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Viewing: Blog Posts Tagged with: Advertising, Most Recent at Top [Help]
Results 1 - 25 of 347
1. An Animated Short Presented On 74 Different Screens

An animated short told on over 70 screens from a 2-inch smart-watch to a 65-inch curved HDTV.

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2. Animation: A Fantastic Solution for Selling Boring Noodles

Being asked to sell stale dried noodles in a cup must rank as an ad agency creative director's worst nightmare, but Japanese noodle cup maker Nissin found a smart workaround.

0 Comments on Animation: A Fantastic Solution for Selling Boring Noodles as of 12/6/2014 3:57:00 AM
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3. Birdo Created Rio 2016 Olympic Mascots

São Paulo-based Birdo Studio was selected to create Rio's 2016 Olympic mascots.

0 Comments on Birdo Created Rio 2016 Olympic Mascots as of 11/29/2014 11:11:00 PM
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4. Golden Wolf Creates ‘VANDROID’ Comic Book Trailer

London-based Golden Wolf created this slick animated trailer to promote Horse's upcoming graphic novel release of "VANDROID."

0 Comments on Golden Wolf Creates ‘VANDROID’ Comic Book Trailer as of 11/25/2014 2:22:00 PM
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5. Michelle Obama Promotes ‘The Penguins of Madagascar’

As DreamWorks Animation CEO Jeffrey Katzenberg knows, there's lot of benefits to being President Obama's BFF.

0 Comments on Michelle Obama Promotes ‘The Penguins of Madagascar’ as of 11/11/2014 8:13:00 PM
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6. Studio AKA Animates Nuts For Testicular Cancer Short

Animation is good for communicating just about any message, even for encouraging dudes to touch their junk.

0 Comments on Studio AKA Animates Nuts For Testicular Cancer Short as of 10/9/2014 10:23:00 AM
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7. Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot

Chester Cheetah enters the world of the new animated feature "The Book of Life."

0 Comments on Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot as of 10/3/2014 2:03:00 PM
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8. getting busy

My new business cards have arrived, I'm so excited! Take a look at these babies:

Did I really need to order 500(!) ? Um, no.
But they look great, and I'm sure I will use them. You may notice that I did not include a phone #. My other exciting news is that my family is getting ready to spend six months in France, so I need to be as portable (and mysterious) as possible.
I haven't really had anything printed before, so these are part of an experiment with different services. I will order postcards (and maybe bookmarks?) from a different service to compare. Do you have a favorite printing place to work with?

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9. Terminix ‘Death to Mosquitoes’ Spot by Dress Code

New York-based production house Dress Code produced the spot "Death to Mosquitos" for Terminix's new product Attractive Targeted Sugar Bait.

0 Comments on Terminix ‘Death to Mosquitoes’ Spot by Dress Code as of 8/25/2014 3:21:00 PM
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10. Australia’s Rubber House Produces 8 Adult Swim Promos

Australian animation studio Rubber House has completed a series of bumpers and idents Adult Swim.

0 Comments on Australia’s Rubber House Produces 8 Adult Swim Promos as of 8/11/2014 11:08:00 PM
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11. Rocky & Bullwinkle Meet the GEICO Gecko

While we await the release of Gary Trousdale's "Rocky & Bullwinkle" short, here's a new GEICO spot that pairs the Jay Ward duo with the GEICO Gecko.

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12. It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book Paul Arden

I saw this one come in through the bookdrop and it caught my eye.

Mostly aimed at advertisers/marketing people with a broader theme for all, it’s some pithy platitudes in an excellently designed package.

I liked some of the advice--don’t hoard your ideas--give them out freely, make the most of the opportunity you have now instead of looking for the next one, don’t knock the competition, it’s ok to be silly, it’s ok to make mistakes. I also liked some of the more advertising-specific ones-- pencil sketches sell the client on the idea more than finished product, put your client’s logo front and center, don’t try to win awards*

But after awhile, it just gets pithy and clever and not actually worthwhile. BUT, it is very well designed. Clean layout, lots of big bold text and colors, and photographs for graphics and lots of classic ads as examples. I loved all the classic ads. There’s not a lot of text (the whole thing can be read in about an hour) and it is a joy just to look at.

