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Viewing: Blog Posts Tagged with: Advertising, Most Recent at Top [Help]
Results 1 - 25 of 362
1. Coca Cola and Marvel are teaming up for the Super Bowl

It seems Marvel and Coke are teaming up for something on February 7th, the day of...the big game? The Super Bowl! A Super Bowl ad for Marvel -themed Coke cans? Characters shown: Iron Man, Hulk, Cap, Black Widow, Falcon and Ant-Man.

2 Comments on Coca Cola and Marvel are teaming up for the Super Bowl, last added: 2/3/2016
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2. Morton Salt Creates A 90-Second Short To Sell Its Ice Melter

Selling a salt-free ice melter can't be easy, but this spot for a Morton Salt product does an effective job of communicating its value to dog lovers through a short story.

The post Morton Salt Creates A 90-Second Short To Sell Its Ice Melter appeared first on Cartoon Brew.

0 Comments on Morton Salt Creates A 90-Second Short To Sell Its Ice Melter as of 1/21/2016 4:27:00 AM
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3. Moth Collective’s ‘Forest 500’ Animates The Reality of Rainforest Destruction

Can a sweet but smart cartoon help stop the 500 companies, investors, and governments deforesting the Earth to crisis?

The post Moth Collective’s ‘Forest 500’ Animates The Reality of Rainforest Destruction appeared first on Cartoon Brew.

0 Comments on Moth Collective’s ‘Forest 500’ Animates The Reality of Rainforest Destruction as of 1/2/2016 2:50:00 PM
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4. PES Creates 2-Minute Papercraft Honda History

The papercraft spot represents a new style for the Oscar-nominated director of "Fresh Guacamole."

0 Comments on PES Creates 2-Minute Papercraft Honda History as of 9/21/2015 5:12:00 PM
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5. Nike’s New Marvin the Martian Spot Is All Action, No Comedy

What would a Looney Tunes cartoon look like without any comedy? Watch this to find out.

0 Comments on Nike’s New Marvin the Martian Spot Is All Action, No Comedy as of 8/7/2015 8:13:00 AM
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6. Six of the Weirdest ‘Minions’ Marketing Stunts

Illumination/Universal's push to make its Minions a household name is reaching into some kooky corners.

0 Comments on Six of the Weirdest ‘Minions’ Marketing Stunts as of 7/9/2015 4:00:00 PM
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7. Minions Get A Fine Art Makeover (Poster Gallery)

“Ceci n’est pas une banane.”

0 Comments on Minions Get A Fine Art Makeover (Poster Gallery) as of 7/5/2015 4:08:00 PM
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8. DC’s in-story ads only to destroy comics for a month…so far


The instant internet revulsion at DC’s new half-page ad placements united the people as few things can—perhaps only revulsion for Game of Thrones and love for #NationalBiscuitDay. We can now see that this throwback to an older, more popular time for comics, when sales in the six figures were average, may not jibe with today’s love for a smooth, unfettered artistic comics reading experience.

Fortunately, I’m told that thus far, the ghastly Twix ad is the only one booked for this “half page” placement. However that’s not to say that some enterprising salesperson at DC couldn’t sell it again—unless the internet revulsion sends up a big red flag that this is perhaps not that great an idea.

As many have pointed out on Twitter and beyond, in-page ads are nothing new in comics. Tom Spurgeon found a tiny thumbnail of a comics page from the 70s, and I seem to recall that TEXT ADS were common at the bottom of 70s Marvel comics. The nü West Coast DC with its battalions of branding experts may have decided that ad revenue is a good thing and maybe the product is strong enough to withstand a disruptive—and from the twitter photos, horrible looking—ad like this. I suspect that internet outrage will dissipate fairly quickly however.

If you don’t like this, vote with your wallet people!

14 Comments on DC’s in-story ads only to destroy comics for a month…so far, last added: 5/31/2015
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9. DC to Begin Placing Ads on Story Pages

The other day, a rumor started going around that DC Comics would be splitting certain comic book story pages in half, placing half-page ads on the same pages as art.  Well, it turns out that that rumor is true.

This evening, Chris Burnham (Batman IncorporatedNameless) tweeted these photos:

halfpagedc2

 

When Bleeding Cool first broke the story, Rich Johnston indicated that artists had been told to draft their stories with these ads in mind, so they shouldn’t dramatically change the flow of the story.  However, they do change the overall presentation of the book and limit the sorts of panel layouts that can exist on pages designed to be displayed with ads.   Chris isn’t a fan of the ads themselves, either.

I’m not against these ads, but I do worry about the artistic integrity of the comic books they appear in.  Books that don’t use traditional panel layouts like Sandman: Overture couldn’t have these ads incorporated into them, and I hope that if DC continues this integrative practice, that they don’t encroach upon the artistic freedom of their creative teams.

 

halfpagedc1

UPDATE: An earlier version of the article indicated that Chris was upset with the job DC did integrating the art with the advertising.  This is incorrect.  He was displeased with the production of the ad itself.

