Low turnout for young voters (across the country, particularly in Ohio, plague the midterm elections and the Democrats. But what does it mean? Peter Levine on why this is a teachable moment for liberals, conservatives and anyone that cares about... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Disney, happy meal, youth vote, Ypulse Essentials, skittles, demi lovatoa, wonderful pistachios, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: McDonald's, Twilight, MTV, Nickelodeon, health care, Ypulse Essentials, Scion, cbs, American Apparel, skittles, fourquare, teen flash mobs, Add a tag
Reminder! Applications for the inaugural GennY Award are due this Wednesday. Winner gets to present their case study on the main stage at this year's Youth Marketing Mashup. Also, "early adopter rates" end this Friday so register and save... Read the rest of this post
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JacketFlap tags: Advertising, Youth Marketing, Youth Advisory Board, skittles, Skittles redesign, Add a tag
Today's Youth Advisory Board post comes from Libby Issendorf who lends her media analyst expertise to another installment of Our Side Of The Screen on the recently relaunched Skittles site, a slight departure from the brand's much buzzed (and... Read the rest of this post
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JacketFlap tags: Advertising, Youth Marketing, Youth Advisory Board, skittles, Skittles redesign, Add a tag
Today's Youth Advisory Board post comes from Libby Issendorf who lends her media analyst expertise to another installment of Our Side Of The Screen on the recently relaunched Skittles site, a slight departure from the brand's much buzzed (and... Read the rest of this post
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JacketFlap tags: Advertising, Ford, Target, Youth Marketing, pepsi, skittles, wrigleys, Add a tag
Today we continue our Year In Review coverage with Youth Advisory Board member Libby Issendorf. Libby once again dons her hat as media analyst and shares her picks for the hits and misses she's seen this year in youth advertising. Best Ford.... Read the rest of this post
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JacketFlap tags: hulu, Ypulse Essentials, jonas, skittles, capri sun, disney garden, girls against girls, rick rirdan, The Real World, ultimate parkour challenge, Disney, Add a tag
JONAS (reviews are in for the boys' new Disney Channel series that premieres on Saturday - "It's nothing that couldn't be mistaken for 'The Monkees' four decades ago." Plus EW jumps for joy over MTV's new series the "Ultimate Parkour Challenge")... Read the rest of this post
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JacketFlap tags: Youth Marketing, Youth Advisory Board, skittles, Skittles social media, Skittles Twitter, Add a tag
Today's Youth Advisory Board Post is the latest installment of YAB feature Our Side Of The Screen with Caroline Marques weighing in on the revamped Skittles' site that's had both marketers and customers talking. Remember, you can communicate... Read the rest of this post
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JacketFlap tags: cw, Ypulse Essentials, melrose place, Chris Brown, high school musical 2, late night with jimmy fallon, orbs' dissolvable tobacco, skittles, Add a tag
Tweet the Rainbow (Marketers marvel as Skittles' new site tries something so crazy it just might work– guiding visitors towards any and all brand buzz on Twitter, Facebook and the like. And Ad Age, reg. required, asks what this revolutionary... Read the rest of this post
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