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1. Big Sur on Cape Cod

I’ve just returned home from Big Sur on Cape Cod, a wonderful mentoring weekend for children’s book authors and illustrators organized by Andrea Brown and her most-successful-in-the-US literary agency, in coordination with Lisa Rehfuss. This event is held annually in California, and for the first time was offered here in New England (lucky us). The […]

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2. Interview: Totally Talented Brian Lies

I recently did an interview for WritersRumpus.com with Brian Lies, successful author and illustrator of gorgeous books for children. It was posted to coincide with the release of Brian’s latest picture book, Gator Dad. You can see his glorious artwork and read about him here. Bookmark

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3. Galleta de Mar, Galleta de Mar

Today I received a copy of my book Sand Dollar, Sand Dollar in its final Spanish/ English dual language paperback version, published by Bab’l Books, Boston. I am excited to see this book in print again! I love the idea of reaching out to bilingual kids. And, its hidden message is environmental – that we […]

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4. Diversity Part 2

I originally posted this article on WritersRumpus.com. As one of my heroes, the Dalai Lama, once said…“If you think you are too small to make a difference, try sleeping with a mosquito.”  Let’s each one of us be the mosquito!   —Lin Oliver This week Lin Oliver, co-founder and Executive Director of the international Society of […]

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5. Author to Bookstore: Timeline

The process of writing or illustrating a children’s has often been compared to having a baby. That gestation-to-birth time is partly the work of creating the story and pictures, but that’s just the beginning. Here is a fantastic explanation of the actual publication timeline, written by tween and teen author extraordinaire, Jen Malone. Bookmark

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6. A Twisty Path to Publication–with Dragons

This is a reblog from www.writersrumpus.com Post #5: Morris Award Finalist Blog Tour Week YALSA’s Morris Award honors the year’s best young adult novel by a debut author. The Morris Award winner for 2014 will be announced at the upcoming ALA 2015 Midwinter Meeting in Chicago. Writers’ Rumpus is honored to host a week of […]

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7. What Shape Is That Story?

This article is a post I wrote for the fabulous Writers Rumpus blog today, September 30th. While recently reading John Green’s Looking for Alaska, I was surprised by the shape of the story. I’ll get to that in a minute, but it reminded me of other authors who played with the structure of their narratives. […]

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8. Indie vs. Self: What's the Difference

By Julie Daines

There's a lot of confusion out there about indie publishers and self-publishers. Let just get straight to the point. Here is this:

From Judith Brileson AuthorU.org (June 2014)

Don’t Confuse Independent Publishing with Self-Publishing

Indie, Independent and Small Press Publishing Are So, Soooooo Different from Self-Publishing, Vanity Presses and Pay-to-Publish “Publishing”  
I’ve said it once, I’ve said it a zillion times: yes, dear author-to-be (and those already published), there is a difference between self-publishing, vanity presses, pay-to-publish, a small press, and independent publishing. Don’t mix them up. Don’t get confused.
She quotes Wikipedia: 
The majority of small presses are independent or indie publishers, thismeans that they are separate from the handful of major publishing house conglomerates, such as Random House or Hachette. The term ‘indie publisher’ should not be confused with ‘self-publisher’, which is where the author publishes only their own books.
  Defined this way, these presses make up approximately half of the market share of the book publishing industry.
This is a great article if you're confused about any of these terms. Go and check it out.
Unfortunately, I feel the term independent publishing (Indie) is going the same way so many words have already gone--Verbicide. It is used so frequently in the wrong sense that it's original meaning is becoming lost.

0 Comments on Indie vs. Self: What's the Difference as of 9/8/2014 10:34:00 AM
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9. Naturalized Diversity

By Joyce Audy Zarins Like daffodils naturalized in the woods, all Native Americans, immigrants from everywhere in the world, people with various abilities, talents, handicaps, and preferences populate our American nation. We are all in this cross-pollinated garden together. Our stories should reflect that biodiversity. By “naturalized diversity” I mean that the characters in our […]

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10. Writers Rumpus Blogiversary

 What is Writers Rumpus? Marianne Knowles, who runs the writers critique groups I belong to, started a blog for children’s book writers and illustrators that is chock full of great information in twice weekly (Tuesdays and Fridays)  by our crit group members  and guest posters. I’ve written a few of these articles myself. One, titled […]

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11. Interview with YA Author Lisa Orchard

It’s Author Interview Thursday! Woohoo! Today’s special guest interviewed me on her blog a few weeks ago.Lisa Orchard Well, today she gets to sit on my hot seat and answer all my questions. Muhahaha! Ok, enough of my ‘The Count’ from Sesame Street impersonation and let’s get right to it. Speaking to her over the last few weeks and visiting her blog, it’s clear to see she’s in this for the long haul. Her book covers stand out and you can tell a lot of thought was put into creating them. I got introduced to her by Sharon Ledwith who is a great connector of authors and readers. I’d really like you to connect with her at one of the links she provides in our interview as she’s a wonderful person to know and learn from. With that been said, please join me in welcoming Lisa Orchard.

 

Can you tell us a little bit about the first time someone complemented you on something you had written? 

Sure. One of the first and best compliments I have ever received was from a mother who read “The Super Spies and the Cat Lady Killer” with her daughter. The story sparked a conversation between them about what her daughter would do if she were in the same situation as the main character. I loved that my story helped them bond. It was a wonderful feeling.

