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Viewing Blog: AUTHORSADVOCATE.NET, Most Recent at Top
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26. Comment on 2011 - The Year in Review for Authors

2011 was a big year for authors, and the collapse of Borders was monumental. Just how many other pillars of the publishing community are going to drop like flies.

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27. Comment on New Color Kindle Fire Challenges iPad for Selling Books and More

We're finding more and more people are getting connected with their Kindle's and the new Fire may not exactly challenge the Ipad because it's a much lower spec, but it certainly is starting to take a bit out of the Apple!

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28. Comment on Selecting Publishing Formats For Books

Wonderful theme - wonderful idea! Thank you for keeping me informed.
Arlene Corwin

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29. Comment on Barnes and Noble, The Essential Book Chain

As the Author of the Daisy Weal series of ebooks, I have a vested interest in the success of Barnes and Noble and paticularly the UK chains. However, in your article you mention W.A. Smith in the Uk when in fact it is W.H. Smith. You also fail to mention, that Waterstones is owned by W.H. Smith

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30. Selecting Publishing Formats For Books

Nowadays when authors and publishers contemplate releasing a new title, there are a number of decisions, strategies, and selections that must be made regarding the book's format. By format, in this instance, I mean an e-book or print-on-paper version.

There was a time when we in the publishing industry spoke of such decisions we simply meant we had to choose between hardbound, mass-market paperback, or trade paperback binding. But hardbound books have become very expensive to publish, and trade paperbacks are increasingly replacing mass-market paperbacks, so the choice now is mostly between the trade paperback and the e-book format except for specific instances, for example bestselling authors, academic or library books, and specialty books such as cookbooks and art books, in which the hardbound format still makes sense as a preferred option.

The rise in popularity of e-books and the cost and efficiency of producing them bring e-books squarely into the conversation when it comes to new releases. Some authors and publishers are producing print books first to take advantage of selling the first editions at a higher retail price, and then after those who represented the best and most interested market for the title have paid for the print version, the book is released as an e-book. Sometimes e-books are released first for publicity, review copies, and promotion as a sort of test marketing strategy. Then after the amount and intensity of interest in the title has been determined, the book may be released as a trade paperback or hardbound book. In other instances the author or publisher may decide to release the e-book at about the same time as the print version so that the public can have their choice for the kind of reading they prefer right from the start.

These various strategies are being tested as retail prices for e-books versus print editions are being experimented with, and the eventual profitability of e-books and their impact on the profitability of print versions is being sorted out.

Recently I heard about another possible scenario for going forward - the proposition is to make all books available for sale in a print version and give the e-book away free with the purchase of the printed book. While the logistics of providing an e-book free with the printed version would have to be worked out (a code provided with the sales receipt, a code inside the book which would have to be shrink-wrapped, or some other method), it seems to me that the notion does make a good amount of sense.

First it eliminates all the anxiety about who sets the retail price and how can those who have to take all the risk in publishing books control the price they will receive for their labors. Second it puts the control back in the hands of authors and publishers and not in the hands of Amazon.com which increasingly dictates all terms of the publishing distribution business. And third it allows readers the convenience of reading a book on an e-reader or other electronic device while still preserving the purchaser's ability to keep the printed book on a shelf to look at, admire, and share.

Naturally additional costs would be involved in producing and providing both the print and e-book versions, but the ability of the author and publisher to maintain control of pricing and other terms of distribution may make up for the added production costs.  All in all, it's an interesting possibility and may well end up in the mix as self-published authors and traditional publishers make their future publishing decisions.

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31. The Death of Barney Rosset

On February 23, 2012, Publishers Weekly posted,

Tributes from the friends and admirers of Barney Rosset are being made following his death February 21. "Rosset was a brave man who won several key victories in the fight for artistic freedom in the United States," said Chris Finan, president of American Booksellers Foundation for Free Expression, referring to Rosset's tireless fights to have books like Lady Chatterley's Lover and Tropic of Cancer published despite the resistance of much of the public and, in the case of the latter, courts declaring it obscene. Tropic of Cancer finally won its battle in the Supreme Court in 1964 in a landmark First Amendment ruling.

Rosset was the former owner of Grove Press, and publisher of Evergreen Review magazine. During his career, he worked with such writers as Samuel Beckett, William S. Burroughs, Malcolm X, Kenzaburo Oe, Frantz Fanon, and Octavio Paz. Algonquin Books had been working with Rosset on his autobiography, tentatively titled The Subject Was Left-Handed, and hopes to release it within the year.

