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Viewing: Blog Posts Tagged with: hasbro, Most Recent at Top [Help]
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1. Transformers are going to get “Angry”

I'm pretty sure these Transformers would like some noms too.

I’m pretty sure these Transformers would like some noms too.

“Mom, what’s for breakfast?”

“Well honey, we have pancakes, bacon, potatoes, Decepiticons…”

If you were a kid from the 80’s, 90’s, or still a kid at heart, then you’re most likely familiar with Transformers. You know, “Transformers: More than meets the eye.” In honor of the franchise’s 30th anniversary, Hasbro Toys treated some eager reporters and fans to a breakfast this morning at Southpaw in San Diego’s Downtown Gaslamp area. I’ve heard of character breakfasts, but never one that dealt with robots.

All throughout the bar/restaurant, we were treated to Transformer toy splendor. Arranged along the bar area was private transformers collection that included some originals from the 80’s, Beastwars, and even some rocker themed ones I’ve never seen before (all posed on a 1984 “Planet Cybertron” poster). On the outside dining tables was a selection of the larger ones that transformer as you spin their parts. And there was even a buffet style “Mashem’s” table. Transformers Mashem’s are figures that allow the appendages to be swapped with other robots, allowing for some pretty creative robot making.

What I was most excited about were the videogames that Hasbro has in store for the Transformers brand. A few things are in the works, one of which is an online MMO called Transformers Universe. The computer based game features opened world areas that you can explore either as Autobots or Decepticons that are unique to the game. You can go hunting for Energon, fight wild Terracons, or even participate in 4 versus 4 pvp in either a death match mode, or a modified capture the flag. But instead of capturing flags, you try to steal the opposite team’s Energon.

To add another layer to the game, players can use Energon to craft items, or collect items by defeating enemies. The items can do various things, like boost stats for a continuous duration of time. The game is free to play, but if you are feeling a little impatient and don’t want to wait out the time it takes for your items to be made, you can purchase relics. Relics are in game currencies that are available as pickup items, so you can go throughout the duration of it without having to spend a dime. But like I said, if you’ve got better things to wait on, then they are purchasable with real world money. Currently Transformers Universe is in open beta. There is no set date yet for the actual release. Visit www.transformersuniverse.com to check it out for yourself.

Even bigger for the video gaming market is the crossover in the works. Transformers will be pairing up with the widely popular, widely recognized Angry Birds franchise. Unlike other Angry Birds games, this won’t be the typical drag and launch game featuring different themes. Angry Birds: Transformers will be a side scrolling shooter where the transforming birds and pigs have to fight enemies along the way. Another interesting addition is the cars that will be available for purchase. These transforming vehicles can be photographed, and then downloaded for use in the video game. The toys themselves will also have physical tracks available for them, so there will be more for them than just as downloads for the game. No release date is yet set for Angry Birds: Transformers.

1 Comments on Transformers are going to get “Angry”, last added: 7/27/2014
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2. Margaret Loesch Is Stepping Down As Hub Network President

Margaret Loesch, a forty-year children's TV veteran, has announced that she will step down as the founding president and CEO of the Hub Network when her contract expires at the end of this year.

0 Comments on Margaret Loesch Is Stepping Down As Hub Network President as of 6/30/2014 1:59:00 PM
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3. Hasbro offers exclusive Infinity Gauntlet at Comic-Con

1400781403000-Infinity-Gauntlet-PKG.jpg

Want.
Hasbro’s Marvel exclusive are EXCEEDINGLY “cosmic” this year:

Priced at $99.99, a set of Marvel Legends Infinite Series 6-inch figures is based on the Marvel story line “The Thanos Imperative” — included are theInhumans’ Black Bolt and Medusa, Gladiator, Blastaar and Star-Lord from theGuardians of the Galaxy. They all arrive in a special-edition box designed to look like the Galactus Engine from the comics.

Another pack of 3¾-inch figures ($74.99) comes from the classic miniseries TheInfinity Gauntlet and features Nebula, Starfox, Mistress Death and the cosmic villain Thanos, who comes with his own Infinity Gauntlet. But he’s not the only guy who gets one — Marvel’s looking out for fans, too, by including a wearable foam Infinity Gauntlet glove in case you want to rule outer space yourself.


You’ll want to have these around when AVENGERS 2 opens for sure.

