By Gordon R. Thompson
Songwriting had gained the Beatles entry into EMI’s studios and songwriting would distinguish them from most other British performers in 1963. Sid Colman at publishers Ardmore and Beechwood had been the first to sense a latent talent, bringing them to the attention of George Martin at Parlophone. Martin in turn had recommended Dick James as a more ambitious exploiter of their potential catalogue and, to close the deal, James had secured a national audience for the Beatles. Nevertheless, as the band grew in popularity, James knew that McCartney and Lennon would attract the attention of other music publishers.
Most fans, unless they bought sheet music, were at best only vaguely aware that music publishers had any role at all in popular music, let alone that they controlled an economically critical part of the industry. Even Lennon and McCartney at first underestimated the importance of music publishing until probably the first royalty checks began arriving at manager Brian Epstein’s NEMS Enterprises offices. Every time someone purchased a recording of one of their songs—no matter by whom—both the songwriters and the publisher profited. And every play on the radio and every television appearance did the same.
The home of Britain’s music publishing industry resided in London’s Denmark Street, a one-block stretch of offices, studios, and stores near Soho, serviced by a small pub, a café, and a steady stream of aspiring songwriters. Dick James’s office sat at the corner of Denmark Street and Charing Cross Road, not far from the premises of Southern Music, Regent Sound Studios, and other music-centered establishments. Brian Epstein had walked into these offices in November with a copy of “Please Please Me” and the hope that James could break the Beatles into the national media. James delivered immediately, booking an appearance for the band on the 19 January 1963 edition of ABC’s television show, Thank Your Lucky Stars.
The traditional role of the music publishers was to plug songs, bringing them to the attention of artist-and-repertoire and/or personal managers in an effort to have them match compositions with performers; but rock and roll was changing that model. When EMI’s Columbia Records released Cliff Richard and the Drifters’ recording of Ian Samwell’s “Move It” in August of 1958, London saw the start of musicians performing their own music. The tradition only deepened with Johnny Kidd and the Pirates’ “Shakin’ All Over” in June 1960. American artists such as Chuck Berry, Buddy Holly, and Carl Perkins routinely wrote and recorded their own material, unlike singer Bobby Rydell or many other pop stars who performed material written by professional songwriters. In Britain, songwriting recording artists often proved fleeting phenomena.
With “Love Me Do” and “Please Please Me,” as well as a number of other originals that would appear on their first album Please Please Me, John Lennon and Paul McCartney demonstrated their ability to write and perform their own material with spectacular results. Nevertheless, they knew the model and their first efforts to write a song for another performer met with mixed results. Touring with Helen Shapiro, the two songwriters futilely attempted to convince her and her management to record their song “Misery.” Another performer on the show, Kenny Lynch happily picked up the tune and very soon other artists would be looking for songs by McCartney and Lennon. Dick James, perhaps worried that with greater success the two ambitious Liverpudlians (and their manager) might bolt for yet another publisher, sought a strategy that would keep them as clients.
Click here to view the embedded video.
McCartney and Lennon were not the only songwriting performers in London. Southern Music had contracted eager songwriters and willing performers John Carter and Ken Lewis (later the core of the singing group the Ivy League) to write for the publisher. Their mentor at Southern, Terry Kennedy had even dubbed their band the “Southerners” (with a young Jimmy Page on guitar). However, they tended to write tunes for other singers and to perform songs written by other songwriters, all under the umbrella of their publisher.
Dick James’s big idea was to have John Lennon and Paul McCartney become part owners of their own publishing venture: Northern Songs. The arrangement that Epstein, McCartney, and Lennon made with James must have seemed good at the time, especially given that most young composers had no income from their work other than their author royalties. Northern Songs rewarded the two Liverpudlians with a larger piece of the pie, dividing the ownership of company between (i) Dick James Music, (ii) NEMs, (iii) Lennon, and (iv) McCartney. Dick James Music held a 51% voting share, leaving Lennon and McCartney each 20%, and NEMS Enterprises picking up the remaining 9%; however, James also took a 10% administrative fee off the top, so that in practice, the songwriters and their manager shared about 44% of the income.
