Almost two years ago I wrote an article titled, “Do You Really Need an Author Website?” In that article I explained the need for a website and included a couple of statistics proving that need.
Since then, social media has exploded. It’s become more powerful than ever, and more and more people and businesses are using it as an integral part of their marketing strategy. In fact, social media
Wow, time really does fly and so much has happened in my life since I last posted here. I am now blogging professionally and handling social media and content management for clients. I have come a long way. I also have a publisher reading my novel, THE SUN SHINES ON MADDY WEAVER. Yep, still working […]
If you’re like the majority of people, you may be wondering what SEO is. Well, it’s simply an acronym that stands for ‘search engine optimization.’
According to TechTerm.com, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.”
SEO is the means to accomplish this.SEO marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing.
Every online marketing strategy includes promotion, and
SEO marketing is a promotional tool under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, research and development (R&D), distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility, which in turn leads website traffic and customers.
Utilizing online promotion means you will be using the internet and search engines.
SEO marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.
Another explanation of SEO marketing: It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.
In essence, SEO marketing is kind of a popularity contest. When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a link to your site. The more inbound links to your site – relevant to your keywords or not - the more Google and other search engines ‘like you’ and consider you an authority.
Going a bit further with this, getting links from other sites with the same keywords in their links that you have in yours, is much better. This is considered as a higher ‘ranking vote’ by Google and establishes your site as having more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.
To be found and ranked by Google and other search engines, you need to add effective and relevant keywords to your site and content. To do this, you can go to
http://googlekeywordtool.com/Click on the Google Keyword box and it will take you to the Google Adwords search tool.
Using relevant and effective keywords is essential in
SEO marketing.
For an in depth look at attracting customers through SEO marketing, you can check out:Attracting Customers With Informational Marketing~~~~~~~~~~~~~~~~~
Related Articles:SEO and Marketing: Basic Tips and Definitions
It better be quite a few because as from late February this year Google is getting tough on duplicate content. I will explain.
Recently I submitted my profile to an art website listing (as you do often enough when promoting your work). I pulled one of my paragraphs from my website profile. The site owner contacted me requesting that I re-write my profile so they do not get penalised by Google
Starting this winter, Penguin Group (USA) will distribute review copies through NetGalley–a digital option for book reviewers.
Penguin can now invite reviewers, media contacts, and other professional readers to access digital galleys (some in full color) and promotional materials. NetGalley works on both computers and eReading devices (including Nook, Kobo, Sony eReader, and iPad).
According to the release, 85 publishers currently use NetGalley and its services. Some of those publishers include Houghton Mifflin Harcourt, Hachette Book Group, and HarperCollins Publishers.
continued…
New Career Opportunities Daily: The best jobs in media.
Today I have a great guest article by Penny Sansevieri from the "The Book Marketing Expert newsletter."
Ten Ways to Know if Your (Internet) Marketing is Paying Off
So you're out there marketing. You're doing all the right things (or so you think). You're following the book marketing advice of some leaders in the industry. You've got a checklist and you're methodically checking off your goals. But how do you know you're doing everything right? The fact is, most of us don't. Yet we forge ahead, keeping pace with our marketing plan, without ever knowing if it's paying off. We don't see it in sales.
Does that mean it's not working? Not at all. You could be seeing the effects in other places but just aren't keeping track of it.
I find that especially in social media you need to keep a close eye on what's working and what's not. If you've spent *any* kind of time online you know that you can be in front of your computer for what seems like 20 minutes and yet three hours have gone by. If the three hours of marketing is paying off, then it's fine to spend the time. But you need to know the difference. Here are a few things you can review to measure the effectiveness (or ineffectiveness) of your marketing.
1. Jumping in without a plan: Set clear, measureable goals because most marketing is invisible. Let's face it, you send an email and wonder half the time if the intended recipient got it or if it ended up in a spam filter, never to be seen again. That's the power behind goals. You need them and you need to run your campaign by them. So what are your goals? And no, you may not say sell books. Yes, that factors in - but there are a million small steps along the way before you even get to sales. Consider these goals and see if any of them fit your book, topic, and future:
a. Establish yourself as an expert or get known in your particular field. Hey, maybe you just want to be known as the go-to person for everything related to paranormal romance. That's great and it's a realistic, attainable goal.
b. Increase the visibility of your brand. OK, sort of the same as the bullet before this one but more geared to the non-fiction author.
c. Increase traffic and incoming links to your website. This is a great goal. Whether you are fiction or non-fiction, it's a great focus.
d. Do what makes sense for your book: If your followers aren't on Twitter then why have you spent the last month or so promoting yourself on there? Mind you, Twitter works for most of the books we manage, but there are a few that don't make sense. Twitter skews older than most people think so don't be surprised if your YA reader isn't on there. Before you launch head first into a campaign, make sure it fits your demographic.
