We checked in with Mary Bergstrom, author of the new book “All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth,” which is the first to focus on this powerful demographic. As she puts it, “born under the... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
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By: Anastasia Goodstein,
on 4/12/2012
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Truth, Barbie, ACLU, chinese youth, Ypulse Essentials, COPPA, ATVs, China youth, China youth research, gay straight alliance, Hertz, iphone texting, Truth campaign, webosaurs, Add a tag
By: Anastasia Goodstein,
on 2/12/2009
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JacketFlap tags: Britney Spears, obama, twitter, the hills, high school musical 3, current tv, chinese youth, presidential debates, lauren conrad, Ypulse Essentials, 50 Cent, ed tech, heidi montag, prescription drug abuse, Scion, Add a tag
By: Anastasia Goodstein,
on 10/17/2008
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Teens, International, Youth Marketing, chinese youth, Collegians, All Eyes East, Mary Bergstrom, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Truth, Barbie, ACLU, chinese youth, Ypulse Essentials, COPPA, ATVs, China youth, China youth research, gay straight alliance, Hertz, iphone texting, Truth campaign, webosaurs, Add a tag
Webosaurs (the latest virtual world for tweens from Reel FX Entertainment. Plus COPPA Kids, a really funny site with quotes from kids who have been age blocked - thanks Andrea! And more news from the kids online world) (via Izzy Neis) (COPPA Kids... Read the rest of this post
Add a CommentBlog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Britney Spears, obama, twitter, the hills, high school musical 3, current tv, chinese youth, presidential debates, lauren conrad, Ypulse Essentials, 50 Cent, ed tech, heidi montag, prescription drug abuse, Scion, Add a tag
Ypulse readers: We just confirmed my friend Gary Rudman, a former TRU (Teen Research Unlimited) veteran and current independent teen marketing expert, to lead our hour-long "Youth Marketing Boot Camp" intro session at the Ypulse Youth... Read the rest of this post
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