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Hope you liked my post on my first day at the London Book Fair 2014. If you haven’t read it, then click First Day at the London Book Fair 2014to read all about it.
Marketing Your Book
Day Two began with a workshop that had about 8 people sat round a table with a moderator. The topic of the workshop was selling and marketing your book internationally. While the workshop didn’t address the international aspect of marketing your book, there was still a lot of good stuff to take home.
Some of the words of wisdom shared included making sure your book cover sizzles. Don’t check your book sales every day, instead use that time to find bloggers who can promote your book. Everyone at the table was encouraged to share what was working for them.
With regard to social media, I learned we have to tweet about hot topics that are in the social consciousness. He gave the example about football and how you can win new followers by talking about a recent game. To this end, if you follow me on @davidchuka you’ll see me begin to share more about my football team and the challenges of parenting.
The moderator said that Twitter works but you just have to be committed to tweeting every day. At this juncture, I feel it’s necessary to interject that our primary focus as writers is to write so if you’ve not fulfilled your main calling, then don’t sweat the small stuff i.e. social media.
To improve your brand name across social media, make sure you’re using the same username/tag across your profiles. I think you’ll agree that I have a consistent brand name across my profiles apart from Pinterest.
We were encouraged to try paid PR as they can get you into newspapers and also help with press releases. Make sure to haggle on price if you want to go this route as there are always deals to be struck. Ideally before the deadline for advert submissions as they have last minute deals. I’ve never used this method before and would be interested to know if you’ve had any success with it.
Cross promoting helps so try to get to know other authors in your genre. I have to say that I have personally found Facebook groups and Twitter plus GoodReads to be a great place to find fellow authors in my niche. A great man once said that iron sharpens iron and when it comes into getting into an alliance of like-minded authors, the power that we can give each other is huge.
After the workshop, I went to another workshop that I have to admit was pretty boring. Not because of the content but more the delivery of the content. The subject had to do with legal matters. I’m glad I took the business card of the moderator as it’s something I know I’ll definitely need help with in the future.
Self-Publishing and Traditional Publishing in the same Bed
For the afternoon session, I went to possibly my best seminar of the day titled ‘Eating the Cake Too: The New Breed of Hybrid Authors have the Best of Both Worlds.’ This session was moderated by Diego Marano who is the head of Kobo in the UK and the special guest was Hugh Howey.
Hugh stressed that writing comes first and should reign supreme above everything else. He talked about how when he first began, his idea of success would be to sell his books to 5000 people over the course of his lifetime. Hugh was asked how he managed to balance all his responsibilities in addition to writing. While he wasn’t ungrateful for all the success that has come his way, I got the distinct impression he missed the old days when his life was purely centred on writing. He made a statement to the effect that we should write as much as we can now and hope our 10th book is the breakaway success before other commitments took us away from writing.
He shared how he believed we’re going back to how stories used to be told which involved a direct engagement between the storyteller and his audience who could give him instant feedback on what part of his story was working and which wasn’t. He gave the analogy of people in the music world who played live and used the audience feedback to gauge where they needed an improvement on their performance. With social media, we can begin to engage once again directly with our audience and involve them in the storytelling.
This reminded me of how the father of a student at a Primary school I did a reading at reached out to me on Twitter and said how his daughter liked my books and reading. I replied back and said it was a pleasure to read to her and her school friends. In light of Hugh’s advice, I should have taken this a step further and asked him if I could send him a copy of my next book or asked him which character his daughter liked the best. I believe the keyword here is Engagement.
Below is a short video I shot from the second row with Hugh talking about a deal he recently struck.
Book Marketing Tips from 7-Figure Indy Warriors
The final seminar which I attended was chaired by Indy trailblazers Bella Andre and Barbara Freethy. They were both once upon a time traditionally published but switched to Self-Publishing a few years ago. Bella recently signed a 7-figure print only deal with Harlequin MIRA.
Bella kicked it off by talking about branding. She showed us a slide of all her book covers and said being that she came from a traditionally published background where the author didn’t have a lot of input in the marketing of their books, she wanted to get it right with her covers when she switched. She said she wasn’t hung up on people knowing the title of her books but wanted to build the Bella Andre brand and that’s why they’re always so BIG on her covers.
A great brand should be instantly recognisable and consistent. She advised that we need to fulfil the promise we make to the reader with our book cover. So the images and title should be a reflection on what’s on the inside of the book. She said something she had noticed with a lot of fiction authors is that we only think about the title but the sub title is equally as important.
Think about the holes in the market. What holes/gaps are there in your market that you can exploit? She gave the example of writing under the pseudonym ‘Lucy Kevin’ to capture a segment of the contemporary romance market she felt was being served since the Bridget Jones books.
Readers love knowing that they have more books to look forward to so give it to them and make sure the story in your series is open-ended. People discover you with each new book so aim to write more books in your series. She personally aims to release a book every 2-4 months.
You can maximise the income from your published books by doing one of the following
- Converting them to audiobooks
- Having print books
- Film and TV
- Selling/licensing the foreign rights
- Translating them into foreign language
With regard to book translations, she advised to make sure that your translator has experience in translating books and you need to get a proof-reader to check what they’ve done. Your book could live or die on the strength of your translator. The major languages she said we should target are German, Portuguese (with the Brazilian market in mind), Spanish and Italian. You can convert your published books to audio by using the Amazon service acx.com which will not only upload it to Amazon but other retail channels as well.
Barbara drew our attention to the fact that we could draw attention to our latest published books by having a Facebook party. You can also boost your posts on Facebook. She said something you could do is along with the creation of your Facebook page is to create a Facebook group. This is so fans of your books have a place to congregate and discuss your books. This way, the onus isn’t on you to keep the conversation going.
She mentioned something about the fact that she only had about two thousand plus fans on her Facebook page but had a friend who had more than twenty thousand but wasn’t selling much. Her conclusion from this is you can’t equate the success of an author to the amount of fans they had on Facebook.
Something she said that caught my attention and I’ve never tried is that you can update your status on GoodReads the way you could leave a post on Facebook. Use Ereadernews.com to advertise your book as you only pay for clicks. This is another channel I will be exploring. I’ve used them for free days but not for paid promos.
