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Images really do work. Studies prove that they boost social engagement. I’ve been reluctant in this area. There’s Facebook and Pinterest, and even Google+ that have lots of images. I hoped Twitter would remain image free. That wish was short-lived as more and more images appeared in Twitter posts. But, it’s more than a trend. Tweets with images get more retweets, the golden marketing

Have you seen those tweets soliciting Twitter followers and retweets? I sure have. Buying Twitter followers is a No-No. It’s like buying a list of subscribers for your email list. It’s just unethical. But, what about buying retweets? I hadn’t even thought about this until I read an article at Devumi. (1) It listed the Pros and Cons of taking advantage of this strategy. And, they sell the

Since the 1950s, the foundation of marketing has been the Four Ps: Product, Price, Place, and Promotion. While the internet has changed and marketing strategies have taken on a new look, and many new ones have popped up, these four elements are still at the helm of an effective marketing plan. With this is in mind, Danny Brown has developed his own marketing strategy: PITS (Persuasion,

This is just a quick tip on the importance of a simple website. I found the webpage below through a Tweet. I clicked on the link because I wanted to read the article, but guess what? The crazy-hectic background and left sidebar made me look here, there . . . I didn't know where to look. And, that was it for the article. I quickly exited the site. The article may have been exceptional, I’ll

A new study shows evidence that there is a correlation between lead generation (through inbound traffic) and blogging frequency. I’ve written about this before, that blogging on a regular basis and as often as you can matters for at least three reasons: 1. Search engines love fresh content. If you’re offering content that is valuable to your audience, it will boost your search rankings. 2.

An article I wrote a while ago, Website Ranking - Basic Metrics (1), got a lot of engagement. Interestingly, the engagement came from both sides of the coin – those who like knowing their ranking numbers and those who don’t. Down with Rankings On the ‘con’ side of dealing with website rankings, some appreciated the information the article provided, but don’t hold much weight in the ranking

I’ve decided to make Wednesdays TIPS days. The posts may not be too long, but they will be packed with actionable tidbits of content writing and content marketing tips. Today is about the power of GooglePlus. I do marketing research every day and a littler earlier today, I was looking for GetResponse’s blog page. Instead of going to the site, I thought it’d be quicker to do a Google search

Being a marketer is a never-ending learning process. You’re always reading the heavy-hitters and doing research as to what’s working ‘now’ and what’s not. The reason? The rules to the game are always changing. Well, in my research I came upon an amazing article at Matthew Woodard’s site, “How I Increased Email Conversion By 469% Instantly.” It’s one of those articles that makes you say, “Ahhhh.

Have you gotten a Direct Message from another Twitter user and tried to reply back only to get message that you can’t because they don’t follow you? I have and it’s annoying. Or, have you wanted to privately DM a user who posted publicly because of the ‘following’ issue? Again, I have. Well, Twitter must have ESP or users complained, because they’ve taken care of that problem. With new

SEO is an acronym for ‘search engine optimization.’ It’s the marketing strategy that allows the search engines, such as Google, to find your website and its content. Being aware of these strategies is essential to having the search engines not only find your site, but to also categorize and index your content. This is how your content is made available to online searchers. This strategy is

Blogging is a competitive arena. According to VP Virtuoso, in November 2013, there were 152,000,000 blogs. And, a new blog was published every half a second. Keep in mind that these statistics are from over a year ago. These types of statistics increase steadily. Blogging isn’t a venture you can enter into lightly, hoping for the best. If you’re blogging to be successful in your niche, it takes

SEO marketing has changed. Or, maybe a better wording would be SEO marketing has evolved. It’s true you still need to take the major search engine players (Google, Bing, and Yahoo) into account, but you have more options now. The Major Search Engines Using Google as a catch all for this category, getting your website visible and its content categorized and indexed is an absolute necessity.