 

What can a reader expect when they pick up a Lisa Orchard book? 

Hmmm. Good question. They can expect an entertaining, thought provoking story. Readers have said that I write an unpredictable mystery. I was so excited to hear that because it means I’ve accomplished one of my goals with my stories.

 

You’ve gone the traditional route and are published by Astraea Press. What would you say are the advantages you’ve experienced compared to a self-publisher?

I would have to say the advantages are the fact that I didn’t have to pay for an editor or cover artist. I received both excellent editing advice and I absolutely love my covers. There’s also an excellent writer community with the Astraea Press authors. This community helps with marketing and social media strategies.

 

What tips can you give us in terms of working with a publisher to ensure your vision for a story doesn’t get diluted or compromised by the demands of a publisher? 

Good question. Keep in mind; I only have my experience with Astraea Press to guide me with this answer. My experience with Astraea has been that they work with the author to make sure there is no dilution or comprising of the story. They’re very attuned to making sure that doesn’t happen.

 

You write in the YA (Young Adult) genre which is very popular and competitive. What advice would you have for someone who wants to write in this genre?The Super Spies and the Cat Lady Killer

Know your market. I can’t stress that enough.

 

You’ve published three books in the Super Spies series. Was it a conscious decision to write a series and what led you to do it? 

Yes. It was a conscious decision to write a series and what led me to do it was that I enjoyed reading series when I was younger, so a series was the most natural way for me to go.

 

What have you found to be a successful way to market your books? 

I’ve found the best way to market my books is to get in front of my readers. I do classroom visits that are very effective and writing workshops with various girls’ groups near me.

  

What were some of your favourite books as a child?  

The Laura Ingalls Wilder Series, Nancy Drew, The Boxcar Children, Trixie Belden, and The Bobbsey Twins just to name a few. 

 

What three things should writers avoid when writing dialogue? The Super Spies and the High School Bomber

Repetitiveness.

Dialogue that doesn’t move the story forward.

Wordiness.

 

What book or film has the best dialogue that inspires you to be a better writer and why?

I would have to say the book “Frozen Fire.” I thought the dialogue was wonderful and it helped me to be less wordy.

 

What is your definition of success as an author?

Ahhh…good question. I would say success for me as an author would be having a positive impact on my fans. Although, I’d be excited to hit the New York Times Bestsellers list or the USA Today Bestseller’s list as well.

 

Toy Story or Shrek?

This is a tough one, because I watched both movies with my kids and liked them both. I’m going to have to go with Shrek though. There’s just something about that loveable old ogre.

  

What three things should a first time visitor to Michigan do? The Super Spies and the Pied Piper

Check out the Great Lakes. They’re gorgeous and it’s so relaxing by the water. An event that’s worth attending is ArtPrize in Grand Rapids. It’s inspiring to see the creativity of the artists in the area.

  

What can we expect from Lisa Orchard in the next 12 months? 

I’ve just completed a Coming of Age Young Adult Novel titled, “Gideon Lee.” I’m excited about it and I can’t wait until its release date. It’s with an editor now and she’s checking it out. She read the first few pages and didn’t want to put it down. I think that’s a great sign!

  

Where can readers and fans connect with you?

You can find me at these social media sites:

Facebook:  https://www.facebook.com/pages/Lisa-Orchard/328536613877060?ref=hl

Twitter: https://twitter.com/lisaorchard1

Website:  http://www.lisaorchard.com/

 

Any advice for authors out there who are either just starting out or getting frustrated with the industry? 

Keep plugging away! You’ll get there. I know it’s frustrating, but keep writing and persevere.

 

Couldn’t agree more with you Lisa. At the London Book Fair, Jasinda Wilder talked about how her big breakthrough came on book 26! Imagine if she had quit on Book 25? It’s been an absolute pleasure having you today Lisa and your pearls of wisdom were and are appreciated. Lisa and I would love to hear your comments on our interview, so leave a few lines in the comments section below. You can also grab a copy of Lisa’s book at the link below and do remember to share this interview on your social circles.

Lisa Orchard on Amazon

5 Comments on Interview with YA Author Lisa Orchard, last added: 5/29/2014
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12. Why I Published 4 Novels in 6 Months

J.E. Fishman

Hi, WD community! Today we’re sharing a guest post from J.E. Fishman, a former editor and literary agent turned author. He has penned Dynamite: A Concise History of the NYPD Bomb Squad and the novels Primacy, Cadaver Blues, and The Dark Pool. His Bomb Squad NYC series of police thrillers launches this month with A Danger to Himself and Others, Death March, and The Long Black Hand. In September comes Blast from the Past. He divides his time between Chadds Ford, PA, and New York City.

Today he shares a somewhat unconventional decision to publish four—yes, four—books in less than a year. Here he is:

This is the story of how I decided to publish four novels in six months. It begins with a general principle, which is that writing in any form—and certainly storytelling—is a means of communication. I have never subscribed to the belief that writers write solely for themselves.

Even Emily Dickenson, so reclusive that she rarely left her room, sent poems off to be published (although only a dozen or so appeared in print during her lifetime). This proves to me that she must have imagined a reader out there somewhere on the other side of the window for the 1,800 unpublished poems that she also wrote. Shyness couldn’t stop her voice from crying out through the tip of her pen. She wanted to be heard.