Another thing she said was to always think about keywords and have them in your description and author profile as this is a way people find you on Amazon and the other retail platforms.
Have a 5 year plan. I think this is very important as we sometimes tend to get discouraged if we don’t see sales or just a few sales when we click into our KDP account. Speaking of KDP accounts, she advised us not to check it too often as it could either make you depressed or over-excited.
Have your name big on the cover. The perception is that if your name is big on the cover then you must be BIG. I have to say this was another aha moment and looking through Bella and Barbara’s Amazon author page and viewing all their book titles, I could see they really were practising what they preach. You might not be big at the moment but you have to Fake it, till you BECOME it!
We all need to think like publishers and play with price, covers, description etc. This reminds me of a one on one talk I had with Stephanie Bond on Day One and she said she brought it to the attention of a friend that one of her books wasn’t doing so well in the UK market. They went through a couple of things and her friend pointed out that she began the description to that book with the phrase ‘Welcome back to Lexington, Kentucky.’ They both agreed that Lexington might not be a place familiar to an international audience. As soon as she changed this, an hour later, she began seeing sales on this book. Amazing! This just goes to show that if you’re experiencing mediocre sales on a book you know should be doing better, then something can be done to boost sales.
If there’s one thing that all the Indy superstar writers were in consensus about and which Barbara said again, it was that we should all keep writing. Content is King. Bella said how at the start of each week she had to remind herself that it’s all about the book. Write more than one book. Spend more time writing than promoting.
Network with other authors and cross promote each other’s work. I’m all for this and if you need my help, simply shoot me an email via my Contact Us page.
Get to know retailers – how they work, their platforms, latest trends etc.
Hire professionals to do your cover, edit, proofread, write your description etc. write what you love and think BIG!
There was a big round of applause from the audience at the end of this seminar.
I’d really love to know your thoughts, comments, questions etc. regarding my two days at the London Book Fair. It really was a life changing experience and I hope to see you at London Book Fair 2015 which will be held at The Olympia from April 14 -16th. Hope to see you there!
1 Comments on My London Book Fair 2014 Experience – Day Two, last added: 4/15/2014
I was at the London Book Fair this week and I have to tell you that it was a life changing experience. I was there last year and it give me an insight into how the industry works. However, if I could describe my experience in word, it would be INSPIRED. A major part of this was due to the Self-publishing superstars who attended and not only gave their time by answering questions at various seminars and workshops but were also available at their stand to give away and sign free books, take pictures and answer more questions. There was a camaraderie amongst these authors, who all make quite juicy sums from their self-publishing business that I think we all need to emulate.
These Indy self-publishers included Stephanie Bond, Bella Andre, Lilliana Hart, Jacinda Wilder, Barbara Freethy and Hugh Howey. I actually had a photo opp with Hugh with our arms across each other like best buddies and then gues what? My phone‘s battery died. Anyways, Hugh was so gracious to sign my journal and I’m hopeful I’ll get that picture with him at some point in the future.
I attended most of the seminars and workshops with C.K. Omillin who is a fellow author from Belgium in my Facebook Group and it was a delight to share the experience with a friend. Ok, I hope you have your favourite beverage in hand and are all cozied up as I’m about to share the best bits from the London Book Fair 2014.
Book Discovery for Authors
On the panel for this seminar was Mark Coker who is the founder of Smashwords, Joanna Penn who is a UK author and international speaker and Andrew Rhomberg, the founder of Jellybooks.
Mark said something quite profound in that every book we write ought to take the reader to an emotionally satisfying extreme.
We were encouraged to connect with fellow authors as you never know which of your author friends could become a global mega star tomorrow. Joanna said something she does in all her books is to ask for people to join her mailing list at the end. If what you’ve written is good, the reader will be more willing to give you their name and email. Doing your keyword research is strongly related to book discovery. Joanna gave the example of how when she changed the title of a book on finding a new job to ‘Career Change,’ it started flying off the shelves.
Also have your social profile links at the end of your book so readers can connect with you. Andrew warned against always pitching your book on Twitter as it made you sound like a used car salesman. I have to admit that I see this a lot on Twitter and it is indeed a turn off.
Mark brought our attention to the pre-order feature which I see some authors using on Amazon. The beauty about the pre-order feature is that all the sales you make prior to the day your book is published are credited on that first day it’s published and that’s how and why some folks get into the New York times best seller list.
Everything you do is marketing. Marketing is sharing what you love with people who are interested. What this means is that people who follow you on Facebook or Twitter like you and are interested in what you’re up to, so sharing a bit about your life draws them closer into your brand and makes them more open to buy your stuff.
One thing I heard over and over again at the various seminars I attended by different authors and speakers is that we need to have one of our books FREE. This perma-free book serves to remove the barrier of entry, and allow people to try out your writing and then if they like it, they are more likely to buy your other paid books. I have to admit that I tried this half-heatedly and priced the first book in my Billy and Monster series at 99c and did get a few sales on different platforms. I was a bit discouraged by the amount of sales and took it off the other platforms and put it back on the Amazon KDP select program. Once my 3 month Select period is over, I’m taking it off and having it free on Smashwords, Barnes and Noble, Amazon and any other distribution platform out there. I think this whole free business was one of the big takeaways from LBF for me.
I believe it was Joanna who advised us to join the alliance of Indy authors where you can discover what’s new and exchange ideas with fellow authors. We need to grow our email lists to facilitate book discoverability. Once you earn their trust, you can then ask for their email. Mark said there are 2 things you get from a sale and that is royalties and a reader. However, a reader has the potential to become a fan and a fan has the potential to become a super fan.
Some interesting news which was shared and I verified at the Amazon Kindle stand is that UK resident authors can now convert their books to audio using acx.com. This an Amazon service that allows you to convert your books into audio. I called this company sometime last year and they said that there were plans to cater to the UK market but it wasn’t ready. Well, it’s now ready and I’ll be converting some of my non-fiction titles using this service. The whole idea to have your book on different platforms and formats is to aid your book being discovered.
Series Fiction
In the afternoon on Tuesday I attended a seminar titled ‘The Power of Series Fiction‘ This seminar was chaired by John Dougherty who is a children’s book writer and the panellists were Annie Finnis (Deputy Fiction Director at Usborne) and Chris Snowden (the managing director at working partners). This seminar was catered more to children’s book authors but I believe authors from other genres can apply some of the wisdom shared.
