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Viewing: Blog Posts Tagged with: Backlist, Most Recent at Top [Help]
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1. Sales Charts: In the backlist, DC is king

Saga01 Sales Charts: In the backlist, DC is king

It’s been a while (5 years)  since we looked at Diamond’s monthly backlist chart, and now, as then, it reveals a VERY DIFFERENT ranking for publishers. In the backlist, DC is king by a wide margin, with about 30% of the market. Marvel is only a tich above Image in units, while Image books dominate the top ten with Saga, Walking Dead, and Sex Criminals. On the manga side, Attack on Titan rules, no surprise given the way it’s single handedly revitalized the category.

Backlist charts reflect perennial graphic novel sellers that sell out over time rather than the more volatile monthly periodicals. It’s also a source of steady income for publishers; once you get ahit on the backlist you just sit back and fill order.

Marvel actually charts with a bunch of Deadpool books, and DC has fewer tites, mostly Batman. Why the discrepancy? While I’ll have to investigate the chart more fully in months to come, its no secret that DC has the most well developed backlist of any publisher. Although they aren’t showing up in this particular chart, I’d guess that classics like Watchmen, Frank Miller, Neil Gaiman, and the ongoing New 52 program is doing very well. They are much more focused on this particular channel.

It’s interesting to see Marvel books here given all their well documented problems keeping books in print. Thanks to Diamond for permission to reprint this information.

 


SEPTEMBER 2014 BACKLIST MARKET SHARES

Vendor

Dollar Share

 

Vendor

Unit Share

DC COMICS

30.51%

DC COMICS

29.76%

MARVEL COMICS

19.02%

MARVEL COMICS

17.40%

IMAGE COMICS

10.98%

IMAGE COMICS

15.28%

DARK HORSE COMICS

10.71%

DARK HORSE COMICS

10.58%

IDW PUBLISHING

4.35%

VIZ LLC

3.72%

RANDOM HOUSE

3.27%

IDW PUBLISHING

3.38%

VIZ LLC

2.55%

RANDOM HOUSE

3.34%

FUNKO

1.50%

FUNKO

1.93%

BOOM ENTERTAINMENT

1.42%

BOOM ENTERTAINMENT

1.67%

DIAMOND SELECT TOYS LLC

1.28%

ARCHIE COMIC PUBLICATIONS

1.17%

OTHER

14.43%

OTHER

11.77%

TOTAL

0.94%

TOTAL

100.00%

Image?pd=newsimages&pf=154388 642605 4 Sales Charts: In the backlist, DC is king Image?pd=newsimages&pf=154388 642606 5 Sales Charts: In the backlist, DC is king
Larger Versions
Dollar
/ Unit


SEPTEMBER 2014
 BACKLIST TOP SELLERS

TOP 25 GRAPHIC NOVELS & TRADE PAPERBACKS

Qty Rank

Rtl Rank

Item Code

Description

Price

Vendor

1

6

 Sales Charts: In the backlist, DC is kingAUG120491D

SAGA TP VOL 01 (MR)

$9.99

IMA

2

1

 Sales Charts: In the backlist, DC is kingJAN140556D

SAGA TP VOL 03 (MR)

$14.99

IMA

3

2

 Sales Charts: In the backlist, DC is kingAPR130443D

SAGA TP VOL 02 (MR)

$14.99

IMA

4

15

 Sales Charts: In the backlist, DC is kingJAN140558D

SEX CRIMINALS TP VOL 01 (MR)

$9.99

IMA

5

7

 Sales Charts: In the backlist, DC is kingNOV128157D

WALKING DEAD TP VOL 01 DAYS GONE BYE

$14.99

IMA

6

8

 Sales Charts: In the backlist, DC is kingMAR130727D

DEADPOOL TP VOL 01 DEAD PRESIDENTS NOW

$15.99

MAR

7

34

 Sales Charts: In the backlist, DC is kingJUN130466D

EAST OF WEST TP VOL 01 THE PROMISE

$9.99

IMA

8

14

 Sales Charts: In the backlist, DC is kingMAY140652D

WALKING DEAD TP VOL 21 ALL OUT WAR PT 2 (MR)

