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Results 1 - 25 of 42
1. Career Stalls - what, if anything, can we do?

Last nights #kidlitchat on Twitter had a two-sided topic. One question was what to do when you are blocked with a current writing project. That one generated, as expected, a lot of great tips for jump-starting the writing machine.

But I want to talk about the other side of the question that didn't get much (if any) discussion - what, if anything, can we do to jumpstart or revive a stalled career?

I guess the first question is, what's a stalled career? So much of this business is out of our hands. We can control one thing, the manufacturing of a product to sell, a book, a poem, an article. A speech to give, a class to teach.  We can control to the quality of that product and we can control the completion of that product but the actual sale of that product, the sale which builds our career, well, we have no control over that.

So is a stalled career one in which you used to sell and now you don't? Is a stalled career one where you made it to one level of income and you're trying to jump to the next level? Is it that you want to be more known that you are now? What is a stalled career?

And the bigger, more important question is, what can you do about the state of being stalled? Because if you can't do anything you might as well just hunker down and get back to work on what you can control - the writing.

I'm interested in your thoughts.

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2. 15 Animated Features Line Up for 2010 Oscar Race

Beverly Hills, CA (November 15, 2010) – Fifteen features have been accepted for consideration in the Animated Feature Film category for the 83rd Academy Awards®. The 15 features are: * “Alpha and Omega” * “Cats & Dogs: The Revenge of Kitty Galore” * “Despicable Me” * “The Dreams of Jinsha” * “How to Train Your Dragon” * “Idiots and Angels” * “The Illusionist” * [...]

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3. Teletoon Retro’s New Awareness Campaign Invites Consumers to Induct Characters into the Teletoon Retro Hall of Fame

(Toronto, ON, November 11, 2010) – Is Bugs the most beloved or does Tweety take the cake? TELETOON Retro has launched a national awareness campaign in English Canada to increase familiarity and viewership of the classic cartoon channel and its programming among parents, kids and adult fans. The campaign is centered around a newly launched [...]

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4. Six Point Harness designs webisodes for Tom Hanks/Playtone

SIX POINT HARNESS DRIVES DESIGN CREATIVE ON HIGH PROFILE PROJECT FROM TOM HANKS AND PLAYTONE Electric City set for twenty three-minute webisodes that envision a thriving post-apocalyptic future November 8, 2010 (Los Angeles, CA) – Six Point Harness Animation Studio is slated to work with Playtone on the sci-fi based internet series Electric City, a compilation of [...]

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5. Cartoon Network Ignites World Premiere of “Firebreather”

Network’s First-Ever Original CGI Movie Airs Wednesday, November 24 at 7 p.m. (ET/PT)

Cartoon Network’s first-ever CGI original movie event, Firebreather, premieres on Wednesday, November 24 at 7 p.m. (ET/PT). Directed by Peter Chung (Aeon Flux) and based on the comic book series by Phil Hester and Andy Kuhn, Firebreather delivers fierce action in the clash of two worlds where monsters roam the Earth and past secrets are exposed. At the center of it all, a teenage boy named Duncan struggles to find his place as half-Kaiju and half-human.

It’s not easy being a teen like Duncan. His mom wants him to pay more attention to his homework, while his dad – a 120-foot, fire-breathing Kaiju from the depths of the earth – wants him to follow in his monstrous footsteps. Duncan faces trials by fire from two worlds — in one, overcoming his father’s challenges to prepare for the Kaiju throne; in the other, coping with life in a new high school. Ultimately, Firebreather is a story of a boy choosing between two different paths put before him by his parents. Through it all, only Duncan can determine his own future.

Firebreather is written by Jim Krieg (Ben 10: Alien Swarm) and executive produced by Julia Pistor (Lemony Snicket’s a Series of Unfortunate Events).

The Firebreather voice cast includes:
· Jesse Head as Duncan
· Dana Delany as Margaret
· Kevin Michael Richardson as Belloc
· Reed Diamond as Barnes
· Amy Davidson as Jenna
· Tia Texada as Isabel
· Dante Basco as Kenny
· Josh Keaton as Troy

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

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6. Los Angeles Animation Festival December 3rd – December 7th

PRESS RELEASE; The US premiere of the new Jan Švankmajer feature, Pixar’s Teddy Newton, Sylvain Chomet’s The Illusionist and honoree Will Vinton will all be at LAAF’s December program at Cinefamily!

