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Viewing: Blog Posts Tagged with: Seminars, Most Recent at Top [Help]
Results 1 - 24 of 24
1. One Systematic Approach

In my years of working in the industry, I learned to work in different ways what ever is more efficient for the given time period. Here's one systematic approach that I use which I find very useful when given a very limited amount of time - the LASSO approach. But before I get into the step by step, I always preach to student to identify first what are the Needs and Wants. For this exercise, the needs would be: 1. restaurant/bar for inhabitants of an extremely dry location of molten rock where no plants grow except thorn thistles. 2. Bugs, rodents, squirrels and shelled creatures only for animals. 

Now that the "needs" have been identified, I did a quick sketch using pencil on brown paper.

I applied values using mainly the lasso tool with just stock soft and hard brushes in PS. 
The idea I have is to use only the limited resources for materials and food. Just the right amount of architectural details for table and chairs tell the audience that inhabitants are bit civilized. Stripes on the wall give some history and story to the location. Inhabitants could have used available materials like sulfur as paint. This idea makes the environment more inviting.

I "colorized" the values in PS. Composition seemed crammed so I extended the layout to give more "breathing" space. Important to keep the original values  uncompromised. 

I started painting and blending in some spots and highlights. I also detailed the extended area on the right. Readability of shapes and silhouette of every detail and making them work in the context of the overall composition is very important! Never loose control of your shapes, values and color.

If the area is so enclosed, smoke coming from cooking and candles will stay inside and create a very nice, thick atmosphere to play round with. I enjoy adding that lower layer of smoke to give an opportunity to play with a glow that is off the ground reflected from the bright candle on the table. Fun.

To get an in-depth study of this design approach and visual development essentials in actual production, check out my 8-wk Environment Sketching for Production online class at CG Masters Academy.

©Armand Serrano 2014.

0 Comments on One Systematic Approach as of 7/25/2014 4:48:00 PM
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2. Environment Sketching For Production: Summer Term 2014


Below are samples of my students work from last spring term. Enroll now!


Enroll now for my ENVIRONMENT SKETCHING FOR PRODUCTION Online class at CGMA scheduled for July 29-Sept. 25. Few spots are still available.

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3. Film Production Design and Concept Art Masterclass in Kuala Lumpur


I'll be conducting the first two days of One Academy's "FILM PRODUCTION DESIGN AND CONCEPT ART" masterclass workshop here in Kuala Lumpur. Then the last two days will be picked up by extremely talented WETA designer Eduardo Peña. This is going to be fun!

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4. Environment Sketching For Production: Spring Term 2014


Spring Term is coming up soon... only a few seats available so enroll now!!!


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5. Come to one of our free Credenda College Webinars

I’ve been working at Crendenda — a virtual […]

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6. 2014 Adobo Design Awards and Design Series



I'll be participating as jury at the 2014 Adobo Design Awards in Manila. In line with the event, I'll be part of the Adobo Design Series to do a presentation on Visual Development on Animated Feature Films. Calling all artists in the Philippines and Southeast Asia tot come and the check these events out!!!

 ©Adobo Magazine.


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7. Concept Art Should Have A Concept Not Just Art!


Started as a 30-minute spitpaint titled Royal Cat, this is 5 hrs later. I grew up watching romantic epic films from the past and as a kid, I'm a sucker for period uniforms and armors. The Queen mother stretches her arm straight and in formal pose signifies royal bearing and position. The daughter, the new queen, cannot be in contact with outsiders. The geometric silhouettes on the royalties signifies regimented, rigid, and very formal lifestyle. The profile of the Sphinx echoes the profiles of both queen and mother. This shows their family dynasty. The papyrus message is directly in front of the sphinx as if coming out of it's mouth. This shows that this message is honest as if coming also from the mouth of their ancestors. On the other hand, the Roman emissary and general behind him are in less formal poses and uniform showing less respect to the authority in front of them. Right hand on the gladius shows readiness and bit of distrust. General behind leans slightly to his left getting a glance of the new queen. Warm light behind the women for their warm hospitality. Cool light behind the Romans for their hidden intention. Visual Aesthetics for effective Concept Art is part of my lecture when I do Visual Development workshops. Fun exercise.


Original 30-minute spitpaint.


All images ©2014 Armand Serrano.

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8. Environment Sketching For Production Class


Reminder that registration for my online class at CGMA starts March 18th and has limited spots. This class focuses not just the 'how' but the "why" in laying the foundation of solid visual development designs. 