$14.99

IMA

9

13

 Sales Charts: In the backlist, DC is kingDEC120323D

BATMAN TP VOL 01 THE COURT OF OWLS (N52)

$16.99

DC

10

12

 Sales Charts: In the backlist, DC is kingNOV070226D

BATMAN THE KILLING JOKE SPECIAL ED HC

$17.99

DC

11

3

 Sales Charts: In the backlist, DC is kingAPR140949F

BRYAN LEE O MALLEY SECONDS GN (C: 1-1-0)

$25.00

RAN

12

43

 Sales Charts: In the backlist, DC is kingMAY140626D

DEADLY CLASS TP VOL 01 REAGAN YOUTH (MR)

$9.99

IMA

13

17

 Sales Charts: In the backlist, DC is kingJUL130235D

BATMAN TP VOL 02 THE CITY OF OWLS (N52)

$16.99

DC

14

49

 Sales Charts: In the backlist, DC is kingJAN140555D

RAT QUEENS TP VOL 01 SASS & SORCERY (MR)

$9.99

IMA

15

4

 Sales Charts: In the backlist, DC is kingAPR130732D

DEADPOOL BY DANIEL WAY COMPLETE COLL TP VOL 01

$34.99

MAR

16

16

 Sales Charts: In the backlist, DC is kingNOV118095D

BATMAN DARK KNIGHT RETURNS TP

$19.99

DC

17

9

 Sales Charts: In the backlist, DC is kingJUL110745D

INFINITY GAUNTLET TP

$24.99

MAR

18

11

 Sales Charts: In the backlist, DC is kingMAY090178D

BATMAN HUSH COMPLETE TP

$24.99

DC

19

27

 Sales Charts: In the backlist, DC is kingAUG120709D

DEADPOOL KILLS MARVEL UNIVERSE TP

$14.99

MAR

20

57

 Sales Charts: In the backlist, DC is kingMAR140535D

BLACK SCIENCE TP VOL 01 HOW TO FALL FOREVER (MR)

$9.99

IMA

21

29

 Sales Charts: In the backlist, DC is kingSEP088204D

WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG)

$14.99

IMA

22

24

 Sales Charts: In the backlist, DC is kingFEB140248D

BATMAN TP VOL 03 DEATH OF THE FAMILY (N52)

$16.99

DC

23

35

 Sales Charts: In the backlist, DC is kingJUL100030V

SERENITY SHEPHERDS TALE HC (C: 0-1-2)

$14.99

DAR

24

36

 Sales Charts: In the backlist, DC is kingDEC130494D

EAST OF WEST TP VOL 02 WE ARE ALL ONE

$14.99

IMA

25

22

 Sales Charts: In the backlist, DC is kingSEP110038V

SERENITY HC VOL 01 THOSE LEFT BEHIND 2ND ED

$17.99

DAR

TOP 10 MANGA

Qty Rank

Rtl Rank

Item Code

Description

Price

Vendor

1

1

 Sales Charts: In the backlist, DC is kingMAR121101F

ATTACK ON TITAN GN VOL 01 (C: 1-1-2)

$10.99

RAN

2

6

 Sales Charts: In the backlist, DC is kingJUN121182F

ATTACK ON TITAN GN VOL 02 (C: 1-1-2)

$10.99

RAN

3

5

 Sales Charts: In the backlist, DC is kingNOV101063E

DEATH NOTE BLACK ED TP VOL 01 (C: 1-0-1)

$14.99

VIZ

4

8

 Sales Charts: In the backlist, DC is kingSEP131224F

ATTACK ON TITAN GN VOL 09 (C: 1-1-1)

$10.99

RAN

5

9

 Sales Charts: In the backlist, DC is kingJUL111150F

SAILOR MOON TP KODANSHA ED VOL 01 (C: 0-1-2)

$10.99

RAN

6

11

 Sales Charts: In the backlist, DC is kingJAN141232F

ATTACK ON TITAN BEFORE THE FALL GN VOL 01 (C: 1-0-0)