A standalone story is a contained story with an obvious end while a series fiction is seen from the outset as continuous. You create a world you hope your readers will want to belong to. Your readers want to be part of that world. You need to publish books in your series in quick successions. It is good to have a self-contained story within a series. Your books (in the series) have to be fun and enjoyable. Read other books that are in a series in your local bookshop or library to see what’s working.
Who are your readers? If your core reader is 10, then make your protagonist 12. Publishers sometimes move in herds and want to replicate the last series that was successful. Sometimes (I’m really tempted to say most times), the next big hit does not come from copying yesterday’s hit but something that’s new or an innovation of the old. It’s good to bear in mind that publishers go for a series for a younger age group as it encourages them to read.
Q&A with authors who have sold more than 15 million books!
I think the beauty of coming to the London Book Fair or any industry gathering for that matter is that you get to see live and in the flesh some of your heroes who you may have heard about, read about or seen on the television.
The Q&A session on Tuesday afternoon in the Authors HQ was with Bella Andre (who has sold more than 3 million books), Lilliana Hart (who has hit the New York bestselling charts on multiple occasions), Jacinda Wilder (who makes like 6 figures every month) and Candice Hern (who has sold close to a million books).
What linked these authors together was the fact that they are Indy publishers. It was refreshing and inspiring to listen to their stories and how they’ve all gotten to where they are. Bella said how her best advance while she was with a traditional publisher was $33000. Today she makes 7 figures a year. Jacinda (who writes with her husband and has 5 children) talked about how their big breakthrough came when they published book number 28! Lilianna talked about how she started from ground zero and is today one of the most celebrated Indy authors on the planet. Candice talked about how she has stayed in her lane writing historical romance and today dominates that category on Amazon.
Someone asked about a breakdown of their income across the different retail channels and I would say the average breakdown from the four ladies was about 35-40% on Amazon and then Barnes & Noble, Apple, Kobo, Smashwords and then other platforms. It was really encouraging to know that authors who are not on the Amazon KDP program are still making a mint. I have to say here that you really have to find what works for you. I met Stephanie Bond who is also another superstar Indy author with 6 million books in circulation and she said how she’s kept most of her books on the Amazon KDP program as her monthly figures reveal the income she gets from borrows is equal to and sometimes exceeds paid purchases.
Yet again in this Q&A session, we were encouraged to give our books away for FREE. Consider what happens at a supermarket. You’re usually given a free sample to taste and invariably it leads the taster, if they like the stuff to become a buyer. Make the first book in your series free. Every time you publish a new book, you sell more books.
Bella stressed on how your cover art was a major part of your marketing and great attention and care and investment should be put into making this right. Know the keywords in your genre as that is what people use to find books. Include these keywords in your blurb and author profile.
Another major point that was mooted in the Q&A was to translate our books into foreign languages. Many foreign markets are starving for books in your genre, so you could very well be taking over those markets if you have your books translated.
The most important thing to remember is the Book. Everything is secondary’s to writing. By the way, guess who was running the mic for this session?… Hugh Howey! He ended the session by advising us to commit to writing 1-2 hours every day. Don’t miss a day.
After the Q&A session, I went to the Indy author booth and had a very good chat with Stephanie Bond. She writes Mystery thrillers and Romance. She shared with me how she gets the inspiration for her books, things you can do for research like speaking to the PR person at the local police station, watching certain TV programs for ideas on what to do and what not to do. I’ve always admired mystery writers but felt an absence of a law/criminal enforcement background would be a hindrance to writing a mystery. Stephanie assured me that that shouldn’t be a hindrance and that it all starts with a story. If you ever see a mystery thriller book with my named penned as the author, you know who sowed the seeds.
So that was it for Day One. I was truly inspired and couldn’t wait for Day 2. I’d be interested to know your thoughts or questions on my first day at the London Book Fair.
My London Book Fair Experience – Day Two said, on 4/11/2014 12:27:00 PM
[…] liked my post on my first day at the London Book Fair 2014. If you haven’t read it, then click First Day at the London Book Fair 2014 to read all about […]
sharonledwith said, on 4/14/2014 10:59:00 AM
“Everything you do is marketing.” Very true, David! I must say I’m a tad jealous of your experience, but want to thank you so much for sharing it with us! You’ve certainly inspired me! Thank you and cheers!
Cheryl Carpinello said, on 4/14/2014 11:55:00 AM
Thanks for sharing this with us, David. I would love to be able to attend one day in the future.
I know it’s been said many times, but writing is not a get quick scheme. The authors you heard and talked to are examples of writers who keep writing and publishing, while learning to market smarter.
Thanks again,
Cheryl
David Chuka said, on 4/14/2014 2:21:00 PM
Hi Cheryl
I remember Hugh Howey saying in one session how he was working at a bookshop and writing before he blew up. It’s a shame that some people have been sucked into the Self Publishing world not primarily out of a love for writing but because of the Benjamins. It was an amazing event and it was just nice to be an atmosphere of mutual respect and support among authors.
Thanks for your support Cheryl and all you do to help Authors
David Chuka said, on 4/14/2014 2:25:00 PM
Sharon, I wish you were there!
Thanks for stopping by to check out my experience at LBF. It was a life changing experience and I can’t wait to apply all that I learned.
C,K, Omillin said, on 4/14/2014 3:21:00 PM
Hi David,
great feedback on what we experienced in London. This fair was also so inspiring for me.
And meeting the Indie Authors Dream Team was just awesome.
I was great meeting you! Thanks for sharing this article.
ck
Joy Findlay said, on 4/14/2014 6:40:00 PM
Woah David, what a wealth of information you have here. I’d like permission to re-post this on my Self-Publishing Blog please! Would you be up for that?
Thanks for sharing all of your knowledge – I thoroughly enjoyed reading this!!! What a challenge to write 1 – 2 hours a day aye???
Blessings,
Joy
Julie Grasso said, on 4/15/2014 12:24:00 AM
I am green with envy. What an awesome fair and thanks David for a truly inspiring recap. You rock
So what’s cooking on Planet DC this week? Well, quite a lot if you must know.
