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Continuing the series about Alternate Publishing. This is part 3 of 7.

• Alternate Publishing: POD to Finish a Series
• Alternate Publishing: Niche Marketing of Nutrition for Kids

Dodging Trends: Why I Turned to Self-Publishing

Guest Post by Chris Eboch

“If a book is good enough, it will find a home.” I’ve heard that a lot in the publishing industry, especially from editors and agents.

There’s just one problem. It’s not true.

After 15 years in this business, 12 traditionally published books, and years as a teacher through the Institute of Children’s Literature, writing organizations, and local colleges, I think I’m a pretty good judge of quality. And yet I’ve seen too many great manuscripts fail to sell. Maybe some authors just need to keep trying, but when multiple published authors say, “I can’t believe her novel hasn’t sold yet,” you have to acknowledge that the publishing business judges by standards other than quality.

That’s not to say you can sell a terrible book. Rather, a manuscript has to be great AND trendy, or at least something editors and marketing departments predict will sell enough copies to make money for the company. When vampires were selling big, publishers released more vampire books.

I happen to like historical fiction. My first middle grade novel, The Well of Sacrifice (Clarion Books), came out in 1999. It’s an adventure set in ninth-century Mayan Guatemala, and because many schools teach the Maya in fourth grade, it’s still in print and I get a nice royalty check twice a year.

A few years ago, I wrote a mystery set in ancient Egypt. The Eyes of Pharaoh is better written than The Well of Sacrifice, since I’ve become a better writer. Yet wherever I sent it, I got one of two responses – “Historical fiction isn’t selling well these days” or “We already have an Egypt book.”

I do know writers who have sold historical fiction more recently—mainly literary novels set in America in the last 200 years. And a couple of young adult novels have touched on ancient Egypt (well, at least on Cleopatra, who isn’t all that ancient by Egyptian standards). But despite great feedback on my story, despite teachers telling me they wanted the book for their classroom, despite the l

The U.K.-based Man Booker International Prize released its longlist to book publishers of 13 finalists for the 2011 award yesterday, but only 12 care to be considered; John Le Carré rejected the nod, offering up an explanation that amounts to little more than “I prefer not to.” Included on the list are three American authors–Anne Tyler, Philip Roth, and Marilynne Robinson–and for the first time, two Chinese writers, Wang Anyi and Su Tong. The award, worth $94,000, is given every other year based on an author’s entire body of work. With christian book publishers informed, the winner will be awarded at the Sydney Writers’ Festival on May 18 and will be feted on June 28 in London.

The assembly of Gujarat, a western Indian state, voted unanimously to ban Pulitzer Prize-winning author Joseph Lelyveld’s new book Great Soul: Mahatma Gandhi and His Struggle with India. The controversy began over early reviews out of the U.S. and U.K. highlighting passages insinuating that Gandhi had a possible intimate relationship with a German man named Hermann Kallenbach. More bans are pending in India, where homosexuality was illegal until 2009.

Simon & Schuster announced it would publish a book of James Garner’s memoir The Garner Files on Nov. 8, 2011. In a press release, Garner saiid, “I’ve avoided writing a book until now because I feel like I’m really pretty average and I didn’t  think anyone would care about my life.”

The most difficult readers to reach are, without question, teenage boys–especially teenage boys from poor, urban neighborhoods. But Paul Langan, a 39-year-old white man from the suburbs of New Jersey, has found a way to tap into the market of “black and Latino urban middle and high school students who are struggling readers.” The Bluford series covers topics like fighting, bullies, and drug dealing, which for many of the young readers constitutes “everyday-life situations.”

Gun- and baby-toting woman of action Angelina Jolie will be getting the comic book treatment. It sounds like it’ll be a realistic, biographical take on her life, but Jolie as a full-fledged action hero sounds so much more interesting. Radioactive lips? Brood of toddler sidekicks? Yes, please.

How do writers deal with bad reviews? Not always well, especially when blogging is involved.

What would you give for this stunning reader’s retreat, a library in the woods? It makes me feel cozy and contemplative just looking at it. Not to mention really, really rich.

Rubbishing those who hail the digital age as the end for books, book publishers industry players and best-selling authors on Saturday hailed a new dawn for publishing, with India’s voracious readers at its forefront.

Book sales have been squeezed in recent years by e-books and the huge success of Amazon.Com’s Kindle reader, but India’s booming book publishers market is proof of the physical book’s staying power, said participants at Asia’s largest literary event, the DSC Jaipur Literary Festival.

“You read something on Twitter and you know it is ephemeral,” said Patrick French, a best-selling historian and biographer who has written extensively on Asia. “Yet the book is a solid thing. The book endures.”

Regional language novelists and poets rubbed shoulders with Nobel laureates and Booker Prize winners at the seventh festival to be held in the historical pink-tinged city of Jaipur, the capital of India’s northwestern Rajasthan state.

Hundreds of book lovers attended a debate on the fate of printed books in the sun-drenched grounds of a former palace as part of the free five-day event.

“The idea of the book dying comes up all the time. It’s wrong. I think this is a wonderful time for books, to enlarge the audience of the book and draw in more readers,” said John Makinson, Chairman and CEO of the Penguin Group of publishers.

“Books matter more in India than anywhere else we publish them,” added Makinson, whose Penguin Group is one of the world’s largest English-language book publishers.

While book sales slip in most western countries, the non-academic book market in India is currently growing at a rate of 15 to 18 percent annually, as rapid economic growth swells literacy rates and adds millions to the middle class every year.

At the festival, schoolchildren from around the country chased their authorly heroes through the lunch queues to get autographs on newly-purchased books.

Makinson noted that the pressure on physical bookshops in countries like the United States — where bookseller Borders Group Inc is in talks to secure a $500 million credit line — doesn’t exist in India, adding that books have a key role to play in Indian society.

“In India books define and create the social conversation amongst christian book publishers and children’s book publishers. In China, the books that sell well are self-improvement titles. Popular books in India are of explanations, explaining the world. The inquisitive nature of India is unique.”

Indian critic Sunil Sethi, who presents India’s most popular television program on books, said the digital age presented an opportunity, rather than a threat, for printed matter. “Even before I finish my show, the authors are on Twitter to say they are on TV talking about their book. Technology is merging things, but the book is still at the center,” Sethi said.

French agreed that technology, if well-managed, could actually help win books new friends and wider sales.

“Digital e-books have created a space for discussion. Books now have websites and forums, and so reading books on electronic devices has created communities and interaction,” he said.

Nearly 50,000 writers, critics, publishers and fans are expected to attend the festival.