Blogger starts a blog. Blogger solicits photos or texts or emails. Blogger gets a book deal. That formula has been wildly successful for the last few years, but is showing signs of market saturation.
There were roughly 100 book deals involving blogs or Internet memes last year according to Book Publisher’s Marketplace.
Christopher Weingarten, 31, was one of them. A year ago, he decided to start a blog about dogs, dressed as hipsters. He gets readers to submit photos and attaches a witty caption.
Over three million hits and thousands of submissions later, he just recently landed a book deal, with the book hitting bookstores in July. While the freelance music writer discloses that his book deal was not six-figures, it was “certainly more than the $3,000 advance I got for doing a book about music.”
Blog-to-book deals have also changed the humor genre in general. “Now if you’re funny, you start a blog or a Twitter feed, and cultivate an audience that way and a publisher finds you,” says Patrick Mulligan, Senior Editor at Gotham Books, an imprint of Penguin, which specializes in blog-to-book deals.
One of Gotham’s blog-to-books is “Texts From Last Night”, which features random and funny texts sent from submitters, who are typically in a drunken stupor when texting. The blog on which it is based gets around four million page views a day. The book is in its sixth printing. The blog co-founders say the website brought in about one million dollars in revenue last year, and it’s now being converted into a TV show.
They bristle at the notion that they’re taking other peoples’ contributions and running away with the money from an ebook publishing book deal.
Usually publishers require bloggers to put in at least 70 percent new content into the books and often try to market them to a new audience.
“You can’t just sort of repackage the greatest hits on a website,” says Megan Thompson, Senior Literary Agent with LJK Literary Management which represents a number of blog-to-book authors, including the people behind “Geek Dad”, and “Black Heels to Tractor Wheels.” “Why would someone buy the cow if they can get the milk for free?” she says.
Penguin’s Gotham Books was able to find a new audience with the popular LOLcat series. “It’s 50 year old women from the midwest who have ten cats who are buying it,” says Mulligan. “When you make something a book and take it off the Internet, people who never stumble upon this website find it in book form.”
Some overnight authors are commanding lucrative deals, even if it isn’t as frequent as it once was. “When people were going crazy for this stuff, we got into really competitive auctions where people were spending into the mid six-figures for some of these books,” says Mulligan. “That just becomes tough for book publishers to make money.”
Still, the publishing industry is mindful that the genre has some staying power.
“It’s what happens in publishing,” Mulligan says. “Something becomes hot, it becomes over-published, and then it wanes, and then there will be this awesome new blog in 2012, and we’ll go crazy again for it.”
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Digital World Book, known as the DBW is the key conference in the publication of books for publishers in the e-books. All the “big six” book publishers are present in quantities never before. Random House will have more than 40 participants, while fewer than 20 came from the publisher in 2010. The digital book world conference began quietly on Monday morning with three sessions focused for a long time, the official opening ceremony will begin at 17 hours, but despite the digital output cautiously DBW 2011 is just quiet – There are over 1,250 registered twice that last year 600.
Since book publishers are here at DBW, mainstream booksellers are also here. Who is here and what they are selling will be evident when the floor show begins 13:00
The session iPad / iPhone has provided an overview of applications and the Apple App Store. It was the kind of session that felt like it was presented to other audiences – do not publish specific, as the meeting of the e-book design and production. The meeting is followed very still ongoing as I write, shows an interest of people in book publishing companies. How they got out of it, maybe they acquired the interest in book publishing and literary agents and tell us later.
Sessions on the morning of Monday, three were in the design of e-books and production, online content strategy and the iPhone / IPAD strategies. It was the first, most of the screws and nuts, which was the subject key retailers were focused on. Speaking directly to the creators of books and production managers, the session included discussions on programming languages and workflow – which suggests that book publishers are now specifically and actively serious about integrating e-Books, e-book publishing, amazon kindle publishing etc into their business model.
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Gayle Shanks has fought a sometimes frightening battle against national book chains (mainly in the business to sell and publish a book) for 36 years, so one might expect the independent Tempe bookseller would be overjoyed at news that the goliath Borders is in dire straights.
But that would be like judging a book by its cover.
Sure, Shanks figures the chain’s death would lure its former customers to her Changing Hands store in Tempe.
Yet she sees peril for bookstores, for readers and for the nation’s culture.
Michigan-based Borders is the nation’s second-largest book retailer and its large debts to vendors could take down small book publishers and hurt the surviving ones, Shanks said. That could limit what even the most independent-minded bookseller could offer adventuresome readers.
“I think my biggest concern, really, is what it means for the book publishing world and ultimately what it means for diversity and finding a marketplace that will be diminished,” Shanks said. “We will have fewer authors finding publishers for their books. We’ll find fewer books being published and that might in fact mean that only huge, commercially viable authors will find their books going to market. That worries me.”
Borders has stopped payments to some children’s book publishers, who have in turn cut off shipments of new merchandise. Published reports include speculation that Borders will be forced to reorganize under bankruptcy protection or that its declining sales, market share and stock value will doom it.
Border’s troubles became more apparent after the holiday season, Shanks noted, when it reported disappointing sales even as most retailers and rival Barnes & Noble saw small to large improvements. Amazon.com would likely benefit from a Borders’ failure, but Shanks finds that troubling, too.
“That’s just the best-sellers and one level below,” said Shanks, the store’s co-owner and book buyer. “Unless you know exactly what you want to read, it takes the adventure and the curiosity factor out of what’s involved with finding a new author.”
Borders was the chain that mostly directly challenged Changing Hands, a store Shanks helped found in 1974 in downtown Tempe. Her initial 500-square-foot store expanded multiple times on Mill Avenue, where, roughly a decade ago, Borders opened a 25,000-square-foot store three blocks from Changing Hands.
