What is JacketFlap

  • JacketFlap connects you to the work of more than 200,000 authors, illustrators, publishers and other creators of books for Children and Young Adults. The site is updated daily with information about every book, author, illustrator, and publisher in the children's / young adult book industry. Members include published authors and illustrators, librarians, agents, editors, publicists, booksellers, publishers and fans.
    Join now (it's free).

Sort Blog Posts

Sort Posts by:

  • in
    from   

Suggest a Blog

Enter a Blog's Feed URL below and click Submit:

Most Commented Posts

In the past 7 days

Recent Posts

(tagged with 'Advertising')

Recent Comments

JacketFlap Sponsors

Spread the word about books.
Put this Widget on your blog!
  • Powered by JacketFlap.com

Are you a book Publisher?
Learn about Widgets now!

Advertise on JacketFlap

MyJacketFlap Blogs

  • Login or Register for free to create your own customized page of blog posts from your favorite blogs. You can also add blogs by clicking the "Add to MyJacketFlap" links next to the blog name in each post.

Blog Posts by Date

Click days in this calendar to see posts by day or month
<<May 2015>>
SuMoTuWeThFrSa
     0102
03040506070809
10111213141516
17181920212223
24252627282930
31      
new posts in all blogs
Viewing: Blog Posts Tagged with: Advertising, Most Recent at Top [Help]
Results 1 - 25 of 353
1. All gone to look for America: Mad Men‘s treatment of nostalgia

The popularity of Mad Men has been variously attributed to its highly stylized look, its explication of antiquated gender and racial norms, and nostalgia for a time when drinking and smoking were not sequestered to designated zones but instead celebrated in the workplace as necessary ingredients for a proper professional life. But much of Mad Men’s lasting appeal lay in its complicated relationship with nostalgia.

The post All gone to look for America: Mad Men‘s treatment of nostalgia appeared first on OUPblog.

0 Comments on All gone to look for America: Mad Men‘s treatment of nostalgia as of 1/1/1900
Add a Comment
2. Bra Maker Spoofs Disney Musicals In New Commercial

Every woman dreams of finally finding the right bra, according to a Swiss lingerie manufacturer.

0 Comments on Bra Maker Spoofs Disney Musicals In New Commercial as of 1/1/1900
Add a Comment
3. People Think This McDonald’s Ad Ripped Off A Certain Pixar Short

See if you can guess which one.

0 Comments on People Think This McDonald’s Ad Ripped Off A Certain Pixar Short as of 4/21/2015 3:25:00 AM
Add a Comment
4. John Kricfalusi Makes ‘Squidbillies’ Promo For Adult Swim

The "Ren & Stimpy" creator makes an unlikely promo for an Adult swim show.

0 Comments on John Kricfalusi Makes ‘Squidbillies’ Promo For Adult Swim as of 4/8/2015 9:16:00 PM
Add a Comment
5. Michael Eisner Is Giving Bazooka Joe A Face-Lift

A group of four animation industry artists will create different designs that will be voted on by the public.

0 Comments on Michael Eisner Is Giving Bazooka Joe A Face-Lift as of 1/1/1900
Add a Comment
6. Studio Ghibli Does Cute Cats As Well As Anyone

The famed Japanese studio released its latest work today.

0 Comments on Studio Ghibli Does Cute Cats As Well As Anyone as of 4/5/2015 8:09:00 AM
Add a Comment
7. An Animated Short Presented On 74 Different Screens

An animated short told on over 70 screens from a 2-inch smart-watch to a 65-inch curved HDTV.

0 Comments on An Animated Short Presented On 74 Different Screens as of 12/22/2014 12:36:00 PM
Add a Comment
8. Animation: A Fantastic Solution for Selling Boring Noodles

Being asked to sell stale dried noodles in a cup must rank as an ad agency creative director's worst nightmare, but Japanese noodle cup maker Nissin found a smart workaround.

0 Comments on Animation: A Fantastic Solution for Selling Boring Noodles as of 12/6/2014 3:57:00 AM
Add a Comment
9. Birdo Created Rio 2016 Olympic Mascots

São Paulo-based Birdo Studio was selected to create Rio's 2016 Olympic mascots.

0 Comments on Birdo Created Rio 2016 Olympic Mascots as of 11/29/2014 11:11:00 PM
Add a Comment
10. Golden Wolf Creates ‘VANDROID’ Comic Book Trailer

London-based Golden Wolf created this slick animated trailer to promote Horse's upcoming graphic novel release of "VANDROID."

