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Yesterday I was down in Lakeville Massachusetts talking about social software in libraries. It was a longish timeslot and I split it up into a small talk about software, some examples of what New England libraries have been doing and less time than I would have wanted, discussing the difference between tools and brands in the social software world.

What I mean is, a wiki is a tool. Mediawiki is a brand or type of wiki. Wikipedia is an example of a Mediawiki wiki. I decided that part of really getting the idea of social software or technology generally is that many people confuse tools and brands and examples and I think people will feel more in charge of technology if they know how to explain it. From working with novice users, I know they use turns of phrases like “My Yahoo s broken” and don’t even realize that they’re not really speaking sensically to someone who understands the terms. On the other hand, I can understand how the idea of “a browser” can be pretty transparent and ethereal to someone who only knows that you click the blue E and you get the Internet. I had an Internet before web browsing, many people haven’t.

In any case, I met a lot of neat librarians, had less time than I wanted to — a perpetual problem for me and one that I work on constantly — and made some useful handouts and slides that you should feel free to adapt to your needs. They are here

• Social Software in Libraries is the main page
• Social Software in Libraries: Creative Applications & Privacy Awareness are the slides
• Anatomy of a “social”- ite a list of the social sites I actually use along with the Tools vs. Brands handout (fixed link!)

I only have screenshots for the examples page but they are linked from the main page. I live in fear that I’ll set up a lot of excellent links and then I’ll have no Internet access to show them off so I try to prepare a zillion different ways. I think this can sometimes lead to a less-than-awesome experience because part of what’s great about social software is the sheer aliveness of it “Oh look, my friend is doing that right now” “Hey I can add this tag and see who else has used it right now” but hopefully I gave people enough to chew on and an enthusiasm to seek out more.

If the title sounds familiar, it’s because it is. I’ve been trying to combine more of my public speaking trips which means more weird weeks like this one and that one, but it works out a lot better on my end. After I got back to Massachusetts from Access, I drove over to NELA and gave three talks there. I really enjoy NELA but there were some complications this time around mostly involving iffy wireless (and hotel staff who were just repeating what their outsourced IT told them which the IT-librarians knew was a little fishy-sounding, but I digress) which means I wasn’t doing much blogging and had a period of radio silence here and on Flickr and on Scrabulous, etc.

I got home today and I’ve uploaded the latest talks. One was all new, one was a modified version of an earlier talk and one was a talk I gave earlier, but with twice as much time. All of them went really well but I have a sore throat and will be heading to bed as soon as they’re linked here so that I can be bright and bushytailed for work which starts tomorrow. Thanks to everyone who made my trip easier, more pleasant, and fun.

• Social Software & Intellectual Freedom
• Pimp My Firefox
• Web 2.0 Library 2.0 Librarian 2.0 - updated!

South by Southwest is a big conference thing in Austin Texas in March. It’s made of music, movies and something they call “interactive” which is basically Internet. It’s an interesting conference that I went to once in 2000 and it changed my life pretty much forever. I met a bunch of early bloggers in the flesh and we became friends and the rest is pretty well trod-upon history. During SXSW since then I was often petsitting for my blogger friends while they went to Texas. This year I may be going. There is a panel called Social Network Coups: The Users are Revolting! put together by Annalee Newitz who is all sorts of excellent. There is a good chance I will be speaking on that panel in my role as moderator of MetaFilter. IF… if the panel gets chosen. Fortunately, SXSW is a pseudo-democracy so you can vote for panels you’d like to see. And I say pseudo because you can also implore your friends to vote for you and/or your panel and it’s all kosher. So, if you’re picking up what I’m laying down here, please consider voting for my panel, or any number of interesting panels you’d like to see, whether you’re going or not. And the title of the panel? Pure coincidence.

I decided to do something for the BIGWIG Social Software showcase even though I wasn’t going to be at ALA. I think I missed out on most of the awesome parts of this excellent idea/event, but I was still happy to put a little something together. Then I went to NYC for a long weekend, and ALA happend in DC and I sort of forgot about it until now.