21 Comments on DC to Begin Placing Ads on Story Pages, last added: 5/29/2015
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10. All gone to look for America: Mad Men‘s treatment of nostalgia

The popularity of Mad Men has been variously attributed to its highly stylized look, its explication of antiquated gender and racial norms, and nostalgia for a time when drinking and smoking were not sequestered to designated zones but instead celebrated in the workplace as necessary ingredients for a proper professional life. But much of Mad Men’s lasting appeal lay in its complicated relationship with nostalgia.

The post All gone to look for America: Mad Men‘s treatment of nostalgia appeared first on OUPblog.

0 Comments on All gone to look for America: Mad Men‘s treatment of nostalgia as of 1/1/1900
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11. Bra Maker Spoofs Disney Musicals In New Commercial

Every woman dreams of finally finding the right bra, according to a Swiss lingerie manufacturer.

0 Comments on Bra Maker Spoofs Disney Musicals In New Commercial as of 1/1/1900
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12. People Think This McDonald’s Ad Ripped Off A Certain Pixar Short

See if you can guess which one.

0 Comments on People Think This McDonald’s Ad Ripped Off A Certain Pixar Short as of 4/21/2015 3:25:00 AM
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13. John Kricfalusi Makes ‘Squidbillies’ Promo For Adult Swim

The "Ren & Stimpy" creator makes an unlikely promo for an Adult swim show.

0 Comments on John Kricfalusi Makes ‘Squidbillies’ Promo For Adult Swim as of 4/8/2015 9:16:00 PM
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14. Michael Eisner Is Giving Bazooka Joe A Face-Lift

A group of four animation industry artists will create different designs that will be voted on by the public.

0 Comments on Michael Eisner Is Giving Bazooka Joe A Face-Lift as of 1/1/1900
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15. Studio Ghibli Does Cute Cats As Well As Anyone

The famed Japanese studio released its latest work today.

0 Comments on Studio Ghibli Does Cute Cats As Well As Anyone as of 4/5/2015 8:09:00 AM
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16. An Animated Short Presented On 74 Different Screens

An animated short told on over 70 screens from a 2-inch smart-watch to a 65-inch curved HDTV.

0 Comments on An Animated Short Presented On 74 Different Screens as of 12/22/2014 12:36:00 PM
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17. Animation: A Fantastic Solution for Selling Boring Noodles

Being asked to sell stale dried noodles in a cup must rank as an ad agency creative director's worst nightmare, but Japanese noodle cup maker Nissin found a smart workaround.

0 Comments on Animation: A Fantastic Solution for Selling Boring Noodles as of 12/6/2014 3:57:00 AM
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18. Australia’s Rubber House Produces 8 Adult Swim Promos

Australian animation studio Rubber House has completed a series of bumpers and idents Adult Swim.

0 Comments on Australia’s Rubber House Produces 8 Adult Swim Promos as of 8/11/2014 11:08:00 PM
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19. Terminix ‘Death to Mosquitoes’ Spot by Dress Code

New York-based production house Dress Code produced the spot "Death to Mosquitos" for Terminix's new product Attractive Targeted Sugar Bait.

0 Comments on Terminix ‘Death to Mosquitoes’ Spot by Dress Code as of 8/25/2014 3:21:00 PM
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20. getting busy

My new business cards have arrived, I'm so excited! Take a look at these babies:


Did I really need to order 500(!) ? Um, no.
But they look great, and I'm sure I will use them. You may notice that I did not include a phone #. My other exciting news is that my family is getting ready to spend six months in France, so I need to be as portable (and mysterious) as possible.
I haven't really had anything printed before, so these are part of an experiment with different services. I will order postcards (and maybe bookmarks?) from a different service to compare. Do you have a favorite printing place to work with?

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21. Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot

Chester Cheetah enters the world of the new animated feature "The Book of Life."

0 Comments on Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot as of 10/3/2014 2:03:00 PM
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22. Studio AKA Animates Nuts For Testicular Cancer Short

Animation is good for communicating just about any message, even for encouraging dudes to touch their junk.

0 Comments on Studio AKA Animates Nuts For Testicular Cancer Short as of 10/9/2014 10:23:00 AM
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23. Michelle Obama Promotes ‘The Penguins of Madagascar’

As DreamWorks Animation CEO Jeffrey Katzenberg knows, there's lot of benefits to being President Obama's BFF.

0 Comments on Michelle Obama Promotes ‘The Penguins of Madagascar’ as of 11/11/2014 8:13:00 PM
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24. Golden Wolf Creates ‘VANDROID’ Comic Book Trailer

London-based Golden Wolf created this slick animated trailer to promote Horse's upcoming graphic novel release of "VANDROID."

0 Comments on Golden Wolf Creates ‘VANDROID’ Comic Book Trailer as of 11/25/2014 2:22:00 PM
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25. Birdo Created Rio 2016 Olympic Mascots

São Paulo-based Birdo Studio was selected to create Rio's 2016 Olympic mascots.

0 Comments on Birdo Created Rio 2016 Olympic Mascots as of 11/29/2014 11:11:00 PM
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