He earned numerous awards, incuding one in 1988 from  the PEN American Center which awarded him with its Publisher Citation for "distinctive and continuous service to international letters, to the freedom and dignity of writers, and to the free transmission of the printed word across the barriers of poverty, ignorance, censorship, and repression." The National Book Foundation awarded Rosset its Literarian Award in 2008, an award for "outstanding service to the American Literary Community."

Previously in this blog, on December 13, 2008, I wrote a piece on Barney Rosset, which I am re-posting below because I think it is worth revisiting at this time:

The most recent issue of Newsweek includes a long essay titled "The Most Dangerous Man in Publishing." It is an article about Barney Rosset, the contentious and transformative publisher of Grove Press and Evergreen Review. He purchased Grove in 1953 for $3000 and set out issuing controversial literary work right from the start. When he published Jean Genet's Waiting for Godot, the first year's sales were 400 copies for a play that has now sold 2 million copies.

A forceful and inspired man who always took chances and loved going to court to take on puritanical censorship in any form, he is not as well known in America as he should be. He fought for the freedom to publish Henry Miller's Tropic of Cancer which had been banned in this country. To pave the way for winning that case, he published D. H. Lawrence's Lady Chatterly's Lover. Other literary giants whose work he brought to the fore over four decades of publishing are Mailer, Ginsberg, and Burroughs.

His literary and political quarterly Evergreen Review, which eventually claimed a readership of more than 125,000 people, published Albee, Sontag, Kline, Stoppard, and Supreme Court Justice William O. Douglas. Rosset snatched up the Autobiography of Malcolm X after the Black Muslim's assassination when bigger houses were afraid to publish it and collected and published the diaries of Che Guevara.

I highly recommend this signif

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32. How Some Authors Successfully Promote Their Books

I have just read a very helpful and interesting blog post that highlights the many diverse approaches that are available to authors today in attempting to reach their audiences and get out the word about their books. The name of the blog is "Bookish,"written by Maggie Galehouse and published in the online version of the Houston Chronicle, and the title of the post is "Getting the Words Out: How Authors Promote Their Books." I'd like to share some examples of what she has reported here and also direct you to the blog itself.

One author featured is Rebecca Skloot, author of The Immoral Life of Henrietta Lacks. If you have not heard of it, this book tells the story of an African American woman whose cells were taken from her in 1951, without her permission, and used in scientific research that helped develop cloning, gene mapping, the polio vaccine, in vitro fertilization, etc. Skloot took advantage of the controversial nature of her book and has gone out to do 200 speaking engagements. She remarks that writing is an art but publicity is a business, and authors have to be able to do both.

Kayt Sukel also wrote a book that created controversy and interest titled Dirty Minds: How our Brains Influence Love, Sex, and Relationships. On the day her book was released, she hosted a Twitter chat that drew a significant number of followers. Matt Johnson, author of the novel Pym, also tweets. He has 40,000 followers on Twitter and seeks to create sustained connections with the public and media through his efforts in this particular medium of social media.

Non-fiction author Tom Zoellner says he did not use social media in promoting his book, A Safeway in Arizona. Rather he wrote opinion pieces for newspapers and stories for magazines and other publications that distilled the main ideas in his book in order to draw attention and readers to the work.

In 2009, the number of book titles published in the United States reached more than 1 million per year for the first time. As pointed out by these successful authors, such a dense field of competition calls for very aggressive book peddling on the part of authors. There is not one way to do it, but rather, thanks to both traditional and technology driven methods, there are many opportunities out there for authors to find and utilize ways to connect directly with their audiences and promote their books on an ongoing basis. In the words of Kayt Sukel, "It's a marathon, not a sprint."

Companies such as Dorrance Publishing, which offer publishing services to authors, can help put together and execute a promotion plan and, more importantly, encourage authors to develop their own platform and relationships with readers to get the word out about their books.

To read the entire blog, go to http://blog.chron.com/bookish/2012/01/getting-the-words-out-how-authors-promote-their-books/

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33. Great Places on the Web for Book Lovers

Previously in this blog I published a post on Goodreads, the internet site that offers a virtual community for authors and readers to share thoughts and opinions about books, favorite and otherwise. Authors can sign up to make their books and themselves available on the site and receive reviews and feedback. Once an author joins the Author Program, he or she is able to post a photo, share favorite books, publicize upcoming events such as signings or talks, share writings, participate in discussions, lead Q & A sessions, participate in a book giveaway, post reviews, and purchase paid advertising on the site. Authors may also link to their book's blog or webster, and they are able to show a photo of their book cover or jacket with a link to major retailers where it can be purchased online.

