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I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers).
While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds of business people these days. (Click to Tweet this.) Why? Because today the #1 strategy for marketing in every kind of business is CONTENT MARKETING.
And what is this newfangled, businessy sounding term?
According to Content Marketing Institute:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other words: WRITE STUFF.
And who better to write stuff than YOU? (Click to Tweet this.)
It’s funny, the rest of the advertising-marketing-business world is calling it “creating content” like it’s this brand-new thing they’ve invented. Um, it’s called “writing” and YOU do it every day.
Another way of putting it, also from CMI, is:
…content marketing is the art of communicating with your customers and prospects without selling.
The key words: communicating without selling.
So to become an expert at content marketing, here is what I want you to do:
Write and post stuff your readers will love.
By “stuff” I mean “content,” of course: blog posts, Facebook and Twitter posts, newsletter articles, images on Pinterest or Instagram, or videos on YouTube or Periscope. Anyone who is trying to build a following on social media needs to be posting content regularly—at least a couple of times a day. The tricky part is knowing what that content should be.
The key to identifying the kinds of content you should post is in knowing who you are as a writer, and who your audience (generally) is. This is easier for non-fiction writers, who can create an online persona that swirls around the themes of their books.
But even fiction writers can develop a brand and a style so that people have a strong idea of what to expect. You don’t want to be “that girl who is always posting about her books,” but rather, “the one who always has great articles that inspire me (or make me laugh… or educate me…)”
The idea is that when people are accustomed to receiving material from you that they deem valuable in some way—whether it’s informational, inspiring, thought-provoking, or entertaining—they will eventually reward you with their business (i.e. they’ll buy your books).
Fewer than 1 in 10 of your posts should include “selling” language. (Click to Tweet this.) The rest of your content flows from who your audience is, and the brand or online persona you’ve created.
Focus on your readers’ needs, not your own. (Click to Tweet this.)
Interestingly, you don’t even have to be the creator of all the content you share. To keep your social media presence dynamic, you’ll want to use “curated content,” a fancy word for “other people’s stuff.” Make sure you’re following people or organizations whose content tends to complement yours, so that when you see an appropriate post, you can easily share it with your followers.
Content marketing should be easier for YOU than for most businesses. After all, you’re already a writer. In fact, companies using content marketing typically report that their #1 challenge is “producing engaging content.” But you’re a writer, so this is right up your alley!
The key in content marketing is that you are engaging your audience. (Click to Tweet this.) You are in conversation with them through your interesting posts, and they’re coming to expect good things from you. So when you happen to share some news about your new book releasing, or your older book that’s on a promotional sale on Amazon, they’re willing to pay attention because you’re not continually bombarding them with marketing.
Of course, I’ve given you the highly simplified description of content marketing. It’s more than just writing great stuff—it’s writing great stuff as part of an overall marketing strategy based on your brand. But for now, let’s just start with the basics: write stuff your readers will love.
So: content marketing. A business-world term for what you already do everyday.
How are you already using content marketing? How do you think you might increase or improve that strategy in the future?
Image copyright: golfloiloi / 123RF Stock Photo
The post What the Heck is Content Marketing? appeared first on Rachelle Gardner.
If you use social media networks to publish your content, you should realize that one title or headline won’t have the same click-power as others. And, even if it’s effective now, it doesn’t mean it’ll be click worthy a month or so down the road.
If you’ve read about writing effective titles, you know they need to almost instantly grab the reader. Along with that, it must have enough
I read an interesting article at Larry Maguire’s blog. It’s about using links in your blog posts.
We all know that external links and deep links are important for SEO, but should there be a limit?
I’ve seen posts that have links (external and deep) in almost every other sentence.
But, is this type of 'link stuffing' helpful? And, what on earth is the purpose?
There are at least three
No matter what you're into, what niche or industry you're in, knowledge is power.
As content writing and marketing is in the turbulent marketing waters, I'm always reading, taking courses, and joining pros in their membership groups.
It's work, time consuming, and can be expensive.
But, what's the alternative?
As a business owner you MUST keep up with what's going on in your industry.
I’ve written about content curation before, telling how useful a marketing tool it is.
Well, it still is.
Generating content on a regular basis is a must. In fact, in a study on blogging frequency, it noted that businesses that posted 16+ articles per month had 4 ½ times more leads than businesses that posted under 4 times per month.
For smaller companies with 1-10 workers, posting 11+ times
In a great article from AWAI, the author said, “The money is in the details. Every product has a story, history, and a process with which it's created in addition to its inherent features and benefits. And just like with acting, incorporating them will generate a hugely compelling piece.”
So, what exactly does this mean?
Well, think of Anthony Hopkins’ role as Hannibal Lecter. Do you think
Yep. There’s another marketing term and strategy, crowdsourcing.
It’s important not to confuse crowdsourcing with crowdfunding
Crowdfunding is the practice of funding your project through donations from people – a large number of people.
Crowdsourcing does use lots of people, but to generate ideas, not funds.
An article at CBSNews.com, explains,
Despite the jargony name, crowdsourcing
Keywords are what help search engines categorize and index your content. And, it’s what online searchers use to find what they’re looking for.
Yes, search engines go by lots of other things to rank your content, but when it comes to searchers, they use keywords. I know I use them personally and for my writing research all the time.