*Here’s the explanation for “Don’t Try to Win Awards,” which I really, really like, even if it’s just something I tell myself to make myself feel better

“Nearly everybody likes to win awards. Awards create glamour and glamour creates income. But beware. Awards are judged in a committee by consensus of what is known. In other words, what is in fashion. But originality can’t be fashionable, because it hasn’t as yet had the approval of the committee. Do not try to follow fashion. Be true to your subject and you will be far more likely to create something that is timeless. That’s where the true art lies.”

Book Provided by... my local library

Links to Amazon are an affiliate link. You can help support Biblio File by purchasing any item (not just the one linked to!) through these links. Read my full disclosure statement.

0 Comments on It's Not How Good You Are, It's How Good You Want to Be as of 6/5/2014 9:39:00 AM
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13. McDonald’s Introduces New Mascot Called Happy [UPDATED]

If Ronald McDonald wasn't disturbing enough, McDonald's has unveiled a creepy-looking animated mascot in the United States called Happy. The Happy Meal box-shaped creature has rubber-hose arms, a huge set of realistic chompers, bulging eyballs, and the McDonald's arches as eyebrows.

0 Comments on McDonald’s Introduces New Mascot Called Happy [UPDATED] as of 5/20/2014 1:48:00 AM
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14. Watch the Banned Danish Election Cartoon ‘Voteman’ (NSFW)

What's the best way to encourage young people to vote? The Danish parliament (or Folketinget) decided that the answer was an ultra-violent, sex-filled Adult Swim-style cartoon. To encourage young Danes to vote in the upcoming European elections, the Folketinget commissioned a 90-second piece of animation starring a leather-clad dolphin-riding muscleman named Voteman who gets blowjobs from an army of women when he's not busy decapitating Danish people who don't vote. The reported budget for the piece was $30,000.

0 Comments on Watch the Banned Danish Election Cartoon ‘Voteman’ (NSFW) as of 5/16/2014 6:36:00 PM
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15. ‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education

While animation is most often used as an entertainment form, it can also used to educate, and increasingly, to advocate for social causes. We saw animation yesterday for a gun safety PSA in the United States, and now we turn to Australia where Universities Australia is promoting its Keep It Clever Australia campaign to stress the value of public funding for university education and research.

0 Comments on ‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education as of 4/10/2014 4:07:00 AM
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16. New Spots: Hermès by Julien Vallée and Honda by Smith & Foulkes

The following two spots attracted my attention for the inventive ways in which they mixed live-action with animation: "Metamorphosis" for Hermès, directed by Julien Vallée of Vallée Duhamel, and "Inner Beauty" for Honda, directed by the venerable production team of Smith & Foulkes through Nexus Productions.

0 Comments on New Spots: Hermès by Julien Vallée and Honda by Smith & Foulkes as of 3/27/2014 12:11:00 AM
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17. Mascot Makeovers: Good or Bad?

I was at my local Target the other day, and as I was passing down the cereal aisle, I came across this. General Mills is doing a “retro” promotion for its more popular cereals, like Lucky Charms and Cocoa Puffs, complete with the old designs of their mascots on the boxes.

There’s something undeniably charming about some of these old designs. Although seemingly crude on the surface, the simplicity of it all, from the geometric-like bodies down to the poses the characters are standing in make them more iconic than their current Disney-like proportioned, iris-eyed incarnations. And seeing them literally side by side on store shelves made it all the more jarring to me.

Nearly all advertising mascots have changed over the years: Tony the Tiger, the Vlasic Pickle stork, Scrubbing Bubbles, even a design so deceivingly simple as the Kool-Aid Man has had an overhaul:

Of course, most of these character’s designs evolved over the course of a few decades. Watch a Trix Rabbit commercial from the early 1960s and compare it to one from the 1970s, 80s, 90s and today, and you’ll notice how gradual the changes have been over the course of half a century. Larger commercial budgets, different ad agencies and animation studios, as well as graphic trends and the advent of digital animation have been contributing factors to these alterations.