Now other similar sites have appeared on the internet which I would like to call to your attention. They are valuable for authors to know about because they are to book publishing what the town square is to democracy - a vital place where thoughts and ideas are shared freely and for the public good.

Each of them is unique in their structure and offerings, and yet they all have in common the notion of creating a community for readers to be able to exchange ideas about books. Very similar to Goodreads is a site called Anobii. It too is aimed at book lovers and gives them the opportunity to share their favorite books with others and receive recommendations. Flatleaf is an e-book subscription service. All books listed are in the public domain and are free. Flatleaf provides books for most e-readers (Kindle, Nook, Android). With its read, return, discuss features, Flatleaf offers participants the experience of an online book group with access to the author in some instances.

Small Demons is a site that allows members to comment on and contribute book trivia facts. For example, which books were made into bad movies? In which movies did a Rolls Royce Silver Cloud appear? Which films or songs were mentioned in which books? Small Demons provides another twist on the idea of virtual book clubs. And then there is Book Lamp, which is to books what Pandora is to music. It helps the reader build a profile that allows its algorithm to find threads of preferences and dislikes that allows it to recommend personally customized and appropriate additional reading selections to the user.

Get involved as participants in these sites and learn how readers are using them. Where possible, list your own books and contribute to the dialog. These sites represent great opportunities for building your platform, getting your name circulated, and obtaining free book promotion.

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34. Barnes and Noble, The Essential Book Chain

Walden Books, B. Dalton, Krochs and Brentanos, Borders, all are gone. Since 2002 some 500 bookstores have closed in the United States. Barnes and Noble is the last major book chain standing. And whether it survives and succeeds will have a great impact upon the future landscape of book publishing. Browsing for books in a bookstore remains a distinctively different experience from searching for them on the Internet. And therefore with 80 percent of books in the United States still sold in print-on-paper form, the quality of the browsing experience is of major concern to authors and to publishers. With this in mind, Barnes and Noble plans to revamp its stores, investing wisely in its future.

This week some other new developments regarding Barnes and Noble have occurred that are worth reviewing and reflecting upon here. Sales at the chain were up 4 percent this holiday season over last, and so its CEO, William J. Lynch, Jr., sounded bullish at the end of 2011. But more recent news has been brutal with both sales and stock values down early this year. Just a few weeks ago there was talk from the company that it might spin off its Nook e-reader, a net loss on the books, news that was met with great concern and disdain by publishers and investors alike. It seems that, just as I have expressed my opinion in an earlier post in this blog, many in the field see the future of the chain as dependent upon and irrevocably entwined with the success of its e-reader.

Late to the party with the Nook, Barnes and Noble has nevertheless given the Kindle a run for its money. Currently Amazon's Kindle has 60 percent of the share of e-reading devices, and Barnes and Noble's Nook has 27 percent. Lynch, who came to book marketing just three years ago from HSN online, thinks of Barnes and Noble as a technology company. Its facility in Silicon Valley is about to release the fifth iteration of its Nook device. So clearly they see the importance of the success of the Nook and are investing in research and development in technology and hardware.

This week Barnes and Noble and Waterstones, a large chain in the United Kingdom with approximately 300 bookstores, announced a partnership in taking the Nook overseas. Waterstones will sell Nooks for the British market, which currently has the most interest in e-books and e-readers of any country other than the United States. (Right now another large U.K. chain, W. A. Smith, is carrying the Kobo, the Canadian e-reader that Borders had begun to distribute before its bankruptcy.) Waterstones' managing director, James Daunt, holds a very sour view of Amazon and its tactics. He believes the Internet retailer does not care one bit about book publishing but only for making money, and he disparagingly calls the Kindle the "Windle." It would appear Waterstones wants to help Barnes and Noble in its quest to stand up to Amazon and remain a clear alternative for publishers, authors, and book buyers.

