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Viewing: Blog Posts Tagged with: online promotion, Most Recent at Top [Help]
Results 1 - 4 of 4
1. Finding 750,000 Readers: Jane Friedman’s Advice


START YOUR NOVEL

Six Winning Steps Toward a Compelling Opening Line, Scene and Chapter
Start Your Novel by Darcy Pattison
  • 29 Plot Templates
  • 2 Essential Writing Skills
  • 100 Examples of Opening Lines
  • 7 Weak Openings to Avoid
  • 4 Strong Openings to Use
  • 3 Assignments to Get Unstuck
  • 7 Problems to Resolve
The Math adds up to one thing: a publishable manuscript. Download a sample chapter on your Kindle.

Jane Friedman, a former editor at Writer’s Digest and now a superb blogger and commenter on the state of the publishing industry, spoke at the 2013 Midwest Writers Workshop about building a readership or audience on her personal blog at www.janefriedman.com. When she left Writer’s Digest, her blog there had a great following, but that belonged to WD. How did she regain a significant following of 750,000 readers/year? Watch Jane discuss her strategies here.


If you can’t see this video, click here.

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2. Man Has it Been a Long Time!

Wow, time really does fly and so much has happened in my life since I last posted here. I am now blogging professionally and handling social media and content management for clients. I have come a long way. I also have a publisher reading my novel, THE SUN SHINES ON MADDY WEAVER. Yep, still working […]

0 Comments on Man Has it Been a Long Time! as of 7/23/2013 10:12:00 AM
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3. What is SEO and SEO Marketing?

If you’re like the majority of people, you may be wondering what SEO is. Well, it’s simply an acronym that stands for ‘search engine optimization.’

According to TechTerm.com, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.” SEO is the means to accomplish this.

SEO marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing.

Every online marketing strategy includes promotion, and SEO marketing is a promotional tool under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, research and development (R&D), distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility, which in turn leads website traffic and customers.

Utilizing online promotion means you will be using the internet and search engines. SEO marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.

Another explanation of SEO marketing:

It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.

In essence, SEO marketing is kind of a popularity contest.

When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a link to your site. The more inbound links to your site – relevant to your keywords or not - the more Google and other search engines ‘like you’ and consider you an authority.

Going a bit further with this, getting links from other sites with the same keywords in their links that you have in yours, is much better. This is considered as a higher ‘ranking vote’ by Google and establishes your site as having more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.

To be found and ranked by Google and other search engines, you need to add effective and relevant keywords to your site and content. To do this, you can go to http://googlekeywordtool.com/

Click on the Google Keyword box and it will take you to the Google Adwords search tool.

Using relevant and effective keywords is essential in SEO marketing

For an in depth look at attracting customers through SEO marketing, you can check out:
Attracting Customers With Informational Marketing

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Related Articles:


SEO and Marketing: Basic Tips and Definitions
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4. What About Book Signings? Do you do them, or go to them? by Morgan Mandel

If you're in the area, three of us Acme Author List members will be over at the Snowbird Craft Show 2010 at Prospect High School Field House on Sunday, Novem ber 21, 2010, from 10-4pm, signing our books. Free parking, raffle, concessions, bake sale. I, Morgan Mandel, plus Debra St. John and Margot Justes would love to say hello to you.

On one of the egroups I belong to, and also on Facebook, some of the members confessed they disliked doing book signings. I admit they can be discouraging. With the economy the way it is, often the public is attracted to the big name draws, not us midlist authors.

I do lots more online promotion these days, but I do like to get out every once in a while, like I'll be doing on Sunday,  to spread the word. I know it's hard to believe for some of us, but there are people out there who still don't use computers, and still enjoy reading printed books.

What about you? Do you participate in book signings, at bookstores or other venues, either as an author or as a reader? What's your take on the best place to sell a book?

Morgan Mandel
http://morganmandel.blogspot.com/
Killer Career, a romantic suspense, now 99 cents at Amazon and Smashwords.

18 Comments on What About Book Signings? Do you do them, or go to them? by Morgan Mandel, last added: 11/19/2010
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