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I've hosted a LOT of bookstore events over the years, and while most authors do fine, there is still a lot of angst about the reading portion of the event. Authors can be shy-boots or nervous-nellies who are amazing at strutting their stuff on the page, but are afraid to read aloud in front of people.

Deep breathing helps, as does finding friendly faces in the audience and trying to talk to them, as does practicing at home. But there is also something technical you can do beforehand to make sure you are totally prepared and ready to bring the awesome.

One of the biggest problems when reading aloud is that when people are nervous and confused, they rush. If you are rushing, mumbling or fumbling, you will lose your audience. This EXCELLENT advice on slowing down was given to me by the very sensible Bella Stander, founder of Book Promotion 101. (For the record, Bella herself got this advice from her son's bar mitzvah coach. So it is not only useful, but approved by G-d!)

* Decide the section(s) you want to read ahead of time.  90% of authors seem to be seeing their books for the first time when they are asked to read. Confusion reigns - what should I read? Where should I start? What who where wha???!  Remember, your goal here is to get people to buy the book, not just read it aloud to them - short and sweet is better than long and disjointed, and it's GREAT to end the section with a cliffhanger "and then what happens?" moment.

* Type this selection (or cut and paste) into a clean document. This will also give you the opportunity to edit anything you don't want to include - like if there are references to something that the audience won't understand at this point, or story spoilers. You don't want to have to interrupt your own reading to explain what so-and-so meant by such-and-such, and the audience won't know or care that you skipped a bit.

* Make the font BIG - 18 point type or so, and give each paragraph its own page. The big font and space means you'll be able to see very clearly, you'll be able to look at the audience more and keep your notes further from your face, and you'll be forced to slow down to at least go to a new page between paragraphs.

* Now take these pages and put them in plastic sleeves in a loose-leaf binder, and read from THAT.  The binder and plastic sleeves mean the notes won't get mixed up and you won't have to fumble for the section you want, and it will be ready for you at a moment's notice... and use anti-glare plastic in case there's a spotlight on you at a podium.

Personally, I love it when people read a few SHORT selections, as I tend to drift off/get bored after a few minutes of straight reading.  Luckily, your nifty new Reading Binder can include a variety of selections from the book. Also, if there are fans who know your work well in the audience, you might consider not just reading from the new book, but also giving a sneak peek at whatever you are working on next -- no spoilers of course, but teases can be great fun.

Now go make that binder - don't forget to breathe - and happy eventing!

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Desperate in Vermont asks: What do most authors DO at bookstore events? Do they simply read from their work? Or do they tell stories about the writing of it? What do CUSTOMERS like them to do? What do BOOKSELLERS like them to do/not do? What makes one author event more successful than another? Are there any no-no's I should be aware of?

Oh sweetheart. I've got bad news: There is no formula for a successful event.

But the good news is: If you have a good attitude about it, your event is highly unlikely to be a failure.

I've been a bookseller for a long (LONG) time. For many years I was an events coordinator. I had events that were insanely, unexpectedly fabulous - and events where somebody wound up crying in the fetal position. And everything in between. I know I've told these stories before, but I have to repeat them.

Once at a store in San Francisco, on a night when the Giants were in the playoffs AND it was the storm of the century (a storm so bad that the heavy glass & steel back door of the store LITERALLY FLEW OFF ITS HINGES)... we had an event for a fairly little-known cookbook author. Not a soul showed up, but the author and her assistant, and the three booksellers. We had a great conversation and ate cookies the author brought. She was absolutely charming and gracious and understanding, signed books, told jokes. And on the back of that event, all three booksellers were so delighted by her that they sold that stack of books...and the next...and the next... and the book became a bestseller for the store, for years. Yay!

Another time, I held an event for a bigshot author. 150+ people showed up, on a gorgeous day when they could have been doing ANYTHING. She was angry that so few were there, and she SAID so. She was insufferable and rude about the whole thing, even though people had come early and waited hours to see her. She complained within earshot of the crowd. When she left, we boxed up the books we hadn't sold and returned them. Feh.

Get the point? Yeah. So now. In no particular order. Tips for before, during & after the event.

Tip #1: DON'T BE A JERK. Smile. Introduce yourself to everyone on staff. Be kind. Even if nobody shows up - believe me, the booksellers are as much or more mortified when that happens than you are. A thank-you note to the store events coordinator after the event is not required, but is nice, particularly if they did a great job & you connected with them in some way. Remember, you have a whole career ahead of you... and booksellers tend to have long memories. When they think of you, they should remember your sweetness!

Tip #2: INVITE PEOPLE! For pity's sake, drag your friends, family, facebook friends, old school chums and whoever else isn't nailed down along with you. The bookstore can advertise all day long, but let's face it, unless you are well-known, the people most likely to show up are people that you can kick in the shins later if they don't. If not a lot of people show, you'll be glad of the company - if the event turns out to be packed with strangers, you'll be happy to see some familiar faces in the crowd. IF you send an invite out to people and you get a lot of RSVPs, you should definitely let the bookstore know a week ahead of time so they are sure to have extra books on hand.

Also, before the event, be sure to advertise the event yourself as much as possible, and always link to the bookstore holding the event on your website or blog. And after the event, if you have a blog, mention what a great time you had and put a picture!

Tip #3: Don't oversaturate your market. If you have a couple of different bookstores in your immediate area, don't book events with both of them for the same title in the same month. You'll be cannibalizing your own audience - even your most hardcore fans and friends are unlikely to come to the same event twice. I suggest doing a "launch party" at one store, and perhaps offering to be on a pane

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