In the Tarot Cards, the Seven of Pentacles is all about taking stock. Reevaluating what you’ve been working on for some time, and reflecting on what you’ve accomplished so far. The beginning of a new year is a perfect time this. It’s a time for assessment and future planning, as well as a time for a change.
I’m lucky to be with a publishing company who sets business goals for the year and shares these plans with their authors. Some of these plans include to publish a certain amount of books while keeping slots open for authors who are writing an ongoing series, featuring a new book each month with blog posts, videos, and discounts, attending many events and festivals, and producing audiobooks. They want to continue improving and growing, and so do I. Part of that growth includes building their brand. And that’s my goal too.
So how am I going to continue building my author brand? By blogging weekly, sharing interesting and helpful information on the social media, helping other authors achieve their goals, connecting with readers through events and visits, offering sales and giveaways, and of course writing more books. Due to circumstances beyond my control, I’ve not been able to get more of my books into the hands of my readers these last two years. This will change in the upcoming year with the publication of the second installment of The Last Timekeepers series, The Last Timekeepers and the Dark Secretlater in 2016. I also plan to work on researching and outlining the third book in the series next year too!
My literary agent also has big plans as Walden House (Books & Stuff) has set up a satellite office in the UK, and will begin re-submitting the first book in my Mysterious Tales from Fairy Falls series throughout North America and Europe. Patience is the name of the game when you’re working with an agent, and since I’m busy producing my time travel series, it’s a win-win for me. This is the beauty of developing an author brand. When potential publishers check you out, you’ve got a platform and a body of work already on the go. And that’s when all your hard work and persistent effort will pay off!
Finally, I can’t stress this enough, but having a positive mental attitude helps tremendously. It will not only carry you through the tough writing times where you’re lucky to get a paragraph written in a day or make enough sales in a month to buy a coffee and donut, but will see to it that you stay true to your dreams. Trust me, you’ll have good days and bad days, but if you take stock on where you’ve been and how far you’ve come as a writer, things will become brighter, better, and lighter.
How do you take stock? Are you in a happy place now with your writing career? Wishing you all a very Happy New Year, and thank you for taking the time to read my blog! Cheers!
I began writing my master business plan for publishing my novel series on March 9th, 2011. This was about 1½ years before I had a signed publishing contract under my belt. Since then, there have been many revisions to this plan. I decided to write down a business plan when I took the plunge to learn all I could about starting a blog to help me develop an author platform. After a few months of intense research, my blog launched May 4th, 2011. Publishing my first post was the beginning of putting my plan into action, and it was truly a lift off for me and my writing career.
My business plan and strategy spans five pages. I’ve broken down the plan into headings, and what I’d like to see happen. I’ve set short term goals (next 1-5 years) and long term goals (10 plus years). I also have an objective, which helps me keep my feet on the ground and fingers on the keyboard. I review my plan quarterly, and revise it once a year. This helps me keep on track and weed out the things I’m doing that aren’t working for me.
So how do you even go about preparing a business plan for your writing career? Every writer is different of course, and I can only give you the benefit of my experience writing MG/YA novel series. But we all have to start somewhere.
First:Begin with your objective. Why are you writing in the first place, and what do you hope to accomplish. I want to give readers an experience they’ll never forget, and organize my life around what makes me happy. Figure out your objective, and get it down!
Second:List your short term goals. What do you hope to accomplish in 1, 3, 5 years? Don’t go overboard you can only handle so much. Once you figure out what these goals are break them down into headings like ‘Online Presence’, ‘Website’, ‘Novels’, ‘Work in Progress’, ‘Time Management and Commitments’, ‘Sales Plan’, ‘Promotion and Marketing Strategy’, and ‘Financial Goals’.
Third: Now for the fun part! Under your headings list the steps you need to take to accomplish your goals. For example, under my ‘Online Presence’ heading I’ve listed in point form all the tasks I need to do to keep my author name out there in cyberspace. Here are some examples:
- I’ve joined HootSuite to help schedule my shares and tweets.
- Guest Blog on other author blogs within the same genre, and make sure to share this info on my social media groups.
- Continue to do interviews with other authors, especially when there’s a new release.
- Approach book blog reviewers, especially a month before a new release. Offer a free copy for honest review.
- Offer my blog as a platform for other YA authors—either interviews or guest posts.
Fourth:Depending on the amount of headings and steps you have, make sure you don’t pile on too much as to make this plan unmanageable. Get real with what you can handle, delegate what you can’t. I had to hire a web designer. No shame in that.
Fifth: Now onto the long term goals. Remember to dream big too! Would you like your books translated into movies? How many books do you plan on writing? What about a book series? Or graphic novels? How many books are you planning on writing in your series? Create a master plan for each series too. It will be easier on you in the long run. Intellectual property like video games or apps is also important to think about and write down. After all, you never know what the future holds if you don’t help it along.
Sixth:Finally, SIGN the bottom of your master business plan. This makes it real. Commit to it. Revise it when things aren’t working out, or your situation has changed. Be flexible, and ask for help if necessary. Rome wasn’t built in a day, and neither is your writing career.
Here’s a formula that will keep things in perspective and keep you on track of your writing goals: TIME + BACKLIST (4 or more books) = SUSTAINABLE AUTHOR CAREER.
Thank you for reading my blog. Have you created a master business plan for your writing or anything else you’d love to pursue? If so, please comment and share your experiences. Love to hear from you! Cheers!
Achievement in any field requires effort and sacrifice. You need to act in a manner that will allow your goal to become reality. If you want to be an Olympic medalist, a bestselling author, or a great actor it requires hard work and dedication. Every achievement in life comes with its own price tag. Here are nine guidelines for those on the journey toward achieving their dreams:
Write down what you want to achieve: Be clear and concise on what it is that you want in life. You can’t commit to memory what you don’t remember. Put pen to paper or fingers to the keyboard, but get your dreams and goals out of your head.
Make preparations: Know where you’re going, make a plan and work your plan.
Act deliberately: Do it NOW! Taking decisive actions instill a sense of purpose and confidence.
Get others involved: No one is a self-made person. Life is teamwork. Find your team. All achievement requires the help of other people.
Expect failure: Bummer, but true. Failure is a necessary ingredient of success. There can be no success without some failure.
Keep your focus: Don’t allow yourself to be distracted. Stay focused on your written goals.
Examine your journey: What’s working, you keep, and what’s not working, you toss out. Make sure you insert some new directions. Review your goals often, this way you’ll see how far you’ve come!
Take a reward: Give yourself an occasional ‘high five’ for a job well done. Treat yourself to something special. Be refreshed and encouraged by your progress.
Be true to yourself: Never compromise your integrity and moral character. It’s not worth it! Achievement is gained when we are seen as a person who can be trusted and relied upon. Be that person!
Thank you for reading my blog. If you have time, please comment and share what you are doing in your life that will help you to achieve your goals and dreams. Love to hear your comments! Cheers!