Click HERE to register!

3 Comments on Environment Sketching For Production Class, last added: 4/8/2013
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9. Lecture Presentation At Blizzard Entertainment



Last week, I had the honor of doing an hour and a half design lecture/presentation to the talented artists of Blizzard Entertainment. I had great time also touring their awesome studio, and get to see my friend Craig Harris.

All images ©Armand Serrano.

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10. Recap Graphika Manila 2013






Almost 3000 people attended last week's Graphika Manila 2013! Representing Sony Pictures Animation, I was one of the seven lecturers at the event. I showed the Sony anniversary video and did a lecture on my visual development/design process for Hotel  Transylvania and Cloudy With A Chance of Meatballs.

4 Comments on Recap Graphika Manila 2013, last added: 2/18/2013
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11. Design Evolution Lecture at Graphika Manila 2013


For those interested in Asia, I'm doing a visual development lecture presentation on animation visual development titled Design Evolution at the GRAPHIKA MANILA 2013 event this Friday, 09 February, at the Plenary hall of the Philippine International Convention center.

2 Comments on Design Evolution Lecture at Graphika Manila 2013, last added: 2/10/2013
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12. SURF'S UP Revisited



 Last week, a special screening of Surf's Up and Q and A was held as part of Sony Pictures Animation's 10th Anniversary celebration at the animation campus in Culver City for ASIFA members. (top photo l-r): Armand Serrano - visual development, Rob Bredow- vfx supervisor, Chris Jenkins, producer, Ash Brannon - director, Chris Buck - director, Charles Solomon - moderator. Ash is now consulting and an independent director, Chris J is with Dreamworks, Chris B is back at Disney, and Rob is CTO of Sony Imageworks. Fun night to reconnect with these guys.

Surf's Up was one of the most beautiful animated film ever made and one of the most challenging but satisfying production I ever been involved with. The team collaboration with artists of such caliber was a rewarding experience. I strongly suggest to watch it if you hadn't seen the movie yet. I'm pleased to share here some of the fond memories I had in this film. Enjoy.


Image above is the design concept that started it all! The squid on the stick on the left was a signature I placed on many of my earliest designs that carried over to the big screen.


The waterfalls after the glow worm cave sequence.


Above is a perfect example of team collaboration that so evident in the film. Characters are done by Sylvain DeBoissy. Foreground elements are painted by Paul Lasaine. The rest are done by me.



Japan beat.


Glow worm cave.


Originally, Geek's house and the board shack are in the same location. Here's an early concept.



These two above are initial iconic designs that were approved.


Board Shack shape studies. I knew early on that the tree is bent. Its just a matter of how much. Then Marcelo Vignali came to me one morning with a fantastic photo of a palm that bends to the water then peeks up. That's the inspiration for the last image above that we all agreed on to be the final shape.


The Board Shack final design. A collaborative piece with my good friend Marcelo.


Story change pushed Geek's house inland.


My "Poly-pocket" view of Geek's house interior.

Geek's house entrance.

The lava tube entrance. This layout ended up on the screen.



More lava tube concepts.



Geek's house on the beach. Sunny Apinchapong has a painted version and can be viewed on his website.



I based Pengu Island north shore, where Geek lives, from the beaches of Palawan, Philippines and Phuket, Thailand.


Then the south shore, where the Competition Beach is located, was based from the Seychelles Beach in South Africa and Hawaii.



The Competition Beach final design. Another collaborative piece with Marcelo Vignali.


Original story calls for a penguin rodeo (with dolphins).



These Big Z memorial early designs carried over to the screen. I admire such decisive moves by directors that when they see early designs they like and its working, why change it. 






On an early version of the film, promoter Reggie throws a party the night before the competition. Above is the main banquet table. What a hoot to think like a penguin and what would I love to eat if I'm one! :) 


The "sexy" trophies. These are actual names of our female co-workers :)





Early concepts for the Whaleway station in Shiverpool.


For finale, I did this just for kicks! A some sort of "Where's Waldo"-type piece depicting Pengu Island carnival which was included in the early version of the story. 
Can you find the directors and producer checking in on me during our drive-by?