In the United States, approximately 20 percent of all books purchased are e-books. In the United Kingdom only 6 percent of all books sold are in electronic format, and the U.K. is far and away the largest consumer of e-books in Europe and throughout the world. In the rest of Europe, e-books make up about 1 percent of the total of all books purchased. There are a number of reasons for this reluctance to change to e-readers and e-books, not the least of which is pricing. In Europe where there is a VAT (Value Added Tax) on most things sold, books carry a lower VAT as they are classified as products than e-books, which are classified as a licensed service. In addition the cost of e-readers is higher in Europe, and the selection of e-books available from publishers is very limited. This situation is not very unlike it was in the U.S. some four or five years ago. With time, it will change. And so as Waterstones takes the Nook overseas, it is both staking out its r

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35. Protecting Copyright on the Internet

The two laws before the United States Congress that address piracy of intellectual property, SOPA and PIPA, have been put on hold. While most lawmakers favored the laws, the public, in support of the very vocal and influential opposition to the laws (Wikipedia, Google, Facebook, Yahoo to name a few) have convinced congress that these laws as written are bad for the Internet and therefore bad for users. Both laws were written to block access to sites containing unauthorized copyrighted material, that is films, books, TV shows, magazines, articles, music, etc. Most of these sites are foreign, and there is no doubt they steal content and harm the authors and creators of the works they appropriate.

But the opposition says the cure is worse than the disease. Wikipedia staged a 24-hour blackout to its English-language site this week to draw attention to the depth of its concerns about what it believes would be the devastating impact upon its site, and on the Web in general, should either of the laws be enacted as they now stand. Wikipedia agrees that piracy is a critical concern that must be addressed. But Wikipedia and others claim the laws would require these sites to monitor the materials posted and remove all pirated material at great cost to them. Advertisers, payment processors, and internet service providers would be prevented from doing business with those who infringe on copyrights. Search engines, such as Google and Yahoo, would be required to remove all infringing sites from their sites. Internet providers would be required to monitor their customers' traffic and block web sites suspected of copyright infringement. Then harsh punishments would be applied. The owner of a site found streaming illegal copies of films ten times within six months would be jailed for five years. Those opposed to the laws claim this broad brushed approach amounts to censorship.

And so the argument centers around censorship versus protection of intellectual property. The industries that backed the laws, the motion picture industry, music publishers, book publishers, manufacturers, and TV networks seem to have lost the battle thus far. But piracy and theft of content are important concerns, and I believe some compromise will have to be reached, or the Internet will be just like the Wild West, ungovernable and dangerous. The U.S. Chamber of Commerce estimates that piracy on the part of foreign web sites costs Americans 1.9 million jobs a year. We can't afford those losses.

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36. The Nook's Unknown Future

Trying to keep up with the changing face of publishing and book distribution can be exhausting. Now, in what seems like an inexplicable reversal to me, Barnes and Noble is considering spinning off the Nook. By that, I believe, the company means they are considering launching another company, perhaps a stand alone corporation, perhaps a subsidiary, to take over the technological research and development and the actual manufacturing of Nook devices. I'm sure the hope is that this sort of move will help Barnes and Noble itself appear to be more profitable, as the cost of producing devices has resulted in corporate losses in recent months. I'm sure it is also hoped that such action will result in attracting additional investors for what is sure to be a sustained need to put added money into making more sophisticated e-readers that will keep up with the competition - Amazon's Kindle, i-Pad, Google's reader, and Kobo. But what would actually happen if Barnes and Noble and Nook part ways?

As things have evolved, Barnes and Noble's physical stores and its digital business are enmeshed. Each store has a major display of Nook devices and promotional materials about their e-reader and e-reading. Continuing that relationship might prove difficult if the companies are separate. Nook has developed relationships with publishers which, may or may not continue if the device and the content become detached. Barnes and Noble is primarily in competition with Amazon for readers, and Amazon and the Kindle are attached at the hip. Amazon sees its future so tied to the Kindle that it is selling the devices at a loss, just to be able to sell more and more e-books and e-magazines and e-singles than anyone else. All Nook related sales were increased during the 2010 holidays over the previous year by 43 percent. In contrast book and mortar store sales at Barnes and Noble were up only 2.5 percent. Clearly the Nook and e-books that can be read on it are central to Barnes and Noble's future.

It is true that Barnes and Noble might attract investors from Europe, which is a natural market to develop, or from the world of book publishing, which makes strategic sense, or from Google, which is a competitor, However failing to recognize that the only reason the book chain survived when Borders did not is because they smelled the coffee and got into digital books and developed a digital reader when Borders did not would be very short-sighted and dangerous. It is not too strong to say that without the Nook Barnes and Noble may indeed have no future at all, and if a spin-off weakens the relationship it is by its very nature not in the best interests of the company.

