How to use this Page

Today at work we are discussing our season's book champions, or push books, and what we need to do to get the marketing going.

Of course, as a writer, I have mixed tummy rumbling feelings.

YES--a big book is a necessity for any house's success and actually does propel the sales of the other books.
YES--there are some books that simply lend themselves to programming and outreach, while others are more quiet and personal and require handselling, one book at a time.

and
NO--you can't push EVERY book with equal marketing power.

still................

So I thought I would write today about how I determine a push book.  And I'm going to talk more about God's To-Do List, which I mentioned on Tuesday.
1.  There is a program that makes sense that encourages people to buy IN BULK.  Ron structured his book into ten chapters, one for each day of the Days of Awe.  Communities reading the book together are asked to read a chapter a day.  During Yom Kippur, the rabbi can talk about the book, the process, and the community's goals, which are built into the book.
2.  The author is dynamic.  Ron is amazing.  He travels.  He speaks well. People relate to him.
3.  The message of the book strikes a timely chord.  I didn't realize how true this was for GTDL until I heard Ron speak at the recent CAJE conference.  People were nodding, crying, laughing, holding each other.  They  had been clearly looking for a way to express the sentiments of the book.  Now they had a way.


Is that helpful to anyone?  Ask your q's.  I'll add more thoughts next week...

CHEERS!  Have a great weekend! 

Add a Comment

I don't know about you, but just a glance at a work by Mondrian eases my mind. The symmetry. The straight lines and bold colors. Mondrian inspires a calm like no other and calls me to get organized, to make order from the chaos of life.

While I'll never achieve the perfection of a Mondrian painting, I find bold, clean design cleansing and uplifting.

I'm also a huge fan of graphic design using text. (This image to the right reads "Mayakovsky" from left to right and "for the voice" from top to bottom.)

So imagine my joy when I received two picture books in the mail from author/illustrator Annette Simon.* Simon uses graphic design and clean, bold symmetry to great effect in her picture books.

Annette Simon's This Book is for All Kids, but Especially My Sister Libby. Libby Died is told from the point of view of five-year-old Jack Simon, whose younger sister has passed away. It begins, "Did you hear me? She died. And when you die, you don't even have to get chicken pox."

Jack's continues his story, wondering about what it means to be dead (do you eat?) and what if he had died instead. He asks his mother what he can take with him when he goes and what it's like in heaven. Libby Died is a heartbreaking book to be sure, but one that is completely honest in expressing a loss from the point of view of a five year old.

Simon's use of text in Libby Died is brilliant. When Jack's questions are more insistent, text is larger, sometimes extending off the page. When Jack is more speculative, or following his thoughts tangentially, text trails off and becomes smaller. Bold colors and simple graphics are used throughout the book, giving Libby Died an emotional punch and a direct honesty. Libby Died will be much appreciated by children, who, however unfortunately, are dealing with a similar situation. It's a brilliant book--the best one I've read for children on the topic of death.

Simon's 2002 mocking birdies tackles a more cheerful subject--what kids today often call "copy-catting." One bird (in brilliant Mondrian blue)^ says "you" and another--in red, but of course--repeats "you." Soon there's a cacophony of "you"s and "stop singing my song" and songs that are blue or red. As the words become busier, Simon's graphic text alters--to smaller and overlapping words. When they can no longer be separated, the words become purple.

The purple singing attracts a purple mocking bird and eventually the most egregious mimic of all--that's right, the copy cat himself.

mocking birdies is great fun to read aloud, especially to the three- to six-year-old audience. They know all about copy-catting, so this book hits home.

===========================

* (Since blog reviews and objectivity are subject to much speculation and criticism at the moment, let me say that I review approximately 10% of the books I receive directly from authors.)

===========================

^ My copy features primary blue and red, rather than the lighter blue in the image above.

Display Comments Add a Comment