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Viewing: Blog Posts Tagged with: article marketing, Most Recent at Top [Help]
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1. Become a Niche Powerhouse - Build Relationships with Your Audience and Subscribers with Content Marketing

Part 1 of this three-part series discussed finding a niche and working it. Part 2 discussed finding your audience and building your list. Now, it’s on to establishing relationships with your audience and subscribers. This element of niche building actually goes hand-in-hand with finding your audience. To find your audience you need to search them out and share valuable information. To develop

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2. Become a Niche Powerhouse and Build a Successful Business (Find your audience and build your list)

This is Part 2 of the three-part series on becoming a niche powerhouse and building a successful business. Part 1 discussed how to find a profitable niche and how to ‘work’ it. This article is about finding your audience and how to build your list. Find Your Audience (build your list) Finding your specific audience before you promote your service or product is a sure way to guarantee sales

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3. March 4 eClass - Build Your Author-Writer Online Presence

My next online marketing e-class for WOW! Women on Writing is scheduled for March 4, 2013.

CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE:
Website Creation to Beyond Book Sales by Karen Cioffi

START DATE:  Monday, March 4, 2013
DURATION:  6 weeks

COURSE DESCRIPTION:

As an author or writer, it’s a certain bet that you have something to sell; it may be your book, your skills, or your experience and knowledge. In order to sell what you’re offering, you need to create and build your online presence.

Why is this absolutely necessary?

Well, imagine being a spec in the sky . . . so tiny and far away that you’re invisible to the human eye. That’s you in the Internet universe. So, how do you get a flickering light going and build it into a steady strong beam?

By creating and building your author online presence.

If you’re a first time author, the process should begin before your book will be available for sale. This course will take you from square one right on through to beyond book sales.

If you have one or more books under your belt and already have a website up and running, but want to extend your marketing reach and draw more traffic to your site, or you want to branch out with additional writing related products or services, weeks two through six of this class will help you achieve just that.

The class will also provide two live or replay screen-sharing webinars to further aide in understanding. Screen-sharing allows the presenter to share her screen, so students can see how each step is done.

Here’s an outline of the six lessons:

1. The Bare-Bottom Platform Basics: The Foundation and Creating an Author Website

2. Blogging for Success: Creating Effective Content

3. Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content

4. How to Create Ebooks for Freebies and for Sale, Including Creating a Cover with Microsoft Office 2010

5. How to Create PayPal ‘Buy Now’ Buttons for Your Site/s

6. How to Create a Product Line and Attracting Customers Through Information Marketing

And, there are two bonus lessons!

For full details, with a breakdown of each lesson and testimonials, go to:
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence1

Here are a few Testimonials (there are more on the WOW! page):

The last three weeks have been invaluable and this course has helped in so many amazing ways. Thanks for all the wisdom. I am learning a ton and feel so much more equipped to build my platform. Thank you so much.

~ Amy Crawford, PhD, LMFT
Psychotherapist & Writer Specializing in Military PTSD
www.amyleecrawford.com

~~~~~

Three months after starting my freelance editing business, I knew I needed a website and blog but was too overwhelmed to set them up. Karen Cioffi’s class, “Creating and Building Your Author Online Presence: Website Creation to Beyond Book Sales,” looked like the perfect nudge I needed. And was it ever! Karen provides even more information than I’d hoped for. She is approachable, helpful, and knowledgeable, and not only did I learn what I knew I needed to learn, I also came away with new marketing strategies I hadn’t even thought about—and that’s saying something, considering my background in publishing. If you’re even just thinking about writing a book someday, take this course now and start building your author platform!

~ Candace Johnson, Change It Up Editing and Writing Services

~~~~~

Karen Cioffi knows her stuff! I sat in on her class and was extremely impressed by her course materials, website evaluations, and personal coaching with students. She knows a lot about making your website stand out from the pack—even an old pro like me learned a thing or two! She provided students with unique solutions personally tailored to their own websites that I would never have thought of. I highly recommend this course for those who are looking to build their online platform. Karen goes above and beyond for her students and is a fantastic mentor.

~ Angela Mackintosh, editor and publisher of WOW! Women On Writing

~~~~~

Karen Cioffi is the go-to person for online marketing. She knows her stuff and does what she does with heart.

~ Carolyn Howard-Johnson, multi award-winning poet, writer of fiction, speaker and teacher

~~~~~

Let me help you get your online light going - sign up today!





















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4. Article Marketing - Blog Posting Optimization

Last Friday I presented a screen-sharing webinar for Writers on the Move. It was on posting an optimized post on Blogger and is part of effective SEO. Much of the information was relevant to posting to WordPress and other hosting sites.

When presenting webinars without the help of a moderator, you can sometimes miss questions – it’s tough to present and keep track of the chat box at the same time.

Reviewing the replay, I noticed I missed two questions, so I’ll answer them today. I’ll also include a couple of questions that I did answer during the webinar.

1. Where do you get the links to use for anchor text and deep linking in your posts?

You create your own lists of article titles and their links either in a Word or Excel document. I have a number of different lists: one contains posts from this site; one has posts from Writers on the Move, another is made up of articles from other sites.

I also have separate lists within those categories for writing and marketing.

This makes finding and using relevant article links easier.

2. Do you need permission to link to someone else’s site?

No, you don’t. Linking to other sites is recommended for a couple of reasons:

a. It offers your reader a broader reading experience.
b. It brings traffic to the site you’re linking to.
c. You get more search engine juice from the article when you link to quality sites that are relevant to your content.

3. What’s the etiquette on responding to comments on your post?

It’s important to respond to every comment your post gets, if at all possible. This is the effective marketing thing to do. The visitor/commenter should feel that you took the time to read his comment and that you value his visit enough to respond.

It would be as if you had a guest to your home - you certainly wouldn’t ignore him.

In some cases this isn’t always possible, such as in the case of sites that get a tremendous amount of comments.

Comments, along with your responses, is part of blogging optimization. This activity is picked up by the search engines.

4. How many anchor text and deep links should you use?

If you’re hyperlinking text within your content, two should be sufficient. If you’re adding a “Read More” section at the end of the article, three to five links is a good amount.

Most sites use the ‘read more’ or ‘you might be interested in this also’ sections, rather than using anchor text within the content of the article. This format makes the post cleaner and easier for the reader to find and use the hyperlinks to additional information.

~~~~~



RECOMMEND TOOL:

To get more information on optimizing your blog posts and using article marketing in your online marketing toolbelt, check out:


Article Marketing - Increase Website Traffic




~~~~~
MORE ON ONLINE MARKETING

The Author Website – Keep it Simple and to the Point
Do You Have an Online Marketing Focus?
John Kremer on Book Marketing

~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor

Create and Build Your Author/Small Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

~~~~~

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5. Article Marketing - Optimize Your Blogger Blog Posts

One of your online marketing tools should be article marketing, and article marketing includes your blog posts.

Simply posting to your site isn't enough. You need to create a search engine optimized article that will bring traffic, increase your visit lengths, and enable the visitor to share your post.

Below is a SlideShare presentation that gives you simple instructions on creating effective Blogger posts. And, much of what's shown, is useful on WordPress and other management systems.

So, off we go:

OPTIMIZE YOUR BLOGGER BLOG POSTS



This is the first SlideShare presentation I've made and I'd really appreciate your input (comments):

1. Was it easy to understand?
2. Was it engaging?
3. Do you think it needed music or some kind of sound effect?
4. What's your impression of SlideShare presentations?

Thanks so much for your help!

