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A question I used to see a lot from aspiring writers when I was still working in publishing was Do I need a website? Do I need to get on Twitter/Facebook/Tumblr/Instagram/[insert social media platform]? What do agents and editors mean when they say “online presence”?

I won’t lie; whenever I received a submission from an agent, the first thing I did was Google that author. I wasn’t necessarily looking to see if the author had an enormous platform or following; I just wanted to get a sense of the person behind the words. For me, it was always the most helpful if the author had a personal website where I could go, read their bios, find their social media links, etc. Not having a professional website isn’t a deal-breaker, but these days, it would strike me as a little odd.

I’ve been coding and designing websites since I was in high school (does anyone else remember Geocities? No? Bueller? Bueller? Okay, I’m just old then.), so I’m pretty comfortable with this sort of thing, but I know this entire process bewilders a lot of people, so I thought I would write a tutorial for our readers (and some of our members!) to help them out.

This is a bit of a long post with a lot of images, so the rest is under the cut!

1. Pick a domain name.

A domain name is your address on the internet, as it were. Ours is publishingcrawl.com, but as an writer, it’s best to have a domain under the name you’re writing under. (For example: Mine is sjaejones.com because I am writing as S. Jae-Jones.) The first thing I would do is check to see if your name is available. The easiest way to do that is simply type yourname.com into your browser and see if anything turns up.

If your name is already taken, then you can add -writer or -books to the end of your name, or else try .net or .biz, although .com is probably best for search purposes.

2. Select a web hosting plan and register your domain.

Most web hosting services will register your first domain for free, and for the sake of simplicity, I would recommend you do it all at once.¹ Select your plan of choice. (For most writers who don’t expect heavy blog traffic, the most basic plans are sufficient. You can always upgrade later.) Register your new domain name with your host provider.

3. Install WordPress.

Okay, now here’s where things get a bit complicated. Think of a website as a piece of property: the host is the land itself and the domain is the address. If you want to live on that piece of land, you need to build a house.

If you know HTML, you could code that house yourself. (I’ve done so; it’s incredibly time-consuming and exhausting.) Or you could download and install a CMS, or Content Management System, like WordPress, Joomla, or similar. We at PubCrawl use WordPress (and I do for my own website as well).

Once you’ve set up your domain, you will prompted to set up a username and password for your host. Once you’ve done that, log in to access your Control Panel (usually called cPanel by most hosting services).

Once you’ve been logged in, at the top navigation bar, you will see cpanel. Clicking on that will lead you to your Control Panel, which will look something like this:

Bluehost and other providers will often provide a 1-step installation for WordPress and other CMS builders. Under Website Builders, click on the WordPress logo and you’ll be brought to a page that looks like this:

Start a brand new install, select your domain name, and Bluehost will do the work for you.² Set up your WordPress login with a username and password.

Once everything’s been installed, in order to access the backend of your website, type www.yourname.com/wp-admin/ and you’ll see this:

Fill in your username and password and that will take you to your Dashboard, which looks like this:

Ta-da! Now your website has been set up. Time to make it look pretty.

4. Select a theme to install on your website.

The default WordPress theme is actually pretty decent, but if you want to put your own personal stamp on your website, I would recommend browsing the WordPress themes gallery. There are a lot of themes you can choose, many of them for free. You can also hire a designer to make your website more personal at this point, but to be honest, a lot of the free themes at WordPress are clean and professional, so there isn’t a huge need to break your bank account.

5. Fill your website with content.

In your WordPress Dashboard, you’ll see an option on the lefthand navigation bar titled Pages. This is where you can create different pages for your website: an about page, information about your books, a blog, a contact page, etc. As an editor, I didn’t need all that much, just a place to contact you. Readers may like a lot more extra content, so include as much information about your book as you please!

That’s all for this post. Hope this was helpful for everyone who’s looking to set up a website and didn’t know where to start. If you have any further questions, leave them in the comments and I’ll try my best to answer, although each case will be different, of course. 

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F I N A L L Y.
The new paulapertile.com is live!

