Head out to the theaters and see what that carrot pen at the Disney Store is all about! Here's the evolution of that pen. Enjoy! Character design by Cory Loftis.
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Currently at Sony Pictures Animation and worked for Walt Disney Feature Animation as well as overseas productions of Marvel, Disney TV and Hanna-Barbera.
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By: ARMAND SERRANO,
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All images are ©Disney.
#Zootopia #Disney #DisneyAnimation #animation #visual development #concept design
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Big Hero 6 grabbed the no. 1 spot with $56.2M opening weekend! A big congratulations to our Walt Disney Animation Studios crew!!!
Here's the EXPO HALL design I did for the film. I will give a complete discussion and show the process from concept to final on the Expo Hall and the Tech Campus I did in the film at my coming lecture/workshop, "Visual Development Survival Kit: Designing Big Hero 6's Expo Hall and Tech Campus" at the CTN animation eXpo in a couple of weeks:
https://www.facebook.com/photo.php?fbid=10203120500669740&set=a.1058229972334.2009933.1123435602&type=1&pnref=story
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Currently at Sony Pictures Animation and worked for Walt Disney Feature Animation as well as overseas productions of Marvel, Disney TV and Hanna-Barbera.
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By: ARMAND SERRANO,
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My earliest version of the Rainforest District.
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By: ARMAND SERRANO,
on 3/5/2016
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Here are some of the earliest artworks I did on the film c.2013. More to come and enjoy the movie!
My early take on the downtown skyline. Combining different animal shapes and patterns.
My first concept on the downtown Zootopia buildings were more architectural than organic.
Shapes play an important role in the environment.
#Zootopia #Disney #DisneyAnimation #animation #visual development #concept design
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By: ARMAND SERRANO,
on 11/12/2014
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SONIC BOOM: Rise of Lyric, the anticipated Nintendo Wii U game, is now released! I had fun working on this game between 2011-2013 redesigning the world of Sonic the Hedgehog together with Sylvain Deboissy, Nicolas P Villarreal, Eytan Zana, Craig Harris, and Yuhki Demers. Here are some concepts I did for the game. More to come.
Check out http://www.sonicthehedgehog.com/boom/en/
Check out http://www.sonicthehedgehog.com/boom/en/
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By: ARMAND SERRANO,
on 11/10/2014
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Big Hero 6 grabbed the no. 1 spot with $56.2M opening weekend! A big congratulations to our Walt Disney Animation Studios crew!!!
Here's the EXPO HALL design I did for the film. I will give a complete discussion and show the process from concept to final on the Expo Hall and the Tech Campus I did in the film at my coming lecture/workshop, "Visual Development Survival Kit: Designing Big Hero 6's Expo Hall and Tech Campus" at the CTN animation eXpo in a couple of weeks:
https://www.facebook.com/photo.php?fbid=10203120500669740&set=a.1058229972334.2009933.1123435602&type=1&pnref=story
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By: ARMAND SERRANO,
on 11/7/2014
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A concept art I did for a Hiro-Tadashi moment based from an early storyboard idea! Enjoy the movie!
This is the screen grab of the 3D model I used as guide for the artwork.
All images ©Disney.
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on 8/21/2014
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Lilo's house.
Thumbnails showing spacecraft carrying Stitch enter earth.
©Disney
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By: ARMAND SERRANO,
on 7/25/2014
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In my years of working in the industry, I learned to work in different ways what ever is more efficient for the given time period. Here's one systematic approach that I use which I find very useful when given a very limited amount of time - the LASSO approach. But before I get into the step by step, I always preach to student to identify first what are the Needs and Wants. For this exercise, the needs would be: 1. restaurant/bar for inhabitants of an extremely dry location of molten rock where no plants grow except thorn thistles. 2. Bugs, rodents, squirrels and shelled creatures only for animals.
Now that the "needs" have been identified, I did a quick sketch using pencil on brown paper.
I applied values using mainly the lasso tool with just stock soft and hard brushes in PS.
The idea I have is to use only the limited resources for materials and food. Just the right amount of architectural details for table and chairs tell the audience that inhabitants are bit civilized. Stripes on the wall give some history and story to the location. Inhabitants could have used available materials like sulfur as paint. This idea makes the environment more inviting.
I "colorized" the values in PS. Composition seemed crammed so I extended the layout to give more "breathing" space. Important to keep the original values uncompromised.
I started painting and blending in some spots and highlights. I also detailed the extended area on the right. Readability of shapes and silhouette of every detail and making them work in the context of the overall composition is very important! Never loose control of your shapes, values and color.
If the area is so enclosed, smoke coming from cooking and candles will stay inside and create a very nice, thick atmosphere to play round with. I enjoy adding that lower layer of smoke to give an opportunity to play with a glow that is off the ground reflected from the bright candle on the table. Fun.
To get an in-depth study of this design approach and visual development essentials in actual production, check out my 8-wk Environment Sketching for Production online class at CG Masters Academy.
©Armand Serrano 2014.
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By: ARMAND SERRANO,
on 7/21/2014
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Below are samples of my students work from last spring term. Enroll now!
Enroll now for my ENVIRONMENT SKETCHING FOR PRODUCTION Online class at CGMA scheduled for July 29-Sept. 25. Few spots are still available.
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By: ARMAND SERRANO,
on 7/13/2014
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I'll be conducting the first two days of One Academy's "FILM PRODUCTION DESIGN AND CONCEPT ART" masterclass workshop here in Kuala Lumpur. Then the last two days will be picked up by extremely talented WETA designer Eduardo Peña. This is going to be fun!