It is the same for all who write successfully, I think. (By success, I mean creating what we set out to create, not necessarily raking in the bucks.) We deeply desire to give voice to something within us, and we want someone out there to read our stories. How do we accomplish these twin goals?

As anyone knows who’s attempted to write, while stories still reside solely in our heads, they contain a kind of perfection that we rarely manage to preserve when we attempt to express them in print. And it’s the same with our efforts to bring them out into the light of day. In the perfect world, we can write whatever we want whenever we want to write it, and readers yearn for every word we produce. In the real world, we operate with constraints and may never get discovered.

As a novelist, I think it pays to be aware of the three aspects of the storyteller’s endeavor. First, every story begins with something that interests the author. Second, if storytelling is a form of communication, we must take account of the reader. Finally, an increasingly disrupted marketplace challenges us to find our audience — or, more to the point, to induce them to find us.

 

Inspiration

Sometimes I feel as if I have a new story idea every day. These stories might float up to me unbidden while I’m driving in the car or dozing off on the couch. But most of the time something instigates them. It could be an item in the news or another work of art or an experience I had. I’ll think, “That would make a great story,” and then I’ll mull over how I might go about telling it.

And then, most of the time, I don’t write that story. I could plead limitations of time — life intervening or some other writing project currently claiming my efforts — but the real reason most of these stories don’t happen is that they’re not ripe. Their day may come, but not yet. Some story ideas marinate this way for years.

Once in a while, however, a story idea comes along that I personally find so compelling I can’t get it out of my head. So it was with my new series, Bomb Squad NYC

.

Five years ago, my wife, my daughter and I left the New York area for the Brandywine Valley outside Wilmington, Delaware, not far from Philadelphia. We left, but we didn’t leave with both feet, as we decided to buy a smaller house and throw in for an apartment in Manhattan’s West Village, which we visit with some regularity.ADangerToHimselfAndOthers-3dLeft-Trimmed

We love going to the theater in New York, seeing independent films, window shopping, and the whole foodie scene. Admittedly, we’re pretty spoiled, although the apartment is a petite one-bedroom, and when we’re all in town my daughter sleeps on a pull-out couch.

To the occasional visitor, New York must appear to be an overwhelming agglomeration, but it’s really a collection of distinct neighborhoods, each with its own personality and its quirks. The West Village has become known for its restaurants and access to the Hudson River park, but one of its less remarked-upon features resides in a pair of nondescript garages at the rear of the local police precinct.

When we walked past those closed garage doors we noticed painted shields upon them indicating the headquarters of the NYPD Bomb Squad. One summer evening, as we returned from dinner, we found the doors open wide with a number of cops (all detectives, I’ve since learned) hanging out with a dog in front of the response trucks. We had a nice chat, and they showed us the robots they use. I learned that this wasn’t any old bomb squad, it was the Bomb Squad — the one that strives to keep all of the city safe from explosive devices.

As we walked away from the garage that night, heading for our apartment, it hit me: These guys deserve their own series. Not, I hasten to add, because they’re heroes — although they are. But because, from my perspective as a novelist, their existence carries with it a motherlode of storytelling material that has largely remained untapped.

Lots of bombs go off in thrillers and other novels, of course, but the bomb guys typically get only subplots, if any acknowledgment at all. Few novelists have attempted to crawl inside their heads. I wanted to explore not only what these guys do—which can be highly technical—but how they think, the challenges they face, how they experience life.

For many months I couldn’t get the NYPD Bomb Squad out of my head (news flash: I still can’t!), and the more I thought about it, the more compelling the material looked to me. I decided to pursue the subject with all the vigor I could bring to it.

 

Creation

I began this series the only way a writer can ever begin anything: with an interest in the subject matter. But then, if writing is primarily a means of communication, how would I connect to the reader? It soon occurred to me that these novels should take the form of thrillers.

The ticking time bomb is the essence of suspense. (Remember Alfred Hitchcock’s explanation: “Four people are sitting around a table talking about baseball or whatever you like. Five minutes of it. Very dull. Suddenly, a bomb goes off. Blows the people to smithereens. What does the audience have? Ten seconds of shock. Now take the same scene and tell the audience there is a bomb under that table and it will go off in five minutes. The whole emotion of the audience is totally different … Now the conversation about baseball becomes very vital. Because they’re saying to you, ‘Don’t be ridiculous. Stop talking about baseball. There’s a bomb under there.’”) But it needn’t be an actual time bomb. In some sense any bomb that has not yet detonated is a time bomb. As Hitchcock suggested, the fact that a bomb might soon go off at any moment engages the audience’s attention. Therefore, I concluded, these books called for the thriller genre.

DeathMarch-3dLeft

I also concluded pretty quickly that the novels should have a “police procedural” element to them, which is to say that they should give readers a level of technical detail about police work that goes beyond what they’d get from less immersive sources. But here I faced a daunting challenge. I didn’t know any cops, let alone bomb technicians, and I could hardly spend my research time standing on the street and waiting for those garage doors to open again.

Fortunately, by pursuing the proverbial six degrees of separation (the details are a story for another day—but it only required three degrees, to be honest), I eventually hooked up with the commander of the very squad I wanted to write about, Lieutenant Mark Torre. Mark already had some experience providing feedback to novelists, among them Patricia Cornwell. We met and hit it off, and he agreed to act as my technical consultant for the entire series, giving me insights and a degree of accuracy that I was unlikely to achieve any other way.

