START YOUR NOVEL
Six Winning Steps Toward a Compelling Opening Line, Scene and Chapter
- 29 Plot Templates
- 2 Essential Writing Skills
- 100 Examples of Opening Lines
- 7 Weak Openings to Avoid
- 4 Strong Openings to Use
- 3 Assignments to Get Unstuck
- 7 Problems to Resolve
The Math adds up to one thing: a publishable manuscript.
Download a sample chapter on your Kindle.
Jane Friedman, a former editor at Writer’s Digest and now a superb blogger and commenter on the state of the publishing industry, spoke at the 2013 Midwest Writers Workshop about building a readership or audience on her personal blog at www.janefriedman.com. When she left Writer’s Digest, her blog there had a great following, but that belonged to WD. How did she regain a significant following of 750,000 readers/year? Watch Jane discuss her strategies here.
If you can’t see this video, click here.
Wow, time really does fly and so much has happened in my life since I last posted here. I am now blogging professionally and handling social media and content management for clients. I have come a long way. I also have a publisher reading my novel, THE SUN SHINES ON MADDY WEAVER. Yep, still working […]
If you’re like the majority of people, you may be wondering what SEO is. Well, it’s simply an acronym that stands for ‘search engine optimization.’
According to TechTerm.com, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.”
SEO is the means to accomplish this.SEO marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing.
Every online marketing strategy includes promotion, and
SEO marketing is a promotional tool under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, research and development (R&D), distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility, which in turn leads website traffic and customers.
Utilizing online promotion means you will be using the internet and search engines.
SEO marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.
Another explanation of SEO marketing: It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.
In essence, SEO marketing is kind of a popularity contest. When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a link to your site. The more inbound links to your site – relevant to your keywords or not - the more Google and other search engines ‘like you’ and consider you an authority.
Going a bit further with this, getting links from other sites with the same keywords in their links that you have in yours, is much better. This is considered as a higher ‘ranking vote’ by Google and establishes your site as having more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.
To be found and ranked by Google and other search engines, you need to add effective and relevant keywords to your site and content. To do this, you can go to
http://googlekeywordtool.com/Click on the Google Keyword box and it will take you to the Google Adwords search tool.
Using relevant and effective keywords is essential in
SEO marketing.
For an in depth look at attracting customers through SEO marketing, you can check out:Attracting Customers With Informational Marketing~~~~~~~~~~~~~~~~~
Related Articles:SEO and Marketing: Basic Tips and Definitions
If you're in the area, three of us Acme Author List members will be over at the Snowbird Craft Show 2010 at Prospect High School Field House on Sunday, Novem ber 21, 2010, from 10-4pm, signing our books. Free parking, raffle, concessions, bake sale. I, Morgan Mandel, plus Debra St. John and Margot Justes would love to say hello to you.
On one of the egroups I belong to, and also on Facebook, some of the members confessed they disliked doing book signings. I admit they can be discouraging. With the economy the way it is, often the public is attracted to the big name draws, not us midlist authors.
I do lots more online promotion these days, but I do like to get out every once in a while, like I'll be doing on Sunday, to spread the word. I know it's hard to believe for some of us, but there are people out there who still don't use computers, and still enjoy reading printed books.
What about you? Do you participate in book signings, at bookstores or other venues, either as an author or as a reader? What's your take on the best place to sell a book?
Morgan Mandel
http://morganmandel.blogspot.com/
Killer Career, a romantic suspense, now 99 cents at Amazon and Smashwords.
I am very lucky to be part of an amazing group of 21 authors published in the horror anthology HUNGRY FOR YOUR LOVE: An Anthology of Zombie Romance, edited by Lori Perkins and published by St. Martin's. We've had book signings all over the country, wherever our authors are based.
I was very lucky in that our northeastern signing, arranged by Lori Perkins, was at Blood Manor, a haunted attraction in NYC. It was my first signing ever and it was more fun than I could ever imagine. I had heard horror stories over the years from friends about sitting in bookstores and being asked where the bathroom was more often than signing books, but that was NOT a problem here. And at least when people ran screaming from the room, I could tell myself, legitimately, hey, it wasn't from meeting me!
Granted, being part of a zombie romance anthology allows you certain license to think outside the box, but perhaps getting creative when you start thinking about book signing locations might be a way to make signings more successful...not to mention fun.
Group signings seem to go best. The most sales I make at a signing are when I'm at RT or EPICon and doing the huge signings.
I only go to signings of authors that are autobuys for me and where the signing is held fairly close to where I live. But I love meeting the authors.
Brenna
I enjoy going to signings and meeting authors. We have so much in common.... LOL
I also enjoy doing signing events, especially love to talk to young people who are avid readers and want to talk about books and the writing process.
For me, the best places for events have been bookstores when I am there by myself or with one or two other authors. The larger events with lots of authors have not done as well as Brenna mentioned. Not sure why. One author said that people are put off when they walk into a venue and see 20 hungry authors looking at them. I think the venues she mentioned are successful for book sales because attendees are readers and writers who will always buy books.