The Los Angeles Animation Festival, goes International as it unspools Friday December 3 through Tuesday December 7 at Cinefamily’s Silent Movie Theatre at 611 N. Fairfax in Los Angeles. The US premiere of Czech filmmaker Jan Švankmajer’s feature Surviving Life (Theory and Practice), a screening and interview with Pixar’s Teddy Newton about his film “Day & Night”, two special programs from renowned writer/director/animator and festival honoree Will Vinton and a rare advance screening of Sylvain Chomet’s The Illusionist top a bill that includes several more features, panels, competition screenings, parties and awards.

Celebrated experimental animator Jan Švankmajer has only recently finished what he has been quoted as saying will be his last feature, this on top of a long and storied career including such works as Conspirators of Pleasure, Dimensions of Dialogue, Faust and many others created over several active decades. The festival is thrilled to provide a US premiere for Švankmajer’s Surviving Life (Theory and Practice).

A special guest of the festival is Teddy Newton, character designer through several Pixar projects since joining the studio on The Incredibles, for which he was instrumental in the creation of several of the films memorable characters, as well as its end title sequence. Newton has recently directed “Day & Night”, a unique Pixar short film project which the festival will explore in depth as Newton presents it and is introduced and interviewed by animation historian Jerry Beck.

The work of pioneering clay animation entrepreneur and LAAF festival honoree Will Vinton will be reviewed in a program of his short films, specials and commercials and a twenty-fifth anniversary screening of his feature The Adventures of Mark Twain. Vinton will be on hand to introduce his work and for post screening Q&A’s.

In addition the festival will screen a number of current features not in general release in the US including China’s first independent feature film Piercing 1, Japanese feature Redline, Jiří Barta’s In the Attic (his first feature in 25 years!) and independent animator Brent Green’s experimental feature Gravity Was Everywhere Back Then. The festival is rounded out on Tuesday December 7 with a special pre-US release screening of Sylvain Chomet’s The Illusionist slated into Jerry Beck’s regular monthly Animation Tuesday program. Friday night’s screening of Surviving Life will be followed by a very special retrospective of MTV animation with some of the creators and animators who made the work present.

“We’re are thrilled to be teamed with the non-profit Cinefamily in the staging of this year’s event and happy to be once again at their venue the historic Silent Movie Theater where we staged our inaugural LAAF event in 2007″ says festival co-director John Andrews. The festival was the brainchild of animation director Miles Flanagan who partnered with Andrews, an animation producer, on the event which seeks to both expose unseen work and allow networking opportunities between rising animation talent and successful careerists. This year the non-profit Cinefamily brings its great sense of eclecticism to the process of finding and acquiring work for screening in their intimate and attractive historic venue The Silent Movie Theater.

Details and deadlines for entry in the festival’s three unique competitions are available at the festival website www.laafest.com. Tickets and passes will be available in November at www.cinefamily.org. Potential sponsors should contact john or miles @laafest.com or [email protected].

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7. ILLUMINATION TO PRODUCE “PLUTO” FOR BIG SCREEN

UNIVERSAL CITY, CA October 20, 2010 – Tezuka Productions and Chris Meledandri’s Illumination Entertainment are partnering to bring PLUTO to life as a live- action/CG hybrid film. PLUTO, which has sold over 8.5 million copies in Japan, results from the union of the most beloved character in Japanese culture with the most contemporary Japanese writer, Naoki Urasawa. Meledandri’s international hits have amassed over $2 billion WBO including: Ice Age, Ice Age 2, Robots, Horton Hears a Who and The Simpsons Movie. Most recently, his new banner, Illumination Entertainment, released the film Despicable Me which has become the 10th highest grossing animated film of all time in the US.