First of all, it’s the London Book Fair this week and I’ll be going to as many seminars, stands and events as I can over the course of the event. It starts tomorrow – Tuesday and ends on Thursday. It’s going to be at the World famous Earls Court Conference center in West London. I’m looking forward to meeting fellow authors and keeping abreast of all the latest industry trends. I have to admit that my visit last year gave my writing and publishing career a big boost as I was able to meet certain industry big-wigs and discover what was working for other authors. Some of the highlights from last year included:
- Meeting the folks at the Amazon Kindle stand and being advised on who to contact with regard to placing my books in the appropriate category.
- Attending the seminars at the AuthorRight stand with the Q&A with British author, Nick Spalding been a highlight.
- Chatting with a popular review blogger after a seminar who introduced me to influential bloggers in the U.K. One of these bloggers is eagerly sought after by the big publishing houses to review their books and I’m happy to say she’s now an acquaintance who has reviewed several of my books.
- Meeting the wonderful folks at the My Little Big Town Publishing stand whose advice have been very instrumental in my social media growth. I look forward to working with them at some point in the future.
If you’re going to be at the London Book Fair, you can either let me know by dropping a comment or tweeting me @davidchuka
Every now and then, I love walking into a book store and reading a few pages of the Kidlit and Middle Grade books on display. I happened to pick up this book by Jim Smith title ‘I’m Nit a Loser’ last Friday at Waterstones after reading three chapters as it had me cracking up. I ended up buying the book and will be doing a review of it later. This is the kind of book I would have loved to have read when I was an 8 to 10 year-old. I would love to write a book like this at some point in the future as it just has a nice blend of silliness, humour and oddly named characters with unique idiosyncrasies that’s just up my street. The book has very funny illustrations with characters with very big and bendy noses. I signed up to the author’s publisher newsletter and will most likely be picking up the other books in the series.
Easter’s just round the corner and I wanted to draw your attention to two of my books that I know will make a wonderful addition to your loved ones library. Counting to Ten and Sharing my Easter Eggs is a book for Kindergarten/Preschool students. It’s a fun rhyming book about a young girl whose been given a basket of Easter eggs to share with her friends. One of the rhymes goes
Here’s One for Tommy, who likes all things Yummy.
The other book is ‘Billy and the Monster who Ate All the Easter Eggs’ this third book in the Billy and Monster series see Billy visiting Grandma Chocalicious who loves chocolate even more than Billy and Monster. Billy learns about moderation in this funny book for kids. I have read these books to various kid groups at schools and events and it’s always well received. I’ll be visiting Woodberry Preschool in Southgate, North London next week and I’ll be reading these two books to them. They’re both available in digital and paperback formats. Grab one of them in time for Easter.
By the way, you still have a chance to win a signed copy of Billy and the Monster who Ate All the Easter Eggs. Simply click the link below and you could very well win of the 2 copies up for grabs.
I have to admit that our special guests on Author Interview Thursday these last few weeks have really been good and the feedback from readers of the interviews have been very encouraging. On the hot seat this week is Jeanne E. Rogers who has just published her first Middle Grade book titled ‘ The Sword of Demelza.’ In my interview with her she talks about the role social media plays in building an author’s platform, the research process in writing her book, tips on writing great dialogue, what to do in Connecticut and so much more. You really have to tune in to find out all the good stuff on offer on AIT!
So that’s it for this week. I’ll be having a great time at the London Book Fair and will do a post about it later this week. Do have an outstanding day and DREAM BIG!
2 Comments on My week in a Nutshell: London Book Fair, Reading Barry Loser by Jim Smith, Easter book Giveaway and More, last added: 4/10/2014
Hi David, The London Book Fair sounds like an amazing experience, so much to learn and take in. I would love to get over there one year. My book has been on display there through my Australian Self publishing company, Inspiring Publishers, who have offered for me to tag along sometime, perhaps next year.
David Chuka said, on 4/10/2014 7:51:00 AM
You would love it Sandra. This year there were quite a few celebrity authors in the building and the workshops and seminars were inspiring and informative. Hope to see you next year
This week I took my first professional opportunity to come out of not living in Cornwall, & popped along to the London Book Fair with my folio. I have to admit, I was honestly terrified on the way up there. I'm not very shouty about my work, I love it & I need it, but I'm always apprehensive about showing it to 'professionals,' in case maybe they see I'm not an illustrator I'm actually a very immature woman with a lot of art materials. So even deciding to go was quite a step! What a wally I am, though, because I met some lovely inspiring illustrators & had some very positive feedback from agents & publishers! By the end of the day I'd smiled so much my face hurt. So now I've rekindled the fire under my bum for drawing things, & with some good advice from people at the LBF I'm hoping to move my freelance work forward. So just in time for the sunshine to be hitting the UK, I've sworn an oath to my studio & banished myself to working weekends. Seeing the sun through my window excites me more for my work though, so it's a happy exile, believe me.
New drawing!
Probably a more 'personal' piece than my personal work usually is, I guess. I'm (still) reading 'Women who Run with the Wolves' by Clarissa Pinkola Estes, which is generally a very affecting book but at the moment something there is particularly poignant. So I'm searching for pieces of my wildish self, & reading & drawing & thinking a lot. It's not a particularly tidy job, but it's worth it.
And I really like drawing organs, despite the minefield that is googling up references.
xxx
0 Comments on Gathering/Working & the London Book Fair as of 4/27/2013 7:37:00 PM
It's been a very book-centered day today. In Catalunya, where we used to live, it’s the equivalent of Valentine’s Day, known as La Diada De Sant Jordi, as St George is also their patron saint. As it’s UNESCO World Book Day (and Cervantes' and Shakespeare’s birthdays), it's tradational to give a rose and a book to the person you love, and you may also be lucky enough to receive roses and books from your colleagues and friends. The 'passeigs' in the centre of Barcelona are filled with book stalls and couples spend the evening promenading and choosing books to give – there's a really lovely atmosphere.
It is also, of course, World Book Night tonight – there was no one handing out books that I could spot in Canary Wharf today (note to self, must register for next year), though my mother was given a copy of Pride & Prejudice in Newcastle today. In honour of WBN, here's a quick round-up of what we're reading in this house tonight - I'm reading Mother’s Milk, the fourth of the Patrick Melrose novels by Edward St Aubyn (which I'd really recommend), S is reading Claudine at St. Clare's by Enid Blyton, T will be reading his Sant Jordi present, Seeing further, edited by Bill Bryson, D read Dinosaurs love underpants by Claire Freedman and Ben Cort, which he has read every night for the past two weeks, and E fell asleep before she read anything.