Funny how the experiences differ, but I think what Jan mentioned was key: where you do it and when matter! If you can grab a place that goes well with your book theme, you should do better. However, I think it's mostly a toss-up as to whether you'll get sales. Always have promo stuff to hand out and consider that a success in itself.
I usually stop by an author doing a signing, to show support. However, it bothers me when s/he doesn't have so much as a business card I can take with me. I don't like spur of the moment decisions and will more often say no than yes if I'm on the spot.
As a reader, I've never been to a signing.
I'll be doing my first book signing as an author on the Saturday after Thanksgiving at our church. We'll see what happens. I don't have any unrealistic expectations.
Cheryl
I no longer do as many booksignings as I use to. I concentrate on online promotion now but I do booksignings at two local independent bookstores and I get a booth each year at the Houston Highland games. I also like to do group signings at our local sci-fi and fantasy con each year. It's good to get out a little and meet the fans in person but I don't go out of the city for booksignings any more and I limit it to the above venues which I always enjoy and usually do well at.
I do online promotion mostly, unless specifically invited. What I do is events: Group author signings, presentations to libraries and book clubs, esp. with the Minnesota Crime Wave. events like the excellent Write of Spring every year at Once Upon a Crime in Minneapolis.
I do signings by myself and with other authors. Now my nonfiction ghost books sell well for me, even alone. And some conventions I've done well when I have a table.
One thing about signings, you will met new readers. It's just another place to get readers.
One I had less success is when I am ask to give a talk at libraries (ghost books again) and I think people come for the free talk on ghosts. I will not do long distance again for this--not worth the gas.
I'm a reader, not an author, and I do attend book signings, both at the Poisoned Pen Bookstore, once in a while at Changing Hands in Tempe (hard to get to), and at my library. I don't buy books often, unless it's at an author booksigning. Then, I buy it & have it signed, to me personally. I'm not buying them for collecting purposes.
And, if the library needs a copy of the book when the author appears there, I'll buy it and donate it to the library. As Pamela said, the audiences aren't always large at the library, and they don't always buy a number of books. But, it's an important venue to introduce readers to the author.
So, I find author appearances important. I will buy books by new authors there, and I won't buy them just off the shelf at a bookstore or online, unless I've met the author.
Although most of my marketing and promotion is online, I do as many signings as I can to get my name and face out there. So far, I've stayed local due to cost. I enjoy meeting the readers and other authors, and feel I'll build a better following by doing so.
I don't do as many book signings as I used to do, but I still like to get out at least once a year to promote in person. I have had a lot of success with selling books at book signings, but with the economy the way it is now, sales haven't been as good at book signings.
I enjoy promoting online much better--it's cheaper and I can do it at my convenience. And whatever I have been doing has paid off in a nice, big royalty check this quarter.
I don't have much to add except that I cannot WAIT to do a signing, whether it's for two hundred readers, twenty, or "just" the two booksellers (who are as much what stopping in at a store is all about).
There don't seem to be as many book signing opportunities now as there were when my first novel came out in 2001. Many Barnes & Noble stores in several states had signings for me then and promoted them. Now they don't, and many of the independent book stores are gone.
I'm anxious to see how on-line promotion develops.
Monti
NotesAlongTheWay
I do booksignings of a sort. I tend to stick to the "craft show" type ones, and to be honest, they haven't been very successful. Being a small press author, getting into the larger bookstores isn't easy, and even then there's no guarantee of selling a certain number of books.
But, I keep plugging away. Like Morgan mentioned, we'd love to see you on Sunday if you're in the neighborhood!
As as reader, I have gone to many book signings at the closest local independent book store, Andersons in Naperville, IL. But as an author, I have done only one, and the sales were so-so, mostly to friends of mine who wanted my newest book. I'm still seeking a way to connect with readers who might be looking for a new voice, but there's so many of us, that it's hard to get noticed. And the independent bookstores don't like to carry PODs anymore than chain stores do, unfortunately.
I used to travel a lot doing signings, but like many of the others I stick mostly close to home for bookstore signings. I do go to events like the Kentucky Book Fair last weekend. I sell lots of books there (not as many as pre-recession), and it's always nice when people say I have this one and this one, I'll take the new one. A colleague and I do area outdoor festivals and sell quite well at them. Our local mystery bookstore stocks all of mine and handsells them.
I do signings occasionally, but the best luck I ever had was at a Holiday Market at the Senior Center in my corner of Colorado -- held the two days following Thanksgiving.
As for attending signings, I do like to do that, especially if I know the author. I think the last one I went to (that I wasn't also participating in) was for Sandra Dallas. She's always fun.
My ebook is women's fiction. Can someone please advise how do I promote it, what are the good promotional on-line sites, tools, etc? I’d really appreciate whatever you have to say on the topic