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1. Kobo Writing Life: Publish Your eBook with Ease


Goodreads Book Giveaway

Start Your Novel by Darcy Pattison

Start Your Novel

by Darcy Pattison

Giveaway ends October 01, 2013.

See the giveaway details at Goodreads.

Enter to win

For the last few years, the best options for Indie publishers to publish an eBook have been Kindle, Nook and Apple iBooks. Now, there’s another big competitor on the scene, Kobo Books.
Kobo’s Writing Life opens the market to authors and provides exciting new opportunities. Especially exciting is the collaboration with independent bookstores and the American Bookseller’s Association. Today, Mark Lefebvre, Director of Self-Publishing and Author Relations for Kobo stops by to discuss their new interface for Indies. I met him at a conference in Oregon in July and immediately went home to upload my ebooks to KWL. It was a simple process and I wanted to share this with you.

Mark Lefebvre, Director, Self Publishing & Author Relations, Kobo Writing Life. I met Mark at a conference in Oregon in July, 2013.

Question: At the Oregon conference, I had my first chance to see a Kobo reader and thought it was fantastic. I loved the Kobo Mini’s small size, how it felt in the hand and the clean reading interface. How does the Kobo ebook reader compare to Kindle, Nook and iPads? Is there a color Kobo and do pages rotate from portrait to landscape?

Answer: Well, first of all I should explain that there isn’t a single Kobo reader, but rather a whole family of devices and apps – there’s pretty much a device or app for virtually any type of person, matching their own style and preference in an eReading experience. Yes, this might sound like a sales pitch, but there really is an amazing variety of options available in our devices.

We have e-ink devices such as the Kobo Touch , a 6” Pearl E Ink touchscreen device that the #1 rated device by WIRED magazine, to the Kobo Glo, which, like Touch, can stored up to 1000 eBooks, but has a built-in light that has been proven to be the most even 6” front-lit eReader, allowing comfortable reading day or night.

Kobo Touch eBook Reader

Kobo Glo eBook Reader



Our Kobo mini is the world’s smallest and lightest full-featured eReader with a 5” display, great for reading on the go, as it fits more easily into purses and jacket breast pockets. For die-hard readers who have to have the best of the best in eink reading experiences, Kobo Aura HD provides a premium reading experience for the discerning reader. With a 1440 X 1080 resolution and 265 dpi, along with a unique ergonomic design Aura HD delivers the ultimate crisp and natural feeling reading experience, and the built-in light allows for reading in all levels of light.

Kobo Mini eBook Reader


Kobo AuraHD eBook Reader



Our tablet, the Kobo ARC is a fully certified Android tablet with all of the tablet features that you would expect, such as a 1.5 GHz process and 1 GB of low-power RAM, but designed with the book lover in mind. Apart from the unique Tapestries discovery experience and Kobo’s wonderful Android reading experience (which does auto-rotate from portrait to landscape, unless you set a user preference to lock the screen in place), this is a fully functioning Android environment, meaning you have access to all of the apps available through Android (yes, including apps for competitor eRetailers, so you can read your Kindle and Nook library titles on your Kobo ARC)

Kobo Arc eBook Reader

Apart from the readers, Kobo does have free apps for every single smart-phone operating system, MAC and PC desktops.


Question: Tell us about Kobo Writing Life. Why did Kobo establish this new option for Indie publishers and authors?

Answer: Kobo Writing Life was created as a way of removing barriers and allowing authors who wanted to work directly with Kobo to get their indie-published works into our catalog as easily as possible.

Kobo, a very collaborative company, accepts daily feeds from places like Smashwords and BookBaby along with hundreds of other distributors/aggregators, but many authors wanted to be able to connect directly with us and have tighter control over their prices, metadata, etc. So, after spending several months listening to authors (and using the existing platforms available – remember, many of the folks on the Kobo Writing Life [KWL] team are authors and are using the various different DIY platforms available), we designed a portal that would not only meet those needs, but also hopefully give them more insights and access to their data in an intuitive and beautifully designed manner.

We are delighted to hear back not only from authors but smaller publishers, that KWL makes it easy for them to get their eBooks into Kobo’s catalog as well as track their global sales live, so they can focus on what authors and publishers really want to do – create great books.

Question: What is the biggest tip you can tell us about using Kobo Writing Life? Is there a best-practices list somewhere?

Answer: Kobo Writing Life is a tool for authors and publishers to use. In many ways it is not all that different than any other online portal allowing indie publishers to get their books into as many global catalogs as possible.

We created the Kobo Writing Life blog at www.kobowritinglife.com in order to outline spotlights on authors, highlighting various things that they are doing, as well as to share information and insights about KWL, as well as the craft and business of writing (See Darcy’s post about starting your novel on Kobo Writing Life blog here), so that’s a great place to keep your eye out for updated tidbits and info.