Click HERE or the link on the Labels on the right for more Surf's Up posting




Photos are ©Armand Serrano. Artworks are ©Sony Pictures Animation


16 Comments on SURF'S UP Revisited, last added: 10/3/2012
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13. Meet Ze Artists


Check out the Tigobo Animation's MEET ZE ARTIST event at the Titmouse Cartoon studio in Hollywood on August 3rd. I'm doing a talk/presentation/demo on Visual Develpment. For more info, click here.

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14. iPOP Culture Festival in Hong Kong


I'll be at the iPOP Culture Festival in Hong Kong on October 19-23. This fest is part of celebrating last week's opening of the two-level, 15000 sq. ft. all glass, most expensive Apple store in the world located at the IFC shopping mall in HK (complete with Steve Jobs' classic staircase inside). The organizers commissioned me to do 10 iPad paintings which they will exhibit during the festival. I will also do a two-day iPhone/iPad painting demo during the event.

Since it's Halloween season, the theme for the ipaintings they gave me is Hollywood horror classics. I gave my own, fun take on them and here's one of the ten.

They will also show the stroke by stroke quicktime videos of these ipaintings. All artworks are not retouched outside iPhone/iPad and completely done using Brushes and Photoshop Express apps. Will post more after the event.

Artwork ©Armand Serrano. 

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15. Power Of Values Recap



(Top) Taken during the tonal design seminar at LAAFA. (Above) One of the many tonal designs I used at the seminar. 

All images ©Armand Serrano. 

4 Comments on Power Of Values Recap, last added: 9/22/2011
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16. The Power Of Values Seminar


I am doing a three hour seminar with Photoshop demo on The Power of Values at the Los Angeles Academy of Figurative Art on August 18th, 7-10 pm. Click here to register.


All images ©Armand Serrano.

5 Comments on The Power Of Values Seminar, last added: 8/1/2011
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17. Comic Con 2011 - iPad/iPhone Painting Demo



I am doing an iPad and iPhone painting demo at the Comic Con. It will be on Friday, July 22nd, 1:30-3:00 pm at the Los Angeles Academy of Figurative Art booth (#5567)
In line with this is my upcoming one-day workshop at LAAFA  on the Power Of Values on August 18th, 7-10 pm. Click here for more details and registration.
Here are some more recent iPad doodles I did. Hope to see you at the Comic Con and the seminar.



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18. Art Center Portfolio Review

I will be at the Art Center College of Design in Pasadena tomorrow, April 13 at 1 pm, together with Marcelo Vignali, Ken Maruyama and Chad Hellmuth (for Sony Pictures Animation and Imageworks), to review portfolios of the animation and vizdev/concept art graduates. Any of you who will be there, please stop by and say hello.

3 Comments on Art Center Portfolio Review, last added: 4/15/2011
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19. What it Takes to Get Published: NYWSE/IGC Publishing Primer and Book Fair June 9




I received this announcement about a panel that will be discussing the Ins and Outs of Publishing from editor Marcela Landres.  This may likely be Landres' only speaking engagement in New York this year--you don't want to miss her.  And check out these two fantastic resources for women in NY:

New York Women Social Enterpreneurs' (NYWSE) mission is to provide a community, tools, trainings, and resources that women need to succeed as business leaders while becoming sustainability experts, and our vision is to empower women to effect change in society at all levels, as an individual, community member, professional, student, and entrepreneur.

In Good Company (IGC) provides women business owners with both a professional space to call their own and a strong peer network built through authentic, in-person connections and interactions. Our beautiful loft-like space is not only affordable but also available through several flexible membership plans (helpful for accommodating various and changing work/life needs). Members can use it as a place to work, a place to meet clients, and a place to hold classes and workshops. 

NYWSE and IGC Present: Publishing Primer and Book Fair  0 Comments on What it Takes to Get Published: NYWSE/IGC Publishing Primer and Book Fair June 9 as of 1/1/1900
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20. TRANSCRIPT: It’s Conference Season!

Oh, what a fun chat we shared tonight! Lots of new ScribeChat-ers, and a visit from special guest Lorin Oberweger of Free-Expressions Seminars (@WriterLor). Lorin  offered an opportunity to apply for a full scholarship to her next week-long intensive workshop with NY agent Donald Maass, worth $1,900! Submissions close next week. Check the transcript for [...] Related posts:

  1. TOPIC: It’s Conference Season!
  2. TRANSCRIPT: The Dark Allure of Gothic Literature

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21. Spaces still left for worldbuilding seminar

We still have about 11-15 spaces left for the worldbuilding seminar this Saturday, so if you were thinking you might come but weren't sure if there'd still be room for you, be assured that we've got plenty of room. If Paypal was the trouble, at this point, just bring your check ($45 for an individual, $35 if you're in a group of 5 or more) with you to the library, but still be sure to email my intern, Chersti, at cjstapley AT gmail DOT com with your registration information to let her know you'll be coming.