A lot of characters, like the Keebler Elves and Toucan Sam, have even made the big leap from 2D to 3D. While many people have collectively poo-pooed the CG makeovers of some of these classic characters, I personally find that most of them still retain their traditional charm. Take this new Froot Loops commercial for example:

Some makeovers are a bit harder to digest:

But in this day and age, we seem to be embracing the past more than ever. Childhood nostalgia has become a new marketing strategy for advertising companies, and consumers are eating it up (no pun intended). Why else would General Mills revert to utilizing these vintage designs on their boxes? Some companies are even “re-aging” their mascots, making them look like their former selves, while still refurbishing them for the 21st century.

Who’s your favorite advertising mascot and what do you think of their modern makeovers? Share your thoughts!

0 Comments on Mascot Makeovers: Good or Bad? as of 7/20/2013 5:10:00 PM
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18. Mr. Clean In His Most Disturbing Appearance Yet

Speaking of cartoon mascots, this head-scratching take on Mr. Clean was concocted by Leo Burnett’s Toronto office and directed by Pete Riski at Sons and Daughters. While the ad isn’t noteworthy from either an animation or technical perspective, I’m oddly fascinated by how thoroughly creepy, stiff and unappealing they’ve managed to make this character. Perhaps that was the point.

0 Comments on Mr. Clean In His Most Disturbing Appearance Yet as of 7/22/2013 4:32:00 AM
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19. How Porter Airlines Bucks the Trend With an Animated Mascot

Porter, a regional Canadian airline, has quietly built a unique brand through print and animated ads featuring a jet-setting raccoon named Mr. Porter. I recently flew with Porter for the first time and was blown away by the entire experience; not only are their lounge areas filled with WiFi, free espresso and shortbread cookies, but TV screens display animated clips of Mr. Porter, flying from city-to-city, occasionally stopping to give the weather forecast before picking up his suitcase and heading to another destination.

Mr. Porter debuted in 2006, the work of London-based branding and design agency Winkreative. The graphic, black and white raccoon was just one part of a larger branding identity created to evoke the carefree feeling of retro air travel. Now, Mr. Porter is inseparable from the brand, showing up on the company’s brochures, water bottle labels and in-flight meal boxes. “Raccoons are intelligent, adaptable creatures that succeed in a variety of environments and unfavorable conditions, so our mascot choice was no accident,” said Porter founder and CEO Robert Deluce.

Porter is going against a trend afflicting many major brands; logos and mascots are becoming more and more reductive and impersonal. American Airlines, for example, has slowly transformed its eagle from a stylized illustration to an implied, decorative swoop. Similarly, the Quantas Kangaroo has become almost unrecognizable.

Mascots, whether realistic or graphic in style, definitely matter. When American Airlines recently retired its famous logo that was designed by Massimo Vignelli in 1967, Vignelli revealed that the company wanted a stylized eagle, something he was against—he believed that the eagle should be detailed down to the last feather. “I refused to do it. We started without it, and the pilots threatened to go on strike because they wanted the eagle on American Airlines,” Vignelli told Businessweek.

So why are so many companies shying away from punchy mascots that make a statement?  Perhaps they’re afraid that a personality-driven character makes it more difficult to control a company’s message. Yet in embracing Mr. Porter, Deluce has created a stronger sense of the company’s goals, even among employees, saying, “Everyone at Porter has a clear understanding of the brand.” Mr. Porter is intriguing, mysterious and charming, three very dynamic adjectives that could never be applied to the American Airlines eagle-turned-swoop.