Urasawa’s PLUTO, which he collaborated with Takashi Nagasaki, updates the characters from the legendary ASTRO BOY series, created by Osamu Tezuka (known as the“God of Manga”), brings an action-filled saga set in a world populated by giant robots and cybernetic citizens. The manga series is characterized by Urasawa and Nagasaki’s signature brand of storytelling. The combined creative genius of Urasawa, Meledandri and Tezuka guarantees an imaginative, exciting and visually stunning event film executive produced by Macoto Tezka.

Urasawa commented, “I have been a big fan of The Greatest Robot on Earth since I was a child. But I never thought I would remake the episode into PLUTO. It was a tremendous challenge for me. Now another challenge, turning PLUTO into a live action movie, has appeared. As a big fan of Tezuka, I would like to watch it with a lot of expectation.”

Meledandri commented, “With Pluto, Naoki Urasawa has defined an imaginative world full of inventive action and adventure but it was his characters and heartfelt story that compelled me towards acquiring these rights. I am privileged to be working with Tezuka, a company with an illustrious history and with Urasawa, one of our most gifted contemporary writers.”

Nagasaki commented, “In the 20th century, all the boys in Japan hungrily read “Astro boy, The Greatest Robot on Earth” by Osamu Tezuka. And I and Naoki Urasawa brought the legendary work back to the 21st century as PLUTO. It was a big challenge for us since it was considered as a taboo to challenge it in Japanese manga world. It is great pleasure not only for us but also for all movie and manga fans that PLUTO is turned into a movie in Hollywood, though I think Mr. Meledandri has undertaken more adventures than we did. I sincerely hope a great movie will be produced, which all the fans across the world will get satisfied with, excited at and touched by”

Tezka commented, “The collaboration between Osamu Tezuka and Naoki Urasawa was big news in the manga world. It was as if Takeshi Kitano encountered Akira Kurosawa or Lucas remade Stagecoach into Star Wars. If the talents of global film artists are added to the work, surely the excitement will be multiplied. I hope the movie will become an epoch-making masterpiece produced under a good partnership between Japan and Hollywood.”

Urasawa’s previous manga series, MONSTER has sold more than 21 million copies since released in1995.

About Illumination Entertainment
In 2007, Chris Meledandri founded Illumination Entertainment in partnership with Universal Pictures. It serves as the studio’s main supplier of all-audience family films and launched in July 2010 with the blockbuster Despicable Me. Despicable Me is the 11th highest grossing animated film in history and the fourth highest grossing animated film of 2010. Thus far, Despicable Me has opened in 26 international territories, and it has already made more than $360 million worldwide. Illumination is currently in post-production on Hop, which will be released in spring 2011. The company is also developing a new stop-motion version of The Addams Family with Tim Burton directing. Other projects in development include Flanimals, a CG-animated feature comedy based on the bestselling British book series by Ricky Gervais,

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8. Vimeo Announces Winners of Inaugural 2010 Vimeo Awards at NYC Event

NEW YORK, Oct 10, 2010 (PR Newswire Europe via COMTEX) –

Nine Video Categories, Two Honorary Award Winners and One US$25,000 Grant for Best Overall Video

Online video sharing site Vimeo(R), an operating business of IAC (Nasdaq: IACI | PowerRating) tonight announced the winners of the Vimeo Awards at a gala awards ceremony hosted by Ze Frank at the SVA Theater in New York City.

“We developed the Vimeo Festival + Awards to recognize the people behind the most original creative videos on the Internet and give them a venue to learn from and inspire each other,” said Blake Whitman, Co-Director of the Vimeo Festival + Awards. “We received such incredible enthusiasm for this inaugural event, and the quality of the work that people have submitted has been incredible. The Vimeo Awards is a clear reflection of the influence and growth of high quality video available on the Internet.”