~~~~~
MORE ON ONLINE MARKETING

The Author Website – Keep it Simple and to the Point
Book Marketing – 9 Quick Tips for Being a Guest Blogger on Blogging Sites
Commenting on Blogs Still Works

~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor

Create and Build Your Author/Writer/Home Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/


7 Comments on Article Marketing - Optimize Your Blogger Blog Posts, last added: 3/5/2013
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6. How to Make Money Marketing Articles

How to Make Money Marketing Articles

Guest Post by Evelyn Y. Vargas

Online entrepreneurs are using articles to generate leads and to increase their conversion rate. Writing is a very effective way to capture customers' attention. By distributing such write-ups in the internet, the chances of a business to get a bigger number of audience are high. Company owners are also hiring freelance writers to spread the word about them. The amount of compensation depends on the person's skills and years of experience. If you have a passion in writing, this could be your opportunity to make money online.

Education and experience

In truth, you don't have to be a professional writer to penetrate this industry. As a matter of fact, employers won't even require you to have a formal education in publishing or to attend a 4-year course for this particular job. As long as you can express your thoughts and opinion in English - with acceptable grammar - you can easily succeed in this endeavor. In addition, relevant experiences such as having a personal blog and contributions to online publications are also of huge help.

Writing style

When blogging for a specific company or product, you have to remember that simple words are much more appreciated than encyclopedia-type articles. Think about your audience. Most likely, they are ordinary people who want to understand your point immediately, Don't make them search a dictionary for word meanings because this will turn them off. Avoid also very long sentences that may confuse the reader. Create a unique writing style of your own and consider topics that would be interesting to readers.

Topic or niche

DIY (do it yourself) and other helpful information are much preferred today. People want to learn new things so share your knowledge about cooking, baking, gardening, blogging, web designing, etc. Informative articles and blog posts are very much in-demand because internet users are looking for reading materials with focus on a specific topic or niche. Submit your blog to major article directories, forums, blog networks and web magazines to drive visitors to your web page.

Tools and software

If you have a website, set up a plugin that will allow your followers to subscribe to your posts. In this way, they will automatically receive a notification every time you have a new published article. There are plenty of free tools out there but you can also buy a software or hire a programmer to customize one for you. Finally, don't forget to install FaceBook, Twitter and other social networking buttons to let your visitors share your articles fast and easy.

Make Money Check is designed to give you honest reviews straight from the mouth of people who have tried and made money online themselves. Every single post aims to give you insight about the proven methods and techniques to earn online. Learn more about how to make money online by writing articles and other recommendations by visiting this link http://makemoneycheck.com/

Article Source: http://EzineArticles.com/?expert=Evelyn_Y_Vargas

~~~~~

RECOMMENDED TOOL: WRITE WHERE THE MONEY IS
The Surefire Way to Fire Up Your Income as a Freelance Writer

Robert Earle Howells has been a successful freelancer for 30 years. He writes for top national magazines and websites. And, now he’s written WRITE WHERE THE MONEY IS

It's an inside-the-biz guide that steers you clear of the shark-infested waters that gobble up and spit out most wannabe writers. Howells shows you the shortcuts to earning good money quickly. His hard-learned secrets and stealth tactics will save you a ton of pain and frustration.

CLICK HERE TO GET STARTED TODAY!


~~~~~
MORE ON ONLINE MARKETING

Article Marketing – Reprint Strategies Pros and Cons
Email Marketing – Personalize Your Automated Emails
Online Membership Sites – Should You Join One?

~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor

Create and Build Your Author/Writer/Small Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

~~~~~

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7. Should You Submit The Same Article To Multiple Article Directories?

Should You Submit The Same Article To Multiple Article Directories?

By GT Allen

This is one of the classic questions that comes up time and time again in article marketing. In fact, after Google completed their Panda update that essentially penalized and destroyed content farms, this question comes up even more.

Here's the bottom line... There's absolutely no benefit at all to submitting your same article to multiple directories, but there is 1 exception.

Let me explain...

If you write one original and unique article, but you submit it to 100 different article directories, Google is only going to display the article 1 time in the search results. It makes absolutely no sense for Google to display the same article 10 times on the first page of the search results. That doesn't help Google nor does it help Google's customers.

Plus, you should ask yourself why you're writing the article in the first place. Is it for search engine rankings or is it for human consumption? It should be for human consumption. If you are building a business based on search engine rankings, you are playing with fire. Google can change the algorithm and put you out of business the next day, just like it did with for a lot of people with the infamous Panda update.

Getting search engine rankings is just a benefit of the process, and that's it. Consequently, that's the exception to the question of this article. If you have an article that is a high performing article and it's not at the top of page 1, but maybe it's close, then you can write another similar article and submit it to other article directories. The purpose would be to get that high performing article to the top spot for a particular keyword phrase.

The strategy here is to link to the article you want to move up. Instead of using the resource box to link to your website, link to the article you want to improve. Usually you can increase the rankings of that article with this one little strategy. Other than that, there's no reason to submit the same article to multiple article directories.

By the way, do you want to learn more about Internet marketing with ADVANCED content just like this? If so, subscribe to my daily tips newsletter. Sign up here: Real-Internet-Secrets.com
Do you want to know the lies gurus tell you everyday that get you to buy their stuff? If so, download my brand new ebook now. Grab it now: 10 Lies Of Internet Gurus

Article Source: http://EzineArticles.com/6690809

4 Comments on Should You Submit The Same Article To Multiple Article Directories?, last added: 4/21/2012
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8. Use Formatted and Optimized Article Content to Increase Your Visibility Free Webinar

June is an exceptionally busy month for me.

One of my Free events this month is Use Article Content to Increase Your Visibility and is being offered by AnyMeeting.com, a webinar service provider.

Please join me on Wednesday, June 20th, at 11 am Pacific / 2 pm Eastern, for the next free webinar in AnyMeeting's “Small Business Toolkit” webinar series.

You'll learn how to properly craft your written content for effective search engine ranking and optimization.  This webinar is ideal for anyone using article marketing and blog posting as part of their marketing strategy. 

As a BONUS, I'll be giving a copy of my new her e-book, “Article Content Properly Formatted and Optimized,” to all registrants.

There are only 200 spots are available – so sign up today for free.  Make sure you log in to the webinar early – attendance is on a first-come, first-served basis. A recording of the webinar will also be made available.

Click Here to register now.

Need more persuading? Here's what we'll be going over:

  • Article Content Properly Formatted and Search Engine Optimized
  • Blog Posting, Keywords, Anchor Text, Tags, and Promotion
  • 10 Steps to Writing for Article Directories
  • CDO, SEO, and Marketing – Basic Tips and Definitions

This PowerPoint webinar will be information packed and it has NEW information.

You won't want to miss out this free webinar.

Click Here to register now.