Hope to see you there, and for those of you not local, I'm still working on the online workshop idea. Last week was rather slow on that end, however, due to a family emergency and my own asthma problems--I'm still waiting to hear how my ten-year-old niece is doing (thank you all for your thoughts and prayers--she's doing better, and every time they do a test, like taking her off the heart bypass machine, she continues to improve, but we're still just waiting to hear about a number of tests that I'm not sure that they've been able to do yet). I'm trying to get that ox back out of the mire from last week, which means getting several critiques back to people who have been very patient as I've been dealing with other things. Thank you all for being so kind and thinking of my niece--between all of my friends, and all of my siblings' and cousins' and aunts' friends, I think there must be thousands of people thinking of her and praying for her. Thanks, everyone.

Originally published at Stacy Whitman\\\\\\\'s Grimoire.

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22. New class planned for early June, more local events

I don't have a date pinned down yet, but I'm planning to do another community seminar in early June: Worldbuilding in Fantasy and Science Fiction for Children and Young Adults. Writing fantasy and SF for children and YA is different than writing it for adults because of that added children's/YA component: it's a whole different readership and market that you're writing for. So we'll talk about how important worldbuilding is, how to use concrete details to create a world without bogging down your prose, and a number of related topics. This will be a more nitty-gritty, in-depth kind of seminar compared to the last one, but we'll build on the format of talking first of principles, looking at examples, and then workshopping with each class member's work in progress, so be thinking about the sample you want the most worldbuilding help with (or perhaps better put as your *best* worldbuilding example, so we can discuss both what you're doing right--which will help your classmates--and where you might be able to improve).

Come prepared for an afternoon of lots of tips and the give and take of constructive feedback. Plan on it costing $45 for individuals or $35 each for groups of 5 or more--I'll give you a link and more information when I pin down a date and time. I'll also be handing out handouts for it at Conduit next weekend, so if you'll be heading to that convention and want to get a group together, you can hand me your registration forms and payment right there at the con.

I'll post here and on my Seminars page when I've pinned down a firm date, hopefully sometime in the next week or so.

Also, don't forget that the Provo Children's Book Festival is this Saturday from 11 to 4 down at the Provo Public Library. The Utah children's writer community is quite large, so look for Brandon Mull, Shannon Hale, Jessica Day George, Nate Hale, Mette Harrison, Aprilynne Pike, Ann Dee Ellis, Emily Wing Smith, Will Terry, Ann Cannon, Carol Lynch Williams, James Dashner... the list goes on and on.

Which reminds me that I need to remember to take my copy of Rapunzel's Revenge with me to get it signed!

Speaking of Carol Lynch Williams, her new book, The Chosen One, is out today. I was just at the local B&N (okay, it's been a few hours now) and got to hear her read from it. Intriguing, and I can't wait to read it. It's about a girl in a polygamous colony who is told that she must marry her uncle. Carol has some great blurbs from some really great authors--Meg Cabot, Gregory Macguire, Cynthia Kadohata, Kathi Appelt... and some great reviews. You also might know Carol from BYU Writing for Young Readers, which she runs with the inestimable Cheri Earl.

So, to sum up: Provo Children's Book Festival this Saturday! Conduit next weekend--Friday, Saturday, and Sunday, May 22-24! Worldbuilding class coming sometime in June! See you then! I'm out, and taking all my exclamation points with me!

(Good night.)

Originally published at Stacy Whitman\'s Grimoire.

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23. Macondo 2007 Highlights

René Colato Laínez

These pictures are courtesy of many Macondistas. ¡Gracias!


*The Macondo Writing Workhop was celebrated from July 29 to August 5 in San Antonio, Texas.

*Most of the Macondistas stayed at the Our Lady of the Lake University dorms.

*Our famosas workshop teachers were Joy Harjo and Dorothy Allison.

*Our Macondistas teachers were Levi Romero, Liliana Valenzuela,
Alex Espinoza and Jackie Cuevas.

