Copyblogger.com says, “A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.”
So, landing pages are designed for specific purposes, such as a selling page for a product or service or for an email opt-in. But, no matter what the purpose is, it must be focused.
The page itself can be a separate website or a page on an existing website. But, since you want it completely focused, without distractions, a separate website usually works better.
It’s this landing page focus that allows for better conversion.
An effective landing page is designed and focused on a target market. This means if your site pertains to a specific cancer or illness, your content, opt-in, and any products you’re selling should focus on people dealing with this particular health issue. That’s your target market. And, your keywords should also reflect the page’s purpose.
If your site is about baseball, the same holds true. The landing page design, content, and any products or services being offered must pertain to baseball.
The landing page is kind of like a path on which there’s no way to stray off or be distracted. It’s intended for visitors to read exactly what you want them to, guiding them to say YES to your offer. There are no other pages for them to click on and hopefully no sidebar to be distracted by.
While inbound marketing strategies will get the visitor to your landing page, it’s the copy or content that will motivate him to follow the path and be responsive to saying YES.
Your content needs to be conversational, effective, and provide the WIIFM (what’s in it for me). People are overwhelmed with the amount of information being bombarded at them and with all the offers for books, ebook, and products. You need to write copy that (1) quickly lets the reader know what you’re offering, (2) lets the reader know exactly what the benefits are, and (3) lets the reader know what you want her to do.
Landing pages are no place for guessing games. They need to be fine-tuned, to the point, and simple. The more hectic you make the page, the more anxiety it will cause the reader. Anxiety isn’t good for conversion. Simple always works best.
You should also create separate landing pages for different offers or purposes. In other words, you don’t want to explain why a visitor should opt into your mailing list on your book selling landing page. And, you shouldn’t sell books on your subscriber opt-in page. Focus is a key element to motivating or leading a visitor to go through the necessary steps to saying YES to whatever it is you’re offering.
Bringing traffic to landing pages is done through inbound marketing strategies, such as email campaigns, special offers, guesting posting, and press releases. Other inbound marketing techniques include pay-per-click, ad banners, social networks, and affiliates.
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Another tool to boost conversion is marketing with video. If you have an information email or information product, or if you are selling a book or service, the most effective strategy for conversion is videos. Speedy Web Videos is an ecourse that teaches you, with step-by-step instructions, to create your own videos. Check it out today - CLICK HERE!
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MORE ON ONLINE MARKETING
Do You Have an Online Marketing Focus?
7 Elements of an Effective Landing Page Designed to Increase Your Mailing List P1
Text and Images – The Perfect Combination
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Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Create and Build Your Author/Writer/Home Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/
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http://karencioffifreelancewriter.com/karen-cioffi-writing-services/
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