~~~~~~~~~~~~~~~~~~~~~
And, don't forget about Writers on the Move's June 22nd webinar on Creating Your Own eBook Covers in 10 Easy Steps Using Microsoft Office 2101

Check out the details at:
http://www.karencioffiwritingandmarketing.com/2012/06/design-your-own-ebook-cover-in-10-easy.html

~~~~~~~~~~~~~~~~~~~~~~~~
And, I'm conducting a 3 week workshop for Savvy Authors, beginning on June 25th.

Workshop Title: Creating and Building Your Author/Writer Online Presence:
From Website Creation to Beyond Book Sales

For details go to: http://www.savvyauthors.com/vb/showevent.php?eventid=1380 

=====
To keep up with writing and marketing information, along with Free webinars - signup for A Writer's World Newsletter on the right top sidebar!

Until next time,

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com

Karen Cioffi Writing Services
A Team

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9. Free Webinar on Article Marketing and Optimized Content

According to Jeff Herring (the Article Marketing Guy), “Article Marketing, when done correctly, is one of the most powerful forces online." And that's what Writers on the Move's next webinar is all about:

Article Marketing - Content Properly Formatted and Search Engine Optimized


***

Title: Article Marketing - Content Properly Formatted and Search Engine Optimized
Date: July 27, 2012
Time: 7 PM - 7: 45 EST (U.S.) - May run a bit longer
Presenter: Karen Cioffi
Cost: Free
Format: Live Webinar
Handout: YES (after workshop)

We will be recording the workshop. Any handouts and the recording link to the workshop will be provided after the event. Attendees will be added to The Writing World newsletter for updates on Writers on the Move upcoming webinars, along with writing and marketing information.

DESCRIPTION:

It's no longer an option as to whether you want to use information marketing in the form of article marketing to increase your visibility, reinforce your platform and expertise, and bring targeted traffic to your site, it's a necessity.

Article marketing is an effective and powerful marketing strategy, but . . . if it's not done properly you will not be optimizing its potential.

While, I gave this webinar for AnyMeeting.com in June, I'm doing it LIVE again, with some tweaks, one of which is screen-sharing. The advantage of screen-sharing is for those elements that are a bit confusing, the instructor can actually show you what to do, rather than just explain it.

This is what we'll be covering:

  1. Article Content Properly Formatted and Search Engine Optimized
  2. Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics
  3. Ten Steps to Writing for Article Directories
  4. SEO and Marketing – Basic Tips and Definitions

Join Karen to learn how to effectively use article marketing to broaden your reach, increase traffic, and reinforce your conveyed expertise.

To register for the webinar go to:
http://www.anymeeting.com/PIID=EF57DB87854D

~~~~~~~~~~
You might want to check out these marketing articles while you're here:

5 Online Marketing Tips
Using Video for Marketing
Beyond Book Sales Income: Book Marketing and Diversification

~~~~~~~~~~
To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
This site was Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com
(check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals
http://karencioffifreelancewriter.co

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10. How and Why to Guest Post

How and Why to Guest Post by Heather Smith

Guest posting can be a very rewarding experience, believe it or not. You would think that writing for other people’s blogs would be boring or frustrating, but, on the contrary, it is actually useful and fulfilling. After all, how many times have you wished to branch out and write something that didn’t fit with the theme of your blog? How many times did you think: ‘I wish there was a better way to drive traffic to my blog’? Well, with guest posting, you get the best of both worlds.

WHY:

•    You get to write fun, new stuff – Let’s say your blog is about flowers, but you really love purses as well. Unfortunately, your blog just won’t take a post about purses. However, your friend’s blog is all about them. Tada! A perfect opportunity.
•    You get links back to your blog-Which brings your blog up higher in Google rankings. Instantly, you’ll get more hits to your site.
•    You get more readers – More hits equal more readers, and who doesn’t love that?
•    You get more exposure – With these readers on her blog and on yours, you get increased exposure, which means still more readers coming in!

Now we get down to the nitty gritty. This all sounds great, but how do I start guest posting? I’ve never done anything like this before! Well, it is actually very simple. There are just a few steps to successful guest posting.

HOW:

1.    Contact bloggers you love to read – If you love to read it, chances are you share similar tastes. The blogger would probably love a break and a fresh set of eyes on her blog, and would be more than willing to share her readers. It is a win win!

2.    Ask if they will allow you to write a guest post – Guest posts are great for both of you. They get free content they didn’t have to write, and you get more readers without taking away any of theirs. Tell them all about the positives and they’ll be bound to allow you to post.

3.    Give them a choice of topics you can write on - If you can, make a connection between your blog and theirs. Maybe you can write about using purses as vases for flowers, or three floral printed purses every woman must own, or something that makes a connection between your focus and theirs. That way, the readers will understand what you have to offer and you’ll get more long-time readers and fewer curiosity seekers only.

4.    Write in a way that is similar to the blogger’s style – Do their posts all have numbers? Are they essay format? Do they have pictures or video clips? What audience is she trying to reach? It is important to keep these things in mind as you create your guest post. The closer it is to the current style, the more likely it is to be posted.

5.    Include an author summary with a link to your blog – This is so, so important. This is the whole point. You want to let people know who you are, what you write about, and, most of all, where to read more!

6.    Wait for the readers to pour in!

There you have it. Now, wasn’t that so simple? You will be surprised how great this works. With a little effort, you can grow your blog by leaps and bounds, and expand your writing repertoire. You can also make lasting connections with your blogging friends. Now, isn’t that a win win?

Author Bio
Heather Smith i

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11. Ghostwriting: Content Rewriting

Ghostwriting: Content Rewriting


As a ghostwriter you will come across a variety of clients that may request your ghostwriting services. One of the clients will be ‘the rewrite client:’

This is actually a popular project for a ghostwriter, content rewriting. Whether an individual wants to have his memoir rewritten or a businessman needs to have his business manuscript rewritten or a business wants articles rewritten for an affiliate or sister site, the client will provide you with a full manuscript or article and request that you rewrite it for them.

Sounds pretty simple right? Well, it’s not as easy as it sounds.

For the individual with the memoir you may receive a manuscript that’s very poorly written. You will have to try to determine what the client means in certain instances and this will take lots of feedback. Content rewriting will also mean you’ll need to spin words while still invoking the client’s voice. And, depending on the individual’s reason for writing the memoir, you may have to advise that ‘getting even’ doesn’t really make for a saleable book.

Then there is the businessman looking into ghostwriting for the business book he wants rewritten. Again, you may have poorly written content that you’ll have to sort through. And, you’ll have to strive to keep the client’s voice. You’ll also have to verify all the information.

Another client in need of your ghostwriting service may be the business or health marketer who needs articles rewritten for a sister or affiliate site. This content rewriting is probably word-for-word the most difficult, unless you become very proficient at it. Depending on the genre you will need to become acquainted with the language, the keywords, and the business or health topic you’re writing about.

For example: assuming you’re requested to rewrite health articles about allergies, you’ll need to know the particulars about allergies, such as terminology: indoor allergies, outdoor allergies, environmental allergies. You get the idea. And, the word “triggers” means those substances that will cause an allergic reaction. But if you’re rewriting you may not be able to use the word ‘trigger.’

If you’re wondering why you can’t use a particular word it’s because when rewriting any content for online use, it must meet non-duplication criteria. This means that the rewritten article must be under a particular percentage in regard to duplicate content according to search engine criteria.

Why is this so important in regard to content rewriting?

Simple, Google penalizes page rank if it determines your content is duplicated by other sites.

A great tool to check your duplicate content score is WordsFinder Duplicate Checker and Article Rewrite Comparison. According to this site, your score needs to be below 80 percent or you may be penalized for duplicate content. But, your client may request it be below 70 percent. To be safe, you should always aim for below 70 percent. If you’re rewrite duplicate percentage is too high, you have to rewrite it, while keeping it coherent and on topic, until it’s under 70 percent. This will most likely mean finding synonyms for a number of words. Take the word ‘strategy. You might spin it with ‘policy,’ ‘plan,’ ‘technique,’ or other word that has a very similar meaning.

So, while content rewriting may sound easy, it can be a much more involved ghostwriting project than anticipated. Take this into account when quoting a price.

You can find the WordsFinder tool at:
http://www.wordsfinder.com/tool_duplicate_content_checker.php