Effective April 21, Google is expanding its use of mobile-friendliness as a ranking signal. What’s this mean for you? Well, if your website isn’t mobile-friendly yet, you’ll be making a mad-dash to do so before the 21st. If you don’t, you will lose your search ranking. Does it really matter? You bet. As an example, suppose Website “A” has done its homework. It’s mobile-friendly. Suppose

If you’re including social media marketing in your business plan, and you absolutely should be, you need to take some time to find out what type of results (ROI) you’re getting. Bufferapp.com has a post with 19 FREE social media analytical tools that will help you keep an eye on things. I’ll admit I don’t go waist-deep into analytics, but I do monitor my websites and social media efforts. I’d

You've heard it over and over, what worked before isn’t working now. I attended a webinar by online marketer Clay Collins. It was about the newer strategies for successful list building. They've been around for a while now, but many haven't taken that step forward and gotten on board. As with most marketing strategies, once they become overused they become old and tired. What used to work

Taking a close look at Favorites, three information science specialists conducted a survey of 606 participants to determine the reasons behind Twitter Favorites. The study consisted of two questions: 1. The first questions wanted to know why the user Favorited a Tweet. 2. The second question asked for “a specific explanation for the last tweet the user had favorited.” Based on the results,

The Social Media World 2015 event is taking place March 25th to March 27th. And, it is the event of the year. For most of us, it’s really not feasible to drop everything and go to San Diego (although, it’d be great if you could). I know I'd love to. So, to make sure you don’t miss out on anything. To make sure you have an opportunity to partake of this important marketing event, Social Media

We all know that social media marketing is a must for at least five reasons: 1. Increased visibility 2. Increased traffic and rankings 3. Building authority 4. Making connections 5. Finding potential clients / customers (leads) The biggies in the social network channels are Facebook and Twitter, with Pinterest, Google+ and LinkedIn following behind. But, should this be the case? LinkedIn in

One of my email subscribers asked me about Staged. It’s a social media engagement service that gets you Followers. But, unless you have the budget, it can get expensive since there’s a monthly fee.I’ll call the subscriber John Doe for this article.The other part of John’s question was that although the service did get him a lot of Followers on Twitter, how could he monetize them.The first thing

Visuals are powerful. They’re one of the highest converting marketing tools there are. Along with video and animations, Slideshares are a great content marketing and inbound marketing tool. They help boost visibility, website traffic, and authority. Don’t think you can create one? Well, it’s easier than you think. The Slideshare presentation below has step-by-step instructions on creating

Do You Monitor and Test Your Social Medial Marketing Strategies? (If not, uh oh) In a recent e-class I instruct on Inbound Marketing, a student was a bit discouraged because her social media efforts weren’t working. She was trying to drive traffic to her website through a particular network, but the traffic hasn’t showing up. This is a common complaint. But, not everything will work for

Email marketing is getting tougher. People don’t even want to find emails in their inbox. Most people actually open their emails and quickly scan through them to find ones they can delete. The less they have to open the better. It doesn’t stop there either. People are very reluctant to sign up for more emails going to their inboxes. Emails are just overwhelming and time consuming. Because of

Email marketing should be a part of your inbound marketing strategy. It’s one of the best ways to reach and connect with subscribers, customers, readers, and so on. Email marketing is a direct marketing through digital means. It’s better than other direct marketing because it’s permission-based. This means the individual on your list willingly gave you his email address so you can send him

I have a few Slideshare presentations under my belt now. Slideshare is a great way to create a 'video' without the 'video necessary' tech stuff. The way I create a Slideshare presentation is to first create a PowerPoint presentation. Once that's complete, I simply upload it to Slideshare. It's so easy and quick. My newest presentation is on creating and publishing a WordPress blog post. Since

Before I get into why you absolutely need a website as part of your content marketing strategy, according to TechTerms.com, the definition of a website is: A Website, or Web site, is not the same thing as a Web page. Though the two terms are often used interchangeably, they should not be. So what's the difference? To put it simply, a Web site is a collection of Web pages. For example,