With my novels roughly using the storytelling conventions of thrillers, and with Mark looking over my shoulder, I set about plotting and writing the first book, A Danger to Himself and Others

.

The more I learned about the real world and about my characters, the more ideas I had for other stories and plot points. Using an ensemble cast, I could see a whole series stretching before me. I’d write two more, however, before rushing into print, because a final consideration remained: How best to bring this series to the public.

 

Publishing

We all know that book publishing faces forces of massive disruption. Online sales … ebooks … the power of Amazon … publishers consolidating … bookstores closing … the rise of indie publishing … All of these factors can be summed up thusly: It’s easier to get your work out there than ever before, but harder than ever before for a given work to get noticed.

Depending upon personality, one might take the changing landscape as an exciting challenge or a soul-crushing obstacle. I look at it this way: A writer’s gotta write and—eventually—a writer’s gotta publish. It’s just what we do.

In that context, it’s worth noting that we’ve sort of been here before. Mark Twain is reputed to have said (he probably didn’t really say it, but never mind), “History doesn’t repeat, but it does rhyme.” When it comes to publishing, ebooks are relatively new, but disruptive technology isn’t.

Perhaps one can hark back to what the monks thought of Gutenberg’s printing press, but I have something much more contemporary in mind. The publishing consultant Mike Shatzkin, among others, has observed

that there are many parallels between the introduction of mass market paperbacks and ebooks.

Without rehashing the entire history of mass market paperback publishing, let’s acknowledge three important elements that impacted the market then and are doing so again: (1) new means of distribution; (2) discount pricing; and (3) binge consumption.

First, neither the distributors of mass market paperbacks nor those of ebooks were content to distribute through old channels. In both instances they realized that new customers could be found for books outside the bookstore. In the case of mass market, that meant newsstands, drugstores, and grocery stores. In the case of ebooks, it meant cyberspace.

Second, technological advances allowed both of these media to set price points well below the price of a hardcover. In fact, the sweet spots of original mass market and current ebook pricing share a ratio. They both correlate closely to approximately 10 or 15 percent of the price of a hardcover book.

Third, as prices drop and novels become more accessible, the average reader can consume with more intensity.

It’s interesting to see all of the press lately about “binge” watching of television series, because binge consumption of genre fiction has been around since the advent of so-called dime novels and continued through the introduction of mass market paperbacks. I distinctly recall my wife discovering mystery writer John D. MacDonald in the ’80s and almost immediately purchasing every Travis McGee mass market paperback she could find. (In those days she had to comb multiple bookstores.) She wouldn’t have behaved the same way for books priced ten times higher.

But many authors who made a name for themselves via mass market publishing encouraged binge reading from the early days. Consider that MacDonald published four Travis McGee novels in 1964 alone. Ed McBain, whose 87th Precinct series is something of a model for my own, published 54 of those books in 50 years, but 13 in the first five.

Yet by the standards of a few other novelists, those guys were slackers. Louis L’Amour, the legendary writer of westerns, published 100 novels in 37 years. The great science fiction novelist Isaac Asimov published 506 books in 32 years. When I was at Doubleday, just managing Isaac was nearly a full-time job for one of my colleagues.

To take another example, romance author Nora Roberts has published more than 200 books in 31 years and is still going strong. The British mystery author John Creasey, writing under several different pseudonyms, published 600 novels in 41 years.primacy-book-feature

And in a career spanning 75 years, Barbara Cartland, the mother of all romance writers, published 722 novels. Think of it. That’s almost ten novels a year. In 1983 she published 23 novels!

Does that sound like madness? In a sense, of course it is. But my subject today isn’t what kind of mind it requires to be so so! so!! prolific. It is simply to say that this stream of material made great business sense in the mass-market-paperback age, and it makes great business sense at the dawn of the ebook age.

All of the authors mentioned above wrote genre fiction, and all of them wrote at least a few series. That’s not a coincidence.

Reading novels is an investment not so much of money but of time. Through their buying habits genre readers have told us that they’re more inclined to purchase the books in a series that’s well established. (If the series is working, sales build over time.) But these days, when so many things compete for an audience’s attention, how many opportunities does an author get to establish that series? The answer is: not many.

The triumph of mass market houses in the last century, combined with the rise of mall bookstores and superstore chains, led to the mass marketization of hardcover fiction, whereby authors like Sue Grafton, Lee Child, and John Grisham—to name but a few—could make their names with a single book and subsequently release one title a year to great fanfare.

But if ebooks are the new mass market paperbacks—and I think they are—we’re in a time when newer writers will have to resurrect the old mass market approach to establishing their brand. It isn’t easy, and I won’t be catching up to John Creasey anytime soon. But four books in six months makes a start.