~~~~~~~~~~
For professional writing services, including ghostwriting, check out:
Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals

http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

~~~~~~~~~~
More on Freelance Writing and Ghostwriting

Freelance Writing Work: The Possibilities
A Ghost Writer: 5 Features That Can Help Your Business Part 1
You Can Write for Money

~~~~~~~~~~
To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!
Until next time,

 Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com
(check the sidebar for titles)

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12. Book Marketing - 9 Quick Tips for Being a Guest Blogger on Blogging Sites

If you’ve written a book, you know that marketing the book is more important and more difficult than actually writing it. And, an effective book and author platform marketing strategy is article marketing. Article marketing involves posting to your site on a regular basis, submitting to article directories, and it seems more important lately, being a guest on quality blogging sites.

As you may know, guest posting on a quality site in your niche does at least four things:

•    It affords you a wider audience and often this leads to clicks back to your site.
•    It allows you to cement your expert status.
•    It provides the host site with fresh content.
•    The host site will get additional traffic from your promotion efforts.

Keep in mind that quality content is what counts!

With your quality content in hand, the first step is to find a blog that gets good traffic and offers quality content. If you’re not sure about a site, you can go to http://alexa.com to check the site’s authority.

At this point, you have the content and you have a website that will accept it. Now, it’s on to the tips.

9 quick tips for being a guest on blogging sites:
1. Check the host blogging site’s guidelines carefully. And, be sure to know what type of content the site publishes, along with what’s already been done. You don’t want to offer to guest post about Google’s Penguin when it’s been done before.
2. Provide a brief bio with a link to your site or landing page (do not embed the link – provide the complete URL). If you don’t have a website set up yet, use your Twitter or Facebook URL.
3. Provide relevant tags for your host to use. A minimum of three tags should be included with your submission.
4. EDIT your content before sending it off.
5. Ask if the host would like you to send a relevant image for the post. A number of sites are requesting images accompany the posts to save time.
6. Thank the host for allowing you to be a guest blogger.
7. Once your post is published, promote it, promote it, promote. And, in you promotion, ask for visitors to leave a comment. Bringing traffic to the hosting site is nice, but getting comments is even better.
8. Stop by throughout the day to respond to any comments.
9. Stop by periodically for the next week to see if there are any other comments.

The most important tip is to be professional and courteous. These qualities go a long way in building relationships.

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RECOMMENDED TOOL




CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE: Website Creation to Beyond Book Sales

An information packed 8 week ecourse by Karen Cioffi. Check out the course outline HERE!






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MORE ON ONLINE MARKETING

What is an Author Platform and How Do You Create It?
Creating Images – Simple and Quick
Increase Sales by Writing for the Web More Effectively

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To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Online Marketer, Affiliate Marketer
Writer’s Digest Website of the Week, June 25, 2012

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

Author Online Presence and Book Marketing Ecourse:
http://karencioffifreelancewriter.com/book-marketing-ecourses/

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13. Book Marketing - Learn How to Create Your Author Online Presence


CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE:
Website Creation to Beyond Book Sales

I'm conducting another online class through WOW! Women on Writing that will definitely benefit you if, you want to:

  • Create or increase your author online presence
  • Build or tweak your website
  • Learn to blog for success
  • Learn how to do effective article marketing
  • Learn how to create an ebook and cover
  • Learn how to use PayPal buy buttons
  • Learn how to create your own product line

CHECK OUT THE LESSON TITLES

1. The Bare-Bottom Platform Basics: The Foundation and Creating an Author Website

2. Blogging for Success: Creating Effective Content

3. Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content

4. How to Create eBooks for Freebies and for Sale, Including Creating a Cover with Microsoft Office 2010

5. How to Create PayPal ‘Buy Now’ Buttons for Your Site/s

6. How to Create a Product Line and Attracting Customers Through Information Marketing

This class is for authors and those who are trying to get a foot in the online visibility door, and those who want to become more effective marketers, so be sure to check out the WOW page for the details. You'll find out exactly what each Lesson includes. And, there are two bonus lessons and at least one screen-sharing webinar!

The class size is limited, so SIGN UP FOR CREATE YOUR AUTHOR ONLINE PRESENCE TODAY!

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14. FREE Article Marketing Webinar – Publishing and Optimizing a Blog Post Using Blogger

The Writers on the Move February 2013 FREE webinar is in place and here are the basic details:

Title: Article Marketing – Publishing and Optimizing a Blog Post Using Blogger
Day: Friday February 15, 2103
Time: 4PM EST

DESCRIPTION

Blogging is an essential part of creating and increasing your visibility. It helps put you on the internet’s radar. And, part of blogging is to create engaging, informative, and optimized content in the form of blog posts.

But, simply throwing up a blog post doesn’t ensure the search engine spiders will find and categorize your content. There’s more that has to be done to create search engine optimized content.

That’s what this free screen-sharing webinar is all about.