0 Comments on How Porter Airlines Bucks the Trend With an Animated Mascot as of 7/28/2013 3:08:00 PM
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20. Meindbender and Techno Image Collaborate on Gillette Ad

Notwithstanding the grossout concept, this Brazilian Gillette commercial, titled “UFCecê: The League of Heavy Odors,” is a superbly attractive piece of computer animation. The spot was a co-production between Swedish studio Meindbender and Brazilian studio Techno Image. Meindbender’s singular approach to rigging cartoon characters, lighting and texturing pushes computer animation in an exciting new direction whose surface has barely been scratched. It’s good to see them spreading their technique to other production outfits around the world. Some behind-the-scenes artwork from the spot can be seen on Techno Image’s website.

Agency: Africa, Brazil
Art Director: Alê Prado
Creative Director: Eco Moliterno
RTV: Patricia Gaglioni

Production Companies: Techno Image, Meindbender
Executive Producer: Guilherme Proença, Michael Bengtsson
Directors: Pedro Conti, Tiago Hoisel, Derek Henriques

Character and Environment Design: Tiago Hoisel, Lucas Leibholz, Alexandre Assumpção, Saulo Brito
Storyboards: Lucas Leibholz, Tiago Hoisel, Alexandre Assumpção
Animatic: Derek Henriques, Alexandre Assumpção, Tiago Hoisel
Color Key: Tiago Hoisel, Lucas Leibholz
Photography Direction: Pedro Conti, Tiago Hoisel
CG Supervisor: Pedro Conti
Character Modeling/Texturing: Pedro Conti, Victor Hugo, André Paixão, Mariano Steiner, Bruno Melo.

Rigging: Calle Halldin
Animation Supervisor: Olov Burman
Animation Lead: Calle Halldin
Animator: Derek Henriques, Grzegorz Dalek, Eric Deuel, Ivan Oviedo.
3D Generalist: Grzegorz Dalek, Saman Mahmoudi, Stefan Ekstéen
Hair and Dynamics: Emanuele Niri
Environment Modeling: Alexandre Assumpção, Pedro Conti, Victor Hugo, Derek Henriques, Hernan Zuniga, Rafael Ghencev, Mike Verta.
Lighting and Rendering: Pedro Conti, Michael Bengtsson, Mike Verta
Compositing: Pedro Conti, Tiago Hoisel, Victor Hugo Queiroz, Derek Henriques
Audio: Sustain Studio, Lá no Estudio

0 Comments on Meindbender and Techno Image Collaborate on Gillette Ad as of 8/17/2013 1:50:00 PM
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21. The GEICO Gecko Does Not Like Being Called A Cartoon

Sometimes a TV commercial is just a TV commercial. But not this time. This new spot for auto insurance company GEICO is noteworthy for its meta-humor about the animation art form with the ironic observation of a CG cartoon character who is offended by its less subtle 2D version.

The commercial works particularly well because it exploits the general public’s understanding (or lack thereof) of the animation process. Just like the GEICO Gecko himself, the majority of the general public probably would consider the computer-generated version of the character to be a wholly different beast than the hand-drawn version. In fact, this gag wouldn’t have even worked when the Gecko debuted thirteen years ago because the CG production standards of that time gave it the appearance of a more traditional cartoon character. It is only with technological improvements over time that the Gecko’s appearance has edged toward photorealism, a trait that is exploited in this current spot’s extreme close-ups that emphasize the character’s naturalism.

At the end of the day, both versions of these characters are animated, but there is perhaps some truth to the Gecko’s observation that one is a cartoon and the other is not. It raises some fascinating questions of what makes a cartoon character a ‘cartoon’? Is it its visual appearance, its behavior and personality, its production techniques? The question has become increasingly complex as traditional cartoon characters like Alvin and the Chipmunks have been reimagined as photorealistic animated characters that bear scant resemblance to their former cartoon selves. Can a cartoon cross over to being an animated character or does it always retain its original cartoon identity? I cannot pretend to have the answers, but the questions are intriguing.