It is in the best interests of authors that there are several healthy, different, competing platforms for e-books, and so it would be in the best interests of all if the Nook continues to nip at the heels of the Kindle and become an even greater force in digital publishing than it now is.

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37. 2011 - The Year in Review for Authors

As I look back at the posts I have published this year, it seems 2011 was filled with turmoil, transition, and anxiety for the book publishing industry and with growth and opportunity for authors. The industry continues to change, and for those who ran the show for decades, if not centuries, change is threatening and frightening. But most people agree that the net gain for authors and readers outweighs the costs of transition.

There have been casualties indeed: Borders was forced to close all its stores and declare bankruptcy. There has been turmoil. The law suits and legal action continue to expand as the Author's Guild vs Google suit and settlement remains unresolved. Now we have class action suits filed against large publishing companies and Apple for price fixing on e-books; opponents and proponents of the Stop Online Piracy Act being brought before a House committee make dire predictions about copyright laws; and the FTC asserts its power to protect privacy by auditing Facebook and Google's practices on an ongoing basis. And there has been uncertainty. As digital books are made available for lending through libraries, copyright and compensation issues are yet to be resolved. Large publishing companies remain anxious about how e-book sales, which are dominating growth, will impact profits and business plans.

It seems the change is so fast and so unstoppable that the industry cannot keep pace. During 2010 e-book sales made up about 6 percent of the market. During 2011 that figure grew to about 20 percent. Amazon.com reported that when comparing the period from Black Friday to Christmas Day in 2010 with the same period this year, the company saw a 175 percent increase in e-book sales. During this period as well as the rest of the year, book sales in all other categories, other than e-books, declined.

Probably the most critical factor in considering the rapid rise in e-book sales is the improved quality and lower prices of e-readers. Both Amazon and Barnes and Noble have improved their e-readers to meet the standard set by the iPad during the last year. The Kindle Fire sells for $199, a price which is thought to be lower by about $25 or more than the cost to manufacture it. Amazon is betting on making up gains on product sales for the readers they sell at a loss. During December Amazon reported they sold 1 million readers a week.

An additional phenomenon this year was the introduction of the e-single. Magazines, newspapers, book publishers, and self-published authors are all delving into publishing short stand-alone works in both fiction and non-fiction that are shorter than books but longer than most articles. These e-singles sell for about $1.99 to $2.99. Scholastic began publishing e-singles this year, and Amazon.com launched its Kindle Singles line. It remains to be seen whether these short works will become a popular new way to package and sell content.

For four or five years now, the book publishing industry has been in great transition. As traditional publishers are no longer the industry gate keepers,  opportunities for self-publishing authors abound. But making the best of opportunity requires hard work, education, and discipline. Knowing your market and audience, having a business plan, building your platform, maintaining a web site or blog, matching your product price with your customer's expectations, optimizing the quality of your product, and making the most of the Internet promotion and social networking are some of the ways authors can maximize the potential of their works. Also bricks and mortar stores for print editions are an important part of the equation. Oftentimes having a middle man such as Dorrance to help navigate this field of challenges and pitfalls can be very helpful, especially for those without previous experience in editing, design, promotion, and technology. The leveling of the playing field continues to play an important role in hel

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38. Google Settlement Update

In July it was reported that the settlement between Google and the Author's Guild and numerous book publishers was "dead" because the judge in the case had determined that the Author's Guild did not constitute a class, as in a class deemed eligible for legal class action. Judge Chin ruled that there are too many kinds of authors involved in the case: American authors, foreign authors, fiction and non-fiction authors, authors of short stories and essays, authors who are members and authors who are not members of the Author's Guild, academic authors, commercial authors, independent authors, self-published authors, and even unidentified authors, in the case of some works. All these various authors do not, in Judge Chin's opinion, make up a class.

Various publishers continued in talks with Google, even after Judge Chin's ruling, in order to reach a separate settlement. Now a separate settlement with publishers has not been reached. But the Author's Guild has entered the fray once more. Interestingly or perhaps bafflingly, the Author's Guild has filed a motion for class certification - the very assertion that caused Judge Chin to throw out the terms of the settlement when he stated the Author's Guild does not represent a "class". In addition, the Author's Guild goes on to assert, as it has before, that Google infringed upon copyrights as it scanned books that it made available through its search engine and that all of this was done strictly for commercial purposes. Google will assert that it was making books available in the spirit of "fair use." Also Google will be able to state that the Author's Guild has done nothing to correct the situation as it existed previously with regard to not representing authors in general and therefore does not constitute a class.