During the webinar I’ll post an article to the Writers on the Move’s blogsite and tweak it for search engine optimization – all in real time!

And, I’ll show how to find and implement SHARE buttons on Blogger.

While this webinar is focused on Blogger posts, much of the optimization is applicable to WordPress and other services.

So, if you want to make your blog posts more effective and get more ‘bang’ for your online marketing efforts, register today!

To register just click on the link below and fill out the form.
http://www.anymeeting.com/PIID=E952D681884C39

For the full details visit Writers on the Move

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You absolutely, positively need an author website and online presence . . . I can help you create it:

Create and Build Your Author Online Presence 
Website Creation to Beyond Book Sales
http://www.karencioffi.com/author-online-presence-ecourse/

~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).
Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor

Create and Build Your Author Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/


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15. Do You Need a Squeeze Page as a Writer?

It's Summer 2010 Guest Article Wednesday, and this one is important for all us writers - at least those of us who want to sell our books, e-books, and services.

Why You May Need a Squeeze Page to Make the Most of Your Article Marketing Campaigns
By Suzanne Lieurance

Article marketing is a great way to generate traffic to your website or blog. And, if that's ALL you're after, then all you need to do is write quality articles that will appeal to a specific (niche) market. Then, in the resource box at the end of each article, include some compelling reason for readers to click on a link that will take them directly to your website.

However, if you're like most people who are using article marketing as a way to generate new customers or clients - and not JUST more traffic - you might be better off leading readers back to a squeeze page instead of your website or blog.

I know what you're wondering - Why is that?

Well, the reason is this. Generally, people don't buy from a website or blog on the first visit. They must get to know, like, and trust the business person who owns that site before they feel comfortable and confident enough to purchase products and/or services from him online. This comfort and confidence doesn't usually happen instantly. It takes time.

The way most people get to know, like, and trust someone who is doing business on the internet is by signing up for this person's mailing list.

Okay, so now you're thinking - But I have an opt-in box on my website or blog. People can sign up for my mailing list right there.

But here's the problem with that. There are probably OTHER things visitors can get distracted by at your website or blog. You might have interesting and informative articles for them to read, an engaging video for them to watch, or even a short audio they can listen to. Before they know it, they've finished visiting your site without ever opting in to your list. And they may never return to the site, so you've lost them as a customer or client forever.

But with a squeeze page, your visitors won't get distracted because all a squeeze page is designed to do is get people to sign up for your list.

If article marketing is driving more traffic to your sites, yet you aren't getting more sign ups for your mailing list, consider a squeeze page and see if you don't get better results.

For an example of a squeeze page, go to http://www.fearlessfreelancewriting.com and don't forget to sign up for my mailing list so you'll start receiving my free newsletter, Build Your Business Write. AFTER you've done that, check out my website at http://www.workingwriterscoach.com to read more informative articles, watch interesting videos, and get other great resources to help build your business.
 

Suzanne Lieurance is the author of 22 (at last count) published books, a freelance writer, and the Working Writer's Coach.

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You can also check out these programs by Suzanne:

The Children's Writers' Coaching Club

Write More, Sell More, Make More Money Than EVER in 2010 Coaching Program

I highly recommend these programs, and I am a member of both. If you do take my advice and join one or both of Suzanne's programs, please mention my name--I am an affiliate of hers. But, I’d like you to know that I only recommend these programs because I belong to them, and I know their value if you're serious about writing.


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Check out these related articles:

7 Steps to Writing for Article Directories



Benefits of Creating

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16. Book Promotion: Creating an Informational Funnel

When thinking of book marketing, there are a number of rungs on the marketing ladder. The first involves creating a quality product, in this case a book. You want a book that you’ll be proud to offer for sale, and a book that customers will want to buy.

Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence - you’ll need to create visibility and a platform. To do this, the first step is to get a website or blog. Next, you will need to join writing groups in your genre, groups in your target market, and other social networks, such as Twitter and Facebook.

After you’ve established a presence, the next step is to create an informational funnel leading back to your website. The purpose of this funnel is to bring traffic and inbound links, to your site.

The more traffic to your site the greater your visibility in the search engines. More traffic also means a greater chance of visitors purchasing what you’re offering.

When it comes to an informational funnel, content rules. Here are three strategies to increase traffic to your site.

1. Add Content to Your Blog

Make your presence known by offering information in the form of content on your blog. Content is what will make you an expert in your niche, genre, or area. But, just posting the content to your site will not create the traffic you need. Each time you publish content to your site, you need to let your social networks know about it.

Tweet it and post about it to Facebook and your other social networks. Be sure to always include a clickable url link that goes directly to the article. This is a part of inbound marketing – it leads visitors back to your site through an information funnel.

In addition, using effective keywords in your posts and the post titles, related to your site’s platform, will help the search engines index your content.

2. Article Marketing

Once you feel comfortable with adding content to your blog, you can now venture out into the article marketing arena to capture a larger audience. While most article directories have guidelines, they are fairly lenient. Follow the guidelines and post an article to one, ten, or a hundred different directories. Most of them don’t require original articles, so you can use articles you’ve posted on your blog.

Usually you will be allowed to include a brief bio in the form of a resource box. Make it short and sweet. Be sure it links back to your website or blog, whichever you want the traffic to go to (if you have more than one site).

Those who click on the link will be creating inbound links to your site which is a feature Google and the other search engines like. In fact, quality inbound links are an important aspect of search engine optimization (SEO).

3. Offer to be a Guest on Other Quality Sites

Another avenue of inbound marketing is offering your articles to other quality blogs or sites; you become a featured writer on the site by providing a guest article. It might be viewed as visiting another neighborhood. The particular site you are featured on has its own set of visitors, thereby broadening your visibility.

Do your research though, before you approach bloggers. Make sure the fit is right by checking prior posts on the site. In addition, when you approach the blog owner to ask about a guest post, let him know that you are familiar with his site.

And, be sure to always make it a win-win situation. Let the

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17. Outsourcing Articles - Is it Right for You?

Recently, a writer/marketer who always has valuable information recommended outsourcing as a means of effectively and quickly getting a number of articles written. He was using a particular service to create a niche site for affiliate marketing, but it can just as effectively be used to create visibility and traffic to your own sites and products.

Remember though, it’s the content that creates the organic traffic funnel to your site. You should offer your visitors/readers quality content.

The marketer stated that he paid $3 to have articles rewritten and distributed to hundreds of article directories.

Wait a minute . . .

While I’m sure this is true, guaranteed the rewritten articles are not done by professional writers. It’s possible the writers or spinners are using a rewriting/spinning program.

A rewriting program chooses random words to change, or the author creates a list of words for the program to find and change. Some can also rework paragraphs, but it’s not the same as a writer. These programs can’t tell if they’re missing the mark on clarity in the content, or if they are changing the meaning.

Outsourcing these types of articles is similar to purchasing private label rights (PLR) articles. PLRs are articles that you can buy by the bundle at a low cost and use with your own byline.

