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My next online marketing e-class for WOW! Women on Writing is scheduled for March 4, 2013.

CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE:
Website Creation to Beyond Book Sales by Karen Cioffi

START DATE:  Monday, March 4, 2013
DURATION:  6 weeks

COURSE DESCRIPTION:

As an author or writer, it’s a certain bet that you have something to sell; it may be your book, your skills, or your experience and knowledge. In order to sell what you’re offering, you need to create and build your online presence.

Why is this absolutely necessary?

Well, imagine being a spec in the sky . . . so tiny and far away that you’re invisible to the human eye. That’s you in the Internet universe. So, how do you get a flickering light going and build it into a steady strong beam?

By creating and building your author online presence.

If you’re a first time author, the process should begin before your book will be available for sale. This course will take you from square one right on through to beyond book sales.

If you have one or more books under your belt and already have a website up and running, but want to extend your marketing reach and draw more traffic to your site, or you want to branch out with additional writing related products or services, weeks two through six of this class will help you achieve just that.

The class will also provide two live or replay screen-sharing webinars to further aide in understanding. Screen-sharing allows the presenter to share her screen, so students can see how each step is done.

Here’s an outline of the six lessons:

1. The Bare-Bottom Platform Basics: The Foundation and Creating an Author Website

2. Blogging for Success: Creating Effective Content

3. Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content

4. How to Create Ebooks for Freebies and for Sale, Including Creating a Cover with Microsoft Office 2010

5. How to Create PayPal ‘Buy Now’ Buttons for Your Site/s

6. How to Create a Product Line and Attracting Customers Through Information Marketing

And, there are two bonus lessons!

For full details, with a breakdown of each lesson and testimonials, go to:
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence1

Here are a few Testimonials (there are more on the WOW! page):

The last three weeks have been invaluable and this course has helped in so many amazing ways. Thanks for all the wisdom. I am learning a ton and feel so much more equipped to build my platform. Thank you so much.

~ Amy Crawford, PhD, LMFT
Psychotherapist & Writer Specializing in Military PTSD
www.amyleecrawford.com

~~~~~

Three months after starting my freelance editing business, I knew I needed a website and blog but was too overwhelmed to set them up. Karen Cioffi’s class, “Creating and Building Your Author Online Presence: Website Creation to Beyond Book Sales,” looked like the perfect nudge I needed. And was it ever! Karen provides even more information than I’d hoped for. She is approachable, helpful, and knowledgeable, and not only did I learn what I knew I needed to learn, I also came away with new marketing strategies I hadn’t even thought about—and that’s saying something, considering my background in publishing. If you’re even just thinking about writing a book someday, take this course now and start building your author platform!

~ Candace Johnson, Change It Up Editing and Writing Services

~~~~~

Karen Cioffi knows her stuff! I sat in on her class and was extremely impressed by her course materials, website evaluations, and personal coaching with students. She knows a lot about making your website stand out from the pack—even an old pro like me learned a thing or two! She provided students with unique solutions personally tailored to their own websites that I would never have thought of. I highly recommend this course for those who are looking to build their online platform. Karen goes above and beyond for her students and is a fantastic mentor.

~ Angela Mackintosh, editor and publisher of WOW! Women On Writing

~~~~~

Karen Cioffi is the go-to person for online marketing. She knows her stuff and does what she does with heart.

~ Carolyn Howard-Johnson, multi award-winning poet, writer of fiction, speaker and teacher

~~~~~

Let me help you get your online light going - sign up today!

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Five SEO Blog Tips to Increase Traffic to Your Site

If you’re new to the writing game, you may not be aware of some of the essential steps needed to actually get in the game - steps that will make your name and brand visible. And, visibility is a ‘biggie’ if you want to increase traffic to your site and move forward in your writing career.

One very interesting fact about having content online is you never know who will end up finding it. It could be an agent, a publisher, someone who wants to hire you for your writing style. You get the idea.

Why is it important to become familiar with SEO blog tips?

Simply put, the answer is to generate visibility.

Writing is no longer a solitary career. Now, if you want to create and build visibility, along with readers to your site (traffic), you need to build a platform and promote it.

So, what are some tips to help you get started in the right direction?

Well, the very first and most obvious tip is to have a website or blogsite. Once you have one set up, it’s your job to post content to it on a regular basis, no less than once a week, two or three times a week is better though.

It’s that content that will establish you as an expert in your genre or area. This will help you down the road, after you’ve traditionally published or self-published one, five, ten, or more books and/or e-books, and you want to expand your writing career.

But, before we go over five of the basic SEO blog tips for new writers, let’s first go over what SEO actually stands for: Search Engine Optimization. This marketing strategy allows the search engines, such as Google, to find your site and content.

Being aware of SEO blog tips is essential to having the search engines not only find your site, but to also index your content, and make it available to online searchers.

Five SEO Blog Tips:

1. Use a keyword in your article title. Try one of the free keyword search tools to find an effective keyword. I use http://googlekeywordtool.com/

A keyword, according to Compendium.com, is “any word or phrase a searcher might use to describe or identify a desired resource on the Internet.”

2. Use that keyword in your article’s subheadings, and be sure to bold or italicize your subheadings.

3. Use that keyword within the content – just don’t overdo it. You don’t want to stuff your article with as many ‘visibility generating’ keywords you can fit in, search engines frown upon this practice. Your article needs to be an informative, engaging, and understandable read.

You primary focus should be to write for your reader.

4. When searching for effective keywords, look for long-tail keywords. Long-tail keywords are words that will move you away from highly competitive keywords.

As an example, if you write business articles, a generic and highly competitive keyword might be ‘incentives.’ I did a Google keyword search and the keyword ‘incentives’ came in at: 1,500,000 global monthly searches, and 823,000 local monthly searches. Obviously, you wouldn’t want to use a keyword with that much competition.

That’s where the long-tail keyword comes in.

If you used the keyword ‘business incentive,’ you’d reduce your competition to 22,200 global monthly searches and 14,800 local monthly searches. That’s quite a difference, and it narro

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