All of this will no doubt kick the can down the road a bit more; and I hope eventually some figure approaching the 45 million that was to be paid to authors whose rights have been violated will be distributed amongst all the authors in question. It is very important that this violation of copyright law does not go without penalty and that all authors whose books were scanned without their permission shall be compensated for their losses.

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39. Last Living Code Talker Tells His Story

Today on NPR I heard an interview with Chester Nez, the last living member of the famous platoon of Navajo Code Talkers who developed a code the Japanese could not crack during World War II. He was being interviewed in light of the fact that this is Native American History Month and in honor of the publication this year of his own book recounting in his own words the intriguing history of the brave young men who volunteered to use their native language to provide cover and intelligence for Americans fighting in the Pacific Campaign all those many years ago. Nez, who is now 90, says he is particularly proud that the Navajo language was used as the basis for the code which the enemy could never decipher, and he hopes their story will be an inspiration to young Navajos.

In 2001 then President Bush presented the five surviving Code Talkers with the Congressional Medal of Freedom. Last year two Code Talkers remained when a newspaper article appeared about them in an Albuquerque newspaper. But today Nez is the only one still living, a legend and a repository of all the courage, hope, and honor shared by those men and their people.

The book is published by Berkeley Publishing Group, a division of Penguin. But this is not the first book about the Navajo Code Talkers that I have known about or written about.

In 1973, after receiving rejection notices from traditional publishers, Doris Paul published her
seminal work, Navajo Code Talkers, with Dorrance. Based upon interviews with all of the original Code Talkers still living at that time, her account was the first to tell the story of these remarkable Americans. This self-published book, having sold almost 100,000 copies over the years, is still in print with Dorrance. It has been featured by the Smithsonian Institution, was the subject of four segments of CBS's "An American Portrait" series, and provided the basis for a major motion picture released by MGM Studios in 2002 titled Wind Talkers.
 

It is very good all these many years later to see that the legacy of the Code Talkers lives on and to know that this brave man, Chester Nez, has had the opportunity to share his important memoir with a grateful nation.

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40. Like Universe, Book Publishing Industry Expanding

Barnes & Noble is predicting its sales of e-books to increase from $250 million in 2010 to $2 billion in 2015. During the same time period, it expects its sales of print books to decline from $3.6 billion to $2.8 billion. Nevertheless the overall projected increase of $1.2 billion in sales represents a 33 percent jump. Barnes & Noble is projecting growth not only in e-book sales but also in e-reading devices and the materials that can be read on them, such as magazines and newspapers, and also apps.

Currently Barnes & Noble is the only bricks and mortar book selling chain operating profitably. Infamously Borders closed all its stores and went out of business this year. Less well known is the fact that Books A Million has also closed stores and lost $10 million over the past nine months. The distinguishing factor separating profitability from loss in this industry is whether stores sell e-books and e-readers. Those who do not are not enjoying the benefits of the publishing industry's expansion spearheaded by the increase in e-books, but they are experiencing a continuing and serious decline in the sale of print books.

Just recently the major traditional publishing houses have announced that e-books are making up 20 percent of their sales. When you consider that just a few years ago, e-books accounted for 1 percent of sales, and last year they made up about 6 percent of sales, and this year they total about 15 percent of all sales, their growth is explosive. Recently it has been predicted that in two or three years e-books will account for 80 percent of books sold that consist of straight running text. Remarkably this staggering projection does not seem out of line. Look for big increases in e-books in the first few months of 2012 as people start downloading books for their new Kindles, Nooks, and i Pads that they received as holiday gifts.  That exact phenomenon occurred last year. With the cost of the devices coming down and lending libraries making it more and more appealing to own e-reading devices by making e-books available for borrowing over the internet, the trend seems sure to continue.

The book publishing industry has expanded in all markets over the past three years - traditional publishing, self-publishing, scholarly publishing, children's book publishing. From 2008 to 2010 there has been an increase of 4 percent in books sold and a 5 percent increase in book sales revenues. And e-books are leading the parade. This is great news for self-publishing authors as e-books are the product of digital publishing, which makes it possible for authors and readers to connect directly in cyberspace, which, apparently is also expanding.

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41. Comment on Amazon Sparks Controvery with Kindle Lending Library

It's a whole new world of/for readers!

