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Viewing: Blog Posts Tagged with: Publishing Facts, Most Recent at Top [Help]
Results 1 - 17 of 17
1. How to Get Published

How to get publishedI get emails every day asking for advice on getting published or getting an agent. This is the post for people needing an entry-level introduction to publishing.
 
Dear Writer,
 
Congratulations on your decision to pursue publication. Before approaching literary agents, you’ll need to create the appropriate materials:
 
→ If you’re a non-fiction writer, you’ll need a full professional book proposal, with three sample chapters (this must include the FIRST chapter). (See How To Write a Book Proposal)
 
→ If you’re writing fiction, your manuscript must be complete, edited and polished; you also need a one-sentence hook and a one-paragraph pitch.
 
→ Do you need to know How to Find a Literary Agent?
 
→ A great title is an important aspect of attracting an agent’s or editor’s attention. Here’s how to create a perfect title for your book.
 
Once you have your manuscript and/or proposal ready, you need to prepare a query letter. You then begin sending your query to agents. (See How to Write a Query Letter. You may also want to Google it – there are hundreds of posts online about query letters.) Don’t attach your manuscript or proposal to the query; you’ll send that only if requested.
 
Please don’t contact literary agents with random questions, requests for advice, or asking for an education on how to get published. Approach literary agents with a query letter once you have a properly prepared manuscript and/or proposal. Don’t phone agents, or write them asking for a phone call.

 

*Resources To Help You*
 
An indispensable guide to publishing: Writer’s Market.
 
Magazines: I suggest subscribing to Writers Digest or The Writer.

 

Agent Directories:
 
Guide to Literary Agents by Chuck Sambuchino
 
Jeff Herman’s Guide To Book Publishers, Editors, & Literary Agents by Jeff Herman

 

Websites:
 
These help you find the right agent and even keep track of your queries: Agent Query and Query Tracker.
 
These help you make sure you’re dealing with reputable people: Writer Beware and Preditors & Editors.

 

Consider attending a writers’ conference (or two):
 
This is one of the best ways to get a crash course in writing, publishing, and book marketing. Check out the Shaw Guide to Writers Conferences.

 

Resources for CHILDREN’S and ILLUSTRATED books:
 
Adventures in YA & Children’s Publishing
 
Society of Children’s Book Writers & Illustrators
 
Resources for Children’s Writers
 
Children’s Book Insider
 
The Purple Crayon
 
Books about children’s publishing

 

Resources for CHRISTIAN publishing:
 
Click here for a list of Christian literary agents.
 
The most comprehensive book for Christian publishing: Christian Writers Market Guide by Jerry Jenkins.
 
For Christian writers’ conferences, READ THIS.

 

*Are You Ready to Query?*
 
Wait! Most agents have a website (and/or blog) on which they list their Submission Guidelines. As you use the resources above to identify agents who might be right for your work, it’s important to read their individual guidelines and submit accordingly.

 

*Attention Non-fiction Authors*

 
→ Be aware that author platform and credentials are of primary importance. It may take years to build the kind of platform necessary to interest an agent or publisher. Read all my posts on platform HERE.
 
→ You also MUST thoroughly examine the comparable books already available on your topic, and be ruthlessly honest with yourself. Does your book say anything that is fresh, unique, and not already well-covered in books within the last five years? If not, go back to the drawing board. Find a fresh hook or angle.
 
→ Does your topic typically require credentials or degrees to be credible? If so, do you have them? If not, ask yourself what you DO have (besides personal experience) that overcomes your lack of credentials. Are you really funny? Do you have a blog that gets 5,000 hits a day? Have you won awards or major accolades in your subject area? Make sure you have something special to recommend you to a book-buying audience. If you don’t have it, go create it, or give up the idea of traditional publication.

 

*Attention Fiction Authors*
 
→ Please do not send the first draft of the first novel you’ve ever written. It’s important to study the craft of writing fiction, as well as getting outside help in editing and polishing your work before calling it ready. You may want to join a writers group or get a critique partner.

 

*The Final Word*
 
If you truly want to publish with a traditional publisher, all the resources are available and many of them are free of charge. Good luck!
 

 

The post How to Get Published appeared first on Rachelle Gardner.

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2. Book Genres and Blog Stats

I had fun collecting stats on my sidebar polls last week. Thanks to all 1,453 of you who answered the questions!


Turns out:

→ 93% of you are writers
→ 85% of you are writing fiction
→ 73% of you are not yet published
→ 77% of you are writing for the general (not Christian) market

By far the most interesting info I gathered was the genres my blog readers are writing (or at least those who chose to vote). Here's how it stacked up:

26%  Fantasy or sci-fi
21%  General/other (non-genre fiction)
12%  Women’s fiction
12%  Mystery/suspense
10%  Supernatural or paranormal
9%    Romance
7%    Historical (romance or not)

I was particularly interested in the fact that the largest percentage was fantasy and sci-fi. I don't typically rep fantasy or sci-fi, so I really appreciate all of you reading my blog!

