There is no question that social media is important to Millennials — as Joseph Kressler of the Intelligence Group noted at the Youth Mega Mashup last week, one Millennial woman recently told him, “I am what I share.” Social media defines... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: joseph kressler, klout, matt thomas, megan berry, repfluence, Web, social media, Youth Marketing, intelligence group, getglue, 2011 Youth & Family Mega Marketing Mashup, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Youth Marketing, dan coates, smarty pants, 2011 Youth & Family Mega Marketing Mashup, barbara zamolsky, wynne tyree, facebook, Add a tag
Among our favorite moments at the Youth Mega Mashup is to hear from the kids themselves about what they like, what they don’t like, what’s going on in their lives, and how they’re interacting with brands. We were lucky enough to have two such... Read the rest of this post
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JacketFlap tags: pretty little liars, kit yarrow, steve garrity, hilary decesare, jody turner, social media case study, social media targeting, abc family, Youth Marketing, allykatzz, denise restauri, everloop, 2011 Youth & Family Mega Marketing Mashup, hearsay social, Beth Johnson, culture of future, Danielle Mullin, gen y decoded, Add a tag
At the Youth Mega Mashup we’ve gotten the view from 30,000 feet (the broad perspective with an eye toward the horizon) as well as the view from the trenches about what tweens, teens, and collegians want and are into. The View From 30,000 Feet Jody... Read the rest of this post
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JacketFlap tags: Youth Marketing, gobble, donna fenn, upstarts, 2011 Youth & Family Mega Marketing Mashup, Jake sassville, late night republic, adam goldstein, hearsay social, hipmunk, ooshma garg, steve garrity, Add a tag
The flailing economy has forced some Millennials to try their hand at starting their own business. But according to a panel of young entrepreneurs at the Youth Mega Mashup, the entrepreneurial spirit is deeply ingrained for many, and they’ve... Read the rest of this post
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JacketFlap tags: Nickelodeon, Alloy, Youth Marketing, social gaming, state of play, Tru Pettigrew, 2011 Youth & Family Mega Marketing Mashup, disruptor beam, eric miller, jeff york, jon radoff, multicultural millennials, shadyra santiana, social celebrity, Add a tag
Insights continued to flow Monday afternoon at the Youth Mega Mashup. Nickelodeon, Alloy, and Disruptor Beam discussed how youth has evolved and changed in recent years. Each presenter noted that sharing and connecting with others is important to... Read the rest of this post
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JacketFlap tags: Youth Marketing, Karito Kids, 2011 Youth & Family Mega Marketing Mashup, youth mega mashup, Ball State University Center for Media Design, Laura Rangel, Michael Holmes, Add a tag
As MTV’s Jake Katz put it this morning when he hosted the day’s events at the Youth Mega Mashup, we should take a lesson from today’s youth and fully participate in sharing and crowdsourcing. So in that spirit, we’ll be sharing highlights... Read the rest of this post
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JacketFlap tags: MTV, Youth Marketing, mountain dew, that's not cool, a thin line, 2011 Youth & Family Mega Marketing Mashup, dewmocracy, futures without violence, Add a tag
The GennY Award honors brands and companies that use new and innovative techniques to reach Millennials. Each of the campaigns highlighted below is a finalist for the 2011 Award, demonstrating the brands’ and companies’ deep knowledge of what... Read the rest of this post
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JacketFlap tags: heads up, scholastic, nida, Youth Marketing, genny award, wattpad, 2011 Youth & Family Mega Marketing Mashup, youth mega mashup, chooseco, geppetto group, nba hoop troop, Add a tag
The GennY Award honors brands and companies that use new and innovative techniques to reach Millennials. Each of the campaigns highlighted below is a finalist for the 2011 Award, demonstrating the brands’ and companies’ deep knowledge of what... Read the rest of this post
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JacketFlap tags: Book Expo America, ALA conference, Youth Marketing, ikids, comic con international, Digital Hollywood, NFFTY, e3 expo, playcon, 2011 Youth & Family Mega Marketing Mashup, youth mega mashup, AllFacebook Expo West, Mobile Marketing Association Forum, cause marketing forum, inplay, licensing international expo, Add a tag
Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d... Read the rest of this post
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JacketFlap tags: register, 2011 Youth & Family Mega Marketing Mashup, youth mega mashup, Add a tag
We’re excited to announce details of the upcoming Youth Mega Mashup from Ypulse and IIR! Join us June 20-22 in San Diego for the premiere youth marketing event. Hear the best of the best share their insights on social media, product design,... Read the rest of this post
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JacketFlap tags: 2011 Youth & Family Mega Marketing Mashup, youth & family mega mashup event, Add a tag
We know many of you have eagerly been awaiting news of the 2011 Ypulse Mashup event, so we wanted to share our big announcement fresh off the wire: this year, our annual event will be a collaborative effort between Ypulse and leading conference... Read the rest of this post
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