Last week was alsoLondon Book Fair - the biggest UK publishing conference which covers all aspects of book publishing from small independent publishers to trade press, B2B, child
1 Comments on Bookish celebrations, last added: 4/24/2012
Next to my bed I have two books that I've been meaning to get to for ages. The boy in the striped pajamas and the Rabbit Proof Fence. Have I opened them? No. Best I get off the computer!
Turkey is to be the the Market Focus partner of London Book Fair 2013.
The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications, Onur Bilge Kula, and coordinator of the Turkish Organising Committee for International Book Fairs, Ümit Yasar Gözüm.
The Market Focus programme, in partnership with the British Council, will be supported by a series of public events across the UK featuring visiting Turkish authors.
<!--StartFragment--> by Teri TerryThis year marks the 40th anniversary of the London Book Fair. The website touts it as 'the perfect place to meet with over 23,000 industry professionals... for three days of education, networking and business opportunities dedicated to making words go further.'The entrance to the 'deal or no deal' of the publishing industryAnd it’s big. But what is it all about?
12 Comments on London Book Fair 2011: Confessions of a Badly Dressed Author, last added: 4/16/2011
Glad you had a great time, Teri, and wish I could have gone. Very well said about Daisy Frost: she's sharp and probably sharply dressed but the professionals do often seem to forget that we, the writers, are the producers of the material they rely on. Considering so many writers are questioning the need or function of traditional publishing, maybe DF and her like might make the effort to be
Thanks for posting Teri. Maybe all the SCBWI people should do one of those 'flash mobs' next year. Just to remind everyone it's about the book. Hm, now off to plan!
Hi,<br />Thanks for the comments.<br />And a SCBWI flash mob? What an intriguing idea!<br />If anyone wants to see the rest of Daisy Frost quoted above, it is also on her blog: <br />http://missdaisyfrost.blogspot.com/2011/04/libf-just-another-manic-monday.html
Faded jeans are still IN, girl!<br /><br />Well, LBF might not have been the best place to show off your MS, but why should authors be banned from looking around and see how the industry works in the first place?
In a pre-London Book Fair auction, publisher Hodder and Stoughton has acquired the world rights to an updated and revised version of Freddie Mercury: The Definitive Biography authored by Lesley-Ann Jones. Although an exact number was not revealed, the deal is reportedly worth “high five-figures.”
According to The Bookseller, nonfiction editor Hannah Black negotiated the deal, securing world rights, with Mulcahy Conway Associates literary agent Ivan Mulcahy. A publication date has been set for 2012 to synchronize with the release of the Freddie Mercurybiopic starring Sacha Baron-Cohen as Queen’s lead singer.
Jones (pictured, via) released the original version of her Freddie Mercury biography with Hodder and Stoughton in 1997. In the past, she has also written titles profiling pop star Kylie Minogue and supermodel Naomi Campbell.
Next month The London Book Fair (LBF) takes place. The LBF is a large book-publishing trade fair held annually for publishers, booksellers, literary agents, librarians, media and industry suppliers from over 100 countries.
The LBF has a large section dedicated to children’s books and this is why I was very keen to attend. I wanted to find out the latest about new children’s books, not just from the UK but from all over the world and also to build up relationships with specialist children’s book publishers. This vision was all with an eye to enabling me to write about the very best children’s books and the most exciting developments in the world of children’s publishing. In other words I wanted to attend in order to make this blog a more interesting blog full of stimulating content that you would want to read.
Attending LBF seemed like a pipe dream – I don’t live nearby, and I make no money from Playing by the book. But, and I can barely tell you how pleased and excited I am by this, through the generous sponsorship of Tidy Books I will now be attending The London Book Fair.
Tidy Books is a UK based company with a growing international presence who specialise in simple, beautiful storage products for families and children, especially those who love books. Their flagship product is the Tidy Books Bookcase.
As you’ll know already, children’s books often don’t fit easily onto regular bookcases – they’re often outsized and differently shaped. Also, kids love to choose what to read or listen to by looking at the covers of books, rather than at the spine.
The Tidy Book Bookcase addresses all these issues by enabling your children to store their books on their own dedicated bookcase where books face outwards, they don’t need to be packed tightly to prevent them falling over and tall books are no problem.
A Tidy Book Bookcase!
An added bonus of this bookcase is that it doesn’t take up much room – because books are shelved facing forwards, the
3 Comments on An exciting departure!, last added: 3/20/2011
Amazon.com is showing every sign that its ambition no longer just to distribute books but also to publish them is very real and growing.
The company announced in the past two weeks a publishing list for the spring and early summer that includes 16 books in its AmazonEncore imprint and eight books in its AmazonCrossing imprint, which focuses on book publishing and translations.
Mining data to guide acquisitions
Both imprints use Amazon’s extensive sales data and customer reviews to help inform publishing decisions. For example, Amazon culled data from its French site to help guide its first foreign acquisition, which became available in November (Tierno Monenembo’s The King of Kahel, which won France’s Prix Renaudot in 2008).
“Our team of editors uses this data as a starting point to identify strong candidates, then applies their judgment to narrow the list and reach out to the authors,” Jeff Belle, VP, Amazon.com Books, told LJ. “We’re fortunate to have access to both a lot of sales information, as well as an editorial team made up of book lovers….” he said.
Emily Williams, a digital content producer at Book Publishers Marketplace and cochair of the Book Industry Study Group rights committee, told LJ that Amazon’s efforts were a new means of finding writers who were not “part of the traditional publishing food chain” and also filling in “some of New York publishing’s traditional blind spots.”
“Amazon has a lot of information from its millions of users that book publishers have never had access to in making acquisitions decisions. It was inevitable that someone would try to leverage this kind of platform to try to pick undiscovered best sellers,” she said.
“It will be interesting to see how their books do, but…I don’t believe that the track record so far has shown that the data-driven approach offers any more sure bets than the old model of experienced editors making informed decisions,” she said.