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42. Amazon Sparks Controvery with Kindle Lending Library

Amazon.com has just announced its new Lending lLbrary for Kindle owners who are also Amazon Prime subscribers. The Amazon Prime program, which has been in existence for many years, allows customers to pay one flat fee for a year and receive free shipping on everything they purchase from Amazon. It is an odd pairing indeed, as neither lending nor selling e-books involves any shipping expense whatsoever. Therefore it seems to me that the new program has been developed by Amazon primarily as a way to get more Amazon customers to purchase the Prime service rather than as a way of distributing more e-books.

Nevertheless the bi-product, however unintentional, will indeed be the distribution of more e-books, and that is good to a point. Many publishers and authors are disturbed by the new lending library because Amazon seems to have launched it without consulting sufficiently, in their minds, with the traditional publishing community, and because they are distrustful that publishers and authors will be justly compensated for the distribution of their content. Rather Amazon has put together a Kindle Lending Library of 5,000 books, mostly self-published, published by Amazon itself, or published by houses that will accept Amazon's payment model of paying the wholesale price for the one book it purchases and then lends out. The six major traditional publishing houses have refused to participate, many stating this kind of arrangement should be handled as a lease not a wholesale purchase.

It seems to me this concept is good for self-published authors, primarily because it is a way to get their books noticed. It provides free promotion and, in the bargain, some money will change hands between Amazon and the author for the book they lend out. The terms of the lending library state that a borrower may only borrow up to one book a month for free. If readers want to read additional titles they find are available in the lending library, but they have used up their book for the month, they may very well be motivated to purchase a Kindle edition of that book, an additional revenue stream, a potentially much greater one, for self-published authors.

I think the Amazon Kindle Lending Library is worth checking out. Undoubtedly, it will continue to evolve, and only time will tell its impact on self-published authors and their books.

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43. Comment on Steve Jobs and Book Publishing

A Good One !!

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44. Comment on E-books Changing Lives

Great organization with a powerful mission. I hope that providing this type of service to these communities' schools is currently happening or being considered, as I didn't see where this was addressed in the article. Perhaps worldreader.org can take the reigns in this task because I'm certain there's a need.

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45. Comment on Tailor Your Book to a Specific Market

Very helpful article - with thousands of books to browse readers need a hook.

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46. E-books Changing Lives

Worldreader.org is a non-profit organization working primarily in Sub-Saharan Africa with an eventual goal to place books within reach of virtually every family on the planet. Its purpose and mission is to increase literacy by providing access to large selections, libraries, of books for people living in underdeveloped countries. It is the brain child of one of the original founders of Amazon.com who left the company in 2003 and is running several pilot projects in Africa - one that has been ongoing for sometime, in Ghana.

The organization delivers subsidized Kindles, pre-loaded with books, to under-served communities. Just as cellular phones leap-frogged landlines in under- developed nations, the premise is that electronic readers and e-books will leap-frog over printed books in bringing access to a wide variety of book selections and therefore fostering increased reading and literacy in poor nations throughout the globe.

Most of the books made available are published in English, as it is the most common language used throughout the world. Once a reader is in place, there is no cost of shipping to get books to the family, school, or center, and the prices of e-books are a third to half of the cost of printed books, thereby achieving additional savings as the library on each device grows. In remote areas where there is no electricity or internet access, technology provides the necessary means for connectivity through solar cells and satellite internet access.

The hope is that children and adults alike will become lifelong learners and dedicated readers when exposed to a wide variety of reading material. In addition to books, newspapers, magazines, and other publications may also be downloaded by readers eager for all manner of content.

The organization operates by means of  donations. if you go to their web site, www.worldreader.org, you can donate money for an e-book or for a Kindle. Currently they report donors have made contributions of $163,000 for e-books, and as a result 63,500 e-books have been made available to families in sub-Saharan Africa. Authors and publishers may donate their books to this project by going on the Authors page of the web site and contacting the organization to make arrangements for books to be distributed free of charge.

It's truly amazing that because of technology that was not even available a few years ago, the entire world can now have access to the same books as a reviewer in Los Angeles or book collector in New York. And authors who would not have seen their books in print because of barriers to publishing can now make their books available around the globe. Moreover this is a brilliant concept for increasing literacy throughout the third world in a very cost-effective and timely way.

Check out the web site for yourself and tell other authors of this opportunity to put their published works to good and productive use.