*We had great seminars throught the week. Just check the titles and presenters.
-Borderlands With in Us by Dr. Marga Speicher.
-Creating Real Life Characters- Yourself and Others by Gregg Barrios.
-Making Peace in Time of War by Baldemar Velasquez and Amelia Mesa-Baines
-The Political Essay by Norma Alarcon and Macarena Hernandez.


*Our invited literary agent was the talented Stefanie Von Borstel from Full Circle Literary.

*Natalia Treviño organized the Bexar County Juvenile Detention Center visit.

*Noche de Macondo at Esperanza Peace and Justice Center was a blast. Joy Harjo gave us a great concert.


*Jump-Start Theatre featured Dorothy Allison. Two or Three Things I know For Sure are that Dorothy is great, great and great.

*Lucha Corpi and Dr. Amalia Mesa-Bains received the Gloria Anzaldua’s Milagro Award.

*The yoga teacher was our Macondista Michelle Otero.

*The readings at Macondo BBQ were amazing and unpredictable.

*The talented children's Book Author Amada Irma Pérez read at the San Antonio Public Library.

*And as always Sandra Cisneros was our angel, amiga, consejera and la mera mera. Sandra all the Macondistas love you!



About the Macondo Workshop

The Macondo Writing Workshop is a unique summer gathering for writers working on geographic, cultural, social and spiritual borders.

Founded in 1995 by writer Sandra Cisneros and named after the sleepy town in Gabriel García Marquez's One Hundred Years of Solitude, the week-long workshop transforms San Antonio, Texas — and more broadly, La Frontera — into a space of intense artistic and cultural creativity.

Macondo is a master's-level workshop, meaning that participants are expected to take their writing seriously and to have fulfilled at least one of the following:

1. published a book or several stories in journals or magazines,
2. enrolled in or completed an MFA program, or
3. studied under at least three professional writers.


An essential aspect of the Macondo ethic is a global sense of community; workshop members should, in addition to being already established and capable of participating in a master's-level class, recognize their place as writers in our society and the world.

A second element of the Macondo ethic is a spirit of generosity. In the spirit of Sandra Cisneros, who volunteers valuable writing time for the nourishment of other writers.


Monetary contributions are accepted from those with better means to assist workshop participants who cannot fund their own airfare and lodging.

In addition, workshop members are expected to review each other's work with rigor and vision. Time is viewed as a gift equal to that of money, so time given is as valuable as cash!

The workshop is divided into three mixed-genre groups, each of them headed by an accomplished writer or team of writers. After attending one year, participants are allowed to enroll in Sandra Cisneros' class.

Mornings are spent individually reading each other's work, afternoons consist of "workshopping" by groups, and evenings are spent discussing various artistic, political and spiritual issues related to writing.



For more information visit www.macondoworkshop.org

1 Comments on Macondo 2007 Highlights, last added: 9/5/2007
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24. Seminar Schtoof

Aw, what the hey. I like Ms. Munro's style. Observe the following:

Seminar Details At-A-Glance
Seminar: Mastering the Maze
Date: April 20, 2007
Time: 11 a.m. Eastern Time [10 a.m. CT, 9 a.m. MT, 8 a.m. PT]
Format: This is a Web-based seminar. Registered participants will receive participation instructions, log-on information and a toll-free number to dial in for the audio portion of the seminar upon payment of the registration fee. Seminars run for one hour.
Cost: $50 per person
Discounts are available for group registration.
To Register: send name and contact information to: [email protected]

Man has been creating mazes for at least 4,000 years. Early mazes were used for rituals and processions - and were not puzzles meant to be solved as they often are today. Educators and librarians use mazes in activities that encourage creative problem-solving, build math skills and improve concentration - and simply because they are fun.

In this online seminar, award-winning author/illustrator Roxie Munro will discuss the techniques she developed for her well-known books which include Mazescapes; Amazement Park; Wild West Trail Ride Maze; The Inside-Outside Book of New York City, a New York Times Best Illustrated award-winner; and Mazeways: A to Z to be published in August 2007. She will explore the history of mazes and show how mazes occur in real life. She will also talk about how to create mazes and games that can be adapted for children's and YA library programming.

Ms. Munro is the acclaimed author/illustrator of 27 books for children. She also creates oils, watercolors, prints, and drawings, primarily cityscapes, which are exhibited widely in the US in galleries and museums. Fourteen of her paintings have appeared as covers of The New Yorker magazine.

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