When the numbers first started coming in, I immediately noticed the large percentage who checked fantasy/sci-fi, and I wondered whether there might be a disproportionate number of writers in that genre vs. readers (hence the difficulty many of you are having getting published). I set out to try and run the numbers, but it's ridiculously hard to find accurate data on book sales by genre. So I went about it a different way. I decided to look at recent book deals as listed on Publishers Marketplace.

I chose two months: April, 2011, and October, 2010, and looked at all the fiction deals reported. There were 309 total deals. Here is how they stacked up by genre:

38%  General/other (non-genre fiction)
30%  Women’s/Romance
11%  Thriller
10%  Mystery/Crime
6%    Sci-fi/Fantasy
5%    Paranormal
<1%  Horror

I realize this isn't scientific, it's strictly anecdotal. But the anecdotal evidence supports the initial instinct I had when I saw the numbers. While 26% of those voting report writing fantasy or sci-fi, sampling from two recent months suggests only 6% of book deals were done in those genres. That's not a minor discrepancy...it's a significant difference.

What do you make of this?

What other conclusions might you draw from these two lists of (unscientific) statistics?

© 2011 Rachelle Gardner, Literary Agent

95 Comments on Book Genres and Blog Stats, last added: 4/28/2011
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3. Myth Busting - Part 1

One of the great things about the Internet is that it has made it so easy to find information. But the downside is that it’s just as easy to find misinformation. With authors, agents, and publishing people out there on blogs, loops, and forums, constantly talking with one another and often contradicting each other, it's sometimes hard to discern what's true and what's rumor. So this week I’ll take some time to bust some myths you shared with me in the comments of my March 4th post. Today we’ll start with…


MYTHS ABOUT GETTING PUBLISHED

Myth: You have to have an "in" to get an agent or a publisher. It isn't what you know but who you know.

Truth: While having an “in” helps, and networking can be quite effective, it’s not necessary nor is it the only way to break in. Many agents and publishers take on new writers through queries.

Myth: If you want a big publisher, get published at small presses first and work your way up.

Truth: While this can work, it’s not the best strategy. With a small publisher, your books may have modest sales figures, which may make it impossible for you to get a big publisher later. However, sometimes a small publisher is right for you, and can be a good home for you long-term.

Myth: Getting published is a catch-22. You need to be published in order to get an agent; but you can’t get published without having an agent first.

Truth: You do not need to be published to get an agent. Getting published is hard, but is not a catch-22. We always need fresh voices, so there are always new authors getting published.

Myth: Publishers can buy a spot on the NYT bestseller list to debut their author’s work.

Truth: While the formula for making the NYT list is somewhat mysterious, it does NOT involve publishers paying the NYT for a spot.

Myth: If your first book tanks you might get blacklisted and be banished from the publishing community forever, requiring you to change your name and begin from scratch.

Truth: If your first book tanks, you definitely have an obstacle to overcome, and using a pseudonym might be one way to try and deal with it. It's not a matter of blacklists and banishing, but a very real concern about whether your future books can sell.

Myth: Once you are published, you no longer need to submit a proposal for each book thereafter. A synopsis will do and your publisher will keep you indefinitely.

Truth: This varies publisher to publisher, and is totally dependent on the performance of that first book together with the quality of your writing. As an author, you are constantly beholden to the sales of your latest book, and if your books are not performing, the publisher can drop you. If you’re making money for the publisher, they’ll want to keep you.

Myth: When your books are published, they will automatically be in bookstores.

Truth: Distribution to every single bookstore in the U.S. is impossible. When you walk into any Barnes & Noble or other bookstore, it’s a crapshoot as to whether your book will be there.

Myth: You’re finished wit

40 Comments on Myth Busting - Part 1, last added: 3/15/2011
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4. ISBN 10, ISBN 13, and Those Pesky X’s

(or...Get Your Info From Knowledgeable Sources)

A client wrote me sounding a teeny bit worried:

A friend of mine who used to be a bookstore manager mentioned the "X" that shows up after my ISBN number. She said it might be a problem when ordering books for the store because it indicated my book was Print on Demand. Is this a big concern or not?


I love the misinformation authors get from people who seem to know just enough about publishing to be dangerous. (This is what keeps agents in business.) I'm so glad my client asked me the question instead of needlessly worrying about it!

Here's a bit of basic info about ISBNs:

The United States ISBN Agency is the only source authorized to assign ISBNs to publishers supplying the United States, U.S. Virgin Islands, Guam and Puerto Rico. There are over 160 other ISBN agencies throughout the world.

A new ISBN is required for each new or revised edition of a book. Once assigned, an ISBN can never be reused.

ISBNs used to be 10-digits. In 2007, they began the changeover to 13 digits. Publishers buy their ISBNs in huge blocks (they get a discount this way) and some books published today have ISBNs purchased before the 2007 changeover, so they have two ISBNs, a 10-digit and a 13-digit. You'll notice the 13-digit version is simply the 10-digit one preceded by 978, and with a different final digit.

Sometimes an "X" appears—and what it actually means is "10." Here's why:

The ISBN has several parts which are all code for something. The final digit is known as the "check digit" and it verifies the ISBN. Check digits go from 1 to 10. In cases where the check digit would be 10, it appears as an X.