0 Comments on Golden Wolf Creates ‘VANDROID’ Comic Book Trailer as of 11/25/2014 2:22:00 PM
Add a Comment
11. Michelle Obama Promotes ‘The Penguins of Madagascar’

As DreamWorks Animation CEO Jeffrey Katzenberg knows, there's lot of benefits to being President Obama's BFF.

0 Comments on Michelle Obama Promotes ‘The Penguins of Madagascar’ as of 11/11/2014 8:13:00 PM
Add a Comment
12. Studio AKA Animates Nuts For Testicular Cancer Short

Animation is good for communicating just about any message, even for encouraging dudes to touch their junk.

0 Comments on Studio AKA Animates Nuts For Testicular Cancer Short as of 10/9/2014 10:23:00 AM
Add a Comment
13. Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot

Chester Cheetah enters the world of the new animated feature "The Book of Life."

0 Comments on Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot as of 10/3/2014 2:03:00 PM
Add a Comment
14. getting busy

My new business cards have arrived, I'm so excited! Take a look at these babies:


Did I really need to order 500(!) ? Um, no.
But they look great, and I'm sure I will use them. You may notice that I did not include a phone #. My other exciting news is that my family is getting ready to spend six months in France, so I need to be as portable (and mysterious) as possible.
I haven't really had anything printed before, so these are part of an experiment with different services. I will order postcards (and maybe bookmarks?) from a different service to compare. Do you have a favorite printing place to work with?

0 Comments on getting busy as of 1/1/1900
Add a Comment
15. Terminix ‘Death to Mosquitoes’ Spot by Dress Code

New York-based production house Dress Code produced the spot "Death to Mosquitos" for Terminix's new product Attractive Targeted Sugar Bait.

0 Comments on Terminix ‘Death to Mosquitoes’ Spot by Dress Code as of 8/25/2014 3:21:00 PM
Add a Comment
16. Australia’s Rubber House Produces 8 Adult Swim Promos

Australian animation studio Rubber House has completed a series of bumpers and idents Adult Swim.

0 Comments on Australia’s Rubber House Produces 8 Adult Swim Promos as of 8/11/2014 11:08:00 PM
Add a Comment
17. Koji Morimoto Directs Sequence for Lexus-Sponsored Short Film

A little product placement can go a long way, as proven in Mitsuyo Miyazaki’s A Better Tomorrow, a short film about a pair of kidnapped orphans in a water-starved, not-so-distant future.

In the short’s third act, our young protagonists hop into a flying Lexus LF-LC (naturally) and escape their captors via an expressionist anime fantasy sequence directed by Koji Morimoto (Akira, Mmeories Animatrix) with music composed by Simon Webster. Produced by the Weinstein Company and sponsored by Lexus Short Films, the film premiered at Cannes earlier this year.

If you want to see the animated sequence by itself, here it is:

0 Comments on Koji Morimoto Directs Sequence for Lexus-Sponsored Short Film as of 9/13/2013 3:30:00 PM
Add a Comment
18. Moonbot Delivers Feature Quality Animation for Chipotle’s “Scarecrow”

American food chain Chipotle eschews TV advertising and stopped using external ad agencies a few years ago, but when they create ad campaigns, they go all out. Their latest project is “The Scarecrow,” a game-and-film collaboration with Bill Joyce’s Moonbot Studios based in Shreveport, Lousiana.

“The Scarecrow”, conceived in collaboaration with CAA Marketing (a division of Creative Artists Agency), is a free arcade-style adventure game for iPad/iPhone/iPod Touch that encourages players to think about industrial food production and the processed foods that they consume. Players can win coupons for free Chipotle food if they achieve certain goals within the game. There’s also an accompanying short film directed by Brandon Oldenburg and Limbert Fabian, and music by Fiona Apple:

Like their earlier “Back to the Start” campaign, Chipotle’s “Scarecrow” campaign is being praised for putting across its message in an entertaining, classy package. Adweek says, “Branded entertainment goes doesn’t get much more well rounded or better executed than this.”

Moonbot, which won the animated short Oscar in 2012 for The Fantastic Flying Books of Mr. Morris Lessmore, has created a lush and well-conceived feature film-quality universe for The Scarecrow. The golden-hued nostalgia that defines the studio’s visual aesthetic is a perfect complement to the environmental themes of Chipotle’s campaign.