But, consumer beware. You may have an embarrassing situation on your hands if you don’t proofread and edit the articles before using them. Often, these articles are rewritten by non-English speaking writers, or writers who are overly concerned with quantity over quality.

For those of you who don’t mind having to edit each article, PLRs or outsourcing on-the-cheap may be an option. Certainly, there are some writers who feel it’s easier to rewrite an existing article than create one from scratch.

Some of us are on the other end of the outsourcing chain. We ghostwrite or rewrite articles for marketers or others who are looking for quality content. As professional writers, we know the importance of creating quality over quantity. If you want to create an impressive article utilizing facts and quotes, and shining with clarity, you can’t use rewriting programs, or writers who aren’t professional.

One important factor as a writer is that your writing is a reflection of you and your writing ability; it should always be the best it can be, whether you are writing for yourself or for a client. It also holds true if you are hiring a professional writer to ghostwrite articles for you. Unless you’re very familiar with the ghostwriter’s work, be sure to proofread any content you’re publishing before hand. Remember, your name will be associated with that content.

Depending on your writing needs, you will have to decide if you want quality or quantity, if you choose to outsource.

If you are an affiliate marketer, it’s all about getting as much traffic as possible to a niche site that has a copy ad landing page urging the reader to BUY. The more traffic the greater the chances of sales and an affiliate commission. Conversion rates rule . . . quality often takes a back seat to quantity.

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Related Marketing Articles

Book Promotion: The Foundation
Book Promotion: Creating an Informational Funnel
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18. Writers on the Move Workshop

Exciting News:

In our efforts to continually provide fresh and helpful information to our readers and visitors, and since our group has so many experienced and knowledgeable writers and authors, we've added a new and very exciting feature to our group, the Writers on the Move Workshop.

The workshops will focus on writing and marketing, and depending on the presenter and topic, the workshops will range from 30 minutes to ONE hour to ONE day to ONE week long. We are hoping to keep them free, but for the week long, and possibly even the day long workshops, there may be a small fee – we’ll have to see how it all pans out.

The first Writers on the Move Workshop will be in a LIVE hour long chat format, scheduled for May 16 at 7pm EST. Maggie Ball will talk about Podcasting for Writers.

If you’d like to attend this free 1 hour workshop, you will need to register. Please send an email to Maggie at: maggieball@compulsivereader.com

Show up a bit before to sign into EveryWhereChat and to see if there is any information already in place.

A bit about the workshop:

The simplest definition of a podcast is just a recorded radio show and Maggie will provide the information you need to get your podcast up and running. She’ll define what a podcast is and the many different ways you can either do a single podcast, or start your own “radio show” or even syndication with recorded podcasts.

This will be a very informative workshop for writers who want, rather need to bring their books and/or services to a larger audience. If you’re blogging now, the next step is to create podcasts and Maggie Ball can show you how. She is also providing a very helpful and FREE PDF, Podcasting for Writers, outlining the steps you'll need to create a podcast.

We look forward to seeing you there!

The June Workshop will be presented by Karen Cioffi and it'll be about creating and selling e-books. We'll have the details available by the end of May or beginning of June.

We hope you find the information we provide valuable in your writing and marketing journey.

~~~~~~~~~~~~~~~~
Marketing Articles

Combine and Automate Your Social Networks
Selling eBooks - Reach Your Target Market
SEO and Marketing: Basic Tips and Definitions

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PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!

~~~~~~~~~~~~~~~~~

Writing, Publishing, and Marketing - You Can Do It

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may cha

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19. Marketing Workshop: Creating and Building Your Author/Writer Online Presence

The Free Muse Online Writers Conference is just about here: October 3rd through October 9th, and Magdalena Ball and Karen Cioffi will be presenting a week-long workshop for the conference.

Here are the details:

Workshop Title: Creating and Building Your Author/Writer Online Presence:
From Website Creation to Beyond Book Sales
Presenters: Karen Cioffi and Maggie Ball
Date: October 3 -9
Register today at: http://themuseonlinewritersconference.com/

Description:

As an author or writer, it’s a certain bet that you have something to sell; it may be your book, your skills, or your experience and knowledge. In order to sell what you’re offering, you need to create and build your online presence. Join Maggie Ball and Karen Cioffi and learn: how to create an effective website; how to create effective content and what to do with it; a bit about SEO and keywords; how to create a podcast; how to create an e-book; how to create Buy Now buttons on your site; and how to attract customers.

Here is the breakdown of the daily topics from October 3rd to the 9th:

3A. The Bare-Bottom Basics (Creating a Website)
3B. Creating Content
4. Article Marketing
5. A Bit About SEO and Keywords
6. Podcasting
7. Creating e-books for Freebies and for Sale
8. Creating ‘Buy Now’ Buttons for Your Site/s
9. Attracting Customers Through Informational Marketing

The week-long conference is free and this will be an information packed marketing workshop; I hope to see you there. And, there will be lots of other writing and marketing workshop, live chats, and manuscript pitching opportunities - it's really an event all writers can benefit from.


So, click on the link and register today:
http://themuseonlinewritersconference.com/

And, be sure to check out How to Attract Customers With Information Marketing:
http://www.karencioffi.com/how-to-attract-customers-with-informational-marketing/
~~~~~~~~~~~~~~~
Marketing Articles:

Keep Your Website Focused
Selling eBooks – Reach Your Target Market Through Free Services
Using Multiple Domain Names for Your Landing Pages

~~~~~~~~~~~~~~~~
PLEASE SHARE this article, and sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two Free e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books, go to Karen’s Books Page:
http://www.karencioffi.com/karen-cioffis-books-and-e-books/

~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Marketers
Do you need an e-book or white paper to offer for in

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20. Writers on the Move is Opening the Doors

Writers on the Move is always striving to find the most effective book marketing strategies. But just knowing what to do without taking action will keep you running in place.

Business philosopher, motivational speaker, and entrepreneur Jim Rohn put it best:
“Don't let your learning lead to knowledge; let your learning lead to action.”

That’s what we at Writers on the Move continually try to do.

Within the past few months, our group has under-gone a number of changes and now we seem to have a very effective marketing group strategy.

Since, we are gaining in visibility and readership through our blog posts and the writing and marketing workshops we offer, we've decided to open our doors to new members.

I'll answer a few of the potential membership questions that might come up for those who are interested in joining our 'visibility generating’ writing and marketing group:

1. Is the group membership free?

YES IT IS!

2. Do I have to be a published author to join?

No, you don't have to be a published author. You can be a writer, or an aspiring author. And, if you're published, it doesn't matter if you're traditionally published or self-published.

3. What are the requirements to being a member?

It's pretty simple - you will need to post one article per month to the group blogsite (here). That means you'll need to be a contributing author on the site - which I'll take care of. The articles should be focused on writing, book publishing, or book marketing

And, if you have something to share, you can present a Writers on the Move workshop on writing, publishing, or marketing. Participating in this feature of the group will help build your mailing list, and we offer After Workshop Packages - take a look on the related page on this site.