Another really good thing with this is that its mobile-friendly! (All those other options I listed are too, I'm sure.) I looked at my old site on my phone and it was microscopic. The godaddy website builder lets you preview how your site will look on a desktop and a phone as you go along, so you know exactly what you're doing. On a phone, it arranges all the images in a single file 'up and down' scrolling thing, which are sometimes a little out of sync with how they're arranged on the page, but its still 100% better than what I had before, so I'm fine with it.




Full disclosure: there are a couple of things I'm not 100% thrilled with, and wish I could change.

1) You're allowed 2 drop-down pages for each main page. Which is great. But. Normally, if you hover over a page title that has drop-down choices, you just pick one of those and go to that page. With this design, the main title page is also 'clickable', and is still a stand alone page by itself. So you need to have stuff on there as well as the drop down pages, which feels a little redundant, and I'm not sure how to get around that. (Like, if you hover over "Children's Books", "Color" and "Black & White" pages come up as the drop down options. I think most people would just click on one of those, and not the actual main page - does that make sense?).

2) Another thing is, the way I designed my pages, every element - image, or type - is independent, and can be dragged around to go anywhere on the page. Which I love! But, when I decide to update the site with new work, which will go on the top of the page, I'll have to rearrange the whole rest of the page downward, one piece at a time, rather than selecting the whole lot and dragging it as one thing. Pretty sure anyway. There might be some way to do it easier that I haven't figured out yet, so don't quote me on this.

Still, I'm super happy to have this done, and it will be fun to update things and fiddle around with it as I go. I know several people who are re-doing their websites right now. It must be "website re-design season"! Its soooooooooooooooooooo much easier now than it used to be - remember using (or trying to use) Dreamweaver or . . . what was the other one? Go Live, that was it. Blimey! I never did figure those out.

Please let me know if you find any links that don't work, or if anything feels clunky or 'off' or weird.
Happy Website Building!

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I will get right to it. The update today is to announce the new design of my website.


The goal was to deliver something light and fresh. All of the key points are there and link across a variety of social media. It is an active site which will constantly be updated from the blog, Facebook and Twitter.

One of the most exciting things is the new MillerWords store.


Follow the Order link to connect with the official Square store. Currently, all of my paperback books are available with free shipping and a personalized autograph. We are in the process of adding hand-made jewelry and all of my eBooks. (the link to the store is also at the top right of this blog)

I invite you to visit the links and follow me on Facebook and Twitter. As always, your feedback is most welcome in the comments below.

Thanks for stopping by!

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A big project that's been underway since December, my website.

I have many goals for what it can provide my customers and potential clients, yet until all those goals are met, there are a few that have been reached and I feel the site is ready to be revealed.

What Does My Site Offer Now

• My watercolor book and coloring book
• Shop etsy while still within my site
• Request form and details on private commissioned work
• Contact form you can reach me at
• A comprehensive portfolio showing my range of work

Goals For the Site

Visit the new SaraB Illustration site ☛

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So…as you might noticed, PubCrawl looks…different today.

We have some changes being implemented around here, one of which is a website redesign. On the front end, the reader experience should be improved with cleaner, minimalistic layout and good typography, while on the back end, the posting process should get streamlined for us.

In theory.

Your humble self has undertaken the task of updating PubCrawl’s design to take advantage of mobile reading devices as well as the desktop screen. Read it on your phone or tablet! No really! And then tell me if it looks okay. PubCrawl 2.0 is still very much in beta, but we don’t want to deprive our readers of content any longer than necessary, so click around. The posts are still there (formatting will be, uh, a little helter-skelter for some of them until the clean-up crew—i.e. me—goes in there and tidies things up).

If the blog looks a teensy bit (okay a lot bit) like a hack job at the moment…that’s probably because it is. Sort of. (I’m self-taught.) However! It should not remain this way for long. Based on your feedback, I can make changes as necessary, so please leave comments and let us know what you think, what you miss, what you’d like to see.

Thanks for your patience!

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If you had visited my website (www.briannacaplansayres.com) yesterday (or any day before then), you would have seen a beautiful blue sky with two lovely trees and one yellow digger busily digging away.

But if you visit my website now, you will see a beautiful blue sky with two lovely trees and one yellow digger busily digging away PLUS one fierce T-Rex putting her tiara on and off and one sweet steam train puff-puff puffing away. (Huge thanks to Jeffrey Duckworth  for these awesome new animations!)

