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Viewing: Blog Posts Tagged with: Advertising, Most Recent at Top [Help]
Results 1 - 25 of 351
1. People Think This McDonald’s Ad Ripped Off A Certain Pixar Short

See if you can guess which one.

0 Comments on People Think This McDonald’s Ad Ripped Off A Certain Pixar Short as of 4/21/2015 3:25:00 AM
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2. John Kricfalusi Makes ‘Squidbillies’ Promo For Adult Swim

The "Ren & Stimpy" creator makes an unlikely promo for an Adult swim show.

0 Comments on John Kricfalusi Makes ‘Squidbillies’ Promo For Adult Swim as of 4/8/2015 9:16:00 PM
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3. Michael Eisner Is Giving Bazooka Joe A Face-Lift

A group of four animation industry artists will create different designs that will be voted on by the public.

0 Comments on Michael Eisner Is Giving Bazooka Joe A Face-Lift as of 1/1/1900
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4. Studio Ghibli Does Cute Cats As Well As Anyone

The famed Japanese studio released its latest work today.

0 Comments on Studio Ghibli Does Cute Cats As Well As Anyone as of 4/5/2015 8:09:00 AM
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5. An Animated Short Presented On 74 Different Screens

An animated short told on over 70 screens from a 2-inch smart-watch to a 65-inch curved HDTV.

0 Comments on An Animated Short Presented On 74 Different Screens as of 12/22/2014 12:36:00 PM
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6. Animation: A Fantastic Solution for Selling Boring Noodles

Being asked to sell stale dried noodles in a cup must rank as an ad agency creative director's worst nightmare, but Japanese noodle cup maker Nissin found a smart workaround.

0 Comments on Animation: A Fantastic Solution for Selling Boring Noodles as of 12/6/2014 3:57:00 AM
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7. Birdo Created Rio 2016 Olympic Mascots

São Paulo-based Birdo Studio was selected to create Rio's 2016 Olympic mascots.

0 Comments on Birdo Created Rio 2016 Olympic Mascots as of 11/29/2014 11:11:00 PM
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8. Golden Wolf Creates ‘VANDROID’ Comic Book Trailer

London-based Golden Wolf created this slick animated trailer to promote Horse's upcoming graphic novel release of "VANDROID."

0 Comments on Golden Wolf Creates ‘VANDROID’ Comic Book Trailer as of 11/25/2014 2:22:00 PM
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9. Michelle Obama Promotes ‘The Penguins of Madagascar’

As DreamWorks Animation CEO Jeffrey Katzenberg knows, there's lot of benefits to being President Obama's BFF.

0 Comments on Michelle Obama Promotes ‘The Penguins of Madagascar’ as of 11/11/2014 8:13:00 PM
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10. Studio AKA Animates Nuts For Testicular Cancer Short

Animation is good for communicating just about any message, even for encouraging dudes to touch their junk.

0 Comments on Studio AKA Animates Nuts For Testicular Cancer Short as of 10/9/2014 10:23:00 AM
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11. Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot

Chester Cheetah enters the world of the new animated feature "The Book of Life."

0 Comments on Chester Cheetah Redesigned For ‘Book of Life’-Themed Spot as of 10/3/2014 2:03:00 PM
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12. getting busy

My new business cards have arrived, I'm so excited! Take a look at these babies:


Did I really need to order 500(!) ? Um, no.
But they look great, and I'm sure I will use them. You may notice that I did not include a phone #. My other exciting news is that my family is getting ready to spend six months in France, so I need to be as portable (and mysterious) as possible.
I haven't really had anything printed before, so these are part of an experiment with different services. I will order postcards (and maybe bookmarks?) from a different service to compare. Do you have a favorite printing place to work with?

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13. Terminix ‘Death to Mosquitoes’ Spot by Dress Code

New York-based production house Dress Code produced the spot "Death to Mosquitos" for Terminix's new product Attractive Targeted Sugar Bait.

0 Comments on Terminix ‘Death to Mosquitoes’ Spot by Dress Code as of 8/25/2014 3:21:00 PM
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14. Australia’s Rubber House Produces 8 Adult Swim Promos

Australian animation studio Rubber House has completed a series of bumpers and idents Adult Swim.

0 Comments on Australia’s Rubber House Produces 8 Adult Swim Promos as of 8/11/2014 11:08:00 PM
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15. Rocky & Bullwinkle Meet the GEICO Gecko

While we await the release of Gary Trousdale's "Rocky & Bullwinkle" short, here's a new GEICO spot that pairs the Jay Ward duo with the GEICO Gecko.

0 Comments on Rocky & Bullwinkle Meet the GEICO Gecko as of 1/1/1900
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16. It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book Paul Arden

I saw this one come in through the bookdrop and it caught my eye.

