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For years, journalists have speculated when newspapers would give up the print ghost and convert to a purely online and digital presence. The news business is abuzz with the first real example of such a transference. The New York Times reports that the 90-year-old newspaper of Madison, Wisconsin, The Capital Times, “stopped printing to devote itself to publishing its daily report on the Web.” The editor of the paper was quoted as explaining, “We are going a little farther, a little faster, but the general trend is happening everywhere.”
The question is when a trend will become a flood–or a collapse. Newspapers are caught in quandary. The “print” business is their cash cow. Online revenues, while growing, fail to match what papers can change advertisers for print space and subscribers for copies. Online paper subscriptions rarely work or work well. There is a longstanding resistance by consumers to paying for a digital newspaper. And people are turning to many other sources of news besides papers, online or otherwise. Even old revenue standbys like classified ads are being taken over by outsiders like Craig’s List.
But the sheer costs of the print model are straining the news budget: The headlines in trade papers of the news business are about a time of confusion, retrenchment, uncertainty. You hear the same from journalists themselves: There doesn’t seem to be many happy and contented newspaper reporters.
Obviously, blogs and other social and interactive media are crucial venues for the traditional news business to explore and exploit. Going digital means more than changing platforms. Already one sees many papers trying different models, from adapting YouTube to their Web pages to creating interactive blogs for their staff.
However, it is unlikely that print will die out in all forms. Human beings still need it.
Just finished taping The Daily Show. I was interviewed by Stewart himself. What stuck me was how the discussion about blogging was pretty straight and without any real mockery. I argue in Blogwars that 2008 is the year blogging has arrived—becoming part of journalism, entertainment media, and, of course politics. Well, I think one sign is that instead of making fun of bloggers as geeks and freaks Stewart himself stated that many talented people blog and that blogs were no longer a fringe phenomenon. That’s a significant leap from the past. Lets spin back to when that was not so. Bloggers recall the March 2004 segment of The Daily Show that made fun of blogs and blogging via a satirical segment on “$ecret$ of New Journalism $ucce$$.” Jay Rosen, an NYU professor and one of the early academic proponents of blogging was roundly skewered by a TDS correspondent.
So it’s lucky for me that blogs have some so far!
By the way, in person Stewart is gracious and really puts guests—like, say, nervous academics—at ease.
In the post below David D. Perlmutter, a professor in the KU School of Journalism & Mass Communications, and author of Blogwars, refutes the idea that political blog readership is low as reported in the mainstream news. What do you think? Are political blogs affecting this election?
Newspaper headlines, especially describing social surveys, often are matters of “glass half empty or half full” opinion. Here’s a major example of the last couple of weeks: a Harris Interactive survey conducted between January 15 to January 22 of 2,302 adults found that “Just under one-quarter (23%) say that they read them several times a year and just 22 percent of Americans read blogs regularly (several times a month or more).” Almost always when the story was picked up the headline was some version of the way it appeared on the Reuters wire: “Poll: Most Americans don’t read political blogs.” Harris themselves headlined their survey as “More Than Half of Americans Never Read Political Blogs.” (more…)
is when a trend will become a flood–or a collapse. Newspapers are caught in quandary. The “print” business is their cash cow. Online revenues, while growing, fail to match what papers can change advertisers for print space and subscribers for copies. Online paper subscriptions rarely work or work well. There is a longstanding resistance by consumers to paying for a digital newspaper. And people are turning to many other sources of news besides papers, online or otherwise. Even old revenue standbys like classified ads are being taken over by outsiders like Craig’s List.