Submissions spanned the spectrum from traditional filmmaking to the use of emerging technologies. The inspirational winners in the nine categories are:

1. Narrative: “Thrush” (http://vimeo.com/4131811) by Gabriel Bisset-Smith

2. Documentary: “Last Minutes with ODEN” (http://vimeo.com/8191217) by

Phos Pictures

3. Music Video: “Liars ‘Scissor’” (http://vimeo.com/9591751) by Andy

Bruntel

4. Animation: “Between Bears” (http://vimeo.com/13776542) by Eran Hilleli

5. Original Series: “Break-ups The Series” (http://vimeo.com/11900273) by

Ted Tremper

6. Experimental: “oops” (http://vimeo.com/13788278) by Chris Beckman

7. Motion Graphics: “TRIANGLE” (http://vimeo.com/13216490) by Onur

Senturk

8. Captured: “Fluid Sculpture” (http://vimeo.com/3599345) by Charlie

Bucket

9. Remix: “BREAKDOWN the video” (http://vimeo.com/13516268) by Kasumi

A distinguished panel of judges – including M.I.A., David Lynch, Roman Coppola, Ted Hope, Lucy Walker, and Morgan Spurlock, to name a few – chose the winners from more than 6,500 entries submitted from around the world. Legendary cult Director David Lynch, who judged the Experimental Category of the Festival commented, “The quality of films I watched for the Vimeo Festival was A Number One.”

Roman Coppola, film Director and founder and owner of The Directors Bureau, who judged the Music Video Category of the Festival added, “There is some really inventive stuff out there and I appreciated having a window into the creative work that people are producing.”

Vimeo Award for Best Video: “Last Minutes with ODEN” (http://vimeo.com/8191217) by Eliot Rausch chronicles the last minutes of a dog, Oden, who loses his struggle with cancer. It is a deeply personal story, told from the perspective of Oden’s owner Jason Wood. The film was shot using a Canon
7D by Directors of Photography Luke Korver and Matt Taylor. Vimeo awarded them with the Best Video Award along with a grant of US$25,000 for the purpose of making a new, original work.

Morgan Spurlock, a judge in the documentary category said, “I am so happy to take part in this acknowledgement of independent filmmakers from around the world. It is definitely time for the online creative community to be celebrated.”

Jeremy Boxer, Co-Director of the Vimeo Festival + Awards reflected on the Best Video winner, “‘Last Minutes with ODEN’ is one of those rare, intimate shorts that leads with its heart and soul. The film has been crafted with superb skill and is a testament to the new generation of creators that use small cameras to tell personal tales. We are thrilled that this project has been selected as our overall winner and recipient of the first Vimeo Awards filmmaker grant.”

Honorary Awards for Digital Maverick, spot

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9. Indie Biz Designs: Business Cards

Business Card Stripe Designs

Diana Levin Business Card Stripe Designs
zoom
Business Card Stripe Designs Business Card Stripe Designs Business Card Stripe Designs

Stand Out! Use these unique business card designs and patterns for your indie business.

Tired of your old design? Try these retro and chic biz cards, with strip patterns and a single bead strand on the left side.

How it works:
After you order, you will send me all your biz and contact information that you want on the card. Send it to diana [!at] dianalevinart.com or through Etsy message conversations. I will place your info on the card and send you the new version ready for print

You will receive through email an electronic packet consisting of 2 psd and jpeg files: Yellow stripes and Peach Stripes with your information on each card.

Go to the listing page now to order your unique biz cards

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10. Roundup

Unused illustration for The Yellow Book, by Aubrey Beardsley

Tess Gerritsen explains "Why the hell won't they review my book?!!!"
(She neglects to mention that the Washington Post reviews crime novels every Monday.)

Susan Henderson gives The Truth About Blurbs at The Nervous Breakdown.

Following in the footsteps of Lazlo Toth, Sean Ferrell tells how to get an author blurb, in four installments. Part 1: Paul Auster. Part 2: Thomas Pynchon.

And then there's Slush Pile Hell. My favorite: July 6.

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11. So You Want to Publicize Your Book?

Beyond the Margins unveils their bright new site design along with this: Toot It, Don’t Blow It: Interview with Book Promotion Expert Bella Stander. Included: My list of what should be on an author website.

On SheWrites, Lori Tharps (whom I met at this year's VaBook Festival), offers Countdown to Publication: My PR To Do List for her new novel, SUBSTITUTE ME.

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12. A Day in the Life of a Book Publicist

Below is an email exchange between a book publicist (BP) and a publisher (PUB), who advertised for publicity help on Craigslist.

