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In a total game changer for the worlds of toys and technology (Hasbro and Zynga have teamed up to make toys and board games based on Zynga’s popular online video games. Starting with Words With Friends, the partnership will also see FarmVille,... Read the rest of this post

Sure, there are plenty of kids’ online communities already (but we’re excited about the newest one: Sweety High, a social network designed to boost girl’s confidence. The site — created by former entertainment executives from Disney,... Read the rest of this post

Tablets are everywhere these days (but unfortunately HP couldn’t handle all the competition. Despite their huge marketing push with stars like Lea Michele and Russell Brand behind them — literally! — HP discontinued the device after less than... Read the rest of this post

The Grammys (grabbed its youngest TV audience since 2004 as young fans tuned in to watch performances by Justin Bieber and Lady Gaga. Beliebers thought their teen idol was robbed of an award, losing to Esperanza Spalding in the Best New Artist... Read the rest of this post

When it comes to math and science, it's no secret that Americans don't dominate the global playing field. In fact, recent data suggests the U.S. comes in at 35th in math and 29th in science worldwide. It was against the backdrop of statistics like... Read the rest of this post

Last week, the organizers of the PivotCon conference generously offered Ypulse a press pass to their NYC brand marketing event. The two-day event focused on the emerging Millennial consumer and new frontiers of social media marketing and provided... Read the rest of this post

Reviews for an 'unsympathetic' treatment of Mark Zuckerberg within The Social Network filled the press last week as errors in Facebook's programming caused mass outages, leading one to ask one's self … has Facebook grown past the point where... Read the rest of this post

Every generation gets a bad rap for something. Gen Xers were "slackers", and, as you've probably heard, Gen Yers have been saddled with the label narcissists. Yesterday USA Today cited a study by Jean Twenge that was condensed into a couple of stats... Read the rest of this post

Reading through responses to the New York Times' piece, reg. required, on college students, a.k.a. "The Trophy Generation," missing out on the challenging jobs and internships they would have secured in summers past, I couldn't help but appreciate... Read the rest of this post

Today's Youth Advisory Board post is from Bernadette Anat on her varied experiences with internships in college (4 and counting!) As always, you can communicate directly with any member of the Ypulse Youth Advisory Board by emailing them at... Read the rest of this post

Today's Ypulse Sponsored post is from Nicole Driscoll (pictured below) at Fuse, anchor sponsor for this year's Ypulse Youth Marketing Mashup. This post is part of that sponsorship How To Use Social Media To Market To Gen Y Social media networking... Read the rest of this post

Today's Ypulse Interview is with venture capitalist/Twitter star Guy Kawasaki who Ypulse Youth Marketing Mashup attendees can catch next week(!!) moderating The Totally Wired Youth Entrepreneur Panel. Don't want to miss the sure-to-be inspiring... Read the rest of this post

Gen Y has often been characterized as a "generation of multitaskers" inspiring debate over whether this helps or hurts productivity as well as over the word multitasking. Neuroscientists argue that nobody can simultaneously complete several tasks at... Read the rest of this post

Today's Ypulse Youth Advisory Board post is from Libby Issendorf in response to Anastasia's post last week on the social networking fatigue that she sensed coming from Facebook's younger users. Remember, you can communicate directly with any member... Read the rest of this post

Today's Youth Advisory Post is from Liz Funk who has discovered a connection between Facebook invitations and the high number of no-shows at Gen Y parties. To contact our Youth Advisory Board directly, just email them at youthadvisoryboard at... Read the rest of this post

As America faces its first economic downturn in a decade and news of layoffs continue to pour in from all fronts, the word panic has begun to crop up in conversations around the water cooler. But what about conversations on Gchat (aka the water... Read the rest of this post

6 days until the Ypulse Youth Marketing Mashup East. I just found out we will be recording audio of the event! Of course it's not the same as being there in person… 'Twilight' moms (studio is tapping mothers to spread the word about the... Read the rest of this post