But two key bits of advice I would offer (and which apply well beyond Kobo) would be this:

  1. Be consistent and careful and methodical with your metadata. Metadata is the term used to describe the data that describes your book. This would be the title, subtitle, author name, price, description, series title, subject category, etc. Metadata is critical because it is the data that is used to help customers FIND your work – so it needs to be accurate and clean and speak to your target audience
  2. Take advantage of EVERY opportunity to make your work available on ALL publishing platforms. This means, ensure your work is available on Kobo, but also Kindle, Nook, iBooks (Apple) as well as other places such as Sony, Smashwords, Diesel and a myriad of other platforms. Maximizing your global customer base and reach is a good long-term strategy that offers an author the broadest possible customer base. You never know, for sure, which platform your next biggest fan might already be reading on, so making your work available as broadly as possible makes it easier for readers to find you. (Darcy’s Note: My first three sales on Kobo went to Australia, Canada and South Africa! Wow. That is a global readership!)

For other tips, see KWL’s Technical Help blog.

Question: Kobo reaches a different market from the other ebook options. Where do you traditionally sell well?

Answer: Kobo’s catalog reaches about 200 countries around the world, and one of the unique ways we reach customers isn’t just through www.kobo.com but also through our regional partner websites. In Canada, for example, our books are not only available via Kobo’s website, but also through www.chapters.indigo.ca and in the UK through WHSmith and indie bookseller websites. The same goes for FNAC in France and Mondadori in Italy and hundreds of other retail partner websites around the world – this helps maximize an author’s exposure to more customers in more countries via multiple channels.

Kobo was born in and calls Canada home, so there’s no denying the fact that we have an incredibly huge reach within Canada. But we are also popular in the UK, Australia and New Zealand and are continuing to grow in the United States. Our partnership with the indie booksellers in the US, for example, means great opportunities for authors, for Kobo and for bookstores.

Question: Explain the new collaboration with the ABA and independent booksellers through Indie Bound. How will this expand markets for Indie publishers?

Answer: Kobo’s partnership with the American Booksellers Association means that independent bookstores across the U.S. can not only sell the line of fantastic Kobo reader devices in their stores, but also have a way of selling content to their customers. Customers interested in purchasing eBooks need not abandon their favorite local bookstore, but, instead, can purchase eBooks via that bookstore’s presence (check out www.indiebound.org) and support their local bookstore while buying eBooks.

One of the things we learned right away with respect to our fantastic partnership with the ABA is that the titles that sell well via the indie bookstore websites closely matches the types of books that would sell well IN that same indie bookstore. Meaning that, instead of a generic global list of bestselling titles, the eBooks that sell well through each of the bookstore websites mimic the types of books that local bookstore would be selling. Meaning, that you get the great flavor and style that the indie bookstores bring to the community, the great local recommendations and personal touch that these cultural community hubs offer the towns in cities they operate in.

Question: What is your favorite book that is ONLY available on Kobo? Please give us links to the Kobo desktop, iPad, iPhone, and Android apps so we can read it right away, too!

Answer: It’s never fair to any bookseller for their favorite book or author – there are simply TOO MANY great books and authors to follow.

A great thing that people SHOULD check out is the list of FREE titles available through the Kobo Writing Life community. There is virtually something for everybody on this list and a great way to discover a great new writer.

FREE Kobo titles

These titles aren’t exclusive to Kobo, but since Kobo Writing Life allows authors to make their books free at ANY time for as long as they want (without the same restrictive exclusivity clause that some other eRetailers impose for the same benefit), sometimes they are free at Kobo and not at some other places.

I should also mention one thing I am very proud about is the fact that Kobo Writing Life allows indie published authors the ability to set up their books for pre-order, meaning you might be able to pre-order an indie author’s title from Kobo before it is available at most other eRetailers.

But if you want me to try to call out something that is currently exclusive to Kobo, one that I quite enjoyed is the special “Inferno” tie-in linked short stories that J.F. Penn wrote as part of a major “The Descent” contest that Kobo ran just prior to Dan Brown’s latest big release. Fans of Dan Brown or James Rollins are likely to enjoy the wonderful “Easter Egg” references and enriched links to Dante’s classic work within the pages of J.F. Penn’s A THOUSAND FIENDISH ANGELS – three wonderfully intriguing tales called Sins of the Flesh, Sins of Treachery and Sins of Violence.

This is a great way to check out J.F. Penn’s writing so you can enjoy her riveting ARKANE series featuring Dr. Morgan Sierra who is much more than a female “Indiana Jones.”

Here’s <"a href="http://www.kobo.com/ereaders?___store=canada_english_cad&style=onestore">a link to the various readers and free APPs

(Kobo is available on all devices and computers, so you don’t need to own a Kobo to enjoy them.)