The five parts of an ISBN are as follows (directly from the Bowker website, ISBN.org):

1. The current ISBN-13 will be prefixed by 978.

2. Group or country identifier which identifies a national or geographic grouping of publishers.

3. Publisher identifier which identifies a particular publisher within a group.

4. Title identifier which identifies a particular title or edition of a title.

5. Check digit is the single digit at the end of the ISBN which validates the ISBN.

So there you have it. Learn something new everyday, I guess. Any more questions about boring topics like ISBNs?

Now, who can tell me what book I took the above ISBN image from?

© 2011 Rachelle Gardner, Literary Agent

36 Comments on ISBN 10, ISBN 13, and Those Pesky X’s, last added: 2/15/2011
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5. How to Get Published

(The Definitive Post)

I get emails every day asking for advice on getting published or getting an agent. This is the post for people needing an entry-level introduction to publishing.

Dear Writer,

Congratulations on your decision to pursue publication. As a literary agent, I'm not able to help you until you've created the appropriate materials:

→ If you're a non-fiction writer, you'll need a full professional book proposal, with three sample chapters (this must include the FIRST chapter). (See How To Write a Book Proposal)

→ If you're writing fiction, your manuscript must be complete, edited and polished; you also need a one-sentence hook and a one-paragraph pitch.

Once you have your manuscript and/or proposal ready, you need to prepare a query letter. You then begin sending your query to agents. (See How to Write a Query Letter. You may also want to see all my posts on query letters: HERE.) Don't attach your manuscript or proposal to the query; you'll send that only if requested.

Please don't contact literary agents with random questions, requests for advice, or asking for an education on how to get published. Approach literary agents with a query letter once you have a properly prepared manuscript and/or proposal.

Sounds simple, right? It is, but you're still not ready. You stand very little chance of being published until you immerse yourself in the world of publishing to learn as much as you can about how it works and what to expect. If you're serious about publishing, you'll need to treat it as (at least) a part-time job. Or maybe an internship, since there's no pay at the beginning.

*Resources To Help You*

Publishing blogs. See my sidebar for terrific agent blogs and other sites for writers. (Great roundup: Writers Digest 101 Best Sites for Writers.)

Magazines: I suggest subscribing to Writers Digest or The Writer.

Agent Directories:

2011 Guide to Literary Agents by Chuck Sambuchino

Jeff Herman's Guide To Book Publishers, Editors, & Literary Agents by Jeff Herman

Websites:

These help you find the right agent and even keep track of your queries: Agent Query and Query Tracker.

Consider attending a writers' conference (or two):

This is one of the best ways to get a crash course in writing, publishing, and book marketing. Check out the Shaw Guide to Writers Conferences.

Resources for Christian publishing:

47 Comments on How to Get Published, last added: 2/11/2011

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6. Reversion of Rights


Blog reader Sue Harrison said: I've found myself in a frustrating situation with a publisher regarding the definition of "out-of-print" [and not being able to obtain] a reversion of rights to two of my novels. These novels have earned back their advances but are no longer available to the public. I'm guessing this situation has come about because I signed these contracts before e-book rights were contracted. Do authors still have so much difficulty obtaining a reversion of rights when their books are no longer in print?

An anonymous blog reader said: I am especially interested in how you handle e-books—is it possible for the author not to sell those rights at all, and how do you negotiate when (and if) those rights revert?

Good questions. Rights reversion is an important element in a publisher contract, and this is one of the reasons to have an agent or someone knowledgeable in publishing who can negotiate a contract for you.

“Reversion of rights” simply refers to the point in time at which the publisher no longer owns the rights to your book. When the rights revert to you, the author, you’re free to sell them again or do whatever you want with your book. In the past this wasn’t as important because it was unlikely that another publisher would want to take on an already-published book. Your main option was to self-publish and you'd likely not be able to make enough money to cover your self-pub costs.

But all that’s changed in the digital age. Now, when the rights revert, you can simply and cheaply format your book for Kindle and all the other e-book formats, and keep it for sale forever, perhaps making a few extra bucks a year. So there’s a strong reason to want to get the rights back as soon as the publisher is no longer making you any money.

Of course, this is also why publishers want to hang on to rights as long as possible. Once a book stops being printed in the ink-and-paper format, the publisher can benefit from keeping it “in print” and continuing to sell e-book versions. As long as they have a chance to make money from your book, they may not want to give up the rights.

In Sue’s case above, it sounds like her books are not available in any format, and yet the publisher is hanging on to the rights in case they get around to making them available as e-books and making a few more bucks someday. Apparently there was no clear provision for defining “out of print” and “reversion of rights” in Sue’s contracts which were signed over a decade ago—a common issue for many writers.

Today, we are very clear in our contracts about what defines out-of-print and triggers a reversion of rights. Typically, the publisher wants to keep the rights as long as they’re selling a certain base number of units. For example the contract may state that they retain the rights as long as they're selling, “100 copies in any print or electronic version within a single royalty period.”

As an agent, I don’t really think 100 units is enough to justify their keeping the rights. I usually try to get it changed to something like 400 units (but publishers are not excited to grant this). Usually there will be a provision that you cannot request a reversion of rights if your advance isn't earned out. The contract language may state, for example, that if the advance is earned out and the publisher’s sales fall below a threshold for two royalty periods in a row, the author can request a reversion of rights if the publisher doesn’t bring the

12 Comments on Reversion of Rights, last added: 11/30/2010
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7. Q4U: Too Much Information?