The addition of these two new animated gifs means a lot to me. It all goes back to my initial vision for my website...
When I first envisioned the site, I pictured a very happy "Briannaland". (Yes, I am silly.) Basically that beautiful background would become a home for little graphics related to all the books I would publish someday.

And so I started with a graphic for my first book, WHERE DO DIGGERS SLEEP AT NIGHT?-- a busy yellow digger. In one way, it looked perfect, but... in another way it looked sort of lonely.

Would my yellow digger ever be joined by other graphics? Would I someday have more books to make graphics for? I wondered and I hoped and I wrote...

So today I am super happy that that wonderful digger has two "friends" joining him on my website. The T-Rex with the tiara is for my upcoming picture book, TIARA SAURUS REX (coming out in February! Yay!) and the happy, puffing steam train is for my upcoming companion book to DIGGERS, WHERE DO STEAM TRAINS SLEEP AT NIGHT?.

The site is getting pretty busy! Yay!

But, like most writers, I can't wait to make it even busier! Definitely a fun way to track my writing progress!

What writing milestones should you be celebrating? Starting a new manuscript? Finishing a manuscript? Making a commitment to sit down to write? Please comment below and let's celebrate together! :)

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How do you create a marketing system that converts, and one that keeps working without any effort after the initial setup? It’s called the ‘evergreen system’ or the ‘autopilot system.’ And, it involves email marketing and autoresponders. I’m in the process of creating this type of system. I’m hoping to have it up and running in the new year. Interestingly, each pro marketer has their own

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Most people think of content marketing as blogging and article writing. While this is a large part of the strategy, there is lots more involved. Another essential content marketing element is the copy on your website, especially your product page. Why is your website copy super important? Simple: Words are powerful. Words can sell. Tip #1 Your Product Description A well thought-out and

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Almost two years ago I wrote an article titled, “Do You Really Need an Author Website?” In that article I explained the need for a website and included a couple of statistics proving that need. Since then, social media has exploded. It’s become more powerful than ever, and more and more people and businesses are using it as an integral part of their marketing strategy. In fact, social media

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www.jenniferthermes.com

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Most bloggers display their latest posts first — reverse chronological order is the classic blog format, after all. Many WordPress.com users, however, choose to build a static front page — a homepage — that creates a website feel and brings your long-term content to the front.

A well-designed homepage has always been a staple of major websites, like The Henry J. Kaiser Family Foundation — a WordPress.com VIP partner. You don’t have to be a large company or non-profit organization to see the advantages of a homepage, though. Artists and other creative professionals enjoy the benefits of portfolio sites and personal pages to showcase their talents. Increasingly, so do personal bloggers across a wide variety of niches. To give you a taste of what a homepage can do for your blog, here are some sites that use this option in a smart, creative way.

Groovy Bow Sequence

Claire, the Seoul-based kindergarten teacher behind Groovy Bow Sequence, put together a sleek-looking homepage for her travel-focused personal blog. 

She uses Moka to great effect. The theme offers the option of adding a splashy post slider to the homepage, enticing visitors to click on Claire’s striking landscape images and read her posts, while still maintaining the easy navigation and streamlined look of a fixed front page. While sites with a homepage often still feature a blog section, Claire has opted to forego one altogether, presenting some recent posts on the homepage itself, and letting the rest be easily accessible through the sidebar menu.

Alexandra Corinth

Writer-blogger Alexandra Corinth deploys a homepage — and especially her site’s primary menu — to direct readers to her various writing projects, from her young-adult books, to her multi-genre portfolio, to her personal blog.

She chose the clean, easy-to-navigate Suits, and kept most of the theme’s out-of-the-box look. The focus here is on her content, and her homepage is a distraction-free zone — visitors will only find an author’s portrait, along with a short bio tucked into a Text Widget in the sidebar. They can then quickly decide which section of the site to explore first.

redstuffdan

Dan, the blogger behind redstuffdan, is a retired expat living in the southwest of France. His blog is mostly about his art — a mixture of photography, digital art, and painting — and he’s opted for a homepage to showcase his creations. Right beneath a short introductory text to his site, visitors quickly plunge into a colorful tiled gallery full of Dan’s art. The gallery’s composition can be modified whenever new material is uploaded — just because the page is “static” doesn’t mean it can’t be updated and refreshed.