The independent store opened a second location on McClintock Drive and Guadalupe Road in 1998, closing the downtown one in 2000. Borders later shuttered the downtown store.
Shanks believes Borders’ woes are a typical example of a chain not keeping up with e-book publishing industry trends — especially electronic readers — and not a sign books are obsolete. She’s seen an interest in people reading, whether its books on paper or on e-readers. Even on a weekday afternoon, Shanks said, Changing Hands can be full of customers.
“We really have been doing fine and 2010 was close to a record year for us,” Shanks said.
Borders and Barnes & Noble overbuilt, she said, adding it’s impossible for them to sell the number of books required to pay rent on all the square footage they occupy in the Valley.
A Borders failure would leave three empty stores in the East Valley, at Superstition Springs Mall in Mesa, at a mostly empty shopping center east of Fiesta Mall in Mesa and at the Chandler Pavilions. By comparison, Barnes & Noble operates five East Valley stores.
It’s unclear who would win Borders’ customers – especially from
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A quickly assembled home team in the Canadian book publishers industry has claimed victory over the so-called “Toronto multinational book factories” with a deal to bring out another 40,000 copies of The Sentimentalists, Johanna Skibsrud’s largely unavailable, Giller Prize-winning novel.
Under the terms negotiated between tiny Gaspereau Press of Nova Scotia and Vancouver-based publisher Douglas & McIntyre, the Friesens Corp. of Altona, Man., has agreed to print a new paperback edition by this Friday. “Because of the urgency of the situation, we will pull out all the stops,” Friesens sales manager Doug Symington said.
The deal brings “three proudly independent Canadian entities” together to solve the crisis that emerged when Skibsrud’s unheralded debut novel won Canada’s most prestigious literary award, according to publisher Scott McIntyre. “With our sales, marketing and distribution system onside, an exceptional novel will quickly reach the wide audience it deserves,” he added.
The books should be available for sale early next week, according to McIntyre. Printed in paperback with a pumped-up cover image and the signature red sticker of a Giller Prize winner (as well as the Douglas & MacIntyre Book Publisher imprint on the spine), they will sell for $19.95 compared with the original edition’s $27.95 cover price.
Booksellers snapped up the entire new edition within hours of its being announced, according to McIntyre, and Friesens is reserving paper stock to print another 20,000.
Gaspereau Press made headlines across the country last week when it turned away Toronto publishers eager to bring out more copies of the award-winning book, which it had hand-printed in an edition of 800 copies and was reproducing at a rate of 1,000 copies a week even after it won the award. But even as the company attempted to justify the go-slow approach, calling the Giller win “an interesting opportunity to slow the world down a hair and let people realize that good books don’t go stale,” Gaspereau co-publisher Andrew Steeves was negotiating a new deal with Douglas & McIntyre.
“D&M had always been my back-pocket doomsday scenario,” Steeves said yesterday, adding, “I was as surprised as anyone when we actually won.” He added that the company will continue producing its deluxe edition with a wrapper printed on a hand-cranked letterpress.
Both publishers emphasized the advantage of the new deal to Skibsrud, who had remained quiet last week while her publisher vowed not to compromise its principles by selling large quantities of her novel to an eager public.
It was patience well rewarded, the author wrote yesterday in an e-mail to The Globe and Mail from Istanbul, where she is vacationing. Admitting that she “doesn’t have much knowledge or interest in the business end of things,” Skibsrud said she was “so glad that a solution has been arrived at that allows the books to be distributed widely without sacrificing any of Gaspereau Press’s practices and ideals, which make them so unique and special to work with.”
Even Friesens, a $70-million, can-do book manufacturer, is sympathetic with the Nova Scotians. “I get where they’re coming from and I can also somewhat understand the Toronto-versus-the-rest-of-the-world mentality that they’re showing,” Symington said, adding that Friesens and Gaspereau are a good philosophical fit.
“We’ve been around for 103 years, we’re employee-owned, we’re a privately held company, so all the staff out here has a high concern and a high regard for books,” he said. “We’re big, but we’re not so big, so to speak.”
The book is such a “cause célèbre it will just shoot out of the gate,” McIntyre predicted, saying that opinion on the matter
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Amazon is expanding its stronghold on the e-book market with the launch of an internet-wide, cross-platform embeddable reading widget called “Kindle for the Web.”
Kindle for the Web lets readers preview and share the first chapter of books without needing to leave their browser or open a separate program.
“With Kindle for the Web, it’s easier than ever for customers to sample Kindle books – there’s no downloading or installation required,” said Dorothy Nicholls, Director, Amazon Kindle in a September 28 press release.
Kindle for the Web builds on the company’s philosophy of cross-platform reading, reinforcing the idea of being able to purchase an e-book on one device and read it on virtually any other device.
Perhaps the best feature about Kindle for the Web is the ease with which users and book publishers can share and recommend books on their websites and social networks.
Users can now share the first chapter of a book in the same way they would a YouTube video, by copying and pasting an embeddable link into their website, email message or social network.
Turning book sharing into a fun, social activity will result in big returns for Amazon – the company can sit back and rub its hands together as users promote the Kindle platform and encourage their friends to purchase e-books.
The strategy for Amazon’s Kindle for the Web is closely aligned with that of the leading self-publishing and author services sites in the world, Publish a book.
In 2007 Scribd started popularising the idea of sharing documents and literature via embeddable files on the web, letting writers share their content in the virtual world without the added cost of printing, storing and distributing. But while Scribd’s philosophy is all about liberating the written word and connecting consumers with information, Kindle for the Web is designed to help users discover great new books (whilst boosting Amazon’s e-book sales).
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