I’m wondering if the plethora of publishing blogs and the wealth of advice available for aspiring writers is making it more difficult for you, rather than easier.

It seems the more information and advice we give via our blogs, workshops, webinars and books, the more writers clamor for even more detailed advice. It also seems writers are stressing more about the details of publishing than ever before. Even with all the information available, one commenter on yesterday’s post said “good, comprehensive and transparent information is extremely hard to find” and called it one of the “flaws of the industry.” I’m flabbergasted by that. If you shop on Amazon or at Barnes and Noble, you will find hundreds of books on every aspect of getting published—many of them “comprehensive and transparent.” Don’t even get me started on the number of blogs and websites out there.

All I can conclude is that there is so much information available that it becomes confusing, because much of it is contradictory (coming, as it does, from different sources). This leads writers to pull out their hair in frustration and beg us for definitive answers. But isn’t it obvious that definitive answers don’t exist?

You have to write the best book you can, properly query agents, and see what happens. Beyond that, there are countless views on exactly what process to follow. You can keep asking until the cows come home but you’re not going to get that one magical piece of advice that is going to finally bring you success.

Maybe part of the problem is that we agents are giving so much information on our blogs—like how to write a query letter, etc.—that writers are becoming paranoid that they must do everything perfectly, so they keep asking for more and more tips on how to reach that perfection.

I wonder if writers’ frustration about the “lack of information” is really not that at all, but simply the age-old frustration about a difficult and time-consuming process that they wish were easier.

I’m just thinking out loud here. Help me out. What do you think about the flow of information regarding publishing? Is it true there is not enough of it?

If there’s enough information, why are writers still frustrated? And why do so many people write me with the most basic publishing questions imaginable, that could be answered fifty different ways from one quick Google search?

I’m interested in your answers. Have a good weekend!


(c) 2010 Rachelle Gardner, Literary Agent

133 Comments on Q4U: Too Much Information?, last added: 8/9/2010
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8. Stuff You Pay For

A client of mine was reading over his contract with a Big Six publisher and he emailed me wondering, If my book needs an index, do I really have to pay for it myself?

"Yep."

And how much would it cost?

"Depends, but most likely in the neighborhood of $500 to $1200. Don't worry, the publisher will front the cost and take it out of your royalties."

And that got us started discussing "author costs" - about which most writers are blissfully unaware. So let's talk about those for a minute.

Yes, the index is, believe it or not, the author's responsibility. You can hire a professional indexer or DIY (but it's specialized and tedious work, so I wouldn't recommend it).

In addition to that, it's the author's responsibility to pay for:

Permissions to quote poety and song lyrics. This can be prohibitively expensive, especially songs, so if you're writing a novel of 50 chapters and planning to place a song lyric at the top of each one, you're probably going to want to scrap that plan. You may not even think it's worth it to pay for permission to quote one song lyric in your book. Costs vary so I can't give you a quote but usually at least a couple hundred dollars for a line or two from a song.

Photos: All photos must have permissions, and the photographer may want to charge for the use.

Artwork: If you have any kind of art, including line drawings, charts or graphs, you'll need to pay any associated costs. (This doesn't apply to children's picture books, which deals are structured differently.)

Cartoons: These can be pricey, but some people like to use them in non-fiction books to underscore a point.

Basically, if there is anything in your book that you did not create, it's up to you to procure legal permission to use it and pay any associated costs. Kind of a nice thing to know in advance, huh?

We'll talk about how to get permissions in another post. Let me know if you have questions so I'll be sure to address them.

(c) 2010 Rachelle Gardner, Literary Agent

73 Comments on Stuff You Pay For, last added: 7/16/2010
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9. A Splash of Cold Water

Some of you may have read the post from agent Kristin Nelson last week about agents fighting over writers. She wrote that every single time she offers a writer representation lately, she ends up competing with several other agents who want the same client. You can go read her post now: Hot Commodity

In response to her post there was quite a bit of talk on Twitter, with writers saying, "I better get my query out there soon because agents are fighting over writers!" I don't very often write posts that are discouraging, but I'm afraid I'm going to have to pour cold water over this excitement, because I think it's based on a misunderstanding of what Kristin wrote. Time for a reality check.


Kristin's post is absolutely right-on about agent competition. I've seen the same dynamic lately. I'm typically competing with several other agents for the clients I really want. Sometimes I win, sometimes I don't.

But the reason this happens is because the majority of queries don't motivate us to immediate action. The awesome ones are relatively few and far between; so when they come across our desks, we recognize them and we tend to act fast. The reality is that agents are only fighting over a few writers. Maybe it will be yours. And maybe not.

Here's something else to take from this: When a project looks like it's going to be hot, many agents notice it (assuming you've sent it to multiple agents.) So if you're not getting positive responses from agents, don't blame the agents and don't make excuses for yourself. If your project looks saleable in today's market, agents will notice.

