Stacy Lellos has been named senior vice president and general manager for the Scholastic brand, Klutz.
With her new position, Lellos will assemble a team and oversee all of the operations within Klutz. She reports directly to Ellie Berger, the president of Scholastic’s trade publishing division. Though she is no stranger to the company, prior to this appointment she served as a vice president of marketing at Toys ‘R’ Us.
Here’s more from the press release: “Stacy Lellos originally joined Scholastic in 2000 as senior brand manager and soon became director, brand management and retail marketing. She led the strategic direction for the management and marketing of the Harry Potter series across the company from 2000 to 2006 and drove cross-divisional promotions for other large franchises. In 2006, Lellos added responsibility for licensed publishing, before briefly leaving Scholastic.”
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Scholastic has partnered with SCVNGR, a location-based mobile gaming application platform, to create this is teen, a smartphone and Facebook-focused program to connect teens with some of their favorite teen fiction writers and books.
SCVNGR will develop book-related challenges at participating bookstores for this is teen users to solve with their smartphones; users will win points and also enter prize sweepstakes. The Facebook page will launch on April 26th along with Meg Cabot‘s new paranormal trilogy, Abandon. The ‘this is teen Live‘ tour will hit New York, San Francisco, Chicago, Boston, and Miami with authors Meg Cabot, Libba Bray, and Maggie Stiefvater starting May 24th.
Vice president of marketing Stacy Lellos had explained: “Our goal with ‘this is teen‘ is to create a destination and a community for readers—a virtual book club experience where the conversation starts with books. ‘this is teen‘ is about going where teens are and harnessing the connectivity of Facebook, the in-world exploration of SCVNGR, and the intensity that exists between readers and their favorite authors in order to create a fully interactive, reader-driven experience.”
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