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Viewing: Blog Posts Tagged with: Advertising, Most Recent at Top [Help]
Results 1 - 25 of 357
1. Six of the Weirdest ‘Minions’ Marketing Stunts

Illumination/Universal's push to make its Minions a household name is reaching into some kooky corners.

0 Comments on Six of the Weirdest ‘Minions’ Marketing Stunts as of 7/9/2015 4:00:00 PM
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2. Minions Get A Fine Art Makeover (Poster Gallery)

“Ceci n’est pas une banane.”

0 Comments on Minions Get A Fine Art Makeover (Poster Gallery) as of 7/5/2015 4:08:00 PM
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3. DC’s in-story ads only to destroy comics for a month…so far


The instant internet revulsion at DC’s new half-page ad placements united the people as few things can—perhaps only revulsion for Game of Thrones and love for #NationalBiscuitDay. We can now see that this throwback to an older, more popular time for comics, when sales in the six figures were average, may not jibe with today’s love for a smooth, unfettered artistic comics reading experience.

Fortunately, I’m told that thus far, the ghastly Twix ad is the only one booked for this “half page” placement. However that’s not to say that some enterprising salesperson at DC couldn’t sell it again—unless the internet revulsion sends up a big red flag that this is perhaps not that great an idea.

As many have pointed out on Twitter and beyond, in-page ads are nothing new in comics. Tom Spurgeon found a tiny thumbnail of a comics page from the 70s, and I seem to recall that TEXT ADS were common at the bottom of 70s Marvel comics. The nü West Coast DC with its battalions of branding experts may have decided that ad revenue is a good thing and maybe the product is strong enough to withstand a disruptive—and from the twitter photos, horrible looking—ad like this. I suspect that internet outrage will dissipate fairly quickly however.

If you don’t like this, vote with your wallet people!

14 Comments on DC’s in-story ads only to destroy comics for a month…so far, last added: 5/31/2015
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4. DC to Begin Placing Ads on Story Pages

The other day, a rumor started going around that DC Comics would be splitting certain comic book story pages in half, placing half-page ads on the same pages as art.  Well, it turns out that that rumor is true.

This evening, Chris Burnham (Batman IncorporatedNameless) tweeted these photos:

halfpagedc2

 

When Bleeding Cool first broke the story, Rich Johnston indicated that artists had been told to draft their stories with these ads in mind, so they shouldn’t dramatically change the flow of the story.  However, they do change the overall presentation of the book and limit the sorts of panel layouts that can exist on pages designed to be displayed with ads.   Chris isn’t a fan of the ads themselves, either.

I’m not against these ads, but I do worry about the artistic integrity of the comic books they appear in.  Books that don’t use traditional panel layouts like Sandman: Overture couldn’t have these ads incorporated into them, and I hope that if DC continues this integrative practice, that they don’t encroach upon the artistic freedom of their creative teams.

 

halfpagedc1

UPDATE: An earlier version of the article indicated that Chris was upset with the job DC did integrating the art with the advertising.  This is incorrect.  He was displeased with the production of the ad itself.

21 Comments on DC to Begin Placing Ads on Story Pages, last added: 5/29/2015
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5. All gone to look for America: Mad Men‘s treatment of nostalgia

The popularity of Mad Men has been variously attributed to its highly stylized look, its explication of antiquated gender and racial norms, and nostalgia for a time when drinking and smoking were not sequestered to designated zones but instead celebrated in the workplace as necessary ingredients for a proper professional life. But much of Mad Men’s lasting appeal lay in its complicated relationship with nostalgia.

The post All gone to look for America: Mad Men‘s treatment of nostalgia appeared first on OUPblog.

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6. Bra Maker Spoofs Disney Musicals In New Commercial

Every woman dreams of finally finding the right bra, according to a Swiss lingerie manufacturer.

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7. People Think This McDonald’s Ad Ripped Off A Certain Pixar Short

See if you can guess which one.

0 Comments on People Think This McDonald’s Ad Ripped Off A Certain Pixar Short as of 4/21/2015 3:25:00 AM
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8. John Kricfalusi Makes ‘Squidbillies’ Promo For Adult Swim

The "Ren & Stimpy" creator makes an unlikely promo for an Adult swim show.

0 Comments on John Kricfalusi Makes ‘Squidbillies’ Promo For Adult Swim as of 4/8/2015 9:16:00 PM
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9. Michael Eisner Is Giving Bazooka Joe A Face-Lift

A group of four animation industry artists will create different designs that will be voted on by the public.

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10. Studio Ghibli Does Cute Cats As Well As Anyone

The famed Japanese studio released its latest work today.

0 Comments on Studio Ghibli Does Cute Cats As Well As Anyone as of 4/5/2015 8:09:00 AM
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11. An Animated Short Presented On 74 Different Screens

An animated short told on over 70 screens from a 2-inch smart-watch to a 65-inch curved HDTV.

0 Comments on An Animated Short Presented On 74 Different Screens as of 12/22/2014 12:36:00 PM
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12. Animation: A Fantastic Solution for Selling Boring Noodles

Being asked to sell stale dried noodles in a cup must rank as an ad agency creative director's worst nightmare, but Japanese noodle cup maker Nissin found a smart workaround.

0 Comments on Animation: A Fantastic Solution for Selling Boring Noodles as of 12/6/2014 3:57:00 AM
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13. Birdo Created Rio 2016 Olympic Mascots

São Paulo-based Birdo Studio was selected to create Rio's 2016 Olympic mascots.