 

 

 

 

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13. Why Having a Rock Star Agent Matters

The Benefits of Having a Great Agent

I'm sure you've all heard the warning that a bad agent is worse than no agent at all. I've read horror stories (and even heard in person from a best-selling author) about what happens when an agent goes bad and they have to start over and find a new agent. I've also read a lot online saying you don't even need an agent these days, especially if you plan to self-publish. I respectfully disagree. In fact, I went to a talk by a best-selling self-published author, and guess what she had? A top agent from a great literary agency. Another top-earning self-publisher just blogged about recently obtaining an agent for her books. Why? I'll discuss that in a minute. Overall, I agree that having no agent is better than having a bad agent...but having a rock star agent is golden. I know a little bit about this because I have a rock star agent *waves at Jessica* from a great literary agency. So here is how a fabulous agent can benefit both traditional and self-published authors:



1) Editorial relationships. A great agent has a wealth of publishing knowledge and solid relationships with editors, so they know who is be looking for a specific project. For instance, they know if an editor has been dying for a book about killer space monkeys, or conversely, if an editor will stab themselves if they see one more monkey story. Though I try to stay abreast of publishing industry news, I don't have the years of relationships with publishers that my agent does, and I'm so glad she knew exactly where to send my book (which sadly, does not involve killer space monkeys). Some self-publishers are pursuing the hybrid model, which involves having some books published traditionally while they self-publish others, and for any author who wants a traditional publishing deal, a reputable agent has access to publishing houses that don't allow non-agented submissions. 

2) They know books.  This might sound obvious, but it's true. Agents read a ton of queries (after doing my "query critiques for all" giveaway earlier this year, I have even more respect for the massive amount of work they do). They also read a lot of manuscripts and you know, actual books. The bottom line is that agents know books. They know what makes for a great story and can easily spot what works and what doesn't. Every suggestion my agent made for revising my book was spot-on. Her knowledge made my book better, and I'm not saying that just because the book sold to a great publisher...I'm truly satisfied that I created the best book I could.

3) Contract negotiations. Can you say "reversion of rights?" Yes, technically you don't "need" an agent to sign a publishing contract, but have you read one lately? I got a headache after seeing one paragraph. An agent knows their way around the technical language of the contract, and knows where to push for change (e.g. more money, reversion clauses, etc.) They will also likely be more successful in having those changes accepted than if the author negotiated themselves, because part of being a good agent involves killer negotiating skills. Could someone do this themselves if they spent enough time on it? Yes, but personally, I'd rather focus on writing. I have enough trouble negotiating bed time with my kiddos, and am happy to leave legal negotiations in my agent's capable hands.

I'm also including foreign rights in this category, and it's a big reason why some self-published authors either already have or desire an agent, even if they don't want a traditional publishing deal. I can't imagine the time and energy involved in navigating foreign rights contracts, nor do I want to. The agented self-published author I heard speak said that the foreign rights sales alone was the impetus for her to get an agent.

4) Trust. This one is more intangible but just as important (to me, anyway). The author-agent relationship is a business partnership, and if you don't have trust in your business partner, then you're screwed (and yes, that trust goes both ways). For the writer, it's important to feel like you have someone watching out for your best interests. Yes, an agent only makes money if your book sells, but I believe that most agents go into the business for the same reason that writers do--we are all passionate about books. Most agents only take on a book because they love it. They wouldn't devote hours of their time to something they didn't believe in. When you trust that your agent is competent and skilled, it frees you to focus on other things--you know, like writing (well, and marketing, but that's a whole other post).

What have I missed? Any other opinions out there from the agented or unagented?  


26 Comments on Why Having a Rock Star Agent Matters, last added: 10/11/2012
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14. Willow’s Walkabout: Sheila S. Cunningham and Kathie Kelleher

Willow’s Walkabout: A Children’s Guide to Boston had a fabulous launch at the Agonquin Club on Commonwealth Avenue in Boston recently. This picturebook, written by Sheila S. Cunningham and illustrated by my friend Kathie Kelleher,  is about a wallaby named Willow who goes on a walkabout from the Stone Zoo in Stoneham, MA to explore [...]

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15. Susan Carlton: Love & Haight

History does begin with yesterday, after all. Nineteen seventy one, when cigarette ads were banned from TV, The Rolling Stones’ Brown Sugar topped the charts, and Clockwork Orange and Willy Wonka and the Chocolate Factory were playing at the movies, does not seem so very long ago. Then again, gasoline was forty cents a gallon. [...]

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16. Value of Publishing Options

One of the discussion forums I’m on asks why authors would continue to try to go the traditional publishing route now that there are e-books and self publishing? First off, self-publishing has always been an option. The difference today is that e-books provide an easier, much more pervasive vehicle for self-publishing than what print-only offered in the past. So one of the questions that really needs to be asked is what value does traditional publishing provide over self-publishing?

Some of the values that self-publishing delivers, includes:

  • No barriers to entry (This is also a negative, since it opens the floodgates to low quality stories)
  • Faster time to market
  • More control
  • Higher royalty percentage (However, this doesn’t necessarily promise higher actual revenue)

Some of the values that traditional publishing delivers, includes:
  • Built-in distribution sales channel and marketing for both print and electronic versions
  • Team of seasoned experts that contribute to all aspects of the book publishing journey, such as story editors, line editors, cover artists, layout designers, PR people, salespeople, production team, and more.
  • Inherent stamp of approval for major book chains and distribution channel in terms of book quality
  • Inherent stamp of approval for readers in general (While this might eventually become less of a factor as ebooks evolve, with some exceptions I believe for the present most readers will choose traditionally published books over self-published)
  • Higher chance of success (While I don’t have numbers to back this up, I would predict that on average traditionally published books have a higher per-book sell-through rate than self-published books. Please feel free to provide numbers that confirm or dispute this)

Of course there are cons to both options too. Self-publishing typically requires an upfront investment by the author as well as increased marketing effort by the author. Even though traditional publishing is requiring more from its authors in terms of marketing, it’s hasn’t yet reach the level required by the self-publisher for success. Traditional publishing also has cons, the foremost of these being that it has a very high barrier to entry. Some feel that barrier is too high. For me there is actually value in that barrier and it’s worth it to me to spend years and significant effort breaking through it. I also place significant value on having a team of experts backing me up. I look at that as a key ingredient to my long-term success as an author.

