How to use this Page

I read an interesting article at Larry Maguire’s blog. It’s about using links in your blog posts. We all know that external links and deep links are important for SEO, but should there be a limit? I’ve seen posts that have links (external and deep) in almost every other sentence. But, is this type of 'link stuffing' helpful? And, what on earth is the purpose? There are at least three

In a great article from AWAI, the author said, “The money is in the details. Every product has a story, history, and a process with which it's created in addition to its inherent features and benefits. And just like with acting, incorporating them will generate a hugely compelling piece.” So, what exactly does this mean? Well, think of Anthony Hopkins’ role as Hannibal Lecter. Do you think

Keywords are what help search engines categorize and index your content. And, it’s what online searchers use to find what they’re looking for. Yes, search engines go by lots of other things to rank your content, but when it comes to searchers, they use keywords. I know I use them personally and for my writing research all the time. But, how do you come up with words or phrases that are what

Power Words to Make Your Promo Succeed Guest Post by Will Newman Let me start by apologizing to you. I'm going to talk to you about something I talked about a couple of years ago. Not the same words, but the same ideas. Today we're going to chat about verbs … and how the verbs you use can make or break promotional writing. Let's start by recalling briefly the 4-Ps:

Josh Bachynski, over at the TheMoralConcept.net, wrote an amazing post on Google’s Panda. What I love is in his opening line, he admonishes Google Panda for being, lack of a better word, unethical, “Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.” This is exactly how I feel and I’m

I write a lot. I have probably close to, or over, 1500 articles and blog posts floating in cyber space. In fact, there may be 2000 or more. Some have my byline, others I've ghostwritten. When you have that much content out there, you have to expect some of it will get hijacked, even though it's not ethical. An article at Problogger, delves into this topic and gives 3 tips you can use to

This is a guest post that focuses on news articles, but it's important information for the content marketer also. The same strategies are used to create content that first grabs the readers' attention then turns that attention to interest then closes the deal. Tips on Writing For the Newspaper: Think of the Pyramid Guest Post by Janice Gillgren The simplest way to build a news story is by

Guest Post by Will Newman Last week we had a great session in our Circle of Success Targeted Learning Program on “Leads.” We were discussing how to fill your lead with a feeling of urgency. The session brought back my own memories of when I was first learning copywriting from a well-known copywriter I’ll call “my mentor.” I dreaded seeing my copy when my mentor returned it. He almost