(Thanks, Joel Calhoun)

0 Comments on The GEICO Gecko Does Not Like Being Called A Cartoon as of 8/26/2013 3:06:00 AM
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22. Assembly Creates “The Devil’s Chair” Spot for New Zealand Insurance

NZI, a New Zealand-based insurance company recently unveiled a new television commercial its first in 8 years, titled The Devil’s Chair. In the darkly comic spot, a satanic desk chair brings misfortune to a series of businesses in an otherwise picturesque port town. An example of clever timing and wicked staging that is heightened with the realistic CGI style, it will hold up to multiple viewings and give you pause before bringing home anymore of that second-hand furniture you are so proud of. Produced by Auckland-based studio Assembly for the Draft FCB creative agency, it will also be re-versioned into campaigns for digital and print.

Draft FCB

Damon Duncan

Amanda Chambers

Rhys Dippie

Craig Speakman
Geoff Kirk Smith
Josh Fourt-Wells
Gary Sullivan
Alex Scollay
Mark Williams
Rhys Dippie
Damon Duncan
Joe Helmore
Craig Baxter
Pritish Dogra
Jonathan Hamer
Amber Kell
Patrick Blades
Eugene Tay
Kyle Dey
Josh Kell

Tony Clewett

Hywel James
Kelly Lovelock

Pip Mayne

Toby Sellers
Michelle Koome

Karl Armstrong
Donna Williams
Amanda Watts

0 Comments on Assembly Creates “The Devil’s Chair” Spot for New Zealand Insurance as of 9/1/2013 2:30:00 PM
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23. Koji Morimoto Directs Sequence for Lexus-Sponsored Short Film

A little product placement can go a long way, as proven in Mitsuyo Miyazaki’s A Better Tomorrow, a short film about a pair of kidnapped orphans in a water-starved, not-so-distant future.

In the short’s third act, our young protagonists hop into a flying Lexus LF-LC (naturally) and escape their captors via an expressionist anime fantasy sequence directed by Koji Morimoto (Akira, Mmeories Animatrix) with music composed by Simon Webster. Produced by the Weinstein Company and sponsored by Lexus Short Films, the film premiered at Cannes earlier this year.

If you want to see the animated sequence by itself, here it is:

0 Comments on Koji Morimoto Directs Sequence for Lexus-Sponsored Short Film as of 9/13/2013 3:30:00 PM
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24. Moonbot Delivers Feature Quality Animation for Chipotle’s “Scarecrow”

American food chain Chipotle eschews TV advertising and stopped using external ad agencies a few years ago, but when they create ad campaigns, they go all out. Their latest project is “The Scarecrow,” a game-and-film collaboration with Bill Joyce’s Moonbot Studios based in Shreveport, Lousiana.

“The Scarecrow”, conceived in collaboaration with CAA Marketing (a division of Creative Artists Agency), is a free arcade-style adventure game for iPad/iPhone/iPod Touch that encourages players to think about industrial food production and the processed foods that they consume. Players can win coupons for free Chipotle food if they achieve certain goals within the game. There’s also an accompanying short film directed by Brandon Oldenburg and Limbert Fabian, and music by Fiona Apple:

Like their earlier “Back to the Start” campaign, Chipotle’s “Scarecrow” campaign is being praised for putting across its message in an entertaining, classy package. Adweek says, “Branded entertainment goes doesn’t get much more well rounded or better executed than this.”

Moonbot, which won the animated short Oscar in 2012 for The Fantastic Flying Books of Mr. Morris Lessmore, has created a lush and well-conceived feature film-quality universe for The Scarecrow. The golden-hued nostalgia that defines the studio’s visual aesthetic is a perfect complement to the environmental themes of Chipotle’s campaign.

This making-of video reveals some of the effort that went into creating The Scarecrow:

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25. PES Sells Jewelry With Surreal, Morbid ‘Black Gold’

Leave it to PES, the whiz of the very-short short, to use the visual of a decomposing woman being colonized by insects as a way to sell earrings and brooches.

0 Comments on PES Sells Jewelry With Surreal, Morbid ‘Black Gold’ as of 2/28/2014 1:28:00 AM
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