Amazon discovers writers through several channels, Belle said, including Kindle Direct Christian Book Publishing (where writers can upload unpublished manuscripts), the Amazon Breakthrough Novel Award contest, and CreateSpace.
“We then work with the authors to introduce or reintroduce their books to readers through marketing and book distribution into multiple channels and formats, such as the Amazon Book Store, Amazon Kindle Store, and national and independent bookstores via third-party wholesalers,” Belle said.
.AmazonEncore began publishing in May 2009, and as of January 31 it was offering 54 titles on its site. AmazonCrossing was announced a year later, and the site now features 12 titles in all. For AmazonCrossing, Amazon acquires the rights and pays for their translation. Belle would not disclose financial details.
“We’re just looking for books our customers love,” he said.
Waiting for a breakout best seller
Michael Norris, a senior analyst at Simba Information, which tracks the book publishing companies and media industries, told LJ that the Amazon move mimics what traditional trade publishers have long been doing by mining data and giving book contracts to self-published authors. Amazon is simply trying to develop its own publishing ecosystem in order to bring more people to shop at its site, he said.
Digital World Book, known as the DBW is the key conference in the publication of books for publishers in the e-books. All the “big six” book publishers are present in quantities never before. Random House will have more than 40 participants, while fewer than 20 came from the publisher in 2010. The digital book world conference began quietly on Monday morning with three sessions focused for a long time, the official opening ceremony will begin at 17 hours, but despite the digital output cautiously DBW 2011 is just quiet – There are over 1,250 registered twice that last year 600.
Since book publishers are here at DBW, mainstream booksellers are also here. Who is here and what they are selling will be evident when the floor show begins 13:00
The session iPad / iPhone has provided an overview of applications and the Apple App Store. It was the kind of session that felt like it was presented to other audiences – do not publish specific, as the meeting of the e-book design and production. The meeting is followed very still ongoing as I write, shows an interest of people in book publishing companies. How they got out of it, maybe they acquired the interest in book publishing and literary agents and tell us later.
Sessions on the morning of Monday, three were in the design of e-books and production, online content strategy and the iPhone / IPAD strategies. It was the first, most of the screws and nuts, which was the subject key retailers were focused on. Speaking directly to the creators of books and production managers, the session included discussions on programming languages and workflow – which suggests that book publishers are now specifically and actively serious about integrating e-Books, e-book publishing, amazon kindle publishing etc into their business model.
Rubbishing those who hail the digital age as the end for books, book publishers industry players and best-selling authors on Saturday hailed a new dawn for publishing, with India’s voracious readers at its forefront.
Book sales have been squeezed in recent years by e-books and the huge success of Amazon.Com’s Kindle reader, but India’s booming book publishers market is proof of the physical book’s staying power, said participants at Asia’s largest literary event, the DSC Jaipur Literary Festival.
“You read something on Twitter and you know it is ephemeral,” said Patrick French, a best-selling historian and biographer who has written extensively on Asia. “Yet the book is a solid thing. The book endures.”
Regional language novelists and poets rubbed shoulders with Nobel laureates and Booker Prize winners at the seventh festival to be held in the historical pink-tinged city of Jaipur, the capital of India’s northwestern Rajasthan state.
Hundreds of book lovers attended a debate on the fate of printed books in the sun-drenched grounds of a former palace as part of the free five-day event.
“The idea of the book dying comes up all the time. It’s wrong. I think this is a wonderful time for books, to enlarge the audience of the book and draw in more readers,” said John Makinson, Chairman and CEO of the Penguin Group of publishers.
“Books matter more in India than anywhere else we publish them,” added Makinson, whose Penguin Group is one of the world’s largest English-language book publishers.
While book sales slip in most western countries, the non-academic book market in India is currently growing at a rate of 15 to 18 percent annually, as rapid economic growth swells literacy rates and adds millions to the middle class every year.
At the festival, schoolchildren from around the country chased their authorly heroes through the lunch queues to get autographs on newly-purchased books.
Makinson noted that the pressure on physical bookshops in countries like the United States — where bookseller Borders Group Inc is in talks to secure a $500 million credit line — doesn’t exist in India, adding that books have a key role to play in Indian society.
“In India books define and create the social conversation amongst christian book publishers and children’s book publishers. In China, the books that sell well are self-improvement titles. Popular books in India are of explanations, explaining the world. The inquisitive nature of India is unique.”
Indian critic Sunil Sethi, who presents India’s most popular television program on books, said the digital age presented an opportunity, rather than a threat, for printed matter. “Even before I finish my show, the authors are on Twitter to say they are on TV talking about their book. Technology is merging things, but the book is still at the center,” Sethi said.
French agreed that technology, if well-managed, could actually help win books new friends and wider sales.
“Digital e-books have created a space for discussion. Books now have websites and forums, and so reading books on electronic devices has created communities and interaction,” he said.
Nearly 50,000 writers, critics, publishers and fans are expected to attend the festival.
Richard Branson’s Virgin Digital Book Publishing company on Tuesday launched “Project,” a digital lifestyle magazine, exclusively for distribution on the Apple iPad.
The magazine, which will reportedly feature multimedia content, will be priced at US$2.99 an issue.
This is the second digital magazine created exclusively for the iPad announced by a major company; the first was “The Daily,” from News Corp. (Nasdaq: NWS), which is scheduled to be launched next year.
Will Virgin’s endorsement of the iPad as a publishing platform undermine publishers’ consortium Next Issue Media, which is trying to squeeze Apple by launching a digital newsstand on the Android platform early next year?
“Project” was created jointly by Virgin Group and UK multimedia book publisher Seven Squared. It’s a monthly magazine that will change as often as minute-by-minute to give readers up-to-date news.
The publication is based around design, entertainment, technology and entrepreneurs. It will have its own staff, and it will also encourage contributions from the public.
“Project” is edited by Anthony Noguera, formerly editorial director of men’s lifestyle magazines at H. Bauer, the largest privately owned publisher in Europe. The publication’s art director is Che Storey, formerly of Arena and Men’s Health magazines.
The cover story for the first issue focuses on Jeff Bridges. Other subjects include Yamauchi Kazanori, the developer behind the “Gran Turismo” game series.