So, the question really comes down to, what do you want as an author? If you’re a great marketer yourself, if you don’t think you need the expertise that publishers provide or you just simply want to have a book published, then self-publishing might be your best publication path. If you want a team of experts to contribute to your success and you’re willing to put the effort in to join their team, traditional publishing might be the best route.

While to some, this post might seem like a contradiction to my post of the other day, it’s really not. Both publishing routes deliver a set of values, but the importance of each those values will change based on individual author perspective and as the publishing landscape continues to evolve and change in the wake of the digital revolution.

Also, I know that the above is just a short list of the values of both routes offer. Feel free to add to the list in your comments below.

6 Comments on Value of Publishing Options, last added: 10/28/2011
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17. NYT article: Publishing Gives Hints of Revival, Data Show

By JULIE BOSMAN Published in The New York Times: August 9, 2011 “The publishing industry has expanded in the past three years as Americans increasingly turned to e-books and juvenile and adult fiction, according to a new survey of thousands of publishers, retailers and distributors that challenges the doom and gloom that tends to dominate [...]

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18. Advice from a kid: Miranda, age nine

Miranda and I went on a walk. She was telling me what she thinks about books. Here’s what she said. Topics that some kids like (kids that I know): Fluffy kitty cat books (I hate them completely) Books with some scary moments and action (I personally like these best J) Craft books like how to [...]

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19. Children’s Writing and Publishing Process - The Traditional Path Part 2

Today is Part 2 of “Children’s Writing and Publishing Process - The Traditional Path”

The prior article focused on the writing aspect of writing for children to get published. The first step is to learn the craft and actually write. The second step is to have your work critiqued. The third step is to revise and edit until your manuscript is POLISHED.

If you missed Part 1, you can read it here:
http://www.karencioffiwritingandmarketing.com/2011/06/childrens-writing-and-publishing.html


Now, we can move on to Part 2’s focus: Submissions, a Contract and Sales, and a Career in Writing.

2. Submissions

Before you think about submitting your work anywhere, be sure you’ve completed the necessary steps in number one. You’re manuscript needs to be as polished as you can possibly get it.

Submissions can fall into two categories: those to publishers and those to agents. In regard to submitting to agents, in a Spring 2011 webinar presented by Writer’s Digest, agent Mary Kole advised to “research agents.” This means to find out what type of agent they are in regard to the genre they work with and the agent platform they provide: do they coddle their authors, do they crack the whip, are they aggressive, passive, involved, or complacent. Know what you’re getting into before querying an agent, and especially before signing a contract.

Here are a couple of sites you can visit to learn about agents:

http://agentquery.com
http://www.guidetoliteraryagents.com/blog/

The same advice works for submitting to publishers also. Research publishers before submitting to them. Know which genres of children’s books they handle and the type of storylines they’re looking for.

Whether submitting to a publisher or an agent, always follow the guidelines and always personalize the query. There may be times the guidelines do not provide the name of the editor to send the query to, but if you can find that information, use it.

According to Mary Kole, it’s also important to know how to pitch your story. This entails finding the story’s hook. Agents and publishers also want to know what the book’s selling points will be and what successful books it’s similar to. In addition, they will expect to be told what your marketing strategy will be. It’s a good idea to create an online presence and platform before you begin submissions; let the agents and publishers know you will actively market your book.

Along with the story’s hook, you need to convey: who your main character is and what he/she is about; the action that drives the story; the main character’s obstacle, and if the main character doesn’t overcome the obstacle, what’s at stake.

Ms. Kole recommends reading “the back of published books” to see how they briefly and effectively convey the essence of the story. This will give you an idea of how to create your own synopsis.

When querying, keep your pitch short and professional, and keep your bio brief and relevant. You will need to grab the editor or agent and make them want to read your manuscript.

3. A Contract and Book Sales

If you do your homework, you’re manuscript will eventually find a home. Don’t let initial rejection

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20. Cheryl Klein: An Editor with Second Sight

Cheryl Klein, Senior Editor at Arthur A. Levine Books, hopped on a train from NYC to Andover, MA to give an informative talk recently to our children’s book writers’ critique group. She fielded questions we had previously submitted. She also read and gave feedback on first pages from some member’s works. Her penetrating insights on [...]

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21. How do you run wild?

Chicks Run Wild is a hilarious picturebook that will be released January 25, 2011 by Simon and Schuster. The pictures are by Ward Jenkins and the story by Sudipta Bardhan-Quallen. The little chicks in CHICKS RUN WILD certainly think they know how to go wild – until Mama shows them how to really do it! [...]

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22. E-Books and On Becoming an Indie Author/Publisher

Why Go All Independent Author on Us, Rob?
  (Part I)

E-books and the electronic readers like the kindle are suddenly legion at schools, at writers conferences, even at ironically enough bookstores. I will never forget at a book signing when a lady pushing a baby carriage by stopped long enough to reach into the carriage to pull out her kindle to proudly flash before me to ask my wife, Miranda and I, “Are your books on Kindle?” We were ready for her, both of us replying, “Yes indeed.”

