Don't know if you ever watch the West Wing but (last couple of seasons aside) it was possibly my favourite tv programme ever. If I could have any job in the world it would definitely be something that involved me being in lots of meetings, walking down corridors talking much too quickly, doing lots of very important work and having an assistant who not only would take my calls, do my photocopying and buy me coffee but would also organise my entire day so really I just had to be fabulous and dynamic at work without actually having to remember where I'm going next. Sadly my job isn't actually like that but I did just meet someone who may well be the real-life equivalent of Sam Seborne. Or maybe Joey Lucas. Mark Penn runs a PR agency and is a lifelong pollster and political advisor to the likes of both the Clintons and Tony Blair. He's been described as 'the most important man in Washington you've never heard of' and has just given me the idea for my next job. Upscale tattoo parlours! Did you know that whilst tattoos are massively on the increase every year, you still have to go to some slightly scary place full of huge tattoed men in order to get one? Why isn't there somewhere like an Elemis spa or The Sanctuary, full of smiley women in immaculate white coats to comfort you that you aren't going to catch something unpleasant (in a Pamela Anderson-type way) from their needles? Tattoo parlours for ladies who lunch in Whole Foods, it's the way forward!
If you want to steal the next big business idea that means you can get out of your 9 to 5 and stop working for da man, or you just want to impress your friends, then check out this man's book, Microtrends, set to change our world now!
Gina Luck, Penguin Press Senior Marketing Manager
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