2 Comments on Hasbro offers exclusive Infinity Gauntlet at Comic-Con, last added: 5/23/2014
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4. “She Has to Adapt Right Now” Mairghread Scott and Sarah Stone on Transformers: Windblade [Interview]

Next month sees a launch which The Beat has been following on and off for the last few weeks. A new Transformers miniseries will be launching at IDW in April, chronicling the introduction of Windblade. A female Transformer – causing raised eyebrows from fans who think Transformers are genderless despite being obvious blatant big male robots – Windblade will be entering the IDW Universe in the immediate aftermath of the crossover event storyline Dark Cybertron.

Written by Mairghread Scott and illustrated by Sarah Stone, the miniseries has already garnered a lot of attention, as Windblade was chosen to be created as part of a fan vote, and this miniseries will be the first Transformers comic with a female writer and artist onboard. But, y’know, beyond that – there’s a story here, and a character. So! In order to find out more about who Windblade actually is, I spoke to both Mairghread and Sarah about their plans for the characters, and the miniseries as a whole. Read on!

windb1

Steve: How did you first get involved with Transformers? Were you fans before you started working on the comics?

Mairghread: I watched Beast Wars as a child but I really fell away from the fandom until the Bay films and being hired on Transformers Prime. In a way it’s been a real blessing because I still have my childhood love of the Beast Wars transformers but I get to explore all the rest of the Transformers lore (the main lore, really) as an adult when I can appreciate it and the work it took to keep things rolling this far.

Sarah: I was! I grew up with Beast Wars originally, but sort of rediscovered my love for Transformers with Transformers Prime and that’s when I really got lost in it. From there I realized I needed more and learned about what IDW was doing with RiD and MTMTE, and I’ve been really hooked.

Steve: What do you think it is about the franchise which has had such enduring appeal?

Mairghread: First, it’s just AWESOME! Even if you don’t like Transformers (and you should) you have to admit that you can’t beat the brand for fantastic and mind-blowing action. But, underneath that, is a really core appeal that a lot of people miss. Transformers themselves are surprisingly human.

In fact, I think because they’re aliens we often write them as more human (emotive, social, flawed, a little irrational at times) than many characters that are actually human. That combination is super-rare and it’s something I just can’t get enough of.

Steve: This miniseries comes about following the end of the Dark Cybertron crossover event, which saw things get very bad for all the Transformers. What kind of world is Windblade entering into as your story begins?

windb2

Mairghread: It’s a world that mirrors our own in a lot of ways.  The war is over, but there are huge problems that everyone knows about but no one has been able to solve yet.  The leadership is corrupt, but not freakishly evil.  People are focused on making it day-to-day and the milestones characters set for themselves are getting smaller all the time. No one’s really dreaming the big dream anymore and that’s something Windblade is going to change – or try to, at least.

Steve: What do you think defines Windblade as a character? When you sat down with the character, what did you want to emphasize about her personality?

Sarah: What stands out for Windblade to me is her determination despite being completely overwhelmed. She’s thrust into this situation and conflict that most Cybertronians have had centuries to get adjusted to, but she has to adapt right now, and you can tell she’s behind the curve and it’s taking its toll. I wanted her to show signs of this weathering but she’s still trying her hardest anyway. She’s not perfect – she gets shaken up and lost, and I think we can all relate to that a little bit.

Mairghread: Our book starts a bit after the end of Dark Cybertron, so no one is in active triage-mode anymore as they would be during a huge life-or-death struggle like that was. Plus Windblade is an optimist. She really believes that she can help make Cybertron better, that everyone can help Cybertron be better.  Whether or not she’s right, that’s a whole different story.

Steve: How have you both found the collaborative process?

Mairghread: Fantastic. Sarah never thinks of what can’t be done, only how we can accomplish it. That kind of mindset is what’s given Transformers Windblade such a unique look. It is definitely going to be a comic that surprises people and is a great introduction to even those who’ve never been to Cybertron before… plus Issue 1 and 2 are still available for pre-order. So if you’ve ever thought about dipping your toe in the TF pool – now is definitely the time!

Sarah: I love working with Mairghread because she likes focusing on similar things that I do, and she’s really enabled and encouraged me to really push things where I might have been a bit to timid to otherwise. We have a lot of fun going through scripts and thumbnails to really push body language and interactions. Really I’m just trying to do justice to her script and these characters, and hope that in some way I succeed on the page.

windb3

Steve: One of the details I noticed in the preview pages of issue #1 is that you’re using her jet flames to convey her movement and transformations. How do you approach her body language and movements? She’s a giant robot sure, but she seems pretty deft and light-footed.