Mostly aimed at advertisers/marketing people with a broader theme for all, it’s some pithy platitudes in an excellently designed package.

I liked some of the advice--don’t hoard your ideas--give them out freely, make the most of the opportunity you have now instead of looking for the next one, don’t knock the competition, it’s ok to be silly, it’s ok to make mistakes. I also liked some of the more advertising-specific ones-- pencil sketches sell the client on the idea more than finished product, put your client’s logo front and center, don’t try to win awards*

But after awhile, it just gets pithy and clever and not actually worthwhile. BUT, it is very well designed. Clean layout, lots of big bold text and colors, and photographs for graphics and lots of classic ads as examples. I loved all the classic ads. There’s not a lot of text (the whole thing can be read in about an hour) and it is a joy just to look at.

*Here’s the explanation for “Don’t Try to Win Awards,” which I really, really like, even if it’s just something I tell myself to make myself feel better

“Nearly everybody likes to win awards. Awards create glamour and glamour creates income. But beware. Awards are judged in a committee by consensus of what is known. In other words, what is in fashion. But originality can’t be fashionable, because it hasn’t as yet had the approval of the committee. Do not try to follow fashion. Be true to your subject and you will be far more likely to create something that is timeless. That’s where the true art lies.”


Book Provided by... my local library

Links to Amazon are an affiliate link. You can help support Biblio File by purchasing any item (not just the one linked to!) through these links. Read my full disclosure statement.

0 Comments on It's Not How Good You Are, It's How Good You Want to Be as of 6/5/2014 9:39:00 AM
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17. The GEICO Gecko Does Not Like Being Called A Cartoon

Sometimes a TV commercial is just a TV commercial. But not this time. This new spot for auto insurance company GEICO is noteworthy for its meta-humor about the animation art form with the ironic observation of a CG cartoon character who is offended by its less subtle 2D version.

The commercial works particularly well because it exploits the general public’s understanding (or lack thereof) of the animation process. Just like the GEICO Gecko himself, the majority of the general public probably would consider the computer-generated version of the character to be a wholly different beast than the hand-drawn version. In fact, this gag wouldn’t have even worked when the Gecko debuted thirteen years ago because the CG production standards of that time gave it the appearance of a more traditional cartoon character. It is only with technological improvements over time that the Gecko’s appearance has edged toward photorealism, a trait that is exploited in this current spot’s extreme close-ups that emphasize the character’s naturalism.

At the end of the day, both versions of these characters are animated, but there is perhaps some truth to the Gecko’s observation that one is a cartoon and the other is not. It raises some fascinating questions of what makes a cartoon character a ‘cartoon’? Is it its visual appearance, its behavior and personality, its production techniques? The question has become increasingly complex as traditional cartoon characters like Alvin and the Chipmunks have been reimagined as photorealistic animated characters that bear scant resemblance to their former cartoon selves. Can a cartoon cross over to being an animated character or does it always retain its original cartoon identity? I cannot pretend to have the answers, but the questions are intriguing.

(Thanks, Joel Calhoun)

0 Comments on The GEICO Gecko Does Not Like Being Called A Cartoon as of 8/26/2013 3:06:00 AM
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18. Assembly Creates “The Devil’s Chair” Spot for New Zealand Insurance

NZI, a New Zealand-based insurance company recently unveiled a new television commercial its first in 8 years, titled The Devil’s Chair. In the darkly comic spot, a satanic desk chair brings misfortune to a series of businesses in an otherwise picturesque port town. An example of clever timing and wicked staging that is heightened with the realistic CGI style, it will hold up to multiple viewings and give you pause before bringing home anymore of that second-hand furniture you are so proud of. Produced by Auckland-based studio Assembly for the Draft FCB creative agency, it will also be re-versioned into campaigns for digital and print.

CREDITS:
AGENCY:
Draft FCB

DIRECTOR:
Damon Duncan

EXECUTIVE PRODUCER:
Amanda Chambers

TECHNICAL DIRECTOR:
Rhys Dippie

3D TEAM:
Craig Speakman
Geoff Kirk Smith
Josh Fourt-Wells
Gary Sullivan
Alex Scollay
Mark Williams
Rhys Dippie
Damon Duncan
Joe Helmore
Craig Baxter
Pritish Dogra
Jonathan Hamer
Amber Kell
Patrick Blades
Eugene Tay
Kyle Dey
Josh Kell

DRAFT FCB
EXEC CREATIVE DIRECTOR:
Tony Clewett

CREATIVE TEAM:
Hywel James
Kelly Lovelock

HEAD OF CONTENT:
Pip Mayne

ACCOUNT TEAM:
Toby Sellers
Michelle Koome

NZI
Karl Armstrong
Donna Williams
Amanda Watts

0 Comments on Assembly Creates “The Devil’s Chair” Spot for New Zealand Insurance as of 9/1/2013 2:30:00 PM
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19. Koji Morimoto Directs Sequence for Lexus-Sponsored Short Film

A little product placement can go a long way, as proven in Mitsuyo Miyazaki’s A Better Tomorrow, a short film about a pair of kidnapped orphans in a water-starved, not-so-distant future.