0 Comments on Birdo Created Rio 2016 Olympic Mascots as of 11/29/2014 11:11:00 PM
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14. Golden Wolf Creates ‘VANDROID’ Comic Book Trailer

London-based Golden Wolf created this slick animated trailer to promote Horse's upcoming graphic novel release of "VANDROID."

0 Comments on Golden Wolf Creates ‘VANDROID’ Comic Book Trailer as of 11/25/2014 2:22:00 PM
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15. Michelle Obama Promotes ‘The Penguins of Madagascar’

As DreamWorks Animation CEO Jeffrey Katzenberg knows, there's lot of benefits to being President Obama's BFF.

0 Comments on Michelle Obama Promotes ‘The Penguins of Madagascar’ as of 11/11/2014 8:13:00 PM
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16. Studio AKA Animates Nuts For Testicular Cancer Short

Animation is good for communicating just about any message, even for encouraging dudes to touch their junk.

0 Comments on Studio AKA Animates Nuts For Testicular Cancer Short as of 10/9/2014 10:23:00 AM
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17. ‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education

While animation is most often used as an entertainment form, it can also used to educate, and increasingly, to advocate for social causes. We saw animation yesterday for a gun safety PSA in the United States, and now we turn to Australia where Universities Australia is promoting its Keep It Clever Australia campaign to stress the value of public funding for university education and research.

0 Comments on ‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education as of 4/10/2014 4:07:00 AM
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18. Watch the Banned Danish Election Cartoon ‘Voteman’ (NSFW)

What's the best way to encourage young people to vote? The Danish parliament (or Folketinget) decided that the answer was an ultra-violent, sex-filled Adult Swim-style cartoon. To encourage young Danes to vote in the upcoming European elections, the Folketinget commissioned a 90-second piece of animation starring a leather-clad dolphin-riding muscleman named Voteman who gets blowjobs from an army of women when he's not busy decapitating Danish people who don't vote. The reported budget for the piece was $30,000.

0 Comments on Watch the Banned Danish Election Cartoon ‘Voteman’ (NSFW) as of 5/16/2014 6:36:00 PM
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19. McDonald’s Introduces New Mascot Called Happy [UPDATED]

If Ronald McDonald wasn't disturbing enough, McDonald's has unveiled a creepy-looking animated mascot in the United States called Happy. The Happy Meal box-shaped creature has rubber-hose arms, a huge set of realistic chompers, bulging eyballs, and the McDonald's arches as eyebrows.

0 Comments on McDonald’s Introduces New Mascot Called Happy [UPDATED] as of 5/20/2014 1:48:00 AM
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20. It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book Paul Arden

I saw this one come in through the bookdrop and it caught my eye.

Mostly aimed at advertisers/marketing people with a broader theme for all, it’s some pithy platitudes in an excellently designed package.

I liked some of the advice--don’t hoard your ideas--give them out freely, make the most of the opportunity you have now instead of looking for the next one, don’t knock the competition, it’s ok to be silly, it’s ok to make mistakes. I also liked some of the more advertising-specific ones-- pencil sketches sell the client on the idea more than finished product, put your client’s logo front and center, don’t try to win awards*

But after awhile, it just gets pithy and clever and not actually worthwhile. BUT, it is very well designed. Clean layout, lots of big bold text and colors, and photographs for graphics and lots of classic ads as examples. I loved all the classic ads. There’s not a lot of text (the whole thing can be read in about an hour) and it is a joy just to look at.

*Here’s the explanation for “Don’t Try to Win Awards,” which I really, really like, even if it’s just something I tell myself to make myself feel better

“Nearly everybody likes to win awards. Awards create glamour and glamour creates income. But beware. Awards are judged in a committee by consensus of what is known. In other words, what is in fashion. But originality can’t be fashionable, because it hasn’t as yet had the approval of the committee. Do not try to follow fashion. Be true to your subject and you will be far more likely to create something that is timeless. That’s where the true art lies.”


Book Provided by... my local library

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0 Comments on It's Not How Good You Are, It's How Good You Want to Be as of 6/5/2014 9:39:00 AM
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21. Rocky & Bullwinkle Meet the GEICO Gecko

While we await the release of Gary Trousdale's "Rocky & Bullwinkle" short, here's a new GEICO spot that pairs the Jay Ward duo with the GEICO Gecko.

0 Comments on Rocky & Bullwinkle Meet the GEICO Gecko as of 1/1/1900
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22. Australia’s Rubber House Produces 8 Adult Swim Promos

Australian animation studio Rubber House has completed a series of bumpers and idents Adult Swim.

0 Comments on Australia’s Rubber House Produces 8 Adult Swim Promos as of 8/11/2014 11:08:00 PM
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23. Terminix ‘Death to Mosquitoes’ Spot by Dress Code

New York-based production house Dress Code produced the spot "Death to Mosquitos" for Terminix's new product Attractive Targeted Sugar Bait.

0 Comments on Terminix ‘Death to Mosquitoes’ Spot by Dress Code as of 8/25/2014 3:21:00 PM
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24. getting busy

My new business cards have arrived, I'm so excited! Take a look at these babies:


Did I really need to order 500(!) ? Um, no.
But they look great, and I'm sure I will use them. You may notice that I did not include a phone #. My other exciting news is that my family is getting ready to spend six months in France, so I need to be as portable (and mysterious) as possible.
I haven't really had anything printed before, so these are part of an experiment with different services. I will order postcards (and maybe bookmarks?) from a different service to compare. Do you have a favorite printing place to work with?

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25. Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot

Chester Cheetah enters the world of the new animated feature "The Book of Life."

0 Comments on Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot as of 10/3/2014 2:03:00 PM
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