THREE Million plus kindle e-readers have been sold since December of this year, and Mother’s Day is likely to see a huge number sold as well—perhaps more; at least this is the number I keep seeing in articles in The New Yorker and Newsweek. In other words, the future is upon us and traditional publishing has reason to be concerned even if they don’t know it. More and more authors are taking control of their content and making decisions that impact the content—what they create.

Traditionally, the working arrangement between publisher and writer has always been one of you turn over your creation and the publisher “takes all the risks” as if you are taking no risks in spending months if not years on a manuscript. However, since you are taking “no risks” like those faced by the publisher—business risks—the notion is you are now passive cargo and worth about 8 to 10 percent of each “unit” sold after costs incurred such as an advance.

Now all decision-making is out of your hands, and you are supposed to go write another book in the event the first one sells well. Meanwhile, the publisher’s team—all of whom have pensions and paychecks—make the important decisions of pricing, placing, marketing, packaging, title, down to the font and colors on the cover.

In other words, all decisions made by committee, all of whom are making more money on books being pushed than the author. Think totem pole and the author is at the bottom, and wasn’t a camel a horse designed by committee? My point is when the book fails, the guy at the bottom of the totem pole is the one blamed as his/her numbers of unit sales is too low.

So the business model for the author is pretty bleak, and has been since Guttenberg’s invention of the printing press; ninety nine percent of all novelists in the world cannot live on what they earn as writers. Could you live on eight percent of what you sell without health benefits or pension?

That said, let’s turn now to the business model for the author who is now an Independent Author/Publisher—and for starters, the Kindle contract is not an 8-10% cut but a 70/30 split with the 70 going to the author! Aside from this, the author makes all the decisions to package and price the book, no title fights, no arguments over hardcover vs. trade vs. mass market as none of these designations apply in e-books. The added attraction to doing e-books is control and a sense of freedom.

Publishers are as interested in change as glaciers, and for good reason—as they “take all the risks” and they take the lion’s share of the profits. This is no more evident than now with the sudden growth of e-readers and e-readership as the big houses like Random House and Penguin and others are warring with Amazon.com over price-setting. They have always controlled the prices, and now suddenly millions of avid readers, rabid readers if you will (as kindle readers can go through forty books in a week) want their books at less than ten dollars—as Bezos, the head of Amazon promised them—“You buy a kindle, no kindle book on Amazon for more than 9.99.”

Fact is, Bezos wants the world to have access to any book you or I want “at the moment” or as close to NOW as Whispernet can make it happen. This is why Bezos named his device “Kindle” to “kindle the passion in readers and non-readers alike.” An altruisitc-based business model; imagine that!

By using the A-B-C directions at www.dtp.amazo

3 Comments on E-Books and On Becoming an Indie Author/Publisher, last added: 5/10/2010
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23. Plot Your Writing Career: Traditional versus Self-Publishing


A writer who is "sick of agents" and wants to take back control over her own life considers going the self-publishing route. Following is my "take" on the subject:

Five years ago, too impatient to go the traditional route of New York, I formed Illusion Press, and published Blockbuster Plots Pure & Simple. Illusion Press seemed an appropriate name for the unreal quality of the entire process from inspiration to publication. Five months and the book was in my hands.

What started as a short print-run for my students morphed into BBP. Today, I continue to invite writers to experience the freedom of structure. For most writers, the most difficult part of the writing process is the inability to see the forest for the trees. Blockbuster Plots for Writers dedicates itself to the structure of plot and has helped hundreds of novelists, memoirists, and creative non-fiction writers master this elusive craft.

Miracles happen.
Score 1 for Self-Publishing

Writing a book is vastly different than publishing a book. Of the strengths and skills that make for a terrific writer zero prove much help when it comes to self-publishing. Yes, both writing and self-publishing involve hard work. But, writing is creative, artistic, and demands solitude. Publishing is numbers, business, and demands interaction.
Score 1 for Traditional Publishing

To make the leap from writer to self-publisher, what once is your "baby", the project you spend more time with than your own family, what you dream about day and night becomes a "product" for the marketplace. 
Tied

Want to learn the publishing business from the ground up? Then, yes, give self-publishing a whirl. But, get ready to learn everything you can about publicity, distribution, marketing, promoting, oh, yeah, and since you are only as good as your last book, make sure you schedule time to write your next book, too.
Score 1 for Self-Publishing

Just because you write a memoir, novel, screenplay, short story, non-fiction book does not mean that anyone will FIND your work. 

Nielsen Books reports that sales in the UK were up 4.4% with 120,000 books published in 2008 over 2007. Bowker reports that book sales in US were down 3.2% with 275,000 books released in 2008 over 2007, but that print on demand and short-run books were up 132% of 123,000 titles produced. 

My point? How is your book going to stand out from all those 500,000 books, more or less, that will come out the same year yours does?

Whether you self-publish or are published by a big New York house, you have to help the book grow "legs", find a readership. Yes, some authors are so big that they do not have to worry about such matters, but they are the exception. Yes, you, too, may be the exception, but self-publishing teaches you about sales. After all, whether self-published or traditional, you only get paid on the # of books sold.
Tied

The real difference between self-publishing and traditional publishing?
Traditional publishers pays you $$ up front. 
Self-publishing, you put the $$ up yourself.

2 Comments on Plot Your Writing Career: Traditional versus Self-Publishing, last added: 7/22/2009
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24. DESPERATE TO SELL YOUR BOOK? Read Great PROMOTIONAL IDEAS


Okay, You've Written a Children's Book.


