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Viewing: Blog Posts Tagged with: Adam Schneider, Most Recent at Top [Help]
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1. Mobile Barcode Advice for Writers
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By: Jason Boog, on 12/8/2011
Blog: Galley Cat (Mediabistro) (Login to Add to MyJacketFlap)
JacketFlap tags:  Web & Tech, Writer Resources, Adam Schneider, Hillary Tisman, Jay Baer, Add a tag

Using QR codes or Microsoft tags, we can embed barcodes (like the Microsoft tag posted here) on print posters, magazines or books.  Using a special mobile phone reader, smartphone users can click on these real life links to read material online.

At the Publishing App Expo yesterday, Microsoft tag business development manager Adam Schneider said that publishers are driving tags–five billion tags have been printed since January 2009. Social media expert Jay Baer used Microsoft Tags in his new book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social. Follow this link to use the free tagging service.

We’ve embedded the mobile barcode from the book above–as you can see, Microsoft has developed some custom imagery for tags. In addition, Atria Books marketing manager Hillary Tisman shared advice for writers looking to use Microsoft Tags. We’ve collected the tips below…

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New Career Opportunities Daily: The best jobs in media.

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2. Hear from Disney, Time, and Microsoft at Publishing App Expo: Early Bird Rates End Tomorrow
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By: charlenecaronan, on 11/8/2011
Blog: Galley Cat (Mediabistro) (Login to Add to MyJacketFlap)
JacketFlap tags:  Events, Apps, Craig Ettinger, Adam Schneider, Jeanniey Mullen, Lyle Underkoffler, Add a tag

Join us at Publishing App Expo, December 7-8, and get an inside look at how to bring your stories to tablets and mobile devices. Early bird rates end tomorrow, November 9. Register now and save.

You will learn how to build apps within budget, maximize discoverability, and monetize content across all publishing platforms. The conference program features magazine, book publishing, and app development experts and leaders who will draw a comprehensive roadmap of the publishing app world.

View full program here. You’ll hear from Lyle Underkoffler (VP of digital media, Disney Publishing Worldwide), Jeanniey Mullen (global executive VP and CMO, Zinio), Craig Ettinger (general manager, Time.com), Adam Schneider (manager of business development, Microsoft TAG), and more.

continued…

New Career Opportunities Daily: The best jobs in media.

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