* * *
I do book publicity - but one would have to know what exactly these books are before knowing if one could help. Can you send more information? BP

Hi BP and thanks for the email. I checked your site out. Anyways, if you are able to do some book publicity, I do have a few authors who need the help, but right now, I was hoping you could focus on just one for now. My author is also a [local] author and her debut novel is a fiction based narrative called, [TITLE]. It's about a woman who [is remarkably similar to a character in "Heroes"]. The book also is about a guy who [is remarkably similar to another character in "Heroes"], but that's all I will say for now! Their lives intersect and well....it becomes a sad surrealistic tale of craziness and love. I love it.

Anyways, I would love to hear your thoughts on what to do with [Author]. My idea would be to get her ten bookstore interviews/book signings in the [local] area, and/or 5 book club meet and greets where she has a chance to direct sale her book.

After this, I was thinking to get her twenty interviews on talk radio/online radio/ and reviews on websites across the net.

So this is all I would need for now. I would like her to maybe hit up some comic shops too....her book kinda falls into the super hero power category.

What do you think? If you are interested, please let me know most of all what you CAN ACTUALLY do and by what time frame and finally what that would cost. Do you accept payments/commission, or a combination of these and a flat fee maybe? If you work with me, I got four other authors who will need your services.

Let me know and thank you so much for responding to my ad either way. Take care. PUB
I hope to hear from you very soon!!


So, all very interesting. Perhaps I can help - but I must see the book first - can you send me a copy? I will return it to you if you like. I just can't start jobs without knowing more about what I am getting into. Let me know what you think, BP

I would love to send you a copy of the book. I am attaching it as a .pdf format. Please do me a favor and even if you can't do anything for her on a marketing basis, would you provide a small review or opinion so that I can use it on her amazon book listing and my website? Let me know. Thank you> PUB

Hi, started reading it - it did keep me going. But I need the actual book - are you sending that? BP

I can send the actual book once we are in some kind of agreement. I hope you understand I just gave you a free copy and once we are in agreement with a pay, I'll send you a copy of the book and subtract it's cost out of your price for work. If you need a book cover, I can send you that as well, unless you have some other reason for wanting the book? Let me know. I am glad to answer any questions you might have and thanks so much for reading it!!! :). I appreciate that and I know [Author] will too. Be kind and give her a review if you get through it and that would be awesome. Take care. PUB

PUB, it is traditional in doing publicity to see and have a copy of that which you are publicizing - content is of course king, but how the book itself looks and is designed are important as well. If I were to help you, I would need several copies to use - we can't expect people to read a pdf all the way through.
Okay?
Best regards,
BP

Ok, fair enough. I understand. I will send you what you need once we are in contractual agreement and also you can let me know exactly what the books are going to be used for. I hope that m

4 Comments on A Day in the Life of a Book Publicist, last added: 6/18/2010
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13. BookExpo Wrap-Up

Airily attired ladies hawking THE BURLESQUE HANDBOOK (HarperCollins/ItBooks) across from the Saudi booth, whose all-male staff and visitors kept their eyes averted.

As someone on Twitter commented after a day spent slogging through BookExpo, the book industry won't be dying anytime soon. However, BEA management wasn't on the ball, because many people were unaware that the show was down to 2 days (Wed & Thurs) from its usual 3. Thus they were miffed--to put it mildly--when they stayed at hotels Monday night and arrived for Tuesday appointments to find the show floor closed. That happened to 2 people I'd arranged to meet on Tues., who had missed the post-9am email "reminder" that the exhibition hall wasn't open till Wed. Due to popular demand (aka "complaints"), next year the show will go back to 3 days: May 24-26.

On Tues., after viewing Philippe Halsman's wonderful "Jump" photographs at the Laurence Miller Gallery, lunching with a literary agent and poking through fabric shops, I arrived at the Javits for a 3pm confab about the Virginia Festival of the Book with a Crown publicist. Fifteen lonely minutes later, I discovered that I was 24 hours early. Oops.

