- Sat, 18:31: Scotty parties hard. http://t.co/7StEI7YTAI
- Sat, 19:08: Winter arrives. #maine #barharbor #acadianationalpark http://t.co/skmc2PThfc
From time to time, we try to give you a glimpse into work in our offices around the globe, so we are excited to bring you an interview with Ellen Carey, Senior Marketing Executive for Social Sciences books. Ellen started working at Oxford University Press in February 2013 in Law Marketing, before moving to the Academic Marketing team.
What publication do you read regularly to stay up to date on industry news?
I work on the Social Sciences lists, which includes Business, Politics, and Economics, and lots of the books I work on are very relevant to current affairs. I tend to read the top news stories in The Economist, Financial Times, BBC News website, The Guardian, and The Times every morning. This especially helps with commissioning newsworthy blog posts and writing tweets for the @OUPEconomics Twitter feed. I’ve always been interested in current affairs, and this is something I really enjoy.
What is the most important lesson you learned during your first year in the job?
That everyone makes mistakes and there’s usually a way to fix them, and lots of people are willing to help. Though we obviously try to get things right the first time round!
What is your typical day like at OUP?
My day starts with a huge cup of coffee and a catch up with the team. My day is divided between author correspondence, marketing plans, events and conferences, project work, and social media.
What is the strangest thing currently on your desk?
I have a promotional penguin toy from an insurance law firm – his name is André 3000 – which was given to me by one of my friends who works for a law firm.
What will you be doing once you’ve completed this Q&A?
This afternoon I’ll be working on the Politics catalogue for 2015.
If you could trade places with any one person for a week, who would it be and why?
It would be a prima ballerina in the Royal Ballet – that would be the dream!
How would you sum up your job in three words?
Busy, challenging, diverse.
I love cats! I have a really old, grumpy, 17-year-old cat called Paddy, and my friends and I regularly send Snapchat updates of our cats. I like to be kept in the know with what’s going on in Pickles’ and Mag’s lives.
What is the most exciting project you have been a part of while working at OUP?
The Economics social media group. It’s been really exciting to be part of the team that set up and launched the Economics Twitter feed, and it was great to see us reach 1,000 followers in six months. I’ve also really enjoyed working with colleagues to commission blog posts and we’re looking forward to increasing our social media activities.
What is your favourite word?
Pandemonium. My Mum read me the Mr Men and Little Miss books when I was little, and I always remember this line from Mr Tickle because she’d put on a funny voice: “There was a terrible pandemonium.”
The post Meet Ellen Carey, Senior Marketing Executive for Social Sciences appeared first on OUPblog.
Platform: iOS 7 or later
Nuzzel is a great way to aggregate specific aspects of a Twitter or Facebook feed. The app pulls together posts from your feed(s) that include links and creates a stream of just those posts. The stream includes posts from those you follow, friends of those you follow, and news you might have missed. It also will keep track of articles that you have recently read within the app - when you've clicked on a link in a post from a friend or a friend of a friend.
Settings in the app allow you to sort posts within a particular period of time - say just the past 24 hours - and to display the posts by most popular - say Tweeted five times by those you follow on Twitter - or by most recently posted/Tweeted.
It seems like a simple idea, it is, but it can really be a bit life changing for you, the teachers you work with, teens, and others who sometimes feel overwhelmed by what 24 hours - or more or less - comes through in their social media streams. As a library staff member working with teens and other educators if you like to use Twitter as a professional development tool, you might miss several hours of posts on Twitter. As a result you might feel like there's no way to easily go back and find what you missed. But, with Nuzzel there is. While you won't see what your friends on Twitter or Facebook are posting about their lives with Nuzzel you can easily just see what's posted that links to an article or web page or website of interest. It's a perfect way to keep up with news without being sidetracked by the fun and great things your friends are doing.
One of my favorite Nuzzel features are the links that are from friends of friends. I'm a fan of that because that's where I usually find the resources that I would probably have missed if I stayed within the silo of those that I follow. This is a great part of the app that will probably be of interest to educators and teens too. It's always easy to find out what the colleagues and friends you talk with and see every day are finding interesting, but what about those who might be a little removed from one's every day world? Maybe they have some interesting things for you to know about as well. I could see teachers using this app feature as a way to expand their own research and professional development and in working with teens as a way to expand their knowledge of topics beyond what they might find within traditional sources and through friends and family members.
Nuzzel also has some good features for saving and sharing content including the ability to post links via Buffer, add to a reading list, open in Safari and share via email, text, etc. The look and feel of the iPhone and iPad versions are a bit different. The iPad version of the app allows you to look at feeds individually - friends, friends of friends, and so on. I like that capability but it's not really a problem to not have that in the iPhone app, particularly because of screen size and capabilities.
Don't let the simplicity of Nuzzel fool you into thinking it's not worth checking out. I think you'll find that it's the simplicity that really makes it worth your time.Add a Comment
I never used Facebook like most other marketers. While I have a page, I don't hold my breath expecting traffic . . . or money from it. This is not to say I don't post to it regularly, but the platform has too many hurdles to jump over to make it worth my time and effort (for me anyway). What are some of the hurdles with Facebook? To start, I don't like the fact that they track every one ofAdd a Comment
A short list of tweets from the past week of interest to teens and the library staff that work with them.
Do you have a favorite Tweet from the past week? If so add it in the comments for this post. Or, if you read a Twitter post between January 9 and January 15 that you think is a must for the next Tweets of the Week send a direct or @ message to lbraun2000 on Twitter.