In the short’s third act, our young protagonists hop into a flying Lexus LF-LC (naturally) and escape their captors via an expressionist anime fantasy sequence directed by Koji Morimoto (Akira, Mmeories Animatrix) with music composed by Simon Webster. Produced by the Weinstein Company and sponsored by Lexus Short Films, the film premiered at Cannes earlier this year.

If you want to see the animated sequence by itself, here it is:

0 Comments on Koji Morimoto Directs Sequence for Lexus-Sponsored Short Film as of 9/13/2013 3:30:00 PM
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20. Moonbot Delivers Feature Quality Animation for Chipotle’s “Scarecrow”

American food chain Chipotle eschews TV advertising and stopped using external ad agencies a few years ago, but when they create ad campaigns, they go all out. Their latest project is “The Scarecrow,” a game-and-film collaboration with Bill Joyce’s Moonbot Studios based in Shreveport, Lousiana.

“The Scarecrow”, conceived in collaboaration with CAA Marketing (a division of Creative Artists Agency), is a free arcade-style adventure game for iPad/iPhone/iPod Touch that encourages players to think about industrial food production and the processed foods that they consume. Players can win coupons for free Chipotle food if they achieve certain goals within the game. There’s also an accompanying short film directed by Brandon Oldenburg and Limbert Fabian, and music by Fiona Apple:

Like their earlier “Back to the Start” campaign, Chipotle’s “Scarecrow” campaign is being praised for putting across its message in an entertaining, classy package. Adweek says, “Branded entertainment goes doesn’t get much more well rounded or better executed than this.”

Moonbot, which won the animated short Oscar in 2012 for The Fantastic Flying Books of Mr. Morris Lessmore, has created a lush and well-conceived feature film-quality universe for The Scarecrow. The golden-hued nostalgia that defines the studio’s visual aesthetic is a perfect complement to the environmental themes of Chipotle’s campaign.

This making-of video reveals some of the effort that went into creating The Scarecrow:

0 Comments on Moonbot Delivers Feature Quality Animation for Chipotle’s “Scarecrow” as of 9/13/2013 6:10:00 PM
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21. PES Sells Jewelry With Surreal, Morbid ‘Black Gold’

Leave it to PES, the whiz of the very-short short, to use the visual of a decomposing woman being colonized by insects as a way to sell earrings and brooches.

0 Comments on PES Sells Jewelry With Surreal, Morbid ‘Black Gold’ as of 2/28/2014 1:28:00 AM
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22. New Spots: Hermès by Julien Vallée and Honda by Smith & Foulkes

The following two spots attracted my attention for the inventive ways in which they mixed live-action with animation: "Metamorphosis" for Hermès, directed by Julien Vallée of Vallée Duhamel, and "Inner Beauty" for Honda, directed by the venerable production team of Smith & Foulkes through Nexus Productions.

0 Comments on New Spots: Hermès by Julien Vallée and Honda by Smith & Foulkes as of 3/27/2014 12:11:00 AM
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23. ‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education

While animation is most often used as an entertainment form, it can also used to educate, and increasingly, to advocate for social causes. We saw animation yesterday for a gun safety PSA in the United States, and now we turn to Australia where Universities Australia is promoting its Keep It Clever Australia campaign to stress the value of public funding for university education and research.

0 Comments on ‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education as of 4/10/2014 4:07:00 AM
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24. Watch the Banned Danish Election Cartoon ‘Voteman’ (NSFW)

What's the best way to encourage young people to vote? The Danish parliament (or Folketinget) decided that the answer was an ultra-violent, sex-filled Adult Swim-style cartoon. To encourage young Danes to vote in the upcoming European elections, the Folketinget commissioned a 90-second piece of animation starring a leather-clad dolphin-riding muscleman named Voteman who gets blowjobs from an army of women when he's not busy decapitating Danish people who don't vote. The reported budget for the piece was $30,000.

0 Comments on Watch the Banned Danish Election Cartoon ‘Voteman’ (NSFW) as of 5/16/2014 6:36:00 PM
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25. McDonald’s Introduces New Mascot Called Happy [UPDATED]

If Ronald McDonald wasn't disturbing enough, McDonald's has unveiled a creepy-looking animated mascot in the United States called Happy. The Happy Meal box-shaped creature has rubber-hose arms, a huge set of realistic chompers, bulging eyballs, and the McDonald's arches as eyebrows.

0 Comments on McDonald’s Introduces New Mascot Called Happy [UPDATED] as of 5/20/2014 1:48:00 AM
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