Of course, there are all kinds of reasons projects get rejected. It's a combination of your book, your platform, the agent's workload and need for a new client, the agent's preferences, and how the market looks at that very moment. It's not all about the worthiness of your project. So don't take those rejections as a reflection of your worth as an author.

But at the same time, don't sit around thinking all the agents must be making a BIG MISTAKE by not offering representation. Most agents recognize a saleable project when they see it. And they'll pursue it, IF it fits what they want to represent.

We get hundreds of queries a week, but we're only "fighting over" a few of them.

Sorry about that cold water.

Rachelle Gardner, Literary Agent

36 Comments on A Splash of Cold Water, last added: 5/7/2010
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10. What's in a Publishing Contract?

Many of you are looking forward to the day you sign your first publishing contract. But you also wonder... what the heck is in a publishing contract, anyway?

Below is a brief overview of some of the important contract clauses. This is *NOT* by any means comprehensive—contracts vary and are typically 10 to 15 pages long (single spaced). Some are more detailed than others.

I’ve put an asterisk (*) by the ones I find myself negotiating most often. Remember, the agent’s job is to advocate for the author: first to make sure they are well-protected in every eventuality, and second to make sure they’re getting the best deal possible when all variables are taken into consideration. So the agent will negotiate any clauses that need it.

Here are some of the things a typical publishing contract contains:

→ Description of the work(s).

→ Provisions for registering the copyright (the publisher does this).

→ Which rights are being granted, in which territories.*

→ Amount of the advance.*

→ How the advance will be paid out, i.e. in halves, thirds or quarters, and what triggers each payment (contract signing, delivery of manuscript, publication of manuscript, etc.) Also, provision might be made for an advance bonus if certain sales goals are hit.*

→ Royalty rates broken out by editions: hardcover, trade paper, mass market paper, audio, digital audio, electronic book, special sales, book clubs, large print, overseas.*

→ When and how often the author will receive royalty checks and statements.

→ Description of licensing rights (how the proceeds are shared if the publisher sub-licenses these rights to another entity): reprints of any kind; book clubs; foreign language translations; electronic or audio reproduction; first or second serialization (excerpts appearing in periodicals before or after book publication); Braille; performance; video; motion picture; merchandising.*

→ Requirements for delivery of the manuscript. Due dates, word count, how to deliver. What happens if author doesn’t meet delivery requirements.

→ The publisher’s policy on editing and revisions.

→ Time limit from contract-date by which the publisher must publish the book; provisions for if they don’t.

→ Requirement for author to participate in publicity and promotion.

→ Requirement for author to refrain from publishing other works which would compete or infringe on the sale of the book being contracted.

→ Whether or not the author has a right of creative consultation on matters of design and title.*

→ Number of free copies to author and agent.*

→ Author buyback discounts (price at which you can buy your book from publisher).*

→ Provisions for declaring the book “out of print” and reversion of rights to the author.*

→ Author warrants that their work doesn’t infringe on any laws or harm anybody.

→ Possible option on future works by the author.*

→ Provisions for remaindering, should it become necessary.

→ Provisions for termination of the agreement by either author or publisher.

→ What happens if the publisher goes bankrupt; what happens if the author dies.

→ Agency appointment.

→ Lots of legal language about indemnification, jurisdiction, mediation, etc.

→ There may also be Exhibits following the main contract, including permissions forms and photo release forms.

Usually the author just wants to hear abo

28 Comments on What's in a Publishing Contract?, last added: 5/4/2010
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11. What About Market Research?


I've been asked this question several times by various people outside the publishing industry:

Why don't publishing houses do more market research? Most industries that sell to the public invest heavily in things like focus groups, surveys, and product testing. This is even done with TV shows and feature films. But it doesn't seem the publishing industry engages in much market research. Why not?

There are good reasons for this. It's not an oversight or an accident. Here are my thoughts:

→ Primary market research is suited to a specific product, which wouldn't be helpful to publishers, who are putting out dozens or hundreds of products each year.

→ It's difficult to pin down readers with questions of what they like to read. Often they don't know they like something until they try it. Market research would turn up information that's inaccurate and irrelevant.

→ The economics of publishing are different from other large industries that spend significant money on market research. Publishers produce more unique products each year than many industries, at smaller margins. It's probably cheaper just to publish a book and try to sell it than to go through the expense of pre-publication market testing.

→ There are integrity issues with publishing that may not apply to other businesses. Market research implies the author/publisher would change the product to suit the whims of the consumer, something that goes against the grain of writers and publishers.

→ The way publishers conduct "market research" is to keep their fingers on the pulse of the culture, watch the news, stay in touch with trends, and pay attention to the emerging interests of our society. This is more effective than paying for focus groups or surveys.

I asked Michael Hyatt about this and he sent me a link to a terrific blog post from Mark Cuban: Why You Should NEVER Listen to Your Customers. Mark says, "The best way to predict the future is to invent it."

Does this explanation make sense to you? Can you think of circumstances in which market research might be appropriate in publishing?
Rachelle Gardner, Literary Agent

38 Comments on What About Market Research?, last added: 4/29/2010
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12. It's All Gloom and Doom

"It's harder than ever to get a book deal."

"Advances are lower than they've been in years."