Thanks, Mark. Kobo and Indie Bound are exciting places for writers today. We appreciate you sharing your expertise with us.


Darcy’a Note: One of the cool things about Kobo is its partnership with the American Booksellers Association and IndieBound. You can find all my Kobo eBooks at the Kobo website here . But I’d rather you shop at That Bookstore in Arkansas by following these links:
Start Your Novel by Darcy Pattison

Find the Kobo eBook at That Bookstore's Website

Shop Locally! Thanks for supporting That Bookstore in Blytheville, AR




Intrigued and want to learn more? SelfpublishingPodcast.com did a 1 1/2 hour conversation with Mark that is available on YouTube (rated PG13!).


If you can’t see this video, click here.

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2. bedecked with text

I love summer.  Is it because I'm a hot-weather person with a penchant for peaches, or is it because at this time of year I can luxuriate in the literacy activities that form the core of my being?  I love school-times too, but there are so many constraints on what I can read and write then.  Still, something is shifting, and not just because I'm not working (working for The Man, that is, whoever he may be).

I know because this week I've been reading not one but TWO works of contemporary adult fiction.  I mean actually reading my way through them, not just carrying a book to the pool and in the car and to the beach but reading the same second chapter over and over again without making progress (this was the fate of both Loving Frank last year and The Elegance of the Hedgehog the year before).  I seem to be able suddenly to give myself up to a book like I used to, in the days when I lived mainly to get back to any of the several books I was reading at any given time.

[Around about Monday Daisy asked, "What are you reading now, Mommy?"  "Upstairs I'm reading An American Wife and downstairs I'm reading Room."  "Good for you!" she exclaimed, as though I'd happened upon a uncommon but to-be-recommended practice.  "I do that but my friends don't get it."  Little does she know that I invented that practice, not she, but that was back when.....when I was 13 too.  : )]

This is what else I have had the wide-open pleasure to encounter this week, in the random sort of order which is appropriate to the season:

*The Silver Chair, aloud to Duncan (C.S. Lewis)
*What Color is Your Smoothie?  (Britt Allen Brandon; goes with my new hyperpowered blender)
*my own poems and those of my fabulous new critique group
*An American Wife (Curtis Sittenfeld; having the slightly creepy effect of making me like Dubya)
*Room (Emma Donoghue; finished on Tuesday night and best thing I have read since I can remember)
*IKEA, Crate & Barrel and other online furniture catalogs with my "New House Notebook" alongside
*Chapter 3 of my other critique partner's entertaining middle grade novel
*online documents regarding some shady dealings between our County Executive and our school system on the conversion of an organic farm occupying school land to privately owned soccer fields
*Narrative Magazine (thinking of entering poetry contest)
*Time magazine articles from March and April on The Next 10 Big Ideas and the 100 Most Influential People in the World
*and finally, this poem, which had a similar effect on me to last week's offering.  Its power links to that poem, to Room, and to the process of saying a long goodbye to rooms full of the evidence of younger childhoods.  (That said, only last week Duncan and his friends bedecked themselves with marker lipstick and eyeshadow, dug out wigs and sparkly handbags and videoed themselves acting out a visiting-Santa-at-the-mall skit.  Brave rainbow hearts indeed.)  My dad forwarded it to me.

Bedecked // Victoria Redel (apologies; the formatting is not righ

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3. Alternate Publishing: Niche Marketing of Nutrition for Kids

Continuing the series about Alternate Publishing.

Brain Child Press: Photo-Illustrated Books for Kids

Dr. Peggy Sissel-Phelan started Brain Child Press when she realized that there was a need for health and nutrition titles for kids and their parents. She immediately went for niche markets, selling her first title, A Visit to the Farmer’s Market, to the WIC (Women, Infants and Children) program which provides food stamps, and health and nutrition information to low-income parents, infants and children. This is an example of a niche publisher who deliberately sidesteps bookstores in order to find her target audience. In this case, Brain Child targets young mothers who are just learning about nutrition for their infants.

I first met Peggy at a Literary Festival, where she calmly told me that her first title had sold over 100,000 copies. A brilliant business woman, she has built a thriving niche publishing business.

You sell to alternate markets. Could you tell us about your best selling book and where it sells best?

My children’s photo-illustrated picture book “A Visit to the Farmers’ Market” is extremely popular. First published in 2007, a Spanish edition came out in 2008. In the past five years I have sold around 100,000 copies of the book (English and Spanish combined.) The original version was 7×8.5, saddle stitched (stapled). Last year, after requests for a bilingual version, I produced it. In doing so, I took the opportunity to revise the book’s layout to be 8.5×8.5, which is one of the standard picture book sizes in the trade, and I began to put it out in perfect bound format. I made this choice because I wanted to have access to Ingram’s Lightning Source POD service, and because you cannot apply for a Library of Congress number for a stapled book. I was also thinking about trying to get it in bricks and mortar book stores (it does sell on Amazon.)

