According to Adweek, Guidebook publisher Lonely Planet is getting into the magazine business in the United States with the launch of the first issue of Lonely Planet magazine.
The U.S. edition, which will be the 12th market that Lonely Planet publishes magazines in globally, claims to have a guaranteed circulation base of 450,000 subscribers. The media company is building the publication in-house at their offices near Nashville, Tenn. The publication will feature travel ideas near and far, along with “practical tips and advice, essential information, travel gear, technology, inspiring photography,” and “pullout pocket guides to key destinations.” The Winter 2015/2016 issue includes features on traveling to Cuba, as well as ideas on places to visit in Rome and Nashville.
The new publication will be published quarterly and the first edition hits newsstands in the U.S. November 3rd. Print editions will be available at retailers across the country including: Barnes & Noble, Hudson Booksellers and Whole Foods Market. A digital edition will be available on Kindle and Nook, on iTunes and Google Play. Both versions cost $5.99. An annual subscription to either print or digital costs $8.
“We know magazines play a significant role in inspiring travel, and we want to be – and often are – the first place consumers turn when they are looking for new travel ideas,” stated Daniel Houghton, CEO of Lonely Planet. “While the publication is particularly appealing to those with an inclination to travel, it is also a wonderful opportunity to influence people to learn about the world around them, whether they are travelers or not.”
Lonely Planet is planning on giving travellers a closer look at favourite city break destinations, relaunching its city series in a new livery, with additional content based on reader feedback, in what it is calling its most significant redesign of the city series yet.
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BBC Worldwide has written down £33.8m off the value of Lonely Planet, blaming the strong Australian dollar and challenges to the travel sector.
The broadcaster bought 75% of the business in 2007 for £89m and paid a further £42m for the remaining shares earlier this year. However, in parent BBC Worldwide's (BBCW) annual report, published today, it revealed the write down. The Lonely Planet business is based in Australia and BBCW blamed the strength of the Australian dollar for £20.7m of the total write down.
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Lonely Planet has appointed Sheema Mookherjee as publisher for its Indian publishing arm.
Mookerherjee's most recent role was looking after HarperCollins India's non-fiction and reference lists, and she started work at Lonely Planet in Delhi on Monday (13th June).
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Lonely Planet has brought its photo heavy travel books to Apple’s iBookstore for the first time from today.
The travel publisher is offering Lonely Planet's Best in Travel for free until 14th June with The Travel Book and Lonely Planet's Guide to Travel Photography on sale for £9.99.
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BBC Worldwide will pay $67.2 million to complete the purchase of travel guide publisher Lonely Planet.
Back in 2007, BBC had acquired 75 percent of the company for nearly $142.8 million. This deal gives BBC the remaining 25 percent of the company. On the digital side, the company enjoys 8.5 million unique users on their website and has produced 140 applications.
The Guardian reports: “A strategy to grow non-print revenues – digital revenues rose 37% year on year in the 12 months to the end of March 2010 – and spinoff products such as a Lonely Planet magazine has pushed the business back into the black with profits of £1.9m [$3 million]. Lonely Planet’s non-print revenues have grown from 9% in 2007 to 22% in the year to the end of March 2010.”
New Career Opportunities Daily: The best jobs in media.
Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to... Read the rest of this post