Sarah: Mairghread had to really extrapolate a lot off of a pre-existing design for a character that we didn’t know much about. What kind of a bot has this kind of makeup, or has such an elaborate sword? She guided me a lot when we first started, and we wanted Windblade to be graceful and kind of ceremonial. Since wind is kind of her element and she functions as sort of a diplomat, it seemed fitting.

I wanted her to feel light, especially compared to Chromia, her bodyguard, who is the exact opposite. I love them because they’re such great foils for each other – where Windblade is tactful and graceful, Chromia is both tactless and graceless. Windblade can sit down politely with her legs together, but Chromia sits like a total guy. They both serve to point out how different they are from one another, and it’s really fun.

Steve: Is it difficult to draw personality onto a robotic character? That question may be a little racist against robots, sorry

Sarah: It might be, but I live for it. It’s arguably one of my favorite parts of drawing the bots. I really love taking atypical features and giving them expression, just like we read expressions on animals without the same cues that we get from people. I love thinking about how personality can be expressed through their different features.

How does this guy hold his wings, can his helmet be used as sort of a brooding brow, does this part move when they’re scared? Stuff like that makes my job really fun.

windb4

Steve: One thing that comes across quickly in the preview is that she has quite a wry sense of humour about her. What’s her personality like? Do you want her to bring a sense of freshness with her, a lightness of tone?

Mairghread: She’s definitely in a younger mindset than most transformers. But more than anything she’s a three-dimensional character. She takes her job very seriously but that doesn’t mean she takes herself seriously (although she probably should, if I’m looking at her from a ‘mom’ perspective).

I wanted her to like Cybertron and like life; there’s enough dourness in the real world. Transformers Windblade is still a dramatic read, and we do get a little dark, but I’ve worked hard to make sure it never loses the optimism and hope that Windblade as a character has.

-

Many thanks to Mairghread and Sarah for their time! The first issues of the series are still available for pre-order – today is the last day they will be – and issue #1 is due in stores this April. You can find Sarah at various places around the internet - on her blog, her DeviantArt, and Twitter. Mairghread is on twitter here, and you can find her Tumblr here

4 Comments on “She Has to Adapt Right Now” Mairghread Scott and Sarah Stone on Transformers: Windblade [Interview], last added: 3/27/2014
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5. Ypulse Essentials: Zynga & Hasbro Team Up, Take A Parent To Work Day?, ‘The Vow’ To Wow At The Box Office

In a total game changer for the worlds of toys and technology (Hasbro and Zynga have teamed up to make toys and board games based on Zynga’s popular online video games. Starting with Words With Friends, the partnership will also see FarmVille,... Read the rest of this post

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6. Ypulse Essentials: Disney Comics App, ‘Transformers’ Movie Licensing, More Minority Youth

Disney Comics are going digital (with an app giving readers access to more than 50 titles, as well as short stories and graphic novels. It makes sense Disney finally developed this app considering it has more than one billion comic readers and... Read the rest of this post

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7. National Family Game Night and Pictureka!


Find the cow! Pictureka! You'd think growing up in America's Dairyland we'd be able to spot a cow within seconds. But that little, crazy cow in the Hasbro board game Pictureka! had us searching and searching. For whatever reason, it took my daughter and I about five minutes before we finally spotted the cow. We had a lot more success finding the other objects.

In Pictureka! the goal of the game is to locate objects fast. Those that have a quick eye and a good memory will love playing. It's kind of like an I-Spy cross Memory game with loopy, whimsical pictures. The first person to collect 6 mission cards wins. Recommended for ages 6+.

The board consists of 9 double-sided tiles with numerous, sometimes crazy illustrations (like a horse passing gas and a stinky sock.) You arrange the tiles in a 3x3 square. Throughout the game the tiles get switched, flipped, and rotated to make locating objects difficult.

Adults and kids will enjoy playing this one! You can even vary the game depending on age. For young kids and preschoolers that aren't able to read, the game can be played using only the picture (blue) cards. That's how I played it with my daughter. She really got into the game, at one point saying, "Come on brain! Let's do it!" I quickly realized that preschoolers are pretty observant. My daughter didn't want to put the game away. Those that are interested in bilingual products will like Pictureka! All the mission cards are written in both English and Spanish.




Want to try it out? Have some fun and try playing the Demo Pictureka! Game.

We're planning to play Pictureka again this evening. If you hadn't heard, tonight is National Family Game Night. Turn off that TV, gather the family together, exercise those brains and play a few board games! After all, it is TV Turn-off Week!