2. Neglecting other marketing: I know it's easy to get all a-twitter about Twitter, but what else are you doing to promote yourself and your book? If you're good at events and speaking, are you still focused on that? Don't get too myopic on doing just one thing for your marketing. The truth is, you need to do a lot of different things, balanced out over a week or a month for your marketing to really make sense.
3. Set goals - be clear on what you hope to achieve in social media: What are your goals for Twitter? If it's just about gathering followers then you are missing a big piece of this social networking tool. For many marketing people it's all about the number, but numbers don't make as much sense unless they are driving interest to you and your book. If the numbers keep growing, along with traffic to your website, then you're on the right track. But if you're just growing numbers for the sake of being able to say that you have 10,000 followers then
I have to tell you, I have been jumping around from so called money making opportunities for a couple of years. But this time I have found a keeper.
In fact, I am so sold on GVO that I will pay your way in. I don’t make offers like that, so you gotta know that [...]
I want to teach new writers the basics of good English and the rules of proper writing. There are far too many mistakes in articles online and I have made it my personal mission to change that, one writer at a time.
So I have created a private forum where I am teaching newbie writers to write professional articles. I work with members on a daily basis, editing their work, explaining in depth how a professional article should be written, supplying writers with links to information that will help them be a better writer. I also offer advice on where to submit articles for pay and for article marketing, and where to find jobs writing online.
Along with helping you become a writer, or a better writer, I teach newbies Internet Marketing, affiliate marketing, SEO, etc, so that they can succeed online.
This private forum has two ways to join: Either pay $10 a month through Paypal or AlertPay, or, if you can’t afford the membership, you can become a member a couple of other ways. I have a plan that will allow you to become a member and maintain your monthly membership for free.
Another thing is that I will be giving away free ebooks, PLR articles, tools, and systems for making money online. I have a stock pile of 100s of these that I have either bought or downloaded, and a couple of times a week I will be passing them along to my forum members.
Send an email to [email protected] if you are interested in joining. Membership is by invitation only, so I need to speak with you first.
Posted in Tagged: articles, editing, free, internet marketing, money, online, writing
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Geoffrey E. Hill author of Ivorybill Hunters: The Search for Proof in a Flooded Wilderness is the Scharnagel Professor of Biology at Auburn University. Hill spent a year in the swamps of northern Florida looking for Ivory-billed Woodpeckers and his adventures are relayed in his new book. Below Hill takes the time to answer some of our questions.
OUP: Has finding Ivory-billed Woodpeckers been a goal of yours for a long time? (more…)
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I would say put your best content on the other websites rather than your own, but really depends on how good the other website is in giving you more traffic.<br /><br />It's kind of like a gallery and a studio really... there's no point having an awesome studio if there is no-one there to see it!<br /><br />I love the bear he is really beautiful, the old bicylcle is just too cute.<br /><
Wow, what a beautiful illustration.
What a beautiful painting Kayleen! How have you been? Busy... I hope :o) I have been. Woo Hoo! I was thinking about the whole duplicate/Google thing. I wonder if you put the same content, but in a different order, if it would come up as a duplicate? Or just rephrase a few lines? Just wondering how much different is different.
Thanks Giselle & my friend Jack. I have been great and yes busy. I will be posting an update in the next couple of days.I think it has to be pretty different from what I understand (more than changing some words). Here is a link to read:http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071
Lovely pastel. I read the article, which I'll admit is mostly greek to me, but I think I get the general ideas. It seems to me that you should put your best profile on your own website because ultimately, all roads lead back to that. The exception might be if one of the sites you contribute to brings you more revenue. I'll be interested in what you find out about this topic in the
Nicely done. I like the look.
Nice to meet you Samuel, adorable! I didn't know that about the text thing, I learned something new!
I think your light in this painting is very well done. Nice illo.