You even have a publisher willing to publish it. . .
or
You've taken the "big leap" and self-published.

Now, you want to promote your book, and sell oodles of copies. . .

But, how do you get the book into Amazon, Borders, K-Mart, Wal-Mart, and all the other Marts out there, where parents, relatives, and friends go to buy books for kids?
. . .
IT ALL DEPENDS ON THE BOOK, AND WHO PUBLISHED IT.


Promoting and Selling Your Self Published Book:

It is difficult to get self-published books into the big online outlets and stores. Never take NO for an answer, and keep trying, is my best advice. There are professionals that can help you promote your book, IF you have a bunch of cash to spare: otherwise you are on your own. You will need to outlay some money, plus huge amounts of time and energy. RESEARCH and Thinking Out-of-the-Box is the name of the book promotion game, mates. Make the Internet your best friend.
. . .
*Make sure your website is cool, fun, and kid friendly.

*Write a killer Press Release.

*Research to see if your book has a niche market. Then, send a Press Release and cover letter to every place that fits that niche. Visit, e-mail, write, or phone them with the glad news about your book.

*Offer website fun that interests kids and parents: a print out puzzle or coloring sheet, a competition with your book as a prize, autographed copies from your website.
. . .
*Work up a great school program and contact schools near and far.

*Do library readings

*Send out Press Releases, followed up by phone calls, to the smaller newspapers, TV and radio stations in your area - and out of it.

*Contact local stores, and the managers of the larger chains in your area. Ask about a book signing, and if they will stock your book. Offer a DEAL they can't resist. A far smaller profit per book is better than nothing - right!

*NEVER leave planning to the store. YOU need to micro-manage everything so it goes smoothly - window signs, book supplies, balloons to attract interest, a table, a chair, and handouts. Even to reminding them that you will be there TOMORROW!

*Put your e-mail, web address and book's name on everything - your name too.

*Make your appearances fun events - dress up as a character in your book, have cuddly toys that represent your characters, forget your inhibitions, go for kid level fun and goofiness. This will pay off in sales, and even requests for return engagements.

*Give out freebies - bookmarks, coloring sheets, puzzles. Whatever fits the theme of your book.

Promoting and Selling Your Traditionally Published Book:

Any good traditional publisher, big or small, will get your book into Amazon, and other great online outlets. Brick and mortar stores, both large and small, are another thing altogether. Many are reluctant to deal with smaller publishers, because they have a return of unsold books policy. Some smaller publishers can't afford this, and that's when you smack into a brick wall.

Publishing today is in flux, so things change all the time. Make sure you know everything about your publisher's sales policies before you sign on the dotted line. And if the smaller stores in your area do not stock your book, a charming and gentle, in-person visit from you, could change their minds. A call to your publisher will have your books on their shelves ASAP. Even a
"special-order" request is better than nothing.

Again, see if you can work a deal between your small publisher and your book seller, or the local branch of that giant outlet. Anything is possible if you smile, and keep up a gentle insistence. When the going gets tough - offer a DEAL! Your publisher wants to sell books too.

Large publishers will put you in more stores, but often are less flexible regarding the small stores in your area. In these instances, nurturing a good relationship with your editor can be very helpful. These days, the BIG Guys still expect you to hit the pavement (or the Internet) running, and promote your book like mad. Books that do not sell do not get second or third printing runs. Publishers want sales that translate into profits. So, if your first book sits like a lump on bookstore shelves, and is returned to to the publisher by the truckload, they will not be too keen on publishing your next book - GOT IT.
. . .
Unfortunately, most of what I suggested above, to sell your self-published book, still applies if you have a traditional publisher - big or small, advance or no advance. So study my starred suggestions with care. Think about what would persuade you to buy a children's book from an author signing copies in a store - then DO THAT!!

I am sure there are other things you could do to promote and sell your book, however, at this moment I am plum out of ideas.

If I havent't listed the idea - be my guest
INVENT IT YOURSELF!

PS - June 20th

Read comments by Karen and Jessica.
They both added terrific NEW
information



(Comments Welcome)


5 Comments on DESPERATE TO SELL YOUR BOOK? Read Great PROMOTIONAL IDEAS, last added: 7/10/2008
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25. Oops, I Did It Again.

Man, what a dumb word: Oops!

"Oops, I accidentally dropped a 40 megaton bomb on the state of New Mexico."

"Oops, I guess that pistol WAS loaded."

"I just fired myself out of a cannon into a cauldron of hot, bubbly magma. Oops."

Anyway, I just thought I should come right out and tell you that I don't know when to leave well enough alone. I sent off a query letter for my 'little-story-that-couldn't' THE SHORT BUS JOURNAL out to an agent this afternoon.

I didn't mean to. It just sort of happened.

Maybe it's some of my friends kind of prompting me not to give up on it or maybe it's just because I think it still has some life left in it.

I don't know.

I guess we'll see what happens. And hey, you'll be the first to know, deal?

Solid.

RUMOR ALERT: It's been said that a mystery box has appeared on the front steps of a certain house in Woodbury, MN (my house!). In it, there could be a bunch of long-overdue author copies of some sort or the other. Stay tuned for all the details...

...and a contest.

*backflips and spins twice in the air before landing in a dumpster full of Orange Tic-Tacs*

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