Which games do you like to play with your family? I'm looking for suggestions for preschool games in particular!




(Hasbro provided Pictureka! free of charge for my family to review. View my full disclosure statement for more information about my reviews.)

2 Comments on National Family Game Night and Pictureka!, last added: 9/27/2009
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8. My Little Pony: Twinkle Wish Adventure - DVD Review and Giveaway


It's time to name a few of my favorite toys from the 80's: Strawberry Shortcake, Cabbage Patch Kids, Care Bears, Barbie and the Rockers and ... My Little Pony. Over my childhood years I collected several of the colorful, chunky ponies and even a few baby ponies. My mom kept them tucked safely away and now my daughter enjoys playing make believe with my original ponies and a few of her own newer models. First introduced in 1983, the My Little Pony line has stood the test of time.

Yesterday, Oct. 13th, Twinkle Wish Adventure, a new winter-themed My Little Pony DVD released in stores and online. In this adventure, the Ponyville ponies are making preparations for the upcoming Winter Wishes Festival. The pony friends participate in an ornament making contest. The winner of the contest gets the honor of placing Twinkle Wish, a wishing star, on top of the ever forevergreen tree. But due to a jealous act, the wishing star ends up in the hands of a dragon named Whimsy that lives on Willy Nilly Mountain. The seven ponies -- Pinkie Pie, Rainbow Dash, Scootaloo, Toola-Roola, Cheerilee, Sweetie Belle and Starsong -- work together to recover the star in time for the festival and end up learning an important lesson about friendship.

I don't recall watching any of the My Little Pony animated shows as a kid, but apparently several have been produced. Even though it is a new production, the movie has that same enduring/a little bit cheesy 1980's classic animated feel. This is definitely a girly movie. My preschool daughter intently watched the adventure unfold and especially liked all the cute, catchy songs. The DVD sparked her imagination and she now takes her own ponies on their own adventures. I imagine Santa will put at least one of the pony characters from the show in her Christmas stocking this year. She remarked after watching the movie that "all the ponies have lovely hair." My Little Pony: Twinkle Wish Adventure received the Dove "Family-Approved" seal for all ages and includes messages about friendship, making the right choices and sibling rivalry.

The bonus features include:
• Six Sing-along songs
• "Waiting For The Winter Wishes Festival" - A Prequel
• "Elefun and Friends" - A New Animated Short
• Downloadable Activities: Coloring Sheet, Pony Note to Santa, How to Make a Snowman and Cut-out Pony Ornaments

I also just learned that from October 23rd through November 12th McDonalds will feature My Little Pony characters in Happy Meals.


Related links:
Wikipedia - My Little Pony
Hasbro My Little Pony: Meet the ponies
Coupon for $5 off $20 My Little Pony Purchase Expires 12/31/09



Shout! Factory has sent me an extra My Little Pony: Twinkle Wish Adventure DVD to give away to a Brimful Curiosities reader.

To enter, leave a comment relevant to this post.

• For contact purposes, if you are a non-blogger or your email is not accessible in your blog profile, please leave a valid email address within the comment section.
• Contest is open to US
• Contest ends on Monday, October 26th, 2009 at 11:59 PM CST.
• Winner will be chosen at random
Four ways to gain extra entries (Maximum total entries is 5 - leave a separate comment for each entry):
1st extra entry: Visit Hasbro (Meet the Ponies) and leave a comment with the name of your favorite pony.
2nd extra entry: Follow Me! or subscribe by email or RSS reader
3rd extra entry: Blog about this contest then post your link in the comment section.
4th extra entry: Follow me on twitter (iambrimful) and tweet about the contest.


Thanks to Shout! Factory for this review opportunity and for providing a free Twinkle Wish Adventure DVD for my family to review. (View my full disclosure statement for more information about my reviews.)

21 Comments on My Little Pony: Twinkle Wish Adventure - DVD Review and Giveaway, last added: 10/16/2009
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9. A Little Gomer Pyle - 5 Minutes for Mom Elefun & Friends Silly Kids Photo Contest

The first time my grandma saw my son as a baby, she exclaimed, "His eyes are full of fun and mischief!" She got that one right. My little guy can be so darn sweet but there's always a hint of tease and silliness behind his adorable smile.