Lennon and McCartney already had an agreement with Epstein to write songs, but a company dedicated to their music brought the game to an entirely new level. This would not be the last time that they would be the first to explore new territory in the business, from which other rock and pop artists and their managements would learn.
Gordon Thompson is Professor of Music at Skidmore College. His book, Please Please Me: Sixties British Pop, Inside Out, offers an insider’s view of the British pop-music recording industry. Check out Gordon Thompson’s posts on The Beatles and other music here.
Subscribe to the OUPblog via email or RSS.
Subscribe to only music articles on the OUPblog via email or RSS.
The post The Beatles and Northern Songs, 22 February 1963 appeared first on OUPblog.
By Gordon R. Thompson
As a regional businessman and a fledgling band manager, Brian Epstein presumed that the Beatles’ record company (EMI’s Parlophone) and Lennon and McCartney’s publisher (Ardmore and Beechwood) would support the record. This presumption would prove false, however, and Epstein would need to draw on all of the resources he could spare if he were to make the disc a success. He began with what he knew from the retail end of the industry and commenced rallying Liverpudlians to write letters to both Radio Luxembourg and the BBC asking them to play “Love Me Do.”
Just as the stations XERF (in Ciudad Acuña, Mexico) and CKLW (in Windsor, Ontario, Canada) were able to broadcast deep into the United States with transmitters many times more powerful than FCC-regulated American stations, a station in the Grand Duchy of Luxembourg carpeted most of Western Europe. Perhaps surprisingly, Radio Luxembourg (broadcast in the Medium Wave band) was British-owned and its English-language service became a primary outlet for UK businesses whose advertising the BBC declined. (The BBC refused to broadcast anything that suggested product promotion.) Radio Luxembourg suffered its sometimes-scratchy signal; but British listeners tuned in every night to embrace the pop music that Aunty Beeb would not play.
Expo 1958 Radio Luxembourg by Wouter Hagens. Creative Commons License.
British corporations like EMI and London music publishers like Essex Music directly controlled much of the station’s airtime by buying broadcast blocks during which they played pre-recorded programs. Indeed, on Monday 8 October 1962, the Beatles taped an interview at EMI’s headquarters in London, which Radio Luxembourg broadcast along with their recording of “Love Me Do” on Friday 12 October. (George Harrison later recalled the thrill of first hearing himself on that radio broadcast.) The Liverpool letters solicited by Epstein that arrived in Luxembourg eventually arrived at EMI in London where the manager hoped they would catch corporate attention and result in better domestic support for the Beatles and their releases.
Tony Barrow, whom Epstein had originally contacted at Decca Records in his quest to get the Beatles a recording contract, began work for NEMS (North End Music Stores) as the Beatles’ publicist. (He could hardly have imagined how his job description would evolve from soliciting the press’s attention to holding them at arm’s length.) As a reviewer and a liner-note writer, Barrow had often worked from press materials prepared by agents and managers. These releases could vary significantly in kind and quality, but among them, Barrow thought that the press kits from Leslie Perrin’s office (which had represented London’s infamous Raymond’s Revue Bar, among others) were particularly effective. Notably, a color-coded press kit walked readers through a client’s story, which made a reviewer’s tasks easier. Barrow appropriated this format in his preparations for promoting the Beatles.
The role of the press agent involved finding the right people to contact and, for that, Barrow needed names, addresses, and phone numbers. Coincidentally, he knew someone who had recently left Decca’s press office. The Beatles’ new agent presumed that the individual would have taken a copy of the company’s mailing list and, after a casual meal, they reached a mutually beneficial agreement. Brian Epstein’s new part-time press manager walked away with a cache of contacts.
Barrow began by introducing the Beatles to London’s music press, escorting the Liverpudlians from the Denmark Street offices of New Musical Express to Fleet Street’s Melody Maker. They were willing to go almost anywhere to meet anyone with access to print or broadcast media. For example, on 9 October 1962 (the day after taping the Radio Luxembourg program), they visited the offices of Record Mirror so that writers there could see how different they were from other entertainers and to hopefully experience some of the charm that had swayed George Martin.