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By: ARMAND SERRANO,
on 6/10/2014
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Juno Beach, Normandy, France
Belogradchik, Bulgaria
Colorado River, Nevada
Above are painted using lasso tool. Below were
painted using mainly brush tools.
SECC Arena, Gasgow, Scotland
Arnhem Bridge, Netherlands
Machu Pichu, Peru
All images ©Armand Serrano.
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By: ARMAND SERRANO,
on 6/6/2014
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All images ©Armand Serrano.
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By: ARMAND SERRANO,
on 6/4/2014
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By: ARMAND SERRANO,
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Spring Term is coming up soon... only a few seats available so enroll now!!!
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By: ARMAND SERRANO,
on 3/17/2014
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I'll be participating as jury at the 2014 Adobo Design Awards in Manila. In line with the event, I'll be part of the Adobo Design Series to do a presentation on Visual Development on Animated Feature Films. Calling all artists in the Philippines and Southeast Asia tot come and the check these events out!!!
©Adobo Magazine.
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By: ARMAND SERRANO,
on 3/3/2014
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Started as a 30-minute spitpaint titled Royal Cat, this is 5 hrs later. I grew up watching romantic epic films from the past and as a kid, I'm a sucker for period uniforms and armors. The Queen mother stretches her arm straight and in formal pose signifies royal bearing and position. The daughter, the new queen, cannot be in contact with outsiders. The geometric silhouettes on the royalties signifies regimented, rigid, and very formal lifestyle. The profile of the Sphinx echoes the profiles of both queen and mother. This shows their family dynasty. The papyrus message is directly in front of the sphinx as if coming out of it's mouth. This shows that this message is honest as if coming also from the mouth of their ancestors. On the other hand, the Roman emissary and general behind him are in less formal poses and uniform showing less respect to the authority in front of them. Right hand on the gladius shows readiness and bit of distrust. General behind leans slightly to his left getting a glance of the new queen. Warm light behind the women for their warm hospitality. Cool light behind the Romans for their hidden intention. Visual Aesthetics for effective Concept Art is part of my lecture when I do Visual Development workshops. Fun exercise.
Original 30-minute spitpaint.
All images ©2014 Armand Serrano.
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By: ARMAND SERRANO,
on 2/22/2014
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DISNEY INTERACTIVE
Glendale, California
January 2014
ART ECHO ACADEMY
Los Angeles, California
January 2014
DE LA SALLE COLLEGE OF SAINT BENILDE
Manila, Philippines
November 2013
 |
 |
THE THREE AMIGOS at CTN EXPO
Burbank, California
November, 2013
 |
| The Three Amigos (l-r): Paul Lasaine-host, Armand Serrano, Marcos Mateu and Marcelo Vignali. |
ACADEMY OF ART UNIVERSITY
San Francisco, California
November 2013
 |
| Nicolas Villareal and Armand Serrano |
 |
| Armand Serrano, Bing Serrano and Nicolas Villareal |
RINGLING SCHOOL OF DESIGN
Sarasota, Florida
November 2013
 |
| Armand Serrano, Ron Zeitler and Jon Di Venti |
All images ©Armand Serrano.
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By: ARMAND SERRANO,
on 1/12/2014
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Im teaching again this next season. Registration is now open! There's only a few spots left so hurry and register now!
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By: ARMAND SERRANO,
on 1/12/2014
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Trapper
UFO Fly-by for daily 30-minute spitpaint.
All images ©2014 Armand Serrano.
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By: ARMAND SERRANO,
on 1/11/2014
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ICON MANILA is now officially launched. An International Entertainment Design Conference will be held in Manila on July 3rd, 2014 at the SMX Convention Center. Marcelo Vignali, Tony Bancroft, Vance Kovacs, John Butiu, and Stephen Silver and myself will be the speakers at this conference. All proceeds, will be used for much needed humanitarian (build a feeding center and medical mission) and education causes (free education conference for public school teachers) both in Manila and the gravely typhoon affected Visayan province! So please pass the word around...
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By: ARMAND SERRANO,
on 12/25/2013
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"Today in the town of David a savior has been born to you: he is the Messiah, the Lord." (Luke 2:11)
HAVE A FANTASTIC CHRISTMAS AND A BLESSED NEW YEAR TO ALL!!!
©2013 Armand Serrano.
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By: ARMAND SERRANO,
on 12/7/2013
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Daily 30-minute spitpaint warm-up.
©2013 Armand Serrano. All rights reserved.
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By: ARMAND SERRANO,
on 11/16/2013
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Don't forget today at the CTN animation eXpo, 3 AMIGOS plus 1!!! Marcelo Vignali, Marcos Mateu, and I will be on a panel talk hosted by another good friend Paul Lasaine!!! 2-3 pm at the tent. See you there!
Also I'll be at the Disney Animation booth 12-1:30 pm!
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By: ARMAND SERRANO,
on 11/11/2013
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"Crusader" 8.5 in. x 11 in. $20.00
"Scout" 8.5 in. x 11 in. $20.00
All proceeds will go to the Typhoon relief efforts in the Philippines. Prices include shipping and handling. Will ship only in the US and Canada.
CLICK HERE to buy prints.
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By: ARMAND SERRANO,
on 11/1/2013
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Originally intended for Daily Spitpaint, I sketched this on my iPhone at the dental office only to be interrupted halfway when I got called in. So I just finished it off in PS another time.
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