4. The WIIFM (What's in it for me)? In other words, What are the benefits I'll get out of joining?

Well, if you're an author, aspiring author, writer, freelance writer, ghostwriter, or other, you'll be wanting to promote either your books, e-books, articles, podcasts, workshops, teleclasses, services - you get the idea. This group gives you a platform to do just that.

Through article marketing (the posts we share on this site) and monthly workshops, Writers on the Move is gaining in visibility and readership. Joining our group will allow you to join in on the 'visibility' ride.

You have the association of other members who are all talented writers, and who are generous with their knowledge and experience.

5. Can my posts be promotion for my books?

While you can add a bio and your books information at the end of your article, our posts are geared toward helping our readers. We want to provide information on writing, book publishing (self-publishing and traditional), and/or book marketing. Our intent is pay-it-forward and help writers on their writing journey.

Also, remember that in your bio, you can link to your site/s, your landing, or selling pages - your posts are a conduit to you and your offerings. Don't underestimate the power of article marketing!

If you have a question I've missed, please leave a comment or email me at karenrcfv [AT] yahoo {DOT} c o m. Please put "WOTM" in the subject box.

If you'd like to join our group, you can go to our Yahoo Group and request to join:
http://finance.groups.yahoo.com/group/vbt-writersonthemove/

Or, you can email

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21. Writers and Authors: The Ongoing Process of Evolving

As every writer knows, creating and increasing visibility is an essential part of the business. Whether you're writing and promoting books or you're a freelance writer, you need to be out there . . . it's never ending.

As we progress on our writing path, we gain insight into what we're doing right and what we're doing wrong. At least hopefully we learn. Sometimes, if we're lucky enough to have the guidance of a writing coach or mentor, we're actually told what might be amiss, or what steps we can take to work more effectively and profitability.

But, no matter how you come to the realization of certain steps you need to take, the most important thing is to actually take those steps.

This is something I've been working on lately. As with a lot of writers, I spin my wheels trying to be everywhere and do everything, but it's not an effective use of time or an effective way of accomplishing what you want to, and it's just plain tiring.

Fortunately, I've been reminded of what I need to do by my writing coach Suzanne Lieurance. I've worked with Suzanne in a couple of different clubs since 2008, and she knows her stuff.

A key to writing success is to have your major writing goals in place and to be focused. What tends to happen though is we forget what out actual goals are - we get sidetracked, or we keep adding more and more goals to our list. This doesn't work.

My three major goals for 2011 are:

1. Working on children's books for publication
2. Marketing my existing books
3. Growing my ghostwriting business

While I've been working somewhat on goals one and three, and working regularly on number three, I'm not being productive enough. The reason: I've added this, that, and the other thing to my list of goals, or just to my workload.

So, although it's the Fall, I'm going to be doing some Spring cleaning. Some of the tasks will be tough, but are absolutely necessary to streamline my workload toward productive and goal attaining strategies.

What tasks will I need to undertake to direct focus back on my major goals?

1. I'll be changing my KarenCioffi.com site to my children's author site. This will entail getting a more 'children's author like' website theme and focusing the site solely on me as a children's author.

2. Establishing this site as my sole writing and marketing information and services site. Since it's pretty well established as this, it won't take too much work - although, I do have a lot of article marketing links directed to KarenCioffi.com. To remedy this, I'll have to have a redirect page there letting folks know this is my primary freelancing site.

3. Eliminate non-productive and non-money-making jobs, and other extraneous goals that are diluting my major goals.

4. Absolutely make time to write children's books - my current WIP is a sequel to Walking Through Walls.

5. Look into school author visits; get the book marketing items I need; write a couple of focused articles on my book topics and post them to the individual book sites to generate more visibility for the books.

5. Possibly reduce the posts here to two times a week,  rather than three times

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22. SEO Marketing Tips to Help Get Links to Your Site

SEO Marketing Tips to Help Get Links to Your Site

The most effective way to get links to your site is through content and SEO marketing.

Here are the four of the most popular SEO marketing content strategies to use:

1. Write keyword rich and quality blog posts and alert your social networks that there’s fresh content on your site. If it’s valuable content, readers will be motivated to share it with their networks, moving it to viral status.

2. Do guest blogging on quality and ‘relevant to your platform’ sites.

3. Post quality and polished content to article directories that other website and blogsite owners will find of value and can post to their sites for free.

When writing for article directories or even guest blogging, make your ‘author bio’ as compelling a possible. You want to get people to click on your link. Your ‘bio’ is just as important as your article content. The reader needs to know that by clicking on your link, she will be benefited with more valuable information.

As an example, Joe Smith could use the following as his author bio:

Joe Smith is a published author, ghostwriter, and freelance writer. Learn more about writing and marketing at www. joesmith.com

It’s not likely that people will really care about what Joe Smith does – what they want is to know what will be in it for them if they click on his link. It’s all about the WITFM (what’s in it for me).

So, a more effective author bio might be:

To learn more about writing and marketing and to pick up two free e-books on writing and marketing, go to joesmith.com and sign up for his free newsletter, A Writer’s World.

Do you see and understand the difference? Make the reader want to click on the link.

4. Create and publish informational videos to sites like YouTube. Video marketing is gaining momentum in being a ‘heavy hitter’ for creating visibility and website traffic.

Another 'SEO marketing tips' strategy to use to get traffic to your site is ‘link bait.’

With this strategy you submit well written and valuable articles to sites like Digg.com and even article directories like Associated Content and Ezine Articles. If the article is very informative or entertaining, or the ‘good’ form of controversial, it will get picked up by the site and put on its home page. Now you’re talking lots of visibility and traffic resulting in lots of links.

Most, if not all, of the 'SEO marketing tips' strategies discussed have the potential to make your information marketing content go viral; this generates more visibility and traffic to your website, increasing your links.

There is obviously much more involved in SEO marketing, but this is part of the basics.

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Related Articles:

How to Drive Traffic to a Website Using Expert Informational Content
Websites That Work: 7 Key Factors (Part 1)
SEO and Marketing: Basic Tips and Definitions
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23. Article Content Properly Formatted and Search Engine Optimzed Part 1

As the founder and manager of a marketing group that utilizes article marketing, I've noticed that some writers don't know the proper formatting of an article. Along with this, there are even more who don't know how to use keywords and tags for search engine optimization.

It's important for any writer writing articles to increase visibility, expert status, and readership to know how to use their content effectively. That's where this article comes in.

Article Content Properly Formatted and Search Engines Optimized

Creating article content is an essential marketing strategy. It establishes you as an authority in your niche or on a particular topic, increases your visibility and readership, and brings traffic to your site. It also broadens your marketing reach, which helps bring more traffic to your site.