For the rest of the content on redstuffdan, the sidebar gives visitors easy access to the site’s top posts and pages, most recent posts, as well as to older content through monthly archives.

Up From The Deep

Up From The Deep is the labor of love of Mark Ellinger, a musician-turned-photographer who chronicles the gentrifying streets of San Francisco’s grittiest neighborhoods. Creating a homepage allowed him to highlight the different types of writing on his site: a blog to which he uploads new photos regularly, as well as long-term project pages, like the ones on the Tenderloin and Mid-Market neighborhoods.

The homepage layout features a selection of images that whet the visitor’s appetite, and its primary menu leads not only to the site’s main content, but also to an extensive bibliography page and a Prints page, where interested readers can order copies of images from Mark’s website.

Creating a homepage

If you’d like to try out a front page that isn’t populated by your latest posts, setting one up is a breeze. Go to the Settings → Reading tab in your dashboard, and select “a static page.” Then, choose your desired page from the “Front page” drop menu, and you’re set. If you wish to add an optional blog section to your site as well — where your posts will be displayed in reverse chronological order — specify a separate “Posts page” in the second drop menu. Note that you can also set up a homepage from the Customizer, where you’ll need to go to the “Front” panel.

Looking for more ideas for your homepage? Here are a few more examples to inspire you:

• Haley the Wonder Dog, a resource site for owners of dogs diagnosed with cancer.
• The Lovecraft eZine, a popular horror fiction ezine that puts Oxygen‘s Showcase Page template to excellent use.
• H. G. Robert, a minimalist site showcasing the work of a soon-to-be-published author.

Filed under: Better Blogging, Customization, HowTo

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There is now a companion website for the new picture book, A Gluten-Free Birthday for Me! written by Sue Fliess and illustrated by me. Check it out for free downloadable coloring and activity pages, gluten-free resources, and information about author appearances and other events.

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A new year is in front of us. Hopefully, we learned a thing or two over the past year and are ready to move forward. One of the things I learned is that focus is an important element of any online marketing strategy.

But, what has focus to do with your online marketing strategy?

Plenty.

You must be aware of all the marketing courses, programs, ebooks, and numerous other learning tools that the heavy hitter marketers sent to your email box on a daily basis. Buy this now to make thousands selling your books – invest in this new course to get the best marketing program to date – get this ebook today and learn everything you need to know about creating ebooks and making money. The promotional emails go on and on.

If you’re like me, you’ve bought into a number of the new ‘flavor or the week’ marketing promotions. The goal for this year is to STOP. Don’t buy another product or service until you actually take advantage of (use) the ones you’ve already purchased.

You might be thinking that you don’t have the time to invest in the products you already bought and that new one being promoted looks simple . . . and it doesn’t cost that much. Again, STOP. This is most likely what you thought about the other marketing products you bought. Make this year a year of accountability. If you bought it or buy it, use it.

Okay, so you have your marketing direction. Go over the marketing strategies you bought into and determine which are doable for you. This step is essential. If you take on a marketing strategy that you don’t have the skills to succeed at or is too time consuming, you’ll become discouraged and possibly waiver in your online marketing strides.

So, choose one or two strategies that you feel comfortable with. Maybe it’ll be using social networks more, maybe it’ll be posting regularly to your blog, maybe it’ll be guest blogging. Whatever it is start working at it today and be consistent.

A key element to this marketing focus is to stay with these specific one or two strategies. Work them until you feel very comfortable with them and you begin to see results. Don’t add any other strategies until the ones you’re currently working on are on autopilot, or close to it.

This is online marketing focus.

The main idea behind it is to keep from grasping at shiny objects and wasting money. The next reason to use this strategy is to be focused. Focusing on one or two online strategies will enable you to stick with it and it gives you a clearer picture of what’s working for you.

Along with your one or two marketing strategies, add reviewing and tweaking your website to the mix. This action step should be done on a regular basis, maybe once a month or every other month. Make sure your website is current, focused, and has the needed elements to make it effective. This will help bring focused traffic to your site.

HAVE A HEALTHY, HAPPY, AND PROSPEROUS NEW YEAR!