"Thirty is the new fifty."

"Publishers are taking so long to make decisions these days."

"When you finally get a book deal, your advance could be spread out over two years or more."


"The big houses are aggressively seeking household names and celebrity authors."

"There seem to be fewer slots for debut authors."


Yep, yep, yep, it's all true. Publishing is a rough road these days. Don't let anybody try to convince you differently.

And yet... we're still plugging along. We're taking on new clients and we're doing our best for current ones. We're doing deals at a pretty decent rate. I announced four new contracts on Publishers Marketplace last week and have several more coming this week and next.

Bottom line? Yeah, it's hard. So what? If it were easy, anyone could do it.

I think the best strategy is to face the realities head-on, acknowledge them and keep on working. That's what I do everyday.

How do you persist in the face of depressing odds and harsh realities?

Rachelle Gardner, Literary Agent

83 Comments on It's All Gloom and Doom, last added: 4/7/2010
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13. Publishing Smackdown: Let the Games Begin


If you think things were starting to get crazy in publishing, the last week just turned everything upside down again. As you know, Apple introduced the long-awaited and much-hyped iPad (here's a quick overview from PW), which looks to me like it's going to live up to the hype. (Watch this video if you haven't already.) Do I want one? You'd better believe it. But I'm not going to buy a first generation iPad. In fact, I'm hoping they'll eventually introduce a smaller one that will fit into my handbag, at which point I'll pretty much sell everything I own just to get one.

But I digress.

The big news for publishing is not just the iPad itself, but the way that Apple has been working with the Big Six publishers to create a new business model for eBooks, completely changing the economics of eBooks for both publishers and authors. I'm not going to explain it in detail because Kristin Nelson already did a great job on her blog. Bottom line, as Kristin says, this completely changes the game of eBook rights, leaving agents scrambling to keep up with it, trying to make sure we negotiate the most favorable contracts for our clients. Stay tuned as this evolves. (Get it? e-volves?) The story is just beginning.

Apple is, of course, eager to take over from Amazon as the world's largest bookseller (they have a long way to go) but the battle for world domination is taking some strange twists. It's all happening against the backdrop of a struggle that has been taking place for the last several months between Amazon and some of the big publishers over eBook prices. Amazon has been insisting their Kindle books be sold for $9.99, while some publishers have been fighting hard for a higher price, like $12.99 or $14.99.

Late Friday night, news broke that something strange was happening over at Amazon when a few authors started noticing that their books were no longer showing up on the Amazon site. Soon it became clear that all the missing books were from Macmillan (one of the largest publishers) and a glitch was suspected. But the truth turned out to be almost surreal. Amazon has been locked in a struggle with Macmillan over eBook prices. Apparently the folks at Amazon got weary of negotiating and decided to wield their power instead, so they removed every Macmillan book from their site. You can buy Macmillan books from resellers, but you can't buy a new one from Amazon itself. This is supposedly a temporary measure to make a point, but as of Sunday night, Macmillan books are still not available on Amazon.

The whole thing left all of us going oh... my... gosh.

Sunday morning things got even more surreal and Big Brother-ish when (allegedly) people who had downloaded free sample chapters of Macmillan books on to their Kindles found that the chapters were no longer on their Kindles. Just.... gone.

Sunday afternoon Amazon posted an official letter to their customers, stating, "... ultimately, however, we will have to capitulate and accept Macmillan's terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books." Publisher's Lunch asked, "Could publishers have triumphed so quickly...?" We shall see.

All of this brings up the sticky issue of DRM or digital rights management, something we can no lo

73 Comments on Publishing Smackdown: Let the Games Begin, last added: 2/3/2010
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14. Finances of Publishing:

Answering Questions from Last Week

I'm glad my two posts last week, How Do Book Royalties Work? and Is Your Book Worth It? seemed to be helpful. There were quite a few questions, a few of which I'll try to answer here.

Sara asked: If an author wants to help sell their own books (lectures, readings, etc), how does that work? Is there a price break for authors who want to sell directly (say for 100 books)? Is that considered helpful or what do publishers think of authors pushing their own books?

A: Yes, it's definitely a huge plus if an author is going to sell their own book! Many non-fiction authors are the driving force behind their own book sales because of their speaking engagements and back-of-room sales. The author's contract with the publisher specifies the discount at which they can buy their own book for resale, and this is something the agent usually tries to negotiate to make it a win-win if the author has the potential to sell a lot of books on their own.

Lisa Jordan asked: I've heard many people say most first-time authors don't earn out their first novels. Is this a red flag to future publishers?

A: First, I know the scuttlebutt is always that new authors don't earn out their advances, but I'm not sure if this is true and I'm not aware of any research that categorically proves it. Since publishers don't typically report this information anywhere, it's all anecdotal. But yes, it's true, some authors don't earn out their advances.

As you learned last week, the earn-out figure is just one of a multitude of factors a publisher uses to determine whether a book is a success. There is also the break-even, or the number of units they must sell to recoup their total investment (not just the advance). Additionally, there is a threshold number of copies a publisher hopes to sell of any book, which is probably around 15,000 for the lower-expectation books. The publisher puts this all together to decide if the book was a good gamble or not, and will use that to decide whether to sign future books from the author.