But, how do you come up with words or phrases that are what
A new study shows evidence that there is a correlation between lead generation (through inbound traffic) and blogging frequency.
I’ve written about this before, that blogging on a regular basis and as often as you can matters for at least three reasons:
1. Search engines love fresh content. If you’re offering content that is valuable to your audience, it will boost your search rankings.
2.
Power Words to Make Your Promo Succeed
Guest Post by Will Newman
Let me start by apologizing to you.
I'm going to talk to you about something I talked about a couple of years ago. Not the same words, but the same ideas.
Today we're going to chat about verbs … and how the verbs you use can make or break promotional writing.
Let's start by recalling briefly the 4-Ps:
No matter what business you’re in, words are at the crux of everything.
Whether it’s an in-house note, instructions, guides, web copy, content writing, fiction writing, book marketing, entertainment . . .
You get the idea. Words instruct, alert, command, teach, enlighten, encourage, amuse . . . and they motivate.
There are powerful words. There are magically motivating words. There are words
I get lots of queries asking if I allow guest posts.
Guest blogging is a powerful content marketing strategy. Accepting guest posts is a great way to make connections and increase visibility.
But, when I get a query that asks if I accept guest posts, I automatically know the blogger didn’t do her research.
I have a page specifically titled, “Guest Posts” in my menu bar. If the blogger was
Social media and other content distributors are over-flowing with information . . . with content. They’re bursting at the seams. Readers can get information from Joe’s Business, Cindy’s Business, and myriad of other businesses.
There are posts on everything you can possibly think of, including:
How to Make Money Online
Lose 10 Pounds in 30 Days
5 Tips on Being an Alpha Marketer
Top
SEO is an acronym for ‘search engine optimization.’ It’s the marketing strategy that allows the search engines, such as Google, to find your website and its content.
Being aware of these strategies is essential to having the search engines not only find your site, but to also categorize and index your content. This is how your content is made available to online searchers.
This strategy is
Press releases are a powerful content marketing tool. They generate visibility about a specific event within your business.
According to Women in Business About.com, "A press release is a written communication reporting specific, but brief information about an event, circumstance, or other happening typically tied to a business or organization."
Below is an example of a press release from an
Blogging is a competitive arena. According to VP Virtuoso, in November 2013, there were 152,000,000 blogs. And, a new blog was published every half a second.
Keep in mind that these statistics are from over a year ago. These types of statistics increase steadily.
Blogging isn’t a venture you can enter into lightly, hoping for the best. If you’re blogging to be successful in your niche, it takes
By:
Karen Cioffi,
on 4/10/2015
Blog:
Writing for Children with Karen Cioffi
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I read lots of posts from high-quality marketing sites. Doing so, I get lots and lots of information and ideas.
When I’m in a rush, I save the link to an article I want to read and go to it when I have time. Well, I just went to an article at Social Media Examiner (SME) titled, “7 Ways to Increase Your Blog’s Social Media Shares” (1) and I have to say it was one of those “Oh Wow” moments.
SEO marketing has changed. Or, maybe a better wording would be SEO marketing has evolved.
It’s true you still need to take the major search engine players (Google, Bing, and Yahoo) into account, but you have more options now.
The Major Search Engines
Using Google as a catch all for this category, getting your website visible and its content categorized and indexed is an absolute necessity.
Images are similar to colors in that they can evoke emotions and even actions.
In an interesting article on eight types of images, at CopyBlogger, the author explains how each type has its own psychological influences.(1)
Before the types listed in the article are divulged, it’s important to know why images are so important.
According to Web Marketing Group, “Ninety percent of information that
If you haven’t updated your website theme yet, you should do it today.
Why, you ask?
In an article over at Boost Blog Traffic (BBT), it noted that in January of 2014, “mobile Internet usage exceeded desktop usage for the first time in history.”
And, that was a year ago!
Here are a couple of other statistics from BBT:
65% of emails get opened first on a mobile device.
76% of Facebook’s
We all know that social media marketing is a must for at least five reasons:
1. Increased visibility
2. Increased traffic and rankings
3. Building authority
4. Making connections
5. Finding potential clients / customers (leads)
The biggies in the social network channels are Facebook and Twitter, with Pinterest, Google+ and LinkedIn following behind.
But, should this be the case?
LinkedIn in
Josh Bachynski, over at the TheMoralConcept.net, wrote an amazing post on Google’s Panda.
What I love is in his opening line, he admonishes Google Panda for being, lack of a better word, unethical, “Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.”
This is exactly how I feel and I’m
Visuals are powerful. They’re one of the highest converting marketing tools there are.
Along with video and animations, Slideshares are a great content marketing and inbound marketing tool. They help boost visibility, website traffic, and authority.
Don’t think you can create one?
Well, it’s easier than you think.
The Slideshare presentation below has step-by-step instructions on creating
The Harvard Business Review (HBR) has an interesting article on blogging without getting the results you want. Without any one bother to read what you write.
It explains that while there are tons of articles focused on how to write a quality article, there’s not much on distribution strategies.
The article lists seven tips on creating and implementing a ‘smart’ distribution plan.
The first
Video marketing is a must today. It should be a part of your content marketing strategy. Using video is a great way to generate visibility and motivate visitors to take action. And, almost just as important, video keeps visitors on your site longer.
Why does this matter?
Google and other search engines keep tract of this website metric. The longer a visitor stays on your site, the better.
But
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