$10.99

RAN

7

3

 Sales Charts: In the backlist, DC is kingAUG131498E

UZUMAKI 3IN1 DLX ED HC (C: 1-0-1)

$27.99

VIZ

8

13

 Sales Charts: In the backlist, DC is kingSEP121137F

ATTACK ON TITAN GN VOL 03 (C: 1-1-2)

$10.99

RAN

9

14

 Sales Charts: In the backlist, DC is kingAPR141262F

ATTACK ON TITAN NO REGRETS GN VOL 01 (C: 1-0-0)

$10.99

RAN

10

16

 Sales Charts: In the backlist, DC is kingFEB141327F

ATTACK ON TITAN GN VOL 12 (C: 1-1-0)

$10.99

RAN

TOP 10 BOOKS

Qty Rank

Rtl Rank

Item Code

Description

Price

Vendor

1

3

 Sales Charts: In the backlist, DC is kingAPR141239E

OVERSTREET COMIC BK PG SC VOL 44 BATMAN CVR

$29.95

GEM

2

4

 Sales Charts: In the backlist, DC is kingSEP120055V

LEGEND OF ZELDA HYRULE HISTORIA HC (C: 1-1-2)

$34.99

DAR

3

2

 Sales Charts: In the backlist, DC is kingDEC131413F

MARVEL ENCYCLOPEDIA HC 75TH ANNIV ED (C: 0-1-0)

$40.00

DK

4

5

 Sales Charts: In the backlist, DC is kingAPR141240E

OVERSTREET COMIC BK PG HC VOL 44 BATMAN

$35.00

GEM

5

10

 Sales Charts: In the backlist, DC is kingMAY131402F

ADVENTURE TIME ENCYCLOPEDIA HC

$19.95

ABR

6

1

 Sales Charts: In the backlist, DC is kingMAR140463J

MIKE MIGNOLA HELLBOY ARTIST ED (NET)

$95.00

IDW

7

16

 Sales Charts: In the backlist, DC is kingFEB121318H

DARTH VADER AND SON HC (C: 0-1-1)

$14.95

CHR

8

20

 Sales Charts: In the backlist, DC is kingMAY131497F

WILLIAM SHAKESPEARE STAR WARS HC (C: 0-1-1)

$14.95

RAN

9

9

 Sales Charts: In the backlist, DC is kingAPR141241E

OVERSTREET COMIC BK PG SC VOL 44 VAMPIRELLA CVR

$29.95

GEM

10

21

 Sales Charts: In the backlist, DC is kingMAY141838F

GOODNIGHT DARTH VADER HC (C: 0-1-0)

$14.95

CHR

TOP 10 TOYS

Qty Rank

Rtl Rank

Item Code

Description

Price

Vendor

1

2

 Sales Charts: In the backlist, DC is kingOCT120316Y

DC COMICS NEW 52 SUPERMAN ACTION FIGURE

$24.95

DC

2

6

 Sales Charts: In the backlist, DC is kingSEP130327Y

DC COMICS SUPER VILLAINS HARLEY QUINN AF

$24.95

DC

3

8

 Sales Charts: In the backlist, DC is kingFEB140306Y

DC COMICS NEW 52 RED HOOD AF

$24.95

DC

4

25

 Sales Charts: In the backlist, DC is kingJUN132334I

POP TMNT MICHELANGELO VINYL FIG (C: 1-1-2)

$10.99

FUN

5

27

 Sales Charts: In the backlist, DC is kingJUN132333I

POP TMNT DONATELLO VINYL FIG (C: 1-1-2)

$10.99

FUN

6

10

 Sales Charts: In the backlist, DC is kingFEB140307Y

DC COMICS NEW 52 STARFIRE AF

$24.95

DC

7

1

 Sales Charts: In the backlist, DC is kingNOV138235Y

DC COMICS NEW 52 JUSTICE LEAGUE 7 PACK AF BOX SET

$99.95

DC

8

9

 Sales Charts: In the backlist, DC is kingFEB108045U

DOCTOR WHO 11TH DOCTOR SONIC SCREWDRIVER (C: 1-1-3)