To console myself, I grabbed an ARC of Jennifer Donnelly's new YA novel, REVOLUTION, which entranced me until the 4:30 Editors Buzz Panel--and for the next 3 nights. It comes out in October. Don't miss it! I reviewed her first YA novel, A NORTHERN LIGHT, which deserved every prize it received, and then some.

As for the Editors Buzz, which unlike last year was SRO, I tweeted: "I see white people. They're all around me. And they're klutzy with microphones." Once again, most of the 6 panelists apparently hadn't practised their speeches beforehand, and droned/babbled on till I wanted to scream. Moderator John Freeman asked questions to help them out, but some were beyond saving. One notable exception was Cary Goldstein of Twelve, who--surprise!--started out as a publicist. He made a great case for THE EVOLUTION OF BRUNO LITTLEMORE by Benjamin Hale, a novel narrated by a talking chimpanzee who has an affair with a woman and commits murder. (I know: ICK! Goldstein says the book's fantastic, but I passed on picking up an ARC.)

After that I met Kevin Smokler, chief evangelizer for BookTour.com, for drinks & nosh at Hudson Yards Cafe. (Decent food! Reasonable prices!) Whether you're an author or a reader--but especially an author--you MUST check out BookTour.com. It's already good, but from what Kevin told me, it's going to get even better in the next few months.

On Wed. morning I attended an excellent program: "Designing & Executing an e-Strategy for Authors: A Publisher & Agency Perspective." No danger of being put to sleep by moderator Charlotte Abbott or panelists Kathleen Schmidt (Director of Publicity & Digital Media, Shreve Williams Public Relations), Ron Hogan (just laid off as Director of E-Strategy, Houghton Mifflin Harcourt) and Jason Ashlock (principal, Moveable Type Literary Agency). They said a lot of the same things about online publicity that I've been telling my clients, only better, plus offered much information and thoughtful analysis. See highlights on Twitter: #eauthor.


5 Comments on BookExpo Wrap-Up, last added: 5/31/2010

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14. Ypulse Essentials: 'Glee' Returns, Inside Forever 21, 'The New Black'

'Glee' returns (and critics are still singing its praises. Hurrah. Also MTV shows Green Day dude-sical "American Idiot" promotional love, boosting the show's profile before its Broadway debut. MTV launches jerseyshorecasting.com, (a site dedicated... Read the rest of this post

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15. VaBook Festival: The Business of Book Reviewing

Here are the Greatest Hits of what Washington Post Book World deputy editor Ron Charles said during the program I hosted last Friday, "The Business of Book Reviewing: Changes and Challenges." You can see and hear moderator Bethanne Kelly Patrick (at left) and author/reviewer Katharine Weber (at right), and hear one comment by me (explaining "trade magazines").



I'm too busy getting ready for my move to NY this week to write my own post about the festival, so read author & consulting client Clifford Garstang's comments here.

1 Comments on VaBook Festival: The Business of Book Reviewing, last added: 3/23/2010
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16. Grandma was right: The value of "Thank You"

From a consulting client:

I was contacted by a book club that told me their library has “book kits” for book clubs, in which they have a bag that contains 10 books, reading guide questions and anything else pertinent to the book, and that their library is using my book for one of the book kits.

I promptly sent a hand-written thank you card to the head librarian. Today, I got an email asking me if I’d like to do a reading/signing at the library. They would publicize it in their newsletter that goes out to 6000 homes, as well as on their website. Never would have happened if I hadn’t sent the thank-you.

3 Comments on Grandma was right: The value of "Thank You", last added: 2/22/2010
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17. This Publishing Blog...

... cracks me up.

2 Comments on This Publishing Blog..., last added: 6/25/2009
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18. Tears of Laughter (and suppressed rage)

Photographer Miriam Berkley sent me a link to the ultimate freelancer's video, which had me howling:

The Vendor Client relationship - in real world situations

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19. Looking for a Book Publicist?

According to an author I consulted with today, her agent is saying that EVERY author should consider hiring an outside publicist.

"Yeah," I replied. "Especially if it's your publisher. Sorry to say, but that was true even before the meltdown. I've heard stories."

But how do you find a book publicist to hire?

Funny you should ask...

