (to interact with TV content, most commonly to get additional information about shows. With viewers constantly online and apps making it easier than ever to add social experiences while... Read the rest of this post

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13. Ypulse Essentials: Spotify Launches Brand Apps, Prom Spending, Wikipedia’s Education Program

Spotify is adding brand apps to its streaming service which means that major companies (will soon be able to suggest playlists. AT&T, Reebok, Intel, and McDonald’s are among the first to create such apps, and by entering the music space,... Read the rest of this post

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14. Ypulse Essentials: Social Games Give Movies A Boost, Walmart Takes Discs To Digital, Teens Search For Identity In Pop Lit

‘Sabrina The Teenage Witch’ is being recast as a Spider-Man-esque superhero (in a new film adaptation. It’s the latest example of a cutesy story getting an edgy upgrade. Speaking of blockbuster films, it’s rare that a big... Read the rest of this post

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15. Ypulse Essentials: College Admissions And Student Debt, ‘Glee’ Gets Gomez And One Direction, iPad = Any Tablet

In the competitive landscape of college admissions (plenty of students get waitlisted and hold out hope that they’ll make it into an exclusive university. But in reality, not many students make it from waitlist to campus at the U.S.’s... Read the rest of this post

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16. Ypulse Essentials: New Reality Shows Feature Tech Start-Ups, Students Apply To More Colleges, Pinterest Board Covers

Randi Zuckerberg — yes, the sister of Mark Zuckerberg and former Facebooker — is partnering with Bravo for a reality TV show (about finding the next young star of Silicon Valley. It also has a show in the works with Ben Huh who runs the... Read the rest of this post

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17. Ypulse Essentials: Tech Start-Ups Recruit Campus Ambassadors, Why ‘Hunger Games’ Is So Millennial, Instagram For Android

Brands have retained college students as brand ambassadors for years now, and Silicon Valley (is finally catching on to this wealth of low-cost talent, enlisting students to spread their URLs and logos around universities and turn up the volume on... Read the rest of this post

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18. Ypulse Essentials: Kids’ Choice Award Winners, Angry Birds Head To TV, Children Are Self-Published Authors

Nickelodeon hosted the 25th annual Kids’ Choice Awards this weekend (where the top stars in the youth world went home with orange blimps and slime covered clothes. It’s no surprise that Justin Bieber and Selena Gomez were among the big... Read the rest of this post

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19. Ypulse Essentials: Guess’s New Campaign Is Perfect For Pinterest, Teens React To ‘The Hunger Games’ Trailer, ‘Pretty Little Liars’ Sets Social Media Record

Brands are testing out ways to use Pinterest to drive engagement, and Guess (has just launched a clever contest asking users to create boards inspired by its new brightly hued denim line, with fashion bloggers serving as judges. It’s a great... Read the rest of this post

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20. Ypulse Essentials: Macy’s Courts Millennials, ‘Hunger Games’ Fans Are Hungry For Merch, Myths Of The Millennial Workforce

Macy’s wants to be the department store for Millennials (and it’s hoping to make that happen through a series of initiatives it’s launching over the next three years to bring its Impulse and mstylelab departments in line with... Read the rest of this post

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21. Ypulse Essentials: Angry Birds Space Soars, Pinterest & Education, ‘Hunger Games’ Midnight Box Office Madness

The Angry Birds Space app has flown to the top of the charts (in more than 28 countries just hours after its release! We bet the promo video that was filmed in space is partially responsible for the games’ rocket speed success. In other Angry... Read the rest of this post

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22. Ypulse Essentials: Bieber’s New Single, Millennials Want To Make Moviegoing More Social, Kids’ TV

After a long wait, Bieber’s new single ‘Boyfriend’ is here (and we like the more mature sound that has been compared to Justin Timberlake. Sure, the lyrics are a little cheesy and will probably make tween girls swoon, but the song is more... Read the rest of this post

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23. Ypulse Essentials: Facebook Returns To Its University Roots, ‘Bully’ Will Be Unrated, ‘Harry Potter’ Goes Digital

Facebook gets back to its roots — students — with its latest feature (called “Groups for Schools.” The feature allows university students to create groups that are only visible to students with official university email addresses.... Read the rest of this post

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24. Ypulse Essentials: The White House Gets Millennials, Tablets For Kids, Millennial Spending

Michelle Obama will be making her first appearance on Nick’s Kids’ Choice Awards this weekend (presenting Taylor Swift with the Big Help Award. The First Lady won the award herself in 2010 for the Let’s Move! Campaign. In other... Read the rest of this post

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25. Ypulse Essentials: Cartoon Network’s Upfront Announcements, ‘Anchorman’ Sequel In 2013, YouTube’s Search For Its Next Star

Cartoon Network is turning 20 this year, and it reveled in its position as the #1 network for 6 to 11 year old boys (during its upfront presentation this week. The network officially announced a few shows that we knew were coming — including... Read the rest of this post

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