The idea of bookstores is a new thing to me because from the very first my intention was to sell to niche markets. Having worked in health, education, and social service , settings, I not only knew there was a demand for the book, I was also very familiar with and had contacts in some very large market segments: WIC, Head Start, Cooperative Extension, health departments, Ag in the Classroom, etc. In fact, the book took a long time to produce (I did all photography and layout along with the text) so in that time (4 years or so) I pursued the market research and generated bigger and bigger contact lists. The agencies I listed above, along with schools, Farmers’ Markets, universities, and others have purchased quantities ranging from 1 to 8,000 at a time.

Because you sell in large numbers, you use traditional printers to get the best prices, instead of selling POD. Where do you go to find great printers at great prices?

I am a member of the Independent Book Publishers Association (IBPA). They provide various resources that can help you find printers. The membership maga

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4. Alternate Publishing: Historical Fiction

Continuing the series about Alternate Publishing. This is part 3 of 7.

Dodging Trends: Why I Turned to Self-Publishing

Guest Post by Chris Eboch

“If a book is good enough, it will find a home.” I’ve heard that a lot in the publishing industry, especially from editors and agents.

There’s just one problem. It’s not true.

After 15 years in this business, 12 traditionally published books, and years as a teacher through the Institute of Children’s Literature, writing organizations, and local colleges, I think I’m a pretty good judge of quality. And yet I’ve seen too many great manuscripts fail to sell. Maybe some authors just need to keep trying, but when multiple published authors say, “I can’t believe her novel hasn’t sold yet,” you have to acknowledge that the publishing business judges by standards other than quality.

That’s not to say you can sell a terrible book. Rather, a manuscript has to be great AND trendy, or at least something editors and marketing departments predict will sell enough copies to make money for the company. When vampires were selling big, publishers released more vampire books.

I happen to like historical fiction. My first middle grade novel, The Well of Sacrifice (Clarion Books), came out in 1999. It’s an adventure set in ninth-century Mayan Guatemala, and because many schools teach the Maya in fourth grade, it’s still in print and I get a nice royalty check twice a year.

A few years ago, I wrote a mystery set in ancient Egypt. The Eyes of Pharaoh is better written than The Well of Sacrifice, since I’ve become a better writer. Yet wherever I sent it, I got one of two responses – “Historical fiction isn’t selling well these days” or “We already have an Egypt book.”

I do know writers who have sold historical fiction more recently—mainly literary novels set in America in the last 200 years. And a couple of young adult novels have touched on ancient Egypt (well, at least on Cleopatra, who isn’t all that ancient by Egyptian standards). But despite great feedback on my story, despite teachers telling me they wanted the book for their classroom, despite the l

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5. Alternate Publishing: Ebooks

Arthur Slade, Canada’s premier writer of young adult fantastical fiction, won the prestigious Governor General’s Award (Canada’s equivalent of the Newbery), the Mr. Christie’s Award, and has had books on the American Library Association Best Books for Young Adults and has been a finalist for the Edgar Award (Mystery Writers of America). Last year, he reisued his backlist as ebooks and reports on the results here: A glorious year of ebooking – Learn how he sold 6353 EBooks!.

Drawing upon that experience, Art gives tips today about taking the same route.

This is part of the continuing series on Alternate Publishing:
Alternate Publishing Series TOC

5 Tips for Ebooks

Guest post by Arthur Slade
If you’re looking at self publishing your own work on Kindle or Kobo, or B&N or…well on any of those retailers here are 5 handy tips.

  1. Don’t be afraid. The world of epublishing is confusing. There are mobis, and epubs, and html and pdfs and… If you’re not into figuring out how to turn your book into these various formats then look for a formatting service. They’ll do it for you and you don’t have to sweat.
  2. Diversify. Amazon is the largest seller of ebooks, but it’s usually best to take the time to distribute your work to as many different retailers as possible. This allows you to reach a bigger audience. There’s nothing more frustrating for a reader with a Nook to find out that you’re only available on Amazon. And you never know, you may become a hit on one of the other retailers.
  3. Make sure your work is perfect. Yep, that should be a given. I’m assuming you’ve already rewritten it thirty times or so. Even the tiniest typos may upset a reader and give you a dreaded 1 star rating. So be sure your work is without typos and the gobbledygook that can spring up when text is converted to epublishing files. To do this it’s good to read your own work on a Kindle or your favourite device (an iPad is handy because you can use all of the various readers on one device).
  4. Put a professional cover on your book. You are entering the professional world and

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6. Alternate Publishing: Links and Resources

Continuing the series about Alternate Publishing.

Articles to read about Alternate Publishing

Please send me links to add to these lists.

Recommended Books