$34.99

UND

9

7

 Sales Charts: In the backlist, DC is kingJAN140403Y

DC COMICS SUPER VILLAINS ARMORED LEX LUTHOR DLX AF

$49.95

DC

10

18

 Sales Charts: In the backlist, DC is kingJUL128115Y

DC COMICS NEW 52 BATMAN ACTION FIGURE

$24.95

DC

TOP 10 GAMES

Qty Rank

Rtl Rank

Item Code

Description

Price

Vendor

1

1

 Sales Charts: In the backlist, DC is kingJUN118204J

RISK LEGACY (C: 1-1-4)

$32.99

HAS

2

2

 Sales Charts: In the backlist, DC is kingOCT128266I

WALKING DEAD COMIC ED PX MONOPOLY (C: 1-1-2)

$39.99

USA

3

4

 Sales Charts: In the backlist, DC is kingJAN120128U

GAME OF THRONES PLAYING CARDS (C: 1-0-0)

$4.99

DAR

4

3

 Sales Charts: In the backlist, DC is kingOCT128267I

WALKING DEAD COMIC ED PX RISK (C: 1-1-2)

$49.99

USA

5

12

 Sales Charts: In the backlist, DC is kingMAY142826E

DC DECK BUILDING GAME CRISIS EXP PK 1 (C: 1-1-2)

$20.00

CRY

6

6

 Sales Charts: In the backlist, DC is kingNOV074603G

SETTLERS OF CATAN NEW ED (C: 0-1-2)

$42.00

ALL

7

5

 Sales Charts: In the backlist, DC is kingMAY132319I

FIREFLY BOARD GAME (C: 0-1-2)

$49.99

ALL

8

9

 Sales Charts: In the backlist, DC is kingSEP122060E

BATMAN ARKHAM CITY ESCAPE BOARD GAME (C: 1-1-3)

$45.00

CRY

9

10

 Sales Charts: In the backlist, DC is kingMAR043750G

TICKET TO RIDE (C: 4)

$50.00

DOW

10

7

 Sales Charts: In the backlist, DC is kingJUN138233G

DC HEROCLIX BATMAN CLASSIC TV 24 CT GRAVITY FEED DS

$71.76

NEC

TOP 5 PRINTS & POSTERS

Qty Rank

Rtl Rank

Item Code

Description

Price

Vendor

1

1

 Sales Charts: In the backlist, DC is kingJUN140748D

GUARDIANS OF GALAXY #18 BY ALEX ROSS POSTER

$8.99

MAR

2

2

 Sales Charts: In the backlist, DC is kingMAY140951D

ROCKET RACCOON #1 POSTER

$8.99

MAR

3

3

 Sales Charts: In the backlist, DC is kingMAY140950D

CAPTAIN AMERICA #22 75TH ANNIV BY ROSS POSTER

$8.99

MAR

4

4

 Sales Charts: In the backlist, DC is kingMAY138368D

AVENGERS VS X-MEN BY YOUNG POSTER NEW PTG

$8.99

MAR

5

5

 Sales Charts: In the backlist, DC is kingMAR140788D

DEADPOOL WEDDING BY KOBLISH POSTER

$8.99

MAR

TOP 5 APPAREL

Qty Rank

Rtl Rank

Item Code

Description

Price

Vendor

1

1

 Sales Charts: In the backlist, DC is kingJUN128314J

ADVENTURE TIME DLX FINN HAT (NET) (C: 1-1-2)

$9.95

ZOO

2

2

 Sales Charts: In the backlist, DC is kingJAN120131U

GAME OF THRONES PIN HAND OF KING (C: 3)

$12.99

DAR

3

3

 Sales Charts: In the backlist, DC is kingSTAR00972U

BATMAN SYMBOL I BLK T/S LG

$18.95

GRA

4

5

 Sales Charts: In the backlist, DC is kingNOV111316U

SUPERMAN 52 SYMBOL T/S MED (C: 1-1-3)