Bringing traffic to your site to sign up for your mailing list is the real goal to any marketing strategy, even more so than selling a product. The reason for this is that a person on your mailing list gives you the opportunity to build a relationship and promote various products and services – it provides the basis for multiple sales. A non-subscriber, a one-time visitor/buyer is just that: a one-time deal.

In fact, Jeff Herring (Article Marketing Guy) says, “Article Marketing, when done correctly, is one of the most powerful forces online.”

If you notice, Herring says, “when done correctly.”  Part of doing it ‘correctly’ is to have your article content properly formatted.

If you’re taking the time to use article marketing, whether posting to your blog, guest blogging, or submitting to article directories, you should create quality content and have it formatted properly. Any content you publish or share is a reflection of your writing skills – make those skills shine

Six Steps to Properly Format Your Article Content and Have it Search Engine Optimized

1. Article Titles and Subtitles

According to EzineArticles.com, “Better Titles = Additional Article Views = More Resource Box Clicks = Higher Website Traffic.”

Your title should be reflective of the article content and the first letter of each word should be capitalized.

Not Effective or Correct: Article marketing: formatting your content

Effective and Correct: Article Marketing With Properly Formatted Content

The normal rule for words such as “a,” “an,” “to,” and “the” is it’s not necessary to capitalize them. And, if at all possible leave out punctuation that can break-up the article’s url. Notice above that the ‘effective title’ eliminated the ‘colon.’

Titles should also be keyword effective. Try to include the keyword at the beginning of the title, not at the end. EzineArticles also notes that “longer titles maximize your ability to attract readers with a specific promise that is highly relevant to your niche.”

The same rules hold true for your subtitle.

Stop by next Monday, February 20th, for Part two (steps 2 through 6) of "Article Content Properly Formatted and Search Engines Optimized."

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24. Article Content Properly Formatted and Search Engine Optimized Part2


Last week, in Part 1 of this article, we discussed the importance of article marketing and of having your articles properly formatted and search engine optimized. Today we're on to Part 2 (steps 2 through 6).

Article Content Properly Formatted and Search Engines Optimized Part 2

2. Include Keywords in the Body of Your Article

Unless you don’t care if the search engines pick up your article, or if it gets more distribution in the article directories, you need to include keywords throughout your article. But, don’t overdo it. It’s important for your keyword to be in your topic headings (if applicable), the first and last paragraphs, and in a couple of other paragraphs.

3. Spacing Your Article Content

Every paragraph in your article should have an extra line between it and the next one. If the formatting calls for it, the beginning of each paragraph should be indented.

You should also keep your paragraphs relatively short. Readers like plenty of ‘white space.” This ‘white space’ allows for easier and quicker reading.

Notice my formatting in this article.

In addition, it’s necessary to use proper grammar and punctuation. (517 without lead-in)

4. Include Your Bio

You’d think every writer would make sure they receive credit for their article content, but if you read some blogs, even those with multiple contributing authors, there are some with no byline. Even if it’s your own blog, at least end the post with your name.

For article directories, each service has its own resource box instructions. For guest blogging you don’t want your byline to be too long – make it short and effective. You can include your name with a couple of sentences letting the reader know why he should click on your link.

5. Article Content Marketing Tags

Including keywords or tags where allowed is essential to article marketing and its SEO effectiveness. Most hosting services and article directories provide specific areas at the bottom of the article for keywords or tags. Take advantage of this SEO tool.

These tags should be relevant to the content and will allow the search engines to categorize and index your content. This in turn will allow your article to be found by people searching for your topic.

There you have it, five article content formatting and SEO ready tips to get your articles doing what they should be doing: getting read, going viral, and bringing traffic to your site.

6. Link to More Article Content

This step is simple. In any article you publish on your own blog or submit for a guest post link to other articles or a landing page on your site. You can do this within your article content, just hyperlink a relevant word or phrase to a relevant article on your site.

You can also include a “Related Articles” section at the end of your article and list a couple of titles with hyperlinks to the actual articles on your site. Or, after a bit of information within the article add, “For more information on this check out” and add the link.

This allows you to get even more ‘juice’ out of your articles. You may not be able to do this with article directories, but for your blog posts, it will keep visitors on your own site longer and draw them further into your pages, and will bring visitors to your guest posts back to your site. Search engines like th

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25. Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics Part2

Last Monday Part1 on this topic was posted here. It talked about website traffic statistics in regard to two of my sites. Today, we go into the rest of the 'blog posting' promotional elements: anchor text, tags, and promotion.

Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics Part2

Anchor Text

Another interesting fact in regard to the statistics’ referring sites is that the KCWM site itself is listed as a source. This is accomplished by creating anchor text within the post content and/or at the bottom of the post as “Additional articles to read.” The anchor text leads the reader to another page/post within your site.

According to Wikipedia, “anchor text is weighted (ranked) highly in the search engine algorithms, because the linked text is usually relevant to the landing page.”

Is there a difference between an anchor text leading to another post and simply putting the url itself? YES.

Anchor text allows search engines to easily find and index your content and they value this strategy, the url address doesn’t have the same ‘word power.’ Wikipedia says, “The objective of search engines is to provide highly relevant search results; this is where anchor text helps.” This is part of SEO.

Blog Tags

Next on my ‘to do’ list when posting an article on my site is to put relevant tags.

In the article “Using Categories and Tags Effectively on Your Blog” on
ProBlogger.net, it explains that tags should be thought of “as the colorful little page markers you might use to flick back to your favorite pages in a book. The tags don’t describe the book as a whole, instead they describe individual sections of the book.”

Two important 'tags' factors to consider:

•    Tags complement categories. If you use Wordpress you’ll be able to and should use categories. Blogger does not offer this feature, so it’s even more important to use tags.

•    Tags should be focused and use the same ones for each specific topic. This means if you are writing about book marketing, use one specific tag: book marketing. Don’t switch it up with ‘book promotion’ or ‘marketing.’ Be consistent because it is this consistency that search engines will use to index your site and establish you as an authority on that keyword. This means a higher ranking in the search engines.

Going into this a bit further, when writing on the topic of writing, whether it’s on characterization, setting, or plot, you should always include the keyword ‘writing’ or ‘writing advice,’ or other relevant writing keyword you use consistently. You can also include the more specific keywords, like ‘setting’, ‘writing goals,’ or whatever the content warrants to give more indexing information, but it’s important to use your main ‘writing’ tag for all your posts on writing.

Promote your Blog Posts

If you want to enhance your visibility, you need to SHARE each article/post. Wordpress and Blogger both have plugins or gadgets to provide easy ‘sharing’  to Facebook, GooglePlus, Twitter, StumbleUpon, Digg, and Linkedin. Make use of the ‘sharing’ feature.

Then of course there are your other social networks, your groups. Don’t forget to post a message in your groups letting them know you have a new post up.

Use these three blog posting elements for each of your posts and your traffic/views are sure to increase.
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