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Need help with your online marketing strategy? Need help tweaking your author website to be focused and effective? Check out this ecourse:

Creating and Building Your Author Online Presence
http://karencioffifreelancewriter.com/book-marketing-ecourses/
From creating an effective website to beyond book sales – you get a free basic website critique with it.

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MORE ON ONLINE MARKETING

Book Marketing – Learn How to Create Your Author Online Presence
Book Marketing – 9 Quick Tips for Being a Guest Blogger on Blogging Sites
What is an Author Platform and How Do You Create It?

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To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).


Karen Cioffi

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I was recently asked about having a marketing niche. The writer wanted to know what a niche was and if it was important.

My reply:

A marketing niche is simply a specific topic you’re focusing on. One writer may write for children, another may write business content. Then there are also more specific niches: writing children’s picture books or writing specifically on business incentives in the business arena.

And, there are niches within niches. In the writing arena, you can be a children’s author, a romance author, a nonfiction writer, a biographer, a ghostwriter, or copywriter, among a number of other niches. So, to say you’re a writer, while it may be true, it’s not specific enough. It doesn’t give the listener, reader, or viewer enough information about you and what you have to offer.

Having a specific niche is important so you can create the element of expertise in it. This doesn’t mean you can’t have more than one niche, but you do need to keep them separate and promote each separately.

For example, I’m a children’s writer of picture books and middle grade books. I’m also a nonfiction health, business, and marketing writer.

If I had one website for all these niches, it wouldn’t be focused. And, when marketing who would I market to? You wouldn’t want to bring people looking for health information to a children’s book site or vice versa.

You can’t market to everyone; you need to decide exactly who you will focus your marketing efforts on. And, that audience needs to be brought to a site that focuses on that niche.


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MORE ON BOOK MARKETING

Commenting on Blogs Still Works
Plan a Virtual Book Tour: The First Steps
Book Promotion: The Foundation

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Check it out HERE!



~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).
Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

