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By: Rebecca,
on 3/12/2008
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By Evan Schnittman
12 years ago I learned an incredibly valuable lesson about marketing that has influenced how I see business development and many aspects of electronic licensing. In 1996 I left my job in traditional publishing and entered the test preparation industry at a company called The Princeton Review(TPR). TPR was an incredibly well known brand and this made the company seem huge from the outside – but at its core it was very much a small operation that had managed to become a household name. (more…)
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It is the last Friday of July (that happened too quickly) and, therefore, we are proud to present The Buffalo Poets. Kicking things off today is David Acevedo. Read. Ponder. Comment.
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