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As Lin explains in her intro,
"Jon has been a great friend of the SCBWI" and oversees a lot of the philanthropic aspects of Amazon (and they've become a key player in children's publishing.) He's the liaison between Amazon and the author/illustrator community, serving as Director of Author & Publisher Relations.
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| Jon Fine |
In terms of the changes happening now in publishing, Jon is optimistic, saying
"I view this as an incredible time of opportunity for writers and readers."
He speaks of the biggest challenge we writers and illustrators face,
Tell your stories as well as you can and then
the real key is discoverability - how can people find your books?
And gives a shout-out,
"There is no group more supportive of its aspiring members than SCBWI."
Of independent bookstores, Jon says,
"A robust independent bookselling community is absolutely crucial. What a bookstore looks like will change over time." And there's a discussion across the panel of the resurgence of the bookstore, and a growing appreciation and understanding of the importance of the community around books.
He talks about transmedia, subscription services, serials, interstitial works, keywords and other tools to get the word out, his take on current trends and the age at which it's okay for your kid to read "Hunger Games" (it's dropping), skype author visits, and even predicts some trends yet to come...
Yet putting it all aside, he reminds us that the core issue is to tell a great story.
"It's all about the story. It's all about reading."
The panel is a fascinating view of the side of the business AFTER your book is published!
You maybe also plan your vacations around places to visit that have awesome bookstores? One of my dream roadtrips involves a stop at Books, Bytes, & Beyond in New Jersey, and Robert Brown is one of the reasons it's such a great, independent bookstore. Now Bob is shining up Scholastic Book Fairs, get to know him a little with Martha's great, pre-conference interview.
My favorite part of Bob's intro: How important it is to him to help children find the books that are right for them. Bob did this at his bookstore, and now with Scholastic he helps 35 million (!) kids via school book fairs find thousands of fiction and nonfiction titles.
Bob's answers to some of Lin's bookish questions:
Lin asks the panel to take the market's temperature:Bob is upbeat about the children's book publishing industry. The biggest challenge is to get kids to read more. The book fairs provide unfettered access for kids to be in direct contact with new books, not only the bestseller listers, but wonderful midlist titles as well. In addition, it's a community event, families come to the fairs and the events continue to be well attended, with robust sales and enthusiasm on all sides.
How are Scholastic Book Fairs getting into the electronic book world?Bob recommends checking out Scholastic's
Storia, an app for Windows, iPads and Android designed for kids learning to read as well as readers and parents looking for a a curated set of great books.
Dream book type for Scholastic Book Fairs?Contemporary multicultural!
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| From Left to Right: Mary Brown, Robert Brown, Jon Fine and standing Lin Oliver. (Peter Glassman has been delayed.) |
by Teri Terry
Martin Latham is the longest serving Waterstones Manager, having been appointed by legendary entrepreneur and founder, Tim Waterstone. He has authored 130 entries in the Oxford Guide to English Literature, and regularly features in the Bookseller. If that isn't enough, he somehow found the time to start a highly successful writing group at his Canterbury Branch, and author a few
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The offices of the American University in Cairo Press and its Tahrir Bookstore, both situated on...
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By: executivepublisher,
on 12/13/2011
Blog:
Schiel & Denver Book Publishers Blog
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U.S. book publishers need to respond to the book publishing company crisis, even while expanding its segmented self-publishing economy remains a poor country when its income is cast against its huge human demands. Revenues will always be far too small, and this fact should drive the whole issue of how the government manages its finances, both income and expenditure. The expansion and enrichment of the economy is providing the government with more revenue, and this permits it to make some important decisions about how to capture it and how to spend it. To begin with, the government must first get its hands on the added revenue through changes in how it handles its tax system, and the collection of other revenues. That is the first urgent reform. In some jurisdictions, only about 10% of the population pays income taxes. Then, these publishers revenues must be used to better target public budgets which, in India, are very much a process of the allocation of scarcity. There are two philosophies for the allocation of funds in a government budget – the rational and the “political”. Right now, the Indian government rejects the rational and favors the political, and the second great reform would involve a reversal of these preferences. These great publishing houses and book publishing houses means first that governments at all levels will need to make major changes in the policies that drive their budget allocation decisions in ways that mitigate many current budget costs that are wasteful, ineffective, or simply stupid. If this can be done, then even without increasing taxes, the public budget can be allocated instead to a whole new range of vital priorities that the government now deliberately and shamefully neglects. For India now, the problem is not so much one of deficit, but one of finding the courage to set rational priorities
Book publisher and
Self Publishing
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christian book publishers as a courtesy.
Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital...
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Mary Portas is expected to suggest cutting regulations for traders and launching a national...
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Mary Portas is expected to suggest cutting regulations for traders and launching a national...
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My friend Carole Horne, general manager of the Harvard Book Store in Cambridge, MA, told me a story about this man who came into her bookstore last summer to browse. He thumbed his way through their “recommended” section, then came up to the cashier seemingly empty-handed. Nope. He put a five dollar bill on the counter and said that he was going on a trip and would download his books but had spent a lot of time browsing and felt like he owed the shop some money.
The story is a mixed bag, but there is a measure of good in it. The guy recognized the intrinsic worth of the local bookstore. This time he forewent its paper products that would weight down his luggage. But he did value the expertise of independent bookstore buyers, the taste of those who curated that special section of books worth his attention, the opportunity to look into familiar books to see if they appealed and browse unknown ones to find a treasure. And at least it translated into some value for the store as well.
A worse story. This week I was picking up a book and a calendar (yes, I still write down my appointments in little white squares) at nearby Brookline Booksmith and noticed a shopper jotting down titles on a list next to people’s names. Wanna bet that list is going home to a computer and amazon.com?
The WORST story. Quite simply, the Amazon app. For those of you who haven't heard or read about it, Amazon has created an app called, “Price Check.” People go into stores, enable the app’s location feature, scan products using their phones and are immediately offered 5 percent off 3 identical Amazon purchases for up to 5 dollars. In other words, the app is turning brick-and-mortar stores into unwilling showrooms where consumers can check out the product, and leaf through a few pages before they click a button to save five bucks (plus, don’t forget, the sales tax!)
Right now, Price Check (or as I see it, the Death Star) is only using consumers as its foot soldiers to do reconnaissance on products like electronics, toys, music, sporting goods, and DVDS. Then, with a click, it sucks up this market. How long before books, the product that defined Amazon, will follow? Then how long before all our favorite bookstores will no longer exist?
People in all parts of the book business know something about death by a thousand cuts. But writers—especially kids’ book writers, especially nonfiction kids’ book writers—know that losing local bookstores is more like the Sword of Damocles. The pricelessness of booksellers has been written about so often, I’ll just print the keywords and you can fill in the blanks: know their stock standards, take chances, word of mouth, hand sell, actually read, actually care.
Let's not lose all those beautiful keywords for five bucks and some sales tax.
Come on everybody, it’s the Christmas buying season. There will
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Amazon.co.uk has announced its New Year discounting already, launching what it calls "...
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I want to have a go on the escalator that goes between London and Paris! Sounds much more fun than Eurostar. Maybe I could have my launch party on it? Better get planning . . . <br /><br />Terry, I'm looking forward to coming to your launch!
My local waterstones is always very supportive of local writers and local writing events. We couldn't manage without them!
Thanks, Teri -and Martin. Our local Waterstone's has been fantastic. We hold our critique groups there, I had my launch there (with another coming soon-ish), I've done events and they really support them. Long live Waterstone's.
Thanks for the tips Teri and Martin.<br />This is obviously something I haven't tackled yet but I have played dodge the dodgey author in bookshops. I'm not sure accosting the innnocent public with 'look, I've written a book, please listen to a ten minute pitch' can be good for sales but some authors do it, don't they? I often say I'll buy it and then quietly put it on
That is so uber useful! A real sign of the times that Notes from the Slushpile is featuring booksellers! So did you slip him your phone number?
I'd come to a launch held on an escalator: what an adventure!
so funny! that has never happened to me, but I'll try to avoid that approach
Who, me?!<br />Of course not. I just gave him my email address, Slated promo card, a proof....
My goodness Waterstones! Hope they ride the economic storm and remain open with lots of print books to sell! :-)<br /><br />I hope wine is allowed AFTER an event! :-)<br /><br />Take care<br />x
Brilliant, Teri! I used to run bookshops and hosted many events including one when the nameless author turned up after been wined and not dined - lots of very dubious jokes and scrawled signatures. Good advice.<br />I might add. Never dress up as the BFG on a hot summer's day in a shop with no air conditioning unless you want to traumatise young children.
As ever, bang on the zeitgeist Slushpilers...interesting article about Waterstones by Mary Portas in this weeks Telegraph - got to love a good bookshop. ( Can't quite get used to leaving out the apostrophe though....)