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CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE - Website Creation to Beyond Book Sales

I'm instructing a six-week online workshop through WOW! Women on Writing.

It'll be six-weeks of learning how to create and build your author online presence, from creating a website right on through beyond book sales.

The course will be information packed and will have at least two live screen-sharing webinars to help with understanding. Because it's so comprehensive, students are limited to 10, so if after reading what the course will cover, and you'd like to be on board to learn effective book marketing strategies, click on the link.
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence

HERE'S A BREAKDOWN OF EACH LESSON:

Week One: The Bare-Bottom Platform Basics: Creating an Author Website and Blog Content

Lesson One is divided into two sections:

14 Steps to Creating an Effective Website, which includes:

•    Choosing a domain name
•    About the site’s subtitle
•    Basic differences between Blogger and WordPress
•    The various website pages you’ll need and what should be on them
•    The basics of website optimization

Effective Blog Posting, which includes:

•    The importance of posting regularly
•    Keyword basics
•    Anchor text basics
•    Tags basics
•    Using images and video in your posts

If you don’t yet have a website or blog, this is the time to create one. The information provided in Lesson One will give you the tools needed to create a website that’s reader friendly and SEO ready.

Since Lessons One, Two, and Six refer to search engine optimization (SEO), information on SEO, SEO marketing basics, and Google’s latest update will be included in week one.

Note: Each lesson has an assignment.

Week Two: Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content
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Week two is an A – Z lesson on article marketing. It explains what article marketing is and its importance. This lesson discusses:

•    How to find article ideas
•    How to create an effective title
•    Types of articles you can write
•    The parts of an article and word counts
•    Using outlines or templates
•    Summaries needed for article directories
•    The resource box
•    Where to submit your articles

To take it further, we’ll discuss how to properly format and optimize your content, so search engines will easily find and index it and readers will value and share it.

Week Three: How to Create eBooks for Freebies and for Sale, including creating a cover with Microsoft Office 2010

This week offers a step-by-step lesson showing how to create your own ebook and cover. The lesson is divided into two sections:

Creating an ebook:

•    Creating an eBook: 5 Simple Steps
•    Offering an eBook for Free
•    Offering an eBook for Sale
•    About the ISBN, Copyright, and Creative Common License

Creating an ebook cover:

•    Basic Instructions for Microsoft Office Features
•    Design Your Own eBook Cover in 10 Easy Steps Using Microsoft Office 2010
•    Additional Tips for Designing Your Own eBook Covers
•    Things to Watch For
•    Sample Example One with Step-by-Step Instructions
•    Sample Example Two with Step-by-Step Instructions

In this lesson you will actually create an ebook and a cover to go with it. We’ll also discuss the benefits of creating an ebook to offer as a freebie on your site.

Included in Lesson Three is a live 30-45 minute screen-sharing webinar that will demonstrate how to use Microsoft Office to create a cover.

Week Four: How to Create PayPal ‘Buy Now’ Buttons for Your Site/s

Lesson Four provides step-by-step instructions on how to create a PayPal Buy Button and how to upload the code onto your site.

Week four covers:

•    The need for ‘Buy Now’ buttons
•    Creating a PayPal account
•    The steps required to add an ebook to PayPal Merchant Services
•    The pros and cons of having the ebook sent automatically to the purchaser or sending it personally
•    Uploading the HTML code onto your website or blogsite

The lesson also goes over the eight elements needed to create an effective landing page for your ebook, if you choose to sell it.

Week Five: How to Create a Product Line and Attracting Customers Through Information Marketing

Through lessons Two and Three you will have the foundation for creating a number of products within your market. Lesson Five is divided into two sections and discusses what products you can create and how to get visitors (potential customers) to your site. It includes:

How to Create and Sell Information Products:

•    What is an information product and product line?
•    What’s the benefit of creating information products?
•    Types of information products you can create
•    Types of content you can provide
•    What topic should you focus your product on?

Attracting Customers (Generating Visibility) Through Information Marketing

The importance and primary purpose of attracting visitors to your site
Effective strategies to generate visibility and attract visitors
The mailing list
The most effective strategy to use to increase your subscriber list

Week Six: How to Create Your Own PowerPoint Webinars

Presenting webinars is one of the top marketing tools. The final lesson will have you creating your own webinar. This lesson explains:

•    What a webinar is
•    Six reasons why you should offer webinars
•    What exactly is a PowerPoint webinar
•    What webinar service you should use
•    Some technical elements of webinars
•    How to prepare for a PowerPoint presentation
•    How to present a PowerPoint webinar
•    A bit about enhancing your conversion rate

Lesson six will also has a 30-45 minute live screen-sharing webinar to help demonstrate the basics of creating a PowerPoint document.

Note: A replay of the webinars will be available.

AND, THERE'S A BONUS LESSON THAT GOES OVER EVEN MORE MARKETING INFORMATION.

I'll be answering questions and checking the assignments, so if you're interested please sign up today:
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence.

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Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012
“This site from Karen Cioffi should stand as a model for other freelance writers.”
~ Brian A. Klems, Online Editor for Writer’s Digest

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

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