Author Online Presence and Book Marketing Ecourse:
http://karencioffifreelancewriter.com/book-marketing-ecourses/

~~~~~

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I've updated my website!

www.jenniferthermes.com

(And I finally wrapped my head around Wordpress without losing all of my hair.)

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One of the very best things teachers and librarians can do is to select a single tribe and learn all they can about it. Going in-depth with a single tribe provides you with a depth of knowledge that will help you recognize bias, stereotyping, and errors in materials about other tribes. This is especially important as school districts across the United States implement the Common Core and increase their use of nonfiction materials. It is vital that students get the very best out there.

Today, I highly recommend you visit Chickasaw TV. Here's a screenshot:

At Chickasaw TV you can choose from several different channels:

• Government
• Commerce
• News
• History and Culture
• Language
• Cultural Center
• Arts and Creativity
• Destinations
• People

This is a primary source! There is no reason to rely on biased or outdated information in standard encyclopedias! Check out Chickasaw TV today. 

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Hi all,
I've been working away on my plans for the new website that I am building and I wanted to share a bit of it with you. Above you can see a sketch for my new town which will be featured on the website. I hope it will be a place mostly for kids with fun things to download and how to draw movies. I'll also be able to share more about me and my books.

I'll post some more sketches for the site below in hopes you'll get a little excited about it.

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In February, I posted about changes that were made to YALSA’s website that required a login to reach the selected lists and awards. I explained the rationale and indicated that there would be refinements in the process.

There have been refinements, but we haven’t done a very good job of sharing that information with you, so I want to apologize for that lack of timely communication and try to remedy it now.

First of all, I do apologize for the early glitches and for the unfriendliness of ALA’s web interface. It can be very discouraging to click on a link that says “login” and immediately get an “access denied” message. However, if you just click on the ALA login link in the upper right corner of the screen, all will be well.

Second, the award and list content other than the lists themselves is now outside the login area. If you click on “Book Awards and Book/Media Lists” on the homepage, you get a drop-down menu. This menu includes links to selection and award list contacts. If you click on an individual award, like the Michael L. Printz Award or the Odyssey Award, you are taken to a page that includes policies and procedures and a link to the form for submitting suggested titles.

Third, the form for nonmembers to fill out has been streamlined. When anyone fills out the form (which now requires only name, email address, and two questions) they receive an automated email response that gives them links to bookmark so that they don’t need to fill out the form more than once. We have contacted the developer of the form module we use and requested that it be updated so that if you fill out the form once, you are automatically directed to the content, but we don’t have that functionality yet.

Members who want to access the lists on reference desk computers or other non-personal computers and don’t want to login with personal information can also bookmark the links for the lists and awards. These URLs are now posted in the “Members Only” section of the website.

Fourth, several people have raised the question about whether it is worth it to ask for this information. The answer is we’re not sure yet, but we think it might be. We have collected more than 16,000 email addresses since mid-February. We have used these addresses to encourage people to participate in the Tweet Your Senator campaign and virtual library legislative day (1,600 people requested more info on advocacy), for member recruitment, and to advertise subscriptions to YALS (4,000 asked for information on buying YALSA publications), deriving lists from areas of interest that people marked.

Keep in mind that addresses are not shared outside of YALSA, and anyone who doesn’t want to receive any further email from YALSA need only say so.

Fifth, some members have indicated that they are against this change because they feel that YALSA is restricting or putting up barriers to information. In fact, YALSA is doing the same thing that most of you do every day in your own libraries. If I want to access my local library’s databases from home, I have to put in my library card number and PIN. I don’t regard that as the library putting up barriers to my access. I recognize that the library needs to collect statistics about database use and they use those statistics to help justify the work they do and the cost of the databases.  YALSA, like libraries, is in the business of sharing information, but, as with libraries, that information is not really free. (See Fiscal Officer Penny Johnson’s blog post for more details about the costs of YALSA’s “free” resources.) In fact, for most libraries, I can’t use the databases at all if I don’t have a library card; YALSA is offering its resources free for simply signing in with an email address.

I hope these comments help members understand better the rationale

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You’re a beginning to intermediate writer. You’ve just getting to the point of submitting. Do you need a website, do you need to build a platform?

A platform just means that you have a following for some reason, a group of people that you can easily tap into to jump start sales. Keep that in mind: the purpose of a platform is to jump start sales–from a publisher’s point of view.

Yet, when you work to develop a platform, you can’t think that way. Instead, you need to consider your strengths and interests.

Topics

Do you have a passion for the environment? See AuthorsforEarthDay.com
Are you a former astronaut? See Marianne Dyson’s site where she reviews children’s science books, but especially space/astronomy books.

Here’s your first task: list five passions. Rank them. Which one(s) would you like to talk about a lot? And I mean–a lot.

Types of Content

Consider what sorts of content you like to produce: photos, videos, short commentaries or essays.

Does this match up with your passions? Can you consistently create content in one format or another that relates to your passions?

Content Delivery Platform

Once you know your passions and your strengths in creating content, you can start to build your platform.

• Photos: Flickr.com (or similar sites), a photoblog and Pinterest
• Video: YouTube, Facebook and blog
• Text: Blog, then pull it into other platforms
• The latest gossip: Hey, you’re on Twitter.
• Instagram, Pinterest—other social platforms all have a typical type of content, too, but with a twist. Study each platform for what it requires.

Everyone Needs a Brochure and a Mailing List

Finally, everyone needs two things.
Brochure Website: This is a website that rarely changes and acts merely as a brochure for you and your work. It mentions your work as a writer and something about your passions.

Email Newsletters: Everyone needs to be collecting email addresses of people interested in your work and your passion. Use an easy program such as MailChimp.com or AWeber.com and set up a sign-up form. The list may grow slowly, that’s fine. The point is that it will grow.

Examples of Online Platforms

Puppeteer. For example, I recently talked with a puppeteer who loves working with kids and getting them excited about plays, voices for puppets, making puppets, creating sets, performing with puppets. What she can consistently produce is videos of puppet performances. She doesn’t want to do long how-to blog posts, so a blog doesn’t make sense. Facebook doesn’t make sense, either, because she doesn’t post multiple times a week which is needed to build an audience on FB. Instead, she can only post once a month. Our puppeteer needs a YouTube channel, where she posts monthly (important to be consistent, even if it’s just monthly) videos of performances. From her Brochure Website, she needs an email newsletter signup, so she can send out monthly info on how that video was produced, where it was produced, who was in it, etc. Or at least a

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