Seems every time I get the camera out the kids put on their goofiest faces, trying to capture my attention. This summer my daughter wanted me to take a picture of her holding her favorite ball. Not to be outdone, my son stepped right into the photo with this "Gomer Pyle" grin (click to enlarge). I chuckle every time I see the photo...compare it to a photo of Jim Nabors, the real Gomer Pyle for an even bigger chuckle! (Dead-on, am I right?)



5 Minutes for Mom is hosting a Silly Kids Photo Contest sponsored by Hasbro. The prize: $1,000 to use towards classes and/or education material for your child. (Second place gets $300.00). Tomorrow is the last day to enter (10/19 at 3pm Eastern). This picture of "A Little Gomer Pyle" is my entry.

0 Comments on A Little Gomer Pyle - 5 Minutes for Mom Elefun & Friends Silly Kids Photo Contest as of 10/19/2009 11:05:00 AM
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10. Ypulse Youth Media Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight... Read the rest of this post

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11. Ypulse Youth Media Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight... Read the rest of this post

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12. Ypulse Youth Media Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post

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13. Ypulse Essentials: Comic-Con 2010, Disney To Acquire Playdom, GLAAD Honors MTV

Comic-Con 2010 (Debates over digital comics and the future of the industry heat up the convention floor. Also Stan Lee unveils three new superheroes [pictured here], 'Scott Pilgrim' premieres, more backlash against 3D and a new fleet of toys for... Read the rest of this post

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14. Ypulse Essentials: Teens Lose Sleep To Tech, JoBros Launch Cambio, Gen Y Wants Performance Reviews

Jersey Shore comes to iPhone, Facebook (MTV promotes season two with a Snooki-themed app and an FB game where players can battle in "head-to-head pickle and tanning lotion throwing competitions." Also buzz builds around the 'Shore' inspired "K-Town"... Read the rest of this post

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15. Ypulse Essentials: 'The Hub' Lineup, 'Jackass' In 3D, Millennials 'Meh' About Corporate Branding

Hasbro, Discovery prepare to launch The Hub (The new kids' cable channel will debut on October 10 targeting 6 to 12 year-olds with a mix of popular syndicated series and originals like a live-action adaptation of "Clue") (Los Angeles Times) - BTS... Read the rest of this post

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16. Ypulse Essentials: MTV Vs. Vevo, R.I.P. 'Paste' Magazine, Sony Smack Talks Smartphones

MTV beats out Vevo (as the web's most-visited music destination — thanks to metrics that now combine MTV site traffic with Warner Music Group a la their recent ad-sales deal. Meanwhile, on Vevo's parent site YouTube four of the five... Read the rest of this post

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17. Ypulse Essentials: Disney To Launch DYOU, Children Want To Read On Digital Platforms, Star Wars In 3-D

The Hub launches 10-10-10 (with a special Sneak Preview Sunday showcasing the new network's original series, including "Family Game Night," "My Little Pony Friendship is Magic, and "Pound Puppies") (Washington Business Journal) - Children want to... Read the rest of this post

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18. Ypulse Essentials: Justin Bieber To Host New 'Punk'd,' LinkedIn Targets College Students, Family-Focused Therapy Works For ED Teens

'Kids are not going to want to see 30-minute infomercials' (says an exec behind The Hub by way of curbing revived concerns around the commercialization of shows built around Hasbro products. CEO Margaret Loesch adds that those will comprise less... Read the rest of this post

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19. Ypulse Essentials: The Facebook Book, Rotten Tomatoes On CurrentTV, The Christmas Crunch Continues

Seasons Readings (NPR explores how holiday classics — and reading aloud in general– bring families together) (Kid Lit) - A back-to-school lesson from Mead (the school supplier uses gaming and virtual worlds to get the kids' attention)... Read the rest of this post

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20. Ypulse Essentials: Meebo On myYearbook, Gen Y And Action Sports, Teen Downloads Billionth App

Disney's 'Princess and the Frog' (How Disney's first black princess finally made it to the big screen. Also Ad Age takes a look at Hasbro's strategy behind toy-inspired blockbusters like "Transformers" and "GI Joe") (Denver Post) ( Ad Age, reg.... Read the rest of this post

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21. Is A Toy-Inspired Channel Worse Than Programming That Spawns Toys?

It didn't take long after the announcement of Hasbro and Discovery's new kids' channel for advocacy groups to come out to voice their concerns against the joint venture. From a statement released by the Campaign for a Commercial-Free... Read the rest of this post

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22. Ypulse Youth Media Movers & Shakers

Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight... Read the rest of this post

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