As far as whether it's a red flag to other publishers: the red flag is the sales figure itself. Another publisher doesn't really care (or know) whether an author earned out their advance, but they do care about how many units were sold. Low sales figures are very difficult to overcome. So if you have published three books, and they all sold fewer than 10,000 copies, yes that is a huge red flag and you will have difficulty finding a publisher.

Jody asked: I'd be curious to know how hard or easy it is to sell 6,000 books. And what is the biggest factor in helping debut authors reach their earn out level?

A: I'm afraid this is one of those questions that doesn't have a specific answer. Hard? Easy? If it were that scientific and quantifiable, we wouldn't have so much difficulty making it happen, would we? It depends on a complex interweaving of the book itself, the title, the cover, the publisher's and author's marketing efforts, whatever else is going on in the culture, the tilt of the moon, and the amount of fairy dust applied.

Besides, you don't want to shoot for the earn-out figure. You really want to shoot for something like 15,000 copies. It's a respectable number for a first-timer.

Richard said: Maybe it's time to talk about the range of copies sold for first-time authors in CBA.

A: I do not know. It varies so widely, but I imagine the range is something like 5,000 to 20,000. Don't quote me on that.

Robin asked: How many publishers expect you to use your advance to pay for your own marketing, PR and/or book tours?

A: Publisher

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15. Sell-in, Sell-through, and Earn-out

*and Returns

Kind of a dry post today so I've included a YouTube video below for your entertainment -- "NaNoWriMo in 3 Minutes." (Just in case you aren't doing NaNoWriMo and/or you've been living in a deep dark cave somewhere and don't know what it is.)

Anyway, today I want to explain some terms that sometimes get confused: sell-in, sell-through and earn-out (and I'm reluctantly throwing in returns at the last minute.)

SELL IN: This is the number of copies ordered by retailers (or any other entity) prior to publication of the book. Sometimes this number is called the "lay down" and you'll hear publishing types say things like, "What was the lay down?" The number tells you how many copies are available to consumers on the day the book first goes on sale. The sell-in figure helps to determine the initial print run.

Of course, the publishing industry has this lovely little tradition called returns* so the sell-in could be just the beginning of your skyrocketing sales figures... or it could be a vastly optimistic early sign of your book's success, only to be decimated by reality, otherwise known as:

SELL THROUGH: Also known as "net sales," this is the number of books consumers actually purchase. The number is calculated and recalculated over the life of the book, and always takes into account the returns to-date. Sometimes you'll hear people say things like, "The sell-in was terrific but the sell-through was disappointing."

So to simplify: Sell-in refers to the number of books placed in bookstores. Sell-through refers to the number of books consumers carry out of bookstores.

EARN OUT: This refers to whether or not your book sold enough copies for you to earn back the advance you were paid by the publisher. (See last Tuesday's post on How Book Royalties Work.) To use this term in a sentence (verb form): "Did your book earn out?" Or to use it as a noun: "What's the earn-out on that book?"

*And what's the deal with returns anyway?

Basically the deal is that "returns" are probably the number-one lamented aspect of the publishing industry, blamed for everything from making it difficult to have a profitable business to global warming and possibly even swine flu. (Okay, maybe not those last two.)

Bookstores can return unsold books to the publisher and get full credit on their account. So this is why your sell-in is one thing, and your sell-through is something else entirely. If your book is doing well, the bookstore will sell out and order more. If your book isn't selling, the bookstore will package it up and send it back.

The tighter a bookstore's finances are, the quicker they'll send back a book. Some bookstores will only give a book a month on the shelf to show some significant sales (however they define significant) and if it doesn't measure up, back it goes. In tough times, bookstores occasionally return books for credit rather than paying their bills with actual money, setting into motion a devastating financial spiral for many publishers (who actually need cash to run their business, not a warehouse full of unsold books).

Thus ends my publishing vocbulary lesson for today. Now here is some NaNoWriMo silliness.


16. Is Your Book Worth It?

Yesterday I told you how book royalties work, so today I want to go further and explain a little more about the finances of publishing, this time from the publisher's perspective.

One of the things that's hard to remember is that the publisher makes a significant financial investment in each writer, with no guarantee that the book will sell. It's one of the reasons publishers have to make such careful decisions. There's so much competition out there, and each book costs a substantial amount of cash before your book ever hits the shelves and makes a dime.

But what does that mean? How much will a typical publisher spend on your book before they've sold a single copy?

Here's a hypothetical overview. Keep in mind this is simply an example and the numbers vary WIDELY from book to book, and from publisher to publisher. This is to illustrate that even if a publisher doesn't offer you a large advance (or any advance at all), they're still spending a lot of money on your book, which they may or may not recoup.

Trade Paper:
Editorial: $6,000
Packaging (cover design & production): $4,000
Typeset & Interior layouts: $2000
Printing & binding: $13,000
Marketing: $8,000
Warehousing: $4,000
Sales: $6,000
Author royalty (a typical advance is calculated in this model): $15,000

TOTAL: $58,000

If the cover price is $14.99, and the net price (the amount the publisher actually receives for each book) is $6.75, then the breakeven point for the publisher to recoup their cost is around 8,600 copies sold. (Again, highly simplified for illustration purposes.) Any fewer than that—the publisher is losing money on your book.