I have a selective listing of publicists here (people get delisted if I get bad feedback from authors I've referred). And inhouse pub Yen just posted a lengthy list (in a handy spreadsheet!) on The Book Publicity Blog.

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20. How are YOU doing?

Headlines from the publishing world make one reel: layoffs, budget cuts, book review sections cancelled, conventions cancelled (BookExpo Canada was axed yesterday).

I'd like to get a peek behind the news. How is all this affecting you people in the trenches: agents, editors, publicists, writers?

Leave a comment or email me: blog (at) bellastander.com.

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21. Counterweight to Publishing's Chicken Littles

The sky is falling! Just this week we have:

  • major layoffs at Publishers Weekly
  • the demise of Washington Post "Book World" as a stand-alone section
  • "voluntary retirements" at HarperCollins
  • and for good measure, a monster storm in the Northeast
Novelist Jason Pinter provides a welcome tonic for all this on his blog by asking:
What is one thing you would do to change book publishing for the better?
See the (mostly) intelligent responses in The Future of Publishing.

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22. It's an Honor (and a bunch of work) Just to be Nominated

Book Promotion 101 workshop & consulting client Christine Fletcher recently wrote to let me know that her 2nd YA novel, TEN CENTS A DANCE, had been nominated for a Cybil Award. I quickly went online and learned that the Cybils are the children's & young adult bloggers' literary awards.

I congratulated Christine, then asked how she got nominated: "I'm assuming it's because you reached out to teen bloggers. Please tell me more."

Here's her response. Take notes!

I found out about the Cybils from a YA blogger conference I went to last September. I never would have heard about it otherwise. Initial nominations were made by the public; once the books were nominated, a panel of judges from the YA blogging world chose the finalists. Winner will be announced Feb 14.

One thing I learned at the conference: There are teen YA bloggers, and then there are adult YA bloggers (librarians, many of them, although some just love kidlit). The conference was by and for the adults. Before that, I wasn't aware of them (they don't seek out authors on MySpace and Facebook, like teens do), and I think many weren't aware of me.

At the end of the conference was an authors' hour in which attendees could browse our titles. Many authors sold their books, but I gave mine away because I wanted to get copies into as many hands as I could. There I met one of the bloggers and conference speakers, Jen Robinson. [Check out her EXTENSIVE blog roll.] After we chatted a bit, and I promised I wouldn't hassle her for a review, she took a copy of my first novel, TALLULAH FALLS. A few months later, she posted a lovely review on her blog. I offered to send her the second novel, she accepted, and she gave that a great review, too.

So between meeting people passionate about kidlit, learning about the Cybils, and having the chance to raise awareness of my books, it was a Saturday very well spent.

As far as the teen reviewers, I sent Ten Cents a Dance to five or six, hoping I could get some online buzz going. It did get picked up by others and so far, they've all given the book great reviews. One blogger, Reviewer X, invited me to participate in a week-long celebration of strong heroines on her blog. I wrote a guest post, which went up the same day as Reviewer X's interview with Libba Bray (she of A Great and Terrible Beauty trilogy NYT bestsellerdom.) It was fabulous exposure--lots of comments on my guest post, lots of hits on my website, tons of people entering the contest for my book.

Long story short: When it comes to YA, I am a BIG believer in online promotion.

1 Comments on It's an Honor (and a bunch of work) Just to be Nominated, last added: 1/28/2009
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23. Team? What Team?

At the Backspace forums, where I answer publicity questions every month, an author asked:

I read your blog post [Frame These Words!], and while I certainly agree with an author's viewing their relationship with their inhouse publicist as a partnership in theory, in my experience, the reality was much different.

I asked my publicist how they wanted to work together when they were first assigned to me, and only got a vague answer. I kept them informed of all of the publicity I had lined up; they told me nothing of what they were doing (and aside from their sending out arcs and galleys for review, I saw no evidence of any initiative on their part). At one point, I asked for a copy of the press release they'd been using, and was told that sending out press releases was my responsibility.

