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I'm so glad you asked! :)
I have a 8 week ecourse on how to create and build an author-writer-home business online presence / platform.
CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE Website Creation to Beyond Book Sales*****
THE COURSE OUTLINE:1. The Beginning – Creating a Quality Product
2. The Bare-Bottom Platform Basics: Creating an Author Website and Blog Content
3. Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content
4. How to Create Ebooks for Freebies and for Sale, Including Creating a Cover with Microsoft Office 2010
5. How to Create PayPal ‘Buy Now’ Buttons for Your Site/s
6. How to Create a Product Line and Attracting Customers Through Information Marketing
7. How to Create Your Own PowerPoint Webinars
8. More Marketing Strategies
* And, the 8 week ecourse includes a 10 Point Website Critque!
To check out the full Table of Contents and testimonials go to: http://karencioffifreelancewriter.com/book-marketing-ecourses/But first, here's a quick tip: the first step for an author, after creating a quality product/book, is to create an effective website. Having an effective site means it needs to have the necessary optimization elements, pages, and content. The website is the foundation of your platform. And, simple works best.
~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Create and Build Your Author/Writer/Home Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/~~~~~
In Part One of 7 Elements of an Effective Landing Page Designed to Increase Your Mailing I covered elements one (A Specific Opt-in Landing Page) and two (The Sign-up ). In Part Two, elements three (Convey the Benefit) and four (Your Ethical Bribe - The Free Gift) were discussed.
Now on to elements five, six, and seven:
5. ClarityPutting it all together, clarity rules. Your opt-in page should be an easy read and easy to understand. And, it should answer all potential questions.
In addition, the sign-up wording you use should be visible and near the top of the page. And, what you’re offering, including the benefits and freebie, needs to be clearly stated. Bullet points are a good way to give the visitor a quick look at all your offering.
If a visitor has to guess or search for what you’re offering, or wonders what you’re about, you’ve lost that subscriber.
6. ImagesImages are an important element to a website and landing page. I’m sure you’ve heard it before, people are becoming more and more ‘visual.’ This means images are a needed component of your opt-in page. But, the image MUST be relevant to what you’re offering. The visitor needs to be able to quickly make the connection, otherwise it may be distracting.
Along with this, you need to keep your landing page simple, clear, and easy to navigate. This means don’t clutter it with too many images.
Having your picture, along with your logo, or other relevant image should be sufficient.
The purpose of having your picture on the landing page is that people connect with people. The feel reassured when they see an actual person – it helps foster trust.
7. The Mailing ListYou might have heard that only 1% of first time visitors will buy a product.
The first reason for this is because first time visitors don’t know you, which means they don’t trust you. Why should they buy from you?
The second reason is that during an initial visit, your visitor may not have the time to spend browsing your site for information that will entice him to make the decision to purchase your book or product.
This is where your specific opt-in page and sign-up text comes in. It gives the visitor a quick and easy decision-making nudge. If conveys the benefits and highlights the valuable free gift the visitor will get for taking action. With everything in place, including a clear call-to-action, you’ve made the visitor’s sign-up decision even easier.
The mailing list is your connection and opportunity to develop an ongoing relationship with the subscriber. It’s this relationship that will convert your reader into a customer or client.
If you haven't read Parts 1 and 2 yet, go to:
~~~~~
RECOMMENDED RESOURCE: Speedy Web VideoVideo marketing is one of the most effective conversion tools. Speedy Web Videos is an ecourse that teaches you, with step-by-step instructions, to create your own videos.
Check it out!
~~~~~
MORE ONLINE MARKETINGBeyond Book Sales Income: Book Marketing and DiversificationCreating Content: 10 Online Repurposing Formats4 Simple Steps to Web Videos That Sell~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).
Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Online Marketer, Affiliate Marketer
Writer’s Digest Website of the Week, June 25, 2012
Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/
Author Online Presence and Book Marketing Ecourse:
http://karencioffifreelancewriter.com/book-marketing-ecourses/
LOL. I'm so glad you asked!
I have a 8 week ecourse on how to create and build an author online presence / platform.
CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE - Website Creation to Beyond Book SalesTHE COURSE OUTLINE:1. The Beginning – Creating a Quality Product
2. The Bare-Bottom Platform Basics: Creating an Author Website and Blog Content
3. Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content
4. How to Create Ebooks for Freebies and for Sale, Including Creating a Cover with Microsoft Office 2010
5. How to Create PayPal ‘Buy Now’ Buttons for Your Site/s
6. How to Create a Product Line and Attracting Customers Through Information Marketing
7. How to Create Your Own PowerPoint Webinars
8. More Marketing Strategies
To check out the full Table of Contents go to: http://karencioffifreelancewriter.com/book-marketing-ecourses/But first, here's a quick tip: the first step for an author, after creating a quality product/book, is to create an effective website. Having an effective site means it needs to have the necessary optimization elements, pages, and content. The website is the foundation of your platform. And, simple works best.
~~~~~
I'm back with Part Two of 7 Elements of an Effective Landing Page Designed to Increase Your Mailing List.Part One covered elements one (A Specific Opt-in Landing Page) and two (The Sign-up). Now it's on to elements three and four:
3. Convey the BenefitSimply having the sign-up wording in place isn’t enough. According to MarketingExperiments.com, you need to provide the visitor with a benefit. The benefit is the incentive to say YES to the sign-up step.
People are getting more and more gun-shy about opting into yet another newsletter or ezine. You need to give them something of value for their valuable address. Think of it as an exchange.
With the above in mind, you need to word your sign-up text to convey the benefit. You might use something like, “Sign up now for instant access to the powerful ebook, 10 Steps to Increase Your Website Traffic.”
This wording not only establishes the ‘benefit,’ it also gives a time element: “now” and “free instant access.”
The landing page should also list what’s included in the free gift and the value of the newsletter. Using bullet points is recommended.
4. Your Ethical Bribe - The Free GiftTo make the sign-up even more appealing, you should change the benefit to: “Sign up now for free instant access to 10 Steps to Increase Your Website Traffic.
This is your ‘ethical bribe.’ Obviously, you will need to make the free gift relevant to your site and valuable to your target market. And, you want the visitor to know that your offer, your opt-in, is free. You don’t want him wondering about this – make it clear.
The reason for ‘sweetening the pot’ and making the offer as irresistible as possible is because you need to build your mailing list. You need that visitor to say YES. You need conversion.
To get that YES, you’re benefit and free gift need to be valuable.
So, how do you decide if your gift is valuable enough to grab that email address?
The answer to this question is easy: you know who your target market is.
Think about it . . . what does your target market want? What would you want?
If your site and product is about writing, guess what…your visitors would probably appreciate an e-book on that topic, maybe a ‘how to write guide.’ Or, if you’re into marketing…offer an e-book of marketing tips and guidance. If your site is about cooking, offer recipes or an instructional cooking e-book.
The idea is to establish yourself as an expert, someone your reader wants to learn from. They need to want what you’re offering, whether it’s for instructional value, information, entertainment, or other.
Now for a word of caution: make sure your new subscriber is able to get his free gift. Occasionally, you may come across a site that you’ve signed up to, specifically for the free gift, and then had trouble with the link or the download itself. This isn’t a good way to start a relationship. Most subscribers will get annoyed and unsubscribe to the site.
If you haven't read Part 1, go here:
For Part 3, stop by next Monday! ~~~~~
RECOMMENDED RESOURCE:Design Your Own eBook Cover in 10 Easy Steps - it includes step-by-step directions for creating your own ebook also!
This is a great tool for creating your ethical bribe. Check it out:
http://karencioffifreelancewriter.com/books-on-marketing/design-your-own-ebook-cover-in-10-easy-steps/ ~~~~~
MORE ON ONLINE MARKETINGCreating Images – Simple and QuickSEO and Website Ranking – Inside Website Visit LengthsUsing Video for Marketing~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).Karen CioffiMulti-award Winning Author, Freelance/Ghostwriter, Editor, Online Marketer, Affiliate Marketer
Writer’s Digest Website of the Week, June 25, 2012
Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/Author Online Presence and Book Marketing Ecourse:
http://karencioffifreelancewriter.com/book-marketing-ecourses/ ~~~~~