Hardcover:
Editorial: $8,000
Packaging (cover design & production): $5,000
Typeset & Interior layouts: $3,000
Printing & binding: $18,000
Marketing: $15,000
Warehousing: $6,000
Sales: $10,000
Author royalty (a typical advance is calculated in this model): $25,000

TOTAL: $90,000

If the cover price is $25.00 and the net price is $11.25, then the breakeven point is around 8,000 copies.

Keep in mind that publishers couldn't stay in business if all they ever did was break even. In fact, they break even on some books, and they lose money on others. You wonder why they're always looking for a big NYT bestseller? Well, they've got to pay their bills somehow. Many publishers count on the success of a few big products to pay for all the others that don't sell as well. To put it more personally (for those of you who complain that publishing is so commercial and everything's about money, yada yada yada...) if you're a first-time author, it's possible those bestsellers are paying for YOUR book to be published, because it's possible the publisher will lose money on your book.

Can you guarantee your book will sell enough copies to pay for itself? Are you committed to participating in marketing so that your book has a better chance of selling? Maybe this makes it easier to understand why it's so crucial for publishers to choose books they think consumers will actually buy, and choose authors who will help sell.

→ These numbers, though they are hypothetical, apply to "mid list" books or those that have not received ginormous advances nor are expected to hit #1 on the bestselle

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17. Myths vs. Facts of Publishing

The comments on Friday's post confirmed that myths about publishing are alive and well, as they always have been. Of course, every myth has its basis in some kind of fact, and it's not always easy to tease apart the truth from the lie. I'll address a few common myths here, but just realize, for everything I say, there's going to be an exception. I'm saying this from my perspective based on what I've seen.

1. Getting published is a catch-22.
I hear this all the time... it's probably the single biggest myth about publishing and it drives me CRAZY because it's so untrue. People say, "You need an agent to get published. But you can't get an agent if you're not published." Writers believe this lie and then spend all kinds of time and energy fretting about it.

Closely related is another myth, "Nobody's taking on any unpublished authors."

Both are complete and utter hogwash. Sure, it's hard to break in to publishing. If you're unpublished, it's a difficult road. But understand this: There is a huge reading machine out there that needs to be constantly fed. We need new content, and we will always need the infusion of new voices. I'm still a newer agent; I've sold 26 books and of those, 21 were from debut authors. So don't believe the ridiculous myth that you have to be published to get an agent, or that nobody's interested in unpublished authors. It's just harder, that's all. But you already knew that.

2. Agents don't read submissions.
Several of Friday's comments expressed the fear that agents don't even read their submissions. Ginny Martyn shared the suspicion that when it's time to choose projects to represent, agents "lock their office doors, close their office blinds and employ eenie meenie miney moe." How fascinating! That would sure be easier than the way I've been doing it - which is to actually try and assess each project in terms of (a) whether I like it, and (b) whether I think I can sell it.

Obviously I don't think agents use eenie meenie miney moe, and if they did, they'd either be very bad agents with a terrible track record of selling, OR their system works, they sell lots of books, so who cares how they choose them?

Bottom line, any agent who's actually looking for new clients is reading submissions; if you happened to get a pass letter from an agent who didn't read your submission, then they don't have time for new clients or they're not the agent for you anyway. So there's no mileage in worrying about this.

3. Agents talk with one another about bad queries.
A commenter named Two Flights Down pictures an agent reading a query and thinking, "Ugghhh...that again!?" Then speaking with other agents about how horrible and annoying the letter was. The truth is, most agents are way too busy for this. Some agents write about bad queries, good queries, and mediocre queries on their blogs as a way of trying to help writers. But as far as calling up our friends and going, "You wouldn't believe this horrible query I got..." Well, there's just no point. With dozens of queries coming every single day, we don't have time to gossip about them. I'm not saying it can't occasionally happen, but it's not the way most of us conduct ourselves on a daily basis.

4. If you don't follow the "rules" you will get automatically rejected.
This is something that truly bothers me. I often blog and tweet about ways to make your writing better, ways to improve your queries, and what NOT to do in a query. A lot of agents & editors do the same thing. The problem comes when writers interpret every single thing we say to mean, "If you don't follow this ONE piece of advice, we will immediately reject you, and you will never get published."

That's NOT what we're saying! Every piece of advice is simply that - a tip to help you become a better writer or create more powerful queries. Everything occurs in context; i.e. making one little mistake in the bigger picture of a wonderful query or a wonderful book isn't going to kill you. So please, take our tips for what they are - TIPS - and try not to stress out so much thinking any little thing can make or break your entire writing career. (But still, DO pay attention to detail as much as possible.)

5. Most agents won't consider any manuscript over 120k words in length.
NOT a myth - this one is true! Until you've proven yourself with a couple of books that sold well, you're not likely to sell an epic or saga much over 100k. There are always exceptions, of course. But if you're trying to break in, your 180k-opus is probably not the ticket. (See my post, Writing the Break-In Novel.)

I'll address some of the other myths in future posts.
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