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By: Rebecca,
on 4/25/2007
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By Evan Schnittman
Corey Podolsky has written an excellent essay, Book Widgets and Book Selling 2.0 that clearly explains the thinking behind the large scale repository efforts underway at a few publishing giants. He posits wisely that Web 2.0 viral marketing, especially on sites like MySpace.com, is wonderfully afoot. These publishers have enabled their content to be safely and securely discovered and displayed in the hope that at some point, some sort of monetary transaction will occur. (more…)
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