It's all well and good to advise authors to try to be a team player, but what's an author to do if there's no team to play with?
My response:
Ugh. This is the sort of story that gives publishers a bad name. How easy would it be for them to sit down with an author--or at least send an email--detailing EXACTLY what they're going to do to publicize the book and what they expect the author to do? But then I'd be out of a job...

You can tell pretty early on if the publisher is unenthusiastic about your book and isn't going to be doing much for it. Vague responses, no marketing/publicity timeline, late (or no) answers to your emails & phone calls are all dead giveaways.

So what to do? To quote publicist extraordinaire Kim-from-LA: "Give them energy, not problems." Act as though you're all on the same team and working together--because you are, even if the other players are deadbeats.

Charge full steam ahead with your own plans, but make sure EVERYONE is in the info loop. Send periodic (weekly or monthly) emails to your agent, editor & publicist with updates of what you're doing & your upcoming events & media. This will lessen the chance for ugly surprises, such as you & the pub pitching the same media; or you doing a radio interview in a big market & there being no books in area stores.

Most important: NO WHINING. And thank your publicist for all her help, even if you think she's done nothing. Thanking her might make her feel guilty, which might get her to do more. If you yell at her she'll feel resentful, even (or especially) if you're right, and she'll do even less. As an author I know said, "Making a publicist--even a bad one--angry at you is shooting yourself in the foot."

Keep in mind that if your publicist isn't doing much for your book, it may be because that's what her boss told her. If your publicist is the boss, well, you're SOL & you know it's all up to you.

1 Comments on Team? What Team?, last added: 1/14/2009
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24. Phone it in with Bella!

My next author TeleSeminar will be on January 21, 6-7:30 pm EST (3-4:30 PST).

The session is limited to 10; includes Q&A. Each participant gets an individual 15-minute follow-up consultation.

To make it more affordable, I've lowered the price from $90 to $65. FULL INFO HERE.


Photo by Robert W. Kelley for LIFE.

0 Comments on Phone it in with Bella! as of 1/5/2009 4:34:00 PM
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25. The Author Business...or, Why I'm in Business

The other day, I received a thought-provoking comment to a May post, "You have to sell books":

The problem with authors having to sell books is not having to do it, but their lack of skill at thinking on those terms. The skills required to write a page-turner are not the same as scheduling events, mailing postcards, being interviewed, and keeping copious notes on who was helpful for the second time around.

I love speaking as an author or even motivational talks using my novels as material, but the work that goes into requesting a spot is endless and takes me away from what I do best, working through dilemmas with my characters, using words as paint. It's not all bad, just hard and time-consuming. And the establishment (newspapers, TV, reviewers) don't give small press authors nearly their due, so it's frustrating to spend the time and not be deemed 'worthy' of recognition based on not having a large NY house behind you or not having received a newsworthy advance.
The first paragraph lays out why I started Book Promotion 101 six years ago: because of authors' lack of promotional (read: business) skills. I say and write this till I'm blue in the face & fingers:

If you sell your writing, you're not just a writer.
YOU'RE IN THE WRITING BUSINESS.

Which means you have to manage your business. Which means that, just like every other businessperson--whether artist, contractor, doctor, shopkeeper or lil ol' me--you have to do:
  • promotion & marketing
  • sales
  • collections
Regarding the second paragraph quoted above:
Yes, the promotional work is endless. As I wrote in the previous post, it's a marathon, not a sprint.

Small press authors aren't the only ones who "don't get their due"--which is what, exactly?--from the "establishment" media. I could tell many stories about clients who couldn't get no respect from their large NY houses; though after working with me they usually clawed out some. And very few authors (especially children's & YA) have been receiving "newsworthy" advances; even fewer will in the current dismal economic climate.

Speaking of the economy, if you look at Publishers Marketplace, you'll see that book deals are still being made. And though newspaper book review sections have been decimated, authors and books are still being covered in print, broadcast and online media. Bookstores are still hosting signings; organizations across the country are still hosting author talks; book clubs still want to have authors visit or phone in; there are still book festivals all over; schools are still paying to have authors do programs for students.

In short: It's time to get down to business for 2009.

1 Comments on The Author Business...or, Why I'm in Business, last added: 12/31/2008
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