I have to say, a wiki with the exhortation “Please note that all contributions to Social Software Showcase may be edited, altered, or removed by other contributors. If you don’t want your writing to be edited mercilessly, then don’t submit it here.” (as all mediawiki wikis have) seems like an odd place to put presentations that you’d sort of hope wouldn’t be mercilessly edited, but that’s a small gripe in an otherwise enjoyable exercise. My presentation is called Socially Portable and is a short and hopefully amusing look at portable applications (for Mac and Windows) for people interested in having identities that are not just flexible but actually mobile. I hope you enjoy it. Thanks very much to Michelle, Jason and Karen for putting this together.

I did a short tour of some New Hampshire libraries over the past few days. I did a little talk called MyWhat? Decoding social technologies.. It’s only about five slides but most of it was doing a tour of some of the more popular social networks [Facebook, MySpace, Flickr] and showing how they worked, how kids were using them and what parents and librarians should know.

Remember that a lot of the digital divide that we deal with now isn’t that people don’t have computers per se, it’s that they’re not in networks and groups of people that understand them and can answer complex questions about them. The library is often an integral link in this equation. A lot of my time at these talks is spent answering questions about how these social tools work, how I use them, how librarians might use them, and how kids and teens can use them safely and effectively. A lot of the print materials I’ve come across err on the side of caution which is not a bad idea but often there’s no “Hey you really SHOULD try this” couterpoint. I hope I was able to offer that somewhat.

Jenny points out the UIUC library search which is a widget that can be put on any user’s facebook page so they can search the library catalog right from Facebook.

Facebook recently opened up their site to other applications and there has been a huge explosion in what people are sharing on their profile pages. From my own subjective perspective, it seems like these applications are getting more people to Facebook and keeping them there, doing stuff. In my 2.0 talks I have often talked about how libraries could create “presence” using social tools and I’ve pointed to Facebook groups like Awesome Resources which is a group of 30+ librarians doing what librarians do best: sharing resources and helping each other find things.

When I went to Ann Arbor this week, I connected with Ed “Superpatron” Vielmetti on Facebook and it’s one of the fastest and best ways to get ahold of a small subset of my friends. When I was at the Berkman Center event last week listening to them talk about Digital Natives (versus tired old “digital immigrants” like myself) a professor mentioned that they did a show of hands survey of their incoming class to Harvard this year and asked who had a Facebook page. The answer wasn’t “most of them” but every single one of them. Granted Harvard skews in some ways towards the clueful and plugged in, but what an opportunity, knowing the one place that all of your students go online. I’m not totally sure if we know what to there once we get there, and I share the same privacy concerns as others about how much information we’re aggregating and personally identifying there, but I also feel that the UIUC search box is a little breakthrough application, sort of the way LibX was for Firefox. Exciting times, no?

It’s been a busy week this week. I had eight people come to computer drop-in time on Tuesday which was a tech frenzy of PayPal and email and inserting graphics and Yahoo mail address books. I’ve had a few of these links hanging around for a while waiting to find time to write proper posts, but I figured I’ll drop them in here. I see a lot of blogging as playing hot potato with a bunch of web content. You find it, you pass it on, the next person passes it on. The more content you shift, the easier it is to quickly ascertain which things you need to save for longer perusal and which need to just get passed on for the next person. I’ve read and absorbed these and thought you might like them.

• The Hollywood Librarian movie is premiering at ALA in DC this Summer on June 22nd. Ann Seidl has a clip available on YouTube, and one of my signs is in it. [thanks jacqui]
• Big congrats to Amanda for the launch of the Endeca powered catalog at her place of work. Look how fancy!
• Casey posts some stats about Wikipedia from what Pew is telling us(pdf). You can ban it or block it but people are using it. So what do we do?
• One of the most favorited posts from MetaFilter this week is the Things Found In Books post
• T. Scott is one of the many folks who have been reflecting on the idea that younger librarians have some time period of “dues paying” they must go through before getting their ideas heard and possibly implemented. This was the main thing that kept me from seriously considering running for Council again. Good long post and some great comments as well.
• Don Wood’s Library 2.0 blog is consistently a good read. This is a slightly older post about a great partnership. MySpace is teaming up with the Illinois Library Association to promote online safety. What a good idea.