“Project” claims to have landed top-flight advertisers, including Lexus, American Express (NYSE: AXP), Panasonic, Ford UK and Ford Canada.
Readers Heart Digital
Consumers apparently love their tablets — an online survey of more than 1,800 consumers conducted by Harrison Group and Zinio in September found that 13 percent of consumers are interested in buying a tablet-based device within the next 12 months.
The survey also found that 55 percent of tablet and e-reader owners who read digital content are consuming more digital content than they expected, and that 33 percent are spending more on buying digital content.
That led the Harrison Group to forecast sales of more than 20 million tablets and e-readers next year.
“This is a continuation of the trend in that you’ve got a whole host of devices that are receptacles for Internet-based content,” Frank Dickson, a vice president of research at In-Stat, told MacNewsWorld. “You’re seeing reconfiguring of content, which is already in digital form for another medium, whether it’s the iPad, the Nook, the Kindle or the smartphone,” he added.
“Before the iPad, book publishers tended to think they had to choose whether consumers wanted to read content in print or in digital format,” Jeanniey Mullen, a spokesperson for Zinio, told MacNewsWorld. “Now they’re finding people may love print, but they want digital access as well so they can take their digital device with them and read on the go.”
The Agony and the Ecstasy of the iPad
The iPad has forced the publishing industry to take digital media seriously, Mullen said.
“When the iPad came out in April, it was the first time that the publishing industry began committing design and strategic resources to building up digital readership,” Mullen explained.
The parents of Madeleine McCann are writing a book about their daughter’s disappearance and their so-far unsuccessful efforts to trace her.
A deal has been signed with book publishers Transworld which is an imprint of Random House UK. Few details have been revealed but Kate and Gerry McCann are receiving a “substantial” advance and “enhanced royalties” which gives the couple a bigger than normal share of the profits from sales.
The book is already part-written. Kate McCann said it had been a difficult decision but the money it raised would go directly to the McCanns’ official fund to look for Madeleine.
“My reason for writing is simple – to give an account of the truth,” she said. “With the depletion of Madeleine’s Fund, it is a decision that has virtually been taken out of our hands.”
Hopeful
Gerry McCann said he was hopeful the publication would help the ongoing efforts to find out what had happened to their daughter, who went missing from their holiday apartment in the Portugese resort of Praia da Luz on 3 May 2007, as her parents dined with friends nearby.
“Our hope is that it may prompt those who have relevant information – knowingly or not – to come forward and share it with our team. Somebody holds that key piece of the jigsaw.”
The book publisher, Bill Scott-Kerr of Transworld, is more than happy with the deal and sees the book – expected to retail at £20 – as a big seller.
“It is an enormous privilege to be publishing this book” he said. “We are so pleased to be joining Kate and Gerry McCann in the Find Madeleine campaign.”
There are also expected to be newspaper serialisations around the publication date, believed to be 28 April 2011 which would coincide with the fourth anniversary of Madeleine’s disappearance.
The official Portuguese inquiry was formally shelved in July 2008, although private detectives employed by the McCanns have continued the search.
Is it a book? Is it a film? Is it a game? Or all three? Publishers and authors at the world’s biggest book fair are battling to entice a new generation of readers with the latest multimedia products.
That the electronic book reader has turned the book publishers industry on its head is well known. Younger readers are no longer content to thumb through a printed book. The 21st century iPad generation wants interaction and variety.
But talk of the “ebook” that has dominated the Frankfurt Book Fair in recent years has given way in 2010 to excited chatter about the so-called “enhanced ebook”, a mixture of the traditional book, audio, video and game.
“In five years, books will be more often crossmedia products: with embedded sound, animated pictures, Internet links and … possible a gaming component, like alternative reality games,” said Juliane Schulze, from peacefulfish, a consultancy.
Some of the book world’s most celebrated names are already embracing the new format.
Ken Follett, one of the industry’s hottest authors, is expected to present a “multimedia-enhanced” version of his bestseller “The Pillars of the Earth” at this year’s fair.
At the touch of a screen, iPad readers of the “book” can see excerpts from the TV series based on the book, watch interviews with the author and actors and track interactions between characters on an “interactive character tree.”
This year’s fair has a special section devoted to digital, which Gottfried Honnefelder, president of the German book publishersand booksellers association, said could soon account for 10 percent of the market, from one percent today.
Qbend, a firm that helps publishers develop their digital offering, expects 42 percent annual growth for the ebook market between 2010 and 2012.
The enhanced ebook is mainly sold in the United States and Britain at the moment, but it is about to go global, said Andrew Weinstein, vice-president of US book wholesaler and distributor Ingram.
“While ebooks have not finished growing in the United States, they are set to explode in the global marketplace,” he said.
Cornelia Funke, one of Germany’s best-known authors of books for children, put it this way: “It all starts with a book. The love of reading starts, probably around the age of three, when you first pick up that favourite book.”
“In ten years time, that book may well be a screen.”
But the counter-revolution is already starting, with advocates of the traditional format saying that people like to have bound books as a keepsake, in the same way they print out and frame favourite photos from their cameras.
“Take the digital watch,” said Gordon Cheers, an Australian book publisherswho presented what he said was the world’s biggest book at the fair — as far from a mobile multimedia offering as could be.
“In the 1980s, everyone said the digital watch would be the end of the traditional watchmaker. Sure, some did go out of business but then analogue watches came back and everyone these days wears one.
“The same will happen with the book. Leave it five or 10 years and books are bound to come back into fashion.”
Funke said: “I speak to loads of 16-year-olds who say they only read things on their electronic readers.”
“But then they tell me that, for the ones they really love, they go out and buy the book.”
Rumours of the death of the book have perhaps been greatly exaggerated.
STATUS: Today I worked on finishing a contract (pre-new boilerplates) which did conclude. I really tackled emails in my inbox as well. Now I just have to tackle the slew of royalty statements we get in April.
What’s playing on the XM or iPod right now? GREETINGS TO THE NEW BRUNETTE by Billy Brag
Today is a little potpourri of things.
1. Penguin Australia issued a more formal apology for Cookbook misprint. Sounds like a PR person got a hold of the situation. Grin.