This making-of video reveals some of the effort that went into creating The Scarecrow:

0 Comments on Moonbot Delivers Feature Quality Animation for Chipotle’s “Scarecrow” as of 9/13/2013 6:10:00 PM
Add a Comment
19. PES Sells Jewelry With Surreal, Morbid ‘Black Gold’

Leave it to PES, the whiz of the very-short short, to use the visual of a decomposing woman being colonized by insects as a way to sell earrings and brooches.

0 Comments on PES Sells Jewelry With Surreal, Morbid ‘Black Gold’ as of 2/28/2014 1:28:00 AM
Add a Comment
20. New Spots: Hermès by Julien Vallée and Honda by Smith & Foulkes

The following two spots attracted my attention for the inventive ways in which they mixed live-action with animation: "Metamorphosis" for Hermès, directed by Julien Vallée of Vallée Duhamel, and "Inner Beauty" for Honda, directed by the venerable production team of Smith & Foulkes through Nexus Productions.

0 Comments on New Spots: Hermès by Julien Vallée and Honda by Smith & Foulkes as of 3/27/2014 12:11:00 AM
Add a Comment
21. ‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education

While animation is most often used as an entertainment form, it can also used to educate, and increasingly, to advocate for social causes. We saw animation yesterday for a gun safety PSA in the United States, and now we turn to Australia where Universities Australia is promoting its Keep It Clever Australia campaign to stress the value of public funding for university education and research.

0 Comments on ‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education as of 4/10/2014 4:07:00 AM
Add a Comment
22. Watch the Banned Danish Election Cartoon ‘Voteman’ (NSFW)

What's the best way to encourage young people to vote? The Danish parliament (or Folketinget) decided that the answer was an ultra-violent, sex-filled Adult Swim-style cartoon. To encourage young Danes to vote in the upcoming European elections, the Folketinget commissioned a 90-second piece of animation starring a leather-clad dolphin-riding muscleman named Voteman who gets blowjobs from an army of women when he's not busy decapitating Danish people who don't vote. The reported budget for the piece was $30,000.

0 Comments on Watch the Banned Danish Election Cartoon ‘Voteman’ (NSFW) as of 5/16/2014 6:36:00 PM
Add a Comment
23. McDonald’s Introduces New Mascot Called Happy [UPDATED]

If Ronald McDonald wasn't disturbing enough, McDonald's has unveiled a creepy-looking animated mascot in the United States called Happy. The Happy Meal box-shaped creature has rubber-hose arms, a huge set of realistic chompers, bulging eyballs, and the McDonald's arches as eyebrows.

0 Comments on McDonald’s Introduces New Mascot Called Happy [UPDATED] as of 5/20/2014 1:48:00 AM
Add a Comment
24. It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book Paul Arden

I saw this one come in through the bookdrop and it caught my eye.

Mostly aimed at advertisers/marketing people with a broader theme for all, it’s some pithy platitudes in an excellently designed package.

I liked some of the advice--don’t hoard your ideas--give them out freely, make the most of the opportunity you have now instead of looking for the next one, don’t knock the competition, it’s ok to be silly, it’s ok to make mistakes. I also liked some of the more advertising-specific ones-- pencil sketches sell the client on the idea more than finished product, put your client’s logo front and center, don’t try to win awards*

But after awhile, it just gets pithy and clever and not actually worthwhile. BUT, it is very well designed. Clean layout, lots of big bold text and colors, and photographs for graphics and lots of classic ads as examples. I loved all the classic ads. There’s not a lot of text (the whole thing can be read in about an hour) and it is a joy just to look at.

*Here’s the explanation for “Don’t Try to Win Awards,” which I really, really like, even if it’s just something I tell myself to make myself feel better

“Nearly everybody likes to win awards. Awards create glamour and glamour creates income. But beware. Awards are judged in a committee by consensus of what is known. In other words, what is in fashion. But originality can’t be fashionable, because it hasn’t as yet had the approval of the committee. Do not try to follow fashion. Be true to your subject and you will be far more likely to create something that is timeless. That’s where the true art lies.”


Book Provided by... my local library

Links to Amazon are an affiliate link. You can help support Biblio File by purchasing any item (not just the one linked to!) through these links. Read my full disclosure statement.

0 Comments on It's Not How Good You Are, It's How Good You Want to Be as of 6/5/2014 9:39:00 AM
Add a Comment
25. Rocky & Bullwinkle Meet the GEICO Gecko

While we await the release of Gary Trousdale's "Rocky & Bullwinkle" short, here's a new GEICO spot that pairs the Jay Ward duo with the GEICO Gecko.

0 Comments on Rocky & Bullwinkle Meet the GEICO Gecko as of 1/1/1900
Add a Comment

View Next 25 Posts