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47. Steve Jobs and Book Publishing

At Stanford University in 2005, Steve Jobs delivered his now famous commencement address. He spoke of the importance of making every day count, of the benefits of failing at something important in life and starting over, and the rewards of following your passion. Specifically he spoke of the influence a course that he took at Reed College, after he had dropped out, had on his life and his career: 

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus, every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course, it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Just think of it. Had he not dropped in on this class, personal computers might not have the wonderful typographic abilities they have. Those of us who remember personal computers from thirty years ago know this is true. At that time, if you used a computer running on DOS, the progam Microsoft based its software upon, there were virtually no choices in type faces or fonts, and any graphics were made up of collections of little "x"s.  But not so Apple computers. Even back in the early 80s, Apples offered a variety of fonts and the ability to create graphics. For this reason Apple has been synonymous with design, and the company has pushed other computer companies and software designers continuously to improve their capabilities in graphics, type, design, and color. And while Apple is still thought of as the designer or artist's choice in computers, and PCs are the preferred platforms for business, today there is not as great a difference between the capabilities of the two platfoms. Apple has caused PCs to offer excellence in design capabilities as well.

For authors who self-publish, this ability to design professional looking books easily and inexpensively has made all the difference in being able to get their books in print. Had Steve Jobs not been the artist and visionary he was, who knows whether self-publishing would even exist as it does today?

Ironically, after founding his great company, Steve jobs was eventually fired by Apple's board of directors. Of this brutal occurrence, he said, "The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."

Jobs went back to the drawing board. He developed innovative software at a company called Next, and he purchased Pixar, which became one of the most successful animation graphics companies of all time, which he eventually sold to Disney. With his innovative software and his understanding of graphics and music in the entertainment field, when Jobs returned to Apple, he created the i-pod, which eventually impacted the music industry as self-publishing and electronic readers are now impacting the book publishing industry, and eventually he created the iPad. Now iPad competes with Kindle, and it is pushing Kindle to become better in color, graphics, and design, just as Apple pushed the PC.

Jobs' legacy - striving for artistic perfection, functional beauty, and offering people a product they have to have before they even know they have the need -  will live on in his company, its competitor

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48. Comment on Promoting Your Book on Goodreads.com

Authors Advocate does not get paid. It is a blog providing free information to authors.

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49. New Color Kindle Fire Challenges iPad for Selling Books and More

This week Amazon announced the debut of its long-awaited color tablet, which will go on sale November 15, 2011. From all reports, it seems to be a little bit of this and a little bit of that, which is to say, Amazon hopes they have come up with a product that will do enough better at a much lower price so as to entice buyers to their side instead of buying a Color Nook or iPad.

The pluses are the price, the browser, and the storage. The Fire costs $199 (industry analysts say it is actually being sold at a loss and costs about $10 more to manufacture). The Color Nook, smaller and with fewer functions, costs $249; and the iPad2, 2 plus inches larger and with many more functions, costs twice as much - starting at $499. The Fire's browser, named Silk, is much faster than that of the Nook. The Fire's cloud storage is more ample than the iPad and furthermore it conveniently syncs to your computer without a wire, which is necessary for the iPad. The actual memory in the iPad, however, is double that of the Fire (16 G as opposed to 8G), and the iPad supports a 3G cellular network, meaning it can be used almost anywhere. The Fire runs only on WiFi, and therefore it can only be used where there are hot spots of wireless connectivity. The Fire also lacks the iPad's camera and microphone.

The most important feature the Fire boasts is immediate access to the Amazon store for buying books, movies, and music. Since Amazon also runs the Internet's largest retail store portal for buying almost anything, Amazon hopes the Fire will encourage purchasers to go shopping, not just for books, movies and music but for so much more.

So war has been declared. Amazon is taking on Apple where it lives, in sleek technological devices that consumers feel they simply have to have. The Color Nook may be squeezed in the process. With a price tag that is $50 less than the Color Nook, the Fire may force Barnes and Noble to drop the price on the Color Nook, causing more strain on the chain which is already forecasting a loss for the year. Meanwhile the other tablets trying to get into the race, Blackberry, HP, Toshiba, Sony, etc., have been having a difficult time competing with iPad. Now the Fire comes along at half the price.

All these devices are increasing the number of books read and sold. They represent a multitude of platforms for presenting content, but the content remains the same, and the ease of purchasing books and other items and the convenience and portability of these tablets and all the other readers are a cause for hope that reading will continue to increase, and we will all be the better for it.



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50. Comment on Promoting Your Book on Goodreads.com

How does Authors Advocate. net get paid for its service?
Is this really a free marketing tool or is there an ultimate cost?

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