2. Foreign rights co-agent did not make it to London (as you probably have already guessed). On the upside, perhaps more folks will come to BEA at the end of May. As you can imagine, reports from the LBF floor have been quiet. Great for the folks who did make it there though. Will the lack of a robust LBF deter foreign sales? Well, nothing beats conveying enthusiasm for a title in person so that’s the downside for sure. On the whole, I don’t think so. It will be hard to have the “big book of the fair” but I imagine most sales will get done via email and phone.
I don’t envy their journey home…
3. Business has resumed in Poland. We’ve been careful about waiting but today we got emails from folks in that territory so we felt comfortable resuming communication, negotiations, etc.
4. In watching Deal Lunch for the last couple of months, I’m starting to see quite a few more sales listed than I have in the past months. This is a good sign as I take it to mean that editors are starting to get back to buying.
Kristin, I'm glad to hear you say that editors are starting to buy again. :) You aren't the first agent I've heard that from this week. (My fingers are crossed. Maybe the economy is turning around...)
Hmm, I know you have some Orbit authors. What do you think of the new digital short fiction program Orbit is launching? Scalzi talked about it quite a bit on his blog and sounded extremely skeptical about it.
PW London Book Fair Updates: Mayer Endorses Publication of the Good and Commercial "Introduced by agent Ed Victor as a “publisher to his core,” Peter Mayer, former head of Penguin and who now runs both Overlook Press and Duckworth Press, was presented with the Trilogy Lifetime Achievement Award at a lunch during Tuesday’s London Book Fair. Mayer, who began as a publisher of mass market paperbacks and became known for publishing some on publishing’s most respected authors, said it is important to publish not only serious books, but dangerous books and commercial titles as well. He noted that it was his decision to publish a series of Sudoku books that will permit the publication of more worthwhile works well after the Sudoku craze is over. Reflecting on the changes that have occurred over his career, Mayer said publishing has become “more retailer driven” with authors more tied to agents than editors, and editors more aligned with marketing concerns as successful frontlist books are often a key to moving ahead today. Still, Mayer said there is much to celebrate in publishing and while the printed word may be under siege, it is far from dead. The years ahead, however, may bring new economic models, speculating that authors may need to consider taking less money up from and share more in risk, and profits. At age 72, Mayer said he feels like he is once again started over and intends to cause more trouble for years to come." By Jim Milliot -- Publishers Weekly
0 Comments on Peter Mayer Honored with Trilogy Lifetime Achievement Award at London Book Fair as of 4/19/2008 12:57:00 PM
I have never been to the London Book Fair before, and I’m not sure I knew what to expect as I approached the forbidding entrance to the Earls Court Exhibition Centre. As soon as I was through the front door, though, I was swept up in a mush of people and sound, everyone and everything seemingly zooming in a multitude of directions. After a minor panic of “where the hell am I going?” I found the ‘Exhibitors’ door, flashed my snazy LBF badge and that was it. I was in.
Chaos presented itself to me, albeit it suited and booted chaos, and I decided the first order of business was to find the OUP stand. L605 my post-it note said. “That’s all well and good,” says I, “but where on earth is it? And more the point, where on earth am I?”. There was no use looking at the map on the wall. There were so many people peering at it that I fear it might have well as been a Tube map for all the good that was to come out of it.
But, we bloggers are brave and hardy souls, so I took a deep breath and threw myself into the throng. As luck would have it, the OUP stand has a large blue tower in the middle of it, so I located it relatively quickly, accdentally swinging my laptop bag into only a handful of other visitors. It, like its partners around it, was a seething mass of table and chairs, and what I presume to be very important meetings. I wouldn’t disturb anyone, I would just go wandering. Who knew what bookish delights lay in wait?
And here is the highlight of Day One so far: crabcakes. Freshly cooked crabcakes, prepared before my very eyes. Look! See?
They were delicious. And as if that wasn’t enough, look what I, er, accidentally stumbled upon next door:
Champagne, you say? Well, all in the name of blogging! See what I do for you readers? Such a hardship.
Catch up with me over the next three days as I bring you the best of the London Book Fair 2008 - and especially check out the edited highlights of tomorrow night’s Oxford World’s Classics Official Launch! I can’t wait. I love my job.
The Booksellerreports "Peter Mayer is to be awarded with a lifetime achievement award at this year's London Book Fair, following in the steps of Lord Weidenfeld, Christopher MacLehose, John Lyons, and Lynette Owen. Mayer will pick up the fifth annual LBF/Trilogy Lifetime Achievement Award in International Publishing at the London Book Fair on Tuesday 15th April at a special reception in the Earls Court Conference Centre. The award, voted for by the London Book Fair's advisory board, was unanimously agreed after the merits of a shortlist of six international publishing figures were debated. This year's judges commented that Peter Mayer had made an outstanding lifelong contribution to the international publishing industry through his various roles including Penguin India. From 1978 to 1996 he was the chairman and c.e.o. of the Penguin Group, based in London and New York. Since 1996 he has held the position of president and publisher of The Overlook Press and since 2003 he has been the president and publisher of Duckworth Publishers in the UK. Simon Master, chair of the advisory board, said: "Peter Mayer has long been an inspirational figure in the publishing industry both in the UK and overseas. His dedication to British and international publishing has distinguished his career and makes him fully deserving of the London Book Fair/Trilogy Lifetime Achievement Award 2008."
0 Comments on Overlook's PETER MAYER to Receive Lifetime Achievement Award at 2008 London Book Fair as of 1/1/1900
Hi, I am new here too. My name is Maxine Lu. I graduated from Art Center College of Design. For the last 6 years I have been a full time mother. I am very happy to be surrounded by such interesting art work and people here at Sugar Frosted Goodness!
Make sure to haggle on price if you want to go this route as there are always deals to be struck. Ideally before the deadline for advert submissions as they have last minute deals. I’ve never used this method before and would be interested to know if you’ve had any success with it.
You can also boost your posts on Facebook. She said something you could do is along with the creation of your Facebook page is to create a Facebook group. This is so fans of your books have a place to congregate and discuss your books. This way, the onus isn’t on you to keep the conversation going.
The perception is that if your name is big on the cover then you must be BIG. I have to say this was another aha moment and looking through Bella and Barbara’s Amazon author page and viewing all their book titles, I could see they really were practising what they preach. You might not be big at the moment but you have to Fake it, till you BECOME it!
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