The mixed results both encouraged the band and its manager, and disappointed them. Alan Smith, writing in the New Musical Express (26 October 1962), briefly introduced the band, highlighting how Lennon and McCartney had written their “hit.” However, if you were the Beatles searching the papers for even the briefest mention (which they did weekly), you found little.
Brian Epstein in a 1967 interview would justifiably take credit for some of the band’s early success, citing his diligence and perseverance. The slow climb of “Love Me Do” up the charts would be his vindication. By December 1962, despite setbacks, the single increased sales and nudged into the top twenty on the most respected (if selectively read) chart. They were poised for something and they were sure ‘twas for success.
Gordon Thompson is Professor of Music at Skidmore College. His book, Please Please Me: Sixties British Pop, Inside Out, offers an insider’s view of the British pop-music recording industry. Check out Gordon Thompson’s posts on The Beatles and other music here.
Subscribe to the OUPblog via email or RSS.
Subscribe to only music articles on the OUPblog via email or RSS.
The post Selling the Beatles, 1962 appeared first on OUPblog.
Gordon Thompson is Professor of Music at Skidmore College. His book, Please Please Me: Sixties British Pop, Inside Out, offers an insider’s view of the British pop-music recording industry, and will be published in August. In the article below he looks a Beatles’ revolution.
On 21 August 1940, Winston Churchill famously declared, “Never in the field of human conflict was so much owed by so many to so few.” The RAF had been dominating the Luftwaffe in the air and Churchill saw an opportunity to bolster British morale amid the fire, smoke, and death on the ground. In Liverpool less than two months later and during the Blitz, a mother would celebrate the Prime Minister’s resolve by naming her son John Winston Lennon, someone else to whom many would owe much and no less so than for what he contributed in another turbulent August.
On 11 August 1968, the Beatles announced “National Apple Week” and launched their own label, Apple Records, as a declaration of independence from corporate media. In many respects, they were babes in the woods with the wolves of the industry at their heels, but during a summer of increasingly violent riots and protests, Lennon, Paul McCartney, George Harrison, and Ringo Starr defied expectations of their demise. In August 1967, their manager and friend Brian Epstein had died after naïvely mixing drugs and alcohol, leaving the band and their finances in shock and disarray. Almost immediately, the Beatles went into a brilliantly destructive tailspin, launching one ill-fated venture after another: a divisive retreat to India with the Maharishi, a clothing store on Baker Street renowned for shoplifting, and the Boxing Day disaster of their film, Magical Mystery Tour. A year after Epstein’s death, they returned to what they knew best: making records.
Apple released three charting records on 30 August 1968: Mary Hopkin’s “Those Were the Days” (produced by Paul McCartney), Jackie Lomax’s “Sour Milk Sea” (produced by George Harrison), and the Beatles’ “Hey Jude” and “Revolution.” Both the Hopkin and Beatles disks would climb to the top of British charts, but where the former simply updated a nostalgic Russian ditty, the latter broke new ground in more ways that we can discuss here. In particular, Lennon’s “Revolution” challenged the violence that the Rolling Stones seemed to be embracing in “Street Fighting Man.” Although a master of obfuscation (consider “I Am the Walrus”), Lennon openly and plainly questions politicos of every stripe while striking down a path he would follow for most of his short life, his most poignant articulation coming with “Imagine” (1971).
Released a little over a week after soviet tanks rolled into Czechoslovakia quashing the Prague Spring democracy and only days after Chicago police rioted against war protesters, “Revolution” scathingly chastised the chattering of authority, right and left. Rather than the catalyst for revolution that Richard Nixon had imagined Lennon to be, the Liverpudlian born in a milieu of bombs and death called upon a generation to stop and to consider the consequences of violence and demagoguery. Evoking his stature as a Beatle, he essentially asked everyone to step back and take a deep breath. He succeeded in taunting both conservatives and radicals, but he also gave voice to reason. In that summer of human conflict, his cynicism rang true.
ShareThis
