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How did an 18-year-old college student in Maryland gain the trust of and get access to TV executives and anchors in New York? “By posting 10 or 15 posts a day meant that the industry knew it was a reliable consistent source,” says Brian Stelter, creator of our sister site TVNewser and now a media reporter for the New York Times and author of the just released book “Top of the Morning.”
As he neared graduation, Stelter had to make a choice: work in TV news, or cover it.
New Career Opportunities Daily: The best jobs in media.
Brian Stelter, who launched TVNewser almost 10 years ago, is now a published author. “Top of the Morning,” out today, lays bare a tumultuous year for network morning news shows which saw one anchor pack her bags, another face a serious health issue, a ratings leader fall — and lose a quarter of its audience — and an entirely new show launch.
In his first interview for the book, Stelter tells us about the secrecy behind “Top of the Morning,” the access he got, and what he thinks about being called Matt Lauer‘s nemesis.
- Part II, tomorrow: What happens when Brian Stelter Tweets something he shouldn’t?
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New Career Opportunities Daily: The best jobs in media.