$18.95

GRA

5

6

 Sales Charts: In the backlist, DC is kingNOV053538U

FANTASTIC FOUR FOURRIOR BLK T/S XL (C: 0-1-3)

$16.99

MAD

TOP 5 NOVELTIES

Qty Rank

Rtl Rank

Item Code

Description

Price

Vendor

1

2

 Sales Charts: In the backlist, DC is kingJUL121877I

SW DEATH STAR SILICONE TRAY (C: 1-1-4)

$9.99

KOT

2

16

 Sales Charts: In the backlist, DC is kingDEC050058U

COOP KEEP EM HONEST PLAYING CARDS (C: 0-1-2)

$4.99

DAR

3

6

 Sales Charts: In the backlist, DC is kingJAN120134U

GAME OF THRONES COASTER SET HOUSE SIGIL (C: 1-0-0)

$9.99

DAR

4

22

 Sales Charts: In the backlist, DC is kingAUG110057U

MASS EFFECT PLAYING CARDS (C: 0-1-2)

$4.99

DAR

5

10

 Sales Charts: In the backlist, DC is kingAPR120059U

GAME OF THRONES COASTER SET SEASON 2

$9.99

DAR

 

10 Comments on Sales Charts: In the backlist, DC is king, last added: 10/17/2014
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2. Happy Fourth of July!

What are you planning to do on this most patriotic of days? BBQ-ing? Setting off fireworks? Sitting back and reflecting on our nation's history? Well then, you're in for a treat! Take a look at some of our hilariously fun American history titles for stories of courage, heroism and determination.

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3. Happy Birthday, Eric Carle!

We can BEAR-ly contain ourselves! Celebrate Eric Carle's 82nd birthday this weekend (on Saturday!) with your favorite ursine books. For all you fans of Eric Carle’s timeless illustrations, here’s a rundown of his best and brightest. Which is your favorite?

Brown Bear, Brown Bear, What Do You See?
By Bill Martin Jr, Illustrated by Eric Carle

Also available in Big Book, Board Book, Slide & Find, My First Reader, Spanish HC and Board Book

 

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4. Give Books New Life

Why you Should Promote Your Back-List Books

Author Alexis O’Neill has just released a video for one of her back-list titles. Most authors promote heavily newly released books, but don’t do much for titles a couple years old. I’ve asked Alexis to explain why she’s focusing on her back-list books and give us a few tips about back-list promotions.

Q: What is the title and when was it published? Can we see the trailer?

worstbestThe Worst Best Friend (Scholastic 2008).

Here’s the first trailer for The Worst Best Friend.

Q: Did the book receive any awards, special recognitions, etc?

queenThis book is a companion book to The Recess Queen (Scholastic 2002) and they are often purchased together. Both are books about the ups and downs of friendship – one featuring girls the other, boys. While The Worst Best Friend hasn’t received awards, The Recess Queen has won many, including Children’s Choice in two states and a nominee in seven others.

Q: Do you have newer or forthcoming titles with the same publisher?
No.

Q: Why did you decide to promote this particular book at this time? Have sales dropped and you just wanted to give it a boost? Do you expect your efforts to help keep the book in print?

As long as a book is in print, it’s alive! My friend, Tina Nichols Coury, created a book trailer for the launch in 2008. She recently approached me and asked if she could try another slant on the trailer, and I said. “Go for it!” Among other differences, the first trailer is narrated, the new trailer has only background music.

Just think of this: a book is back-listed within six-months of publication. That’s hardly enough time to get the word out about it. I think that our promotional efforts should keep on going as long as the book is in print. And I think that fresh material on a variety of platforms introduces your book to new and diverse audiences. Look at how popular Twitter and Facebook have become in just the past two years. Having fresh material is an “excuse” to post a new link.

There is no magic bullet for promotion, so expecting a book trailer to do all the promotional heavy lifting for you is crazy. Frankly, what keeps my books